The London Season Academy Prospectus by Daniel Silva

Est. 1780

PER ARDUA AD ASTRA

Patrons HRH Princess Katarina of Yugoslavia – HH Princess Olga Romanoff – HG The Duke of Somerset HG The Duchess of Somerset – Lord Belhaven and Stenton – Lady Belhaven and Stenton Ibrahim M. Alansari – Sir Tobias Clarke, Bt. – Professor T.E.A. Beravale Chairman: Mrs. Jennie Hallam-Peel – Vice-Chairman: Mrs. Patricia Woodall

Contents Foreword – HG The Duke of Somerset Welcome – Mrs. Jennie Hallam-Peel Al Tamimi Investments – Mrs. Rachel Wunsch, CEO Why Study Leadership, Etiquette and Protocol? The London Season The London Season Academy Locations The Mentors Education and Workplace Partnerships Royal, Presidential, Diplomatic and VIP Protocol Global Leadership Skills Business Etiquette International Business and Cultural Etiquette Regional and National Etiquette British and Social Etiquette COURSES Bespoke Training Set Course Introduction How to Succeed in Society Business and Workplace Etiquette International Business and Cultural Etiquette Regional and National Etiquette: Asia Middle East Russia China India UAE Communication Etiquette (verbal, written, digital) Public Image and Presentation Networking, Negotiation and The Job Interview Business, Business Lunch and Dining Etiquette British and Social Etiquette Dining Etiquette, Entertaining and Dress Codes Country House Weekend Finishing School An Introduction to The Season and Afternoon Tea Royal, Presidential, Diplomatic and VIP Protocol The Essential Lady The Essential Gentleman Etiquette for Teenagers Etiquette for Young Adults Contact Us

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Foreword

I am delighted to support the work and mission of the London Season Academy. In the competitive world of the globalised 21st century, strong leadership skills and a firm grasp of business and social etiquette and international business and cultural protocol are more important than ever. As explained in this prospectus, the London Season Academy possesses the skills and experience to offer a wide range of specialised courses designed to equip our clients for success in the modern world. We look forward to encouraging students, corporations and private individuals from many parts of the globe to participate in the programmes centred around Bradley House, my historic family home in England, and in palaces and exclusive locations across the world. Bradley, with its historical artefacts and pleasant surroundings, provides a comfortable place to learn, discuss and network with colleagues. My family has been involved in important national and international events since the 16th century and I am keen to share these experiences with many of you.

The Duke of Somerset

Welcome

Since its inception in 1780, the London Season has been synonymous with the world of etiquette and protocol. At the heart of aristocratic British society for centuries, the London Season has evolved through the ages, always underpinned by its charitable focus, but adapting to the social innovations of each new era. At the beginning of the 21st century the London Season expanded overseas. In addition to providing bespoke training and services across the globe, the London Season Academy is now pleased to have a permanent presence both in the United Kingdom and Dubai, a thriving business centre and multicultural society ideally positioned as a gateway to the Middle East and Asia. Cross-cultural business and social transactions continue to develop and burgeon globally and the London Season Academy aims to equip companies and individuals with the skills to flourish in todayâ&#x20AC;&#x2122;s inter-jurisdictional environment. We look forward to welcoming you to the London Season Academy.

Mrs. Jennie Hallam-Peel Chairman, The London Season Academy

A Message from Al Tamimi Investments

Al Tamimi Investments is a leading venture capital company with an extensive investment portfolio across the Arabian Gulf, the wider Middle East region and the USA. The company is totally committed towards nurturing the next generation of leaders in the region. With a strong commitment towards unlocking peopleâ&#x20AC;&#x2122;s full potential, ATI brings to Dubai a fresh, globally developed etiquette and protocol academy, where the focus is on instilling high standards of etiquette and excellence. Our vision is to encourage personal development within a supportive environment for individuals and businesses to help cultivate the next generation of leaders. Etiquette, in all its shapes and forms, is a catalyst towards enriching and inspiring a society.

