Top Three Graphic Design Trends of 2018

2017 was a year with impact in terms of graphic design trends. While the design work may have been intricate, the trend was for striking yet simple ideas. With 2017 being the year for small tweaks that make a big difference, what do we have in store for the stand out graphic design trends of 2018?

1. Bright and brave

Striking colour palettes are a must for 2018. Many brands are braving bold, clashing colours. For those not quite willing to take a risk with a new colour palette for their brand, they are opting for more vivid tones that grab attention and deliver a fresh, new feel that is fitting for 2018. As colour influences up to 85% of a buyer’s decision, and bright colours are the ones that have the highest conversion rates, it is vital that brands take the leap into vivid, bright colours for their next campaign.

2. Corrupted images

Once an irritation and a fear of graphic designers, corrupted images, glitches and imperfections are one of 2018’s hottest design trends. It may seem like a risk, but pictures in the style of old VHS images on pause are a must-have, fashionable effect.

Corrupted images also tie into the destructive trend that is sweeping the design world where breaking, ripping and scratching your hard work to leave distressed beauty is the way forward.

3. Double exposure

While double exposure has not been a prominent trend for many years, 2018 is bringing the double exposure back in a way to inspire and astound. Two images in one go beyond what is expected while double exposure duotone, using monochrome colours, is undoubtedly the effect of the future and something graphic designers can get ahead of the game on. Adding to the trend is the style of double light, where designers use two light sources or split colour channels to create a look that is modern, distinctive and edgy.

Writer / Stephanie Benfield