JESSICA WALSH

&Walsh branding

“Same kick-ass creative team. Same studio on Broadway. A new look & name for our new chapter with a new vision. What did it take to brand &Walsh? Like all good things in life, it didn’t come easy. It took many talented people, two months of work, drawing 1,230 ampersands, an existential crisis, a lot of coffee, and 42

migraines.” (Jessica Wlash)

The branding uses an ampersand for both the visual identity and tonal expression. This typographic system includes its clients, projects, collaborators, experiments & endeavors: hence the (Blank) & Walsh. 50 final ampersands were drawn in &Walsh´s style and will draw a custom ampersand drawn for every new project or team member. The ampersand is one of the most beautiful typographic characters and will challenge ourselves to continuously reinvent its form.