Mrs. Rachael Wunsch Al Tamimi Investments, CEO

Why Study Leadership,Etiquette & Protocol? Etiquette and protocol, perhaps once thought of as old fashioned, are now deemed essential for business, career and social success in the 21st century. The importance of etiquette for social advancement is well known, but as the quest for jobs and new business becomes increasingly competitive, corporations and schools are now seeking assistance to train students, graduates and young professionals in leadership and the “soft” skills of business etiquette and international business and cultural protocol: i

According to research from Harvard University and the Carnegie Foundation, long-term career success is only 15% dependent on technical “hard” skills (job knowledge) whereas 85% is dependent on the soft skills of etiquette: communication, image and personal presentation, networking etc. Graduates and young professionals are realising that despite all their years of study, whilst their hard skills may be excellent, they lack the soft skills necessary to impress an employer and secure that all-important job interview, job promotion or pay rise. With increased competition from a global workforce, talented employees realise they need to improve their leadership skills in order to stand out from the crowd and be seen as executive material. Employers are concerned that their employees may be losing international business by failing to understand the culture and customs of clients from other countries. In the global marketplace poor international business etiquette can lead to confusion and misinterpretation and cause unintentional offence. Businesses are concerned that employees can damage their brand due to poor personal presentation, business dress, table manners and even lack of mobile phone etiquette. Improving personal confidence, conversation, networking and negotiation skills can help close a business deal, negotiate better terms or secure a new job or promotion. Digital communication is an etiquette minefield. The use of social media, the Internet, email, texts and mobile phones can help or hinder a person’s professional or personal success. Social success in any echelon of society is dependent upon personal confidence, politeness and an awareness of other people.

The London Season Founded in 1780, the London Season was a rite of passage for generations of the British aristocracy and upper classes. Over the centuries its internationally famous events became intrinsic parts of the British social calendar, all of them forever associated with tradition, style, etiquette and protocol. The present day London Season, whose patrons include royalty and British aristocracy, continues to be inspired by this distinguished heritage and, in particular, emphasises support for charitable causes. The London Season stages many high profile social, cultural and charitable events, including the Queen Charlotte’s Ball, the Berkeley Dress Show, the House of Lords Banquet and the London Season Ball at the World Dubai.

Queen Charlotte’s Ball, 1976 In 2005 The London Season expanded globally through Royal Connections, a unique series of charitable private luxury tours, through which it reaches out to support causes worldwide. Most recently, The London Season has founded The London Season Academy. Operating out of the United Kingdom and Dubai, the London Season Academy provides leadership courses as well as training in the essential skills required for professional, personal and social success in business, society and the global marketplace.

Queen Charlotte’s Ball, 2009

Queen Charlotte’s Ball, 2012 © Olivia Harris 7

The London Season Academy Our Mission: The London Season Academy was established to offer courses and bespoke training to equip clients with the skills, knowledge and confidence to achieve business, social, professional and personal success in todayâ&#x20AC;&#x2122;s highly competitive and complicated world.

Our Services: i i i i i i

i i i

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Bespoke training How to succeed in society Leadership and success in the global marketplace Business and workplace etiquette International business and cultural etiquette Regional and national etiquette (Asia, the Middle East, China, India and Russia) International, diplomatic and VIP protocol British and social etiquette Dining etiquette, dress codes and the art of entertaining Presentation skills and public speaking Country house weekend finishing school A guide to The Season The essential gentleman The essential lady Etiquette for teenagers and young adults

Press Coverage of the Launch of the London Season Academy at the Royal Beach Club on the World Dubai

Our Clients:

We are pleased to offer our course programmes and bespoke training to private individuals, companies and corporate organisations, schools, colleges and universities, the banking and legal sectors, and the travel, hospitality and retail sectors. We work with all of our clients to customise sessions to best meet their specific needs and goals.

In the presence of The Duchess of Somerset, HRH Princess Katarina of Yugoslavia delivers a lecture on etiquette to students of the London Season Academy at the Emirates Towers, Dubai 8

Locations The London Season Academy teaches from locations in London, in Dubai and in a renowned stately home in the English countryside. Additionally, The Academy can provide training and courses onsite at a client’s premises, preferred location or from one of our selected establishments around the world.

London

As a global centre of international business, a home to diverse cultures and a city steeped in tradition and protocol, no city offers a better opportunity for mastering global leadership techniques or business and social etiquette.

Dubai The London Season Academy operates from Dubai’s prestigious Emirates Towers (pictured left). A rapidly expanding global business centre and a gateway to the Middle East, Europe and Asia, Dubai provides a perfect location for training in leadership skills, international business etiquette and cross-cultural awareness.

Bradley House, Wiltshire, England By gracious permission of Their Graces The Duke & Duchess of Somerset, The London Season Academy is delighted to offer courses and training sessions at Bradley House, private residence of The Duke and Duchess, and one of England’s most historic stately homes. Bradley House is built on land given by King Henry VIII in 1547 to honour his third wife, Jane Seymour (whose brother was the 1st Duke of Somerset).

The London Season Academy has access to several of London’s most historic private gentlemen’s clubs (many of which now also admit women) and is pleased to offer clients the unique opportunity to receive afternoon tea, lunch or dining etiquette training in one of these exclusive “members only” venues.

Bradley House, Wiltshire Bradley House is also the historic venue for The London Season Academy’s exclusive “Country House Weekend Finishing School”. Hosted by The Duke & Duchess of Somerset, clients will spend a weekend learning and refining the essential social etiquette skills that they would be expected to display in order to succeed in business or society. 9

The Mentors:

HRH Princess Katarina of Yugoslavia

HH Princess Olga Romanoff

HG The Duke of Somerset HG The Duchess of Somerset

Mrs. Jennie Hallam-Peel, BA (Hons.), PGDipEd, (Chairman) Mrs. Hallam-Peel is a former debutante and, following a career in educational administration and the legal profession, became Chairman of the London Season in 2002. Mrs. Hallam-Peel is co-founder and Chairman of the London Season Academy and has many years’ experience instructing debutantes and students in social etiquette. She has appeared on numerous television programmes to provide etiquette advice, including in Japan and China. British appearances include “How to be a Lady”, a one-hour etiquette documentary with Rachel Johnson. Mrs. Hallam-Peel spear-headed the global expansion of the London Season through the “Royal Connections” programme, which linked the Season to charitable projects in many countries. Mrs. Hallam-Peel lives in London and Dubai.

Mrs. Patricia Woodall, BA (Hons.), (Vice-Chairman) Mrs. Woodall is a former debutante and lectured in social studies at Winkfield College and the Cordon Bleu School, London before becoming Vice-Chairman of the London Season. Mrs. Woodall is also Vice-Chairman of the London Season Academy and has trained students and debutantes in social etiquette and modern manners for many years. Instrumental in the development of global awareness of the London Season and its charitable work, Mrs. Woodall brought the Season to countries as far afield as India, Morocco and Macedonia. She has provided etiquette advice on several television programmes, including as a judge on ITV’s “Ladette to Lady”. Mrs. Woodall lives in Shropshire and Dubai.

Sir Tobias Clarke, Bt., MA Educated at Eton, University of Paris, Christ Church, Oxford, and New York University Graduate Business School, Sir Tobias has had a distinguished career in finance in both the United States and London. He is Vice President and was Chairman of the Standing Council of the Baronetage and the Baronets' Trust. Previously a vice president at Bankers Trust Company New York, Sir Tobias was an associate director at the Swiss Bank Corporation of London and an underwriting member of Lloyds. He is currently a business consultant for St. James's Place Wealth Management. Sir Tobias brings a wealth of leadership, business and protocol expertise to the Academy.

Professor T.E.A. Beravale, MSc, PhD, KHS, KCMO Professor Beravale is a world-renowned economist and is currently working on a project for the United Nations. A well-known figure in the world of diplomacy and protocol, Professor Beravale is very active in the diplomatic community of London, serving as an adviser on educational and economic affairs to numerous Ambassadors and High Commissioners. Educated at Eton and with a distinguished academic career at many leading universities across the globe (including Imperial College, the University of British Columbia and the Norwegian School of Economics), Professor Beravale is well versed in all aspects of leadership, diplomacy, protocol and international and cultural customs. 10

Mr. Frederick Dupree BSc, ACSI (Director) A graduate of MIT, Mr. Dupree is a former ViceChairman of the National Youth Council of the American Red Cross, where his work focused on leadership and international communication and cooperation between varied communities and societies. A multilingual world traveller with a corporate background in international financial services, Mr. Dupree is an etiquette expert with an extensive knowledge of international business, social and cultural customs. He has been involved with the London Season for a number of years and has represented it on several visits overseas. Mr. Dupree operates out of London, Boston and Honolulu.

Mr. Rafe Heydel-Mankoo, BA (Hons.), LL.B, MA (Director) Mr. Heydel-Mankoo is a distinguished royal and ceremonial broadcaster for UK and North American media (BBC, SKY, ABC, CTV etc.). He has provided live television commentary for events including state visits, The Queen’s Diamond Jubilee and the funeral of Lady Thatcher. A protocol and etiquette expert, he co-edited the critically-acclaimed Burke’s World Orders of Knighthood & Merit, co-authored a major report on House of Lords reform and has been consulted by governments on policy matters. A trustee of the Canadian Royal Heritage Trust, Mr. Heydel-Mankoo has been decorated by the Crown for his royal-related work. Mr. Heydel-Mankoo’s corporate career included positions at Deutsche Bank and Mercer.

Katie Dyer, MRICS Mrs. Dyer works at Jones Lang LaSalle, a leading global property consultancy, and has a proven track record in asset managing large portfolios, specialising in both the retail and office sector. She provides strategic commercial real estate advice on property transactions, negotiating with agents and clients across Europe, America and the Middle East, and her clients have included Deutsche Bank, Arcadia, Bank of New York Mellon and ExxonMobil. Mrs. Dyer has been involved with the London Season for many years and has given frequent talks on topics such as business etiquette and interview and negotiation skills.

Nigel Siwani A successful, British-born businessman of Indian heritage now resident in Dubai, Mr. Siwani's cultural background combines the best of eastern and western traditions. This cross-cultural expertise has proved extremely useful to him in his professional and business life. Mr. Siwani's twenty-five year global real estate career has required an extensive knowledge of international business etiquette, as well as an acute awareness of cross-cultural customs, mindsets and negotiation styles.

Higher Education and Workplace Partnerships The London Season Academy has developed a one-day training programme specifically designed for higher education (college, university, MBA) students and workplace employees. The programme will help prepare them for leadership roles, strengthen their social and communication skills and improve their interview and networking styles. These qualities are highly sought after by employers but are equally useful for social and personal environments.

Communication and Interpersonal Skills for Leaders i i i i i i i i i i i

Personal appearance and demeanour Charisma Effective public speaking Verbal communication Non-verbal communication Listening skills Networking and building rapport Negotiation skills Tact, diplomacy and communicating in difficult circumstances Dealing with criticism, giving and receiving feedback Job interview techniques

This course can be customised with a lesson in dining / business lunch etiquette.

“I used to be quite shy and wasn’t very good at public speaking; but since doing The London Season I have learnt techniques that have enabled me to stand up at events in front of hundreds of people and speak positively and clearly — and even organise events myself.” 12

Lauren Evans

Royal, Presidential and VI P Protocol In the worlds of royalty, diplomacy and international relations, knowledge of protocol is an essential tool for managing and sustaining crucial relationships. The smallest unintentional error can cause dire consequences. Titles, seating plans, orders of precedence, flags, honours and decorations, national anthems and arrival times must all be coordinated flawlessly. Protocol officers spend their lives quietly and tirelessly working behind the scenes to make sure that all royal, state, ceremonial and social events run smoothly and successfully. Months of work can be spent on an event that will only last a few minutes. Expertise and precision must be of the highest standard. These are priceless organisational skills.

With its long association with royalty and aristocracy, The London Season possesses a wealth of protocol experience and must frequently utilise this knowledge in the organisation of high profile events. Our instructors have spent many years in the world of protocol and their knowledge is second-to-none.

London Season Academy director Rafe Heydel-Mankoo participating in a promotion ceremony for a USAF Major in the Pentagon, Washington D.C. “The London Season invited me to be an auctioneer at some of their charity functions, opportunities like this so rarely present themselves nowadays to young people, and it was an experience that I thoroughly enjoyed and benefitted from.”

Max Austin

Coordinating the protocol at the London Season’s Queen Charlotte’s Ball in the Foreign Office, London. 13

Global Leadership Skills The London Season Academy provides leadership training designed to improve the major skill sets that contribute towards personal and professional excellence and success in the global marketplace. Through our bespoke training sessions, clients will discover how to boost their confidence, refine their image and improve their talents as effective and inspirational leaders.

Areas covered include: i i i i i i i i i i i i i i i i i i i i

Personal image and demeanour Confidence and charisma Assertiveness and empathy Building rapport and interpersonal relationships Public speaking and presentation skills Verbal communication Non-verbal communication Listening skills Managing conflict and difficult people Communicating in difficult situations Giving and receiving feedback Balancing politeness and honesty Dealing with criticism Negotiation skills Networking Job interview techniques Dining etiquette and the business lunch Attending and conducting business meetings Corporate entertaining and polite conversation Cultural awareness

â&#x20AC;&#x153;The Season has provided me with so many widely applicable etiquette skills that I am sure will prove invaluable to me as my career develops. I feel that is a hugely advantageous experience for any person to partake in.â&#x20AC;?

London Season Academy students listen to a talk about leadership in Dubai 14

Maria Austin

Studying at the London Season Academy, Dubai

Business Etiquette Businesses are based on relationships. Relationships are often shaped by first impressions. A bad first impression is bad business. That’s why business etiquette is essential for business success. An employee’s appearance, demeanour, body language and attitude reflect directly on his or her company and brand. Clients will only do business with people they like, respect and trust. How an employee interacts with others will determine whether a relationship is likely to be successful. From the handshake, to the exchange of business cards, to the follow-up email, every stage in the business relationship must be considered with care and attention. Failure to maintain good business etiquette can result in lost contracts and failed business deals. The London Season Academy understands the business value of social and interpersonal skills and is able to provide staff training for companies of any size. Private individuals will also benefit from our business etiquette classes – in the modern age, academic qualifications and skills are no longer sufficient to guarantee professional success. Research studies show that personal confidence, appearance and other soft skills play a greater role in career advancement than technical skill.

Business etiquette also encompasses workplace etiquette. Successful businesses require well-managed workplace relationships. Dealing with difficult coworkers and office conflict, conducting smooth business meetings, enforcing electronic communication policies and organising work-related social events are part of modern business life and modern business etiquette.

“Being a part of the London Season has opened up my whole world … and has equipped me with the social skills to allow me to be confident in any social situation. Above all, I have gained amazing friends and had a brilliant time!”

Zoe Rawson

The Library of the Falaknuma Palace, Hyderabad, hosts to The London Season Academy. © Taj Falaknuma Palace 15

International Business and Cultural Etiquette In todayâ&#x20AC;&#x2122;s global marketplace, international business and cultural etiquette are more important than ever. International awareness and cultural sensitivity are no longer the preserve of the diplomatic community. Companies must prepare for global competition. To do so, their staff need to understand the culture and customs of new and emerging markets. Training in international and cross-cultural literacy can reap huge rewards.

International business travellers are well aware of the consequences of the misinterpreted gesture or the incorrect phrase. Lucrative business deals and contracts can be lost by unintentionally causing offence or misunderstanding body language. Appreciating and maximising the benefits of international business and cultural etiquette has become a vital factor in global business success.

Mrs. Woodall, Vice-Chairman of the London Season Academy greets a friend of the Academy in Dubai

The London Season Academy teaches clients how to avoid embarrassing blunders, stand out from the crowd, strengthen their business presence and enhance their image and reputation. The training will provide important information about the customs, protocol and etiquette of different cultures, examining what they are and how they differ one from another.

The London Season in Shanghai, China

Hyderabad ÂŠ Falaknuma Palace 16

Regional and National Etiquette The rise of the major emerging economies has been one of the most dramatic developments of the last decade. The geopolitical rebalancing from east to west will benefit those who are most prepared. Positioned in London and Dubai, and with partnered establishments in India and China, The London Season Academy is exceptionally well placed to provide expert training in the regional and national etiquette of the emerging economies, notably: i i i i i i

Middle East Asia Russia China India UAE

The London Season Academy, Dubai “My trip to Dubai as an Ambassador of The London Season was full of exciting challenges. Meeting new people from different parts of the world made the trip very enriching. We were welcomed with great honours and escorted to outstanding events.”

The Falaknuma Palace, Hyderabad, hosts to the London Season Academy © Taj Falaknuma Palace

Anna Zaphiriou-Zarifi

Dining Room at The Falaknuma Palace, Hyderabad, hosts to the London Season Academy © Taj Falaknuma Palace 17

British and Social Etiquette British etiquette is widely regarded as the gold standard of civility, manners and behaviour. The global popularity of the television series Downton Abbey attests to its enduring appeal. Social etiquette, although very similar to British etiquette, differs slightly in that, being international in focus, it is more generic and slightly less formal and country-specific. Inspired by over two centuries of tradition, and with instructors drawn from the ranks of the British aristocracy, the London Season Academy is perhaps uniquely qualified to provide instruction in this classic field of etiquette. For those who wish to polish their social skills to perfection, we are also fortunate to be able to offer afternoon tea, lunch or dining etiquette classes in one of Londonâ&#x20AC;&#x2122;s exclusive private gentlemenâ&#x20AC;&#x2122;s clubs, as well as a country house weekend in the private stately home of The Duke and Duchess of Somerset. Clients trained in either British or social etiquette will find themselves able to mix at ease with all echelons of society and will know how to dress for any occasion. The complexity of formal dining will be unravelled, the mystery of titles and forms of address will be solved and the art of entertaining will be unveiled. In short, training in British and social etiquette will provide the core skills expected of any lady or gentleman.

The London Season in the Financial Times 18

Bradley House

Courses Bespoke Training At The London Season Academy we strive to meet the precise needs and goals of our clients. Consequently, although we provide set courses for all subjects, most of our training sessions are bespoke courses specifically customised for each client. We begin by analysing the client’s needs and expectations. Whether we are dealing with a large corporate delegation, a small group seminar or a private individual, we provide the same personal service, tailoring the courses as required. Our courses can be taught at our locations in London, Dubai and at Bradley House in the English countryside, or at one of our selected establishments around the world. Alternatively, we can provide onsite training at the client’s premises or other preferred location.

Set Course Introduction The London Season Academy has designed a broad range of set courses covering all of the major subject areas of leadership, etiquette and protocol. Except where stated, these courses are offered to the general public on specific dates of the year at our locations in London, Dubai and at Bradley House in Wiltshire. Courses range from 1⁄2 day to two days. Clients may also book any of these classes privately at a time and location of their choice (subject to availability of instructors).

101 – How to Succeed in Society This intensive but enjoyable one day course equips course attendees with the core skills necessary for success in Society. Building a client's self-confidence, refining their image, honing their voice, and providing them with training in social and dining etiquette will enable them to feel comfortable in any social or work environment.

Course training will include: i i i i i i i i i i i

Personal appearance Dress codes and dressing for success Deportment, demeanour and body language Introductions and the handshake Making polite conversation Dining / business lunch etiquette Invitations, replies to invitations and thank-you letters Gift giving The art of entertaining Voice training – conversation and public speaking Afternoon tea (additional)

Lunch, which will form the dining etiquette portion of the course, is included in the price. Afternoon tea may be added at an additional cost. Upon request, lunch and/or afternoon tea may be arranged in one of London’s private gentlemen’s clubs.

102 – Business and Workplace Etiquette This one-day course will provide in-depth examination of the broad and varied field of business and workplace etiquette.

Subjects covered: i i i i i i i i i i i i i i i i

Personal image and presentation Business dress and smart casual Client introductions and meetings Making a positive impression Business card exchanges Verbal, written and digital communication etiquette Telephone, mobile phone, speaker phone manner Internet and social media etiquette Attending and conducting business meetings Networking and polite conversation Corporate entertaining Office gossip Handling difficult co-workers Diversity and cultural awareness Attending office social events Dealing with the highs and lows of life: births, deaths, retirements

103 – International Business and Cultural Etiquette This one-day course will introduce clients to the general subject of international business and cultural etiquette.

Areas covered: i i i i i i i i i i i i i i i i

Personal appearance Punctuality and scheduling meetings Rank and status Women in international business Meeting and greeting Business card exchange customs Eye contact, body language and gestures Personal space Dining customs Dealing with unfamiliar food Gift giving Entertaining at home vs. restaurant Making polite conversation Taboo subjects Toasts Tips

“I hugely enjoyed my experience with the London Season. It shows the very best of British tradition and refinement, yet with a thoroughly modern purpose and objective.”

Henry Warne

Regional and National Etiquette These half-day courses provide an in-depth analysis of the business etiquette and cultural customs of each of the following regions and nations: 104 – Middle Eastern business and cultural etiquette 105 – Asian business and cultural etiquette 106 – Russian business and cultural etiquette 107 – Chinese business and cultural etiquette 108 – Indian business and cultural etiquette 109 – UAE business and cultural etiquette

Each of the above courses will cover the following subjects: i i i i i i i i i i i i i i i i

110 â&#x20AC;&#x201C; Communication etiquette(verbal, written, digital) This one-day course will examine the importance of communication etiquette in both the business and social spheres.

Specifically: i i i i i i i i i i i i i i i i i i i i i i i i

Making polite social conversation Making polite conversation at work Listening Introductions Forgetting names Social kissing and shaking hands Compliments Body language and deportment Facial expressions Boring conversations Eye contact Departing Telephone, speaker phone etiquette Responding to correspondence Email etiquette Mobile phone etiquette Texting etiquette Social media etiquette Internet postings Business communication etiquette Stationery, letterhead and note cards Letter writing Replies to invitations and thank-you letters Correct form / styles of address

Introductions and handshakes: Mrs. Jennie Hallam-Peel, Chairman of the London Season Academy, introduces a guest to Academy Patron, HH Princess Olga Romanoff. (C) Mike Daines 23

111 – Public Image and Presentation This half-day course will provide instruction on the importance of personal image and presentation.

Subjects covered will include: i i i i i i i i i i

Personal appearance Grooming Personal hygiene Demeanour and deportment Daily dress Dress for success, business dress and business casual Body language Accessories Making polite conversation Public speaking

112 – Negotiation, Networking and Job Interview Techniques This half-day course will teach some of the core skills necessary for professional success and career advancement.

Subjects covered: i i i i i i i i i i i i i i i i i i

What is negotiation? How to prepare for negotiation Conducting the negotiation Closing a negotiation What to do if the negotiation breaks down Acquiring a networking mindset Working the room Introducing yourself Making conversation Building a relationship Following up after the event Getting the most from your network How to prepare for a job interview CVs and cover letters Dress for success Introductions and handshakes Deportment, body language and eye contact Voice training

“I found the London Season tremendously rewarding. The skills and techniques I learnt have enabled me to become far more confident and have, I am sure, contributed to my recent job promotion.” 24

David Alexander

113 – Business, Business Lunch and Dining Etiquette This one-day course will provide in-depth examination of client-facing business etiquette.

Subjects covered: i i i i i i i i i i i i i i

Personal image Presentation skills and public speaking Business dress and smart casual Client introductions, meeting and greeting Making a positive impression Business card exchanges Mobile phone etiquette Networking techniques Polite conversation Dining etiquette and the business lunch Corporate entertaining Attending and conducting business meetings Negotiation techniques Exiting

Lunch is provided as part of the dining / business lunch etiquette portion of the course.

114 – British and Social Etiquette An intensive but enjoyable one-day course that will cover the core skills associated with British and social etiquette.

Subjects covered: i i i i i i i i i i i i i i i i i i

History of British and social etiquette Introduction to etiquette and modern manners British life Dress codes Informal dress Personal appearance and deportment Introductions and handshakes Voice Formal dining etiquette Informal dining etiquette Other meals The art of entertaining Gift giving Stationery Correspondence Invitations, replies and thank-you letters Mobile phones and digital etiquette Afternoon tea (additional)

Lunch is included in the price and forms the dining etiquette portion of the course. Afternoon tea may be added at an additional cost. If desired, lunch and/or afternoon tea may be held at one of London’s private gentlemen’s clubs. 25

115 – Dining Etiquette,Entertaining and Dress Codes A half-day course covering the most formal aspects of social entertaining – course attendees will never be perplexed by the complexity of the dining table again. i i i i i i i i i i i i i i i i i i i i i

Formal dress codes Table manners Using a knife and fork Restaurant vs. home Waiters Choosing a menu Choosing the wine Table settings Glasses Napkins Placement Late guests Bread Soup Difficult foods Inedible food Opening the wine Port Cocktail parties / At Home Invitations Gifts

Lunch is included in the price as part of the course instruction. If desired, lunch can be arranged at one of London’s private gentlemen’s clubs.

Bradley House, country residence of The Duke and Duchess of Somerset 26

116 – Country House Weekend Finishing School By gracious permission of Their Graces The Duke and Duchess of Somerset, The London Season Academy is pleased to offer the exclusive opportunity to enjoy a two day country house weekend training session at Bradley House in Wiltshire, the private residence of The Duke and Duchess and one of England’s most historic stately homes. The land was originally given to the family by Henry VIII in 1547, in honour of his third wife, Jane Seymour (whose brother was the 1st Duke of Somerset). The Duke and Duchess of Somerset will personally host the Country House Weekend Finishing School, during which clients will be able to improve and perfect their British and social etiquette skills (see Course 114) and enjoy the rare privilege of experiencing a traditional English country house weekend.

117 – An Introduction to The Season and Afternoon Tea Founded in 1780, the London Season was a rite of passage for generations of the British aristocracy and upper classes. Over the centuries its internationally famous events became intrinsic parts of the British social calendar, all of them forever associated with tradition, style, etiquette and protocol. The Season continues to flourish in the 21st century and attracts an increasingly global audience. The London Season, with its proud heritage, is pleased to offer this half day introduction to the Season. The ritual of afternoon tea is included in the price. If desired, the afternoon tea can be served in one of London’s private gentlemen’s clubs.

The Season course will cover: i i i i i i i i i i i i i i i i i i i i i i

A history of the Season Dress codes The Queen Charlotte’s Ball The Berkeley Dress Show Cheltenham Festival The Boat Race Badminton Horse Trials Chelsea Flower Show Glyndebourne Festival Opera Eton: 4th June Royal Academy Summer Exhibition The Derby Royal Ascot The Wimbledon Championships Henley Royal Regatta The Lord’s Test British Grand Prix Cartier International Polo The Open Championship Glorious Goodwood Cowes Week The Glorious Twelfth

118 â&#x20AC;&#x201C; Royal, Presidential, Diplomatic and VIP Protocol The London Season Academy is pleased to offer a one day introductory course to international, presidential, diplomatic, VIP and royal protocol.

Course topics include: i i i i i i i i i i i i i i

Introduction to protocol and diplomacy Foreign precedence and the Table of Precedence Seating arrangements State ceremonial State visits Official visits and private visits Gifts and invitations State and ceremonial funerals Titles and forms of address Honours and decorations Flag protocol The Diplomatic Corps Protocol in international organisations and European institutions The ranks of the British peerage

119 – The Essential Gentleman This one-day course is designed to offer training in the core skills and qualities that a gentleman is expected to possess.

Subjects covered: i i i i i i i i i i i i i i i i i

An introduction to chivalry, courtesy and gentlemanly behaviour Etiquette and modern manners A gentleman’s wardrobe Accessories (watch, cufflinks) Shoes A gentleman’s interests and lifestyle The gentlemen’s clubs of London The Season A brief guide to wine, port and whisky Spirits and cocktails Personal appearance Deportment and demeanour Body language Conversation topics Dining etiquette In the presence of a lady Escorting a lady

119 – The Essential Lady This one-day course is designed to offer training in the core skills and qualities that a lady is expected to possess. i i i i i i i i i i i i i i i i

An introduction to femininity Etiquette and modern manners A lady’s dressing room Jewellery Shoes A lady’s interests and lifestyle The Season Flower arranging Cooking Personal appearance Demeanour and deportment Body language Conversation topics Dining etiquette In the presence of a gentleman Being escorted by a gentleman

120 â&#x20AC;&#x201C; Etiquette for Teenagers (15-19) Etiquette for Teenagers is a one-day course for students focussing on educational achievement, personal development and image and presentation. The course is intended to help prepare students for university and internships. i i i i i i i i i i i i i i i

Introductions Interview skills Polite conversation Speaking to adults Dress codes Personal appearance and hygiene Self confidence Etiquette and modern manners Deportment Body language and eye contact Public speaking and presentation Verbal and digital communication etiquette Mobile phone etiquette Social media etiquette Dining etiquette

121 â&#x20AC;&#x201C; Etiquette for Young Adults (20+) Etiquette for Young Adults is a one-day training course for young adults to equip them with the soft skills that they will require in addition to their academic qualifications in order to succeed in securing an internship or job offer. Clients will be taught the essentials of social and business etiquette, job interview, networking and leadership techniques. i i i i i i i i i i i i i i i i i i i

Introductions Job interview skills Networking and getting the most out of internships Business etiquette Business communication Polite conversation Writing a CV and covering letter Dress codes Personal appearance and hygiene Self confidence Etiquette and modern manners Emotional maturity Deportment Body language and eye contact Public speaking and presentation Verbal and digital communication etiquette Mobile phone etiquette Social media etiquette Dining etiquette

Contact Details:

The London Season Academy 24 Hans Crescent London SW1X OLL United Kingdom T +44 203 006 1660

Level 41 Emirates Towers Sheikh Zayed Road Dubai, UAE T +971 4 319 7719 F +971 4 330 3365

academy@thelondonseason.org www.thelondonseasonacademy.com