Diriyah Square

Welcome to Diriyah Square

An unparalleled opportunity to have presence in an exceptional location – Diriyah Square.

Seamlessly blending authentic Najdi heritage with contemporary culture, the latest technology with a better way of living, and the finest hospitality with immersive luxury retail experiences –all in a uniquely walkable environment.

‘

True growth begins in the city, whether in terms of industry, innovation, education, services, or other sectors’

His Excellency – Prince Mohammed Bin Salman Chairman, Diriyah Gate Development Authority

A new tomorrow

Saudi Arabia has broadened its international appeal with positive momentum around its socio-economic transformation.

New initiatives led by HRH Crown Prince Mohammed bin Salman are part of the Vision 2030 blueprint to reduce the Kingdom’s dependence on oil and develop public service sectors such as health, education, infrastructure, recreation and tourism.

Diriyah Square proudly embraces the goals of Saudi Arabia’s Vision 2030 built on three pillars – a vibrant society, a thriving economy and an ambitious nation.

The Kingdom’s Historic, Cultural and Lifestyle Hub

Diriyah is a 14km2 urban, mixed-used development inspired by new urbanism and historical Najdi architecture.

Celebrating 300 years of history and rich heritage, Diriyah will be a world-class lifestyle and cultural destination that integrates the best-in class international brands, unique dining experiences and traditional local retail offerings.

With a collection of luxury hospitality venues offering authentic experiences, it will be a regular gathering place for Riyadh’s residents and a must-see destination for tourists.

Diriyah Square sits at the heart of the Diriyah masterplan on the edge of Riyadh, a major new destination within the city, and adjacent to the At-Turaif UNESCO World Heritage Site.

Located on the western side of Riyadh, it is just 25 minutes from King Khalid International Airport.

Beyond its cultural credibility and authenticity, there is no project anywhere in the world to match its scale, architectural design, technology and quality of life.

Public Investment Fund Tower

King Fahd Road

Al Rajhi Bank Headquarters

Kingdom Tower

Today’s consumers are networked and connected like never before. They expect a place to foster conviviality and be so much more than a retail or entertainment destination.

In response to this, Diriyah Square is designed to present an ecosystem of both physical and digital interactions.

Brands will be encouraged to create immersive experiences for their customers, supported by a technological backbone and a subterranean infrastructure to rival the smartest of cities.

Authentic

Faithfully applying traditional Najdi-inspired architecture and design principles, we are true to the heritage in our hearts, with a clear view to the future. Establishing a walkable city with a unique streetscape of laneways, open-air courtyards and souks, we are the stage for a luxurious lifestyle.

Future

We are bold and ambitious in everything we do – creating the future whilst respecting our past. Delivering an urban, walkable city supported by uncompromising Saudi hospitality and essential technology. Diriyah Square is a delightful legacy for generations to come. Here, the story of Saudi Arabia continues.

Place

Bringing together wonderful opportunities – for all generations, local communities and global travellers, diverse and inclusive –at one of the world’s greatest gathering places. A uniquely liveable city within a city where memories are made, and experiences are simply unforgettable.

Diriyah Square offers the world’s finest brands a unique opportunity to open their doors to a young, dynamic and affluent audience, drawn to this unique Saudi destination.

This unique project brings together over 400 of the world’s finest luxury and lifestyle brands in an exceptional, authentic and unique streetscape of laneways and open-air courtyards.

This world-class, walkable destination will attract a wide audience of local and international visitors and contribute to a thriving economy.

An immersive experience

The neighborhoods

Diriyah Square is divided into a series of curated neighborhoods that flow naturally, developing organically as cities do.

Inter-connecting courtyards, rooftops and spaces add their own special identity, giving brands the opportunity for place-making and creating a real point of difference.

The neighborhoods consist of: Luxury Fashion Urban F&B Leisure & Culture

Luxury

Diriyah Square offers the world’s finest luxury flagship fashion and beauty brands a compelling, experiential, next-generation retail experience.

The Luxury neighborhood will be a streetscape of elegant laneways and intimate open-air courtyards, each with its own identity shaped by the brands themselves, inspired by the traditional Najdi architecture. Brands will sit together in collections creating destination magnificence.

Deeply authentic in its approach and presentation, Diriyah Square anchors a true vision of the Kingdom’s future within the rich heritage of the past, allowing each luxury brand to tell its own story.

Fashion

International, contemporary lifestyle brands and major multi-brand anchor stores will sit side by side with a more avant-garde clientele, creating a bridge between high-end and accessible fast fashion.

Inspired by global trends and fashion forward ideas, the Fashion neighborhood will create an exciting and trend-led atmosphere.

A uniquely walkable environment allows iconic brands to entice a young and diverse community of fashion lovers to browse and buy.

Urban

Inspired by the next generation, innovative lifestyle and sports brands will create a vibrant atmosphere in the Urban neighborhood.

Crafting immersive and interactive experiences, trends will be set within the authentic streetscape, developing the perfect blend of the old anchoring the new.

Exciting, upcoming and next-generation brands will create an experiential vibe with an emphasis on sports, urban lifestyle, leisure and home accessories.

A variety of authentic and international culinary offerings will intersperse and weave between courtyards and laneways. Being clustered throughout every neighborhood, they will bring genuine dining experiences.

With a mix of globally recognized restaurants, cafés and niche offerings, a wide range of cuisines will be presented in unique settings – lively to intimate, family to individual, relaxing to uplifting.

With far-reaching and breathtaking views over Wadi Hanifah, the food and beverage offering will exceed anything in Riyadh. Bujairi Terrace, the first of the F&B offerings, is due to open in 2022, and will include over 20 restaurants and cafés, including globally renowned names such as Hakkasan, Long Chim and Chez Bruno.

Leisure & Culture

A vibrant recipe of culture and entertainment will take place in the Leisure and Culture neighborhood, with food markets and bustling souks stimulating the senses. Family entertainment, theater and art will create a fully immersive environment, creating a truly authentic experience.

Local artisans, traditional hand-crafted goods and local delicacies will be on offer in the market laneways, creating unparalleled cultural encounters.

The Samhan Amphitheater will offer the largest open-air performance space for world-class events and festivals, alongside a further +20 open-air event spaces to gather and enjoy a carefully curated mix of entertainment.

ISRAEL

EGYPT SAUDI ARABIA

Riyadh

UAE

Jeddah

Cairo Abu Dhabi

Dammam

Jerusalem Dubai

Persian Gulf

Gulf of Aden

Red Sea

Mediterranean Sea Arabian Sea

Gulf of Oman

An affluent and growing catchment

The Saudi capital’s population exceeded 7 million people in 2021, making it the largest city in the GCC and over a million inhabitants larger than Dubai. With an expected population growth to more than 16 million by 2030, Riyadh is the primary business center in the Kingdom. Government data indicates that the population is composed of 73% Saudi nationals and 27% expatriates.

Diriyah Square’s weighted catchment area will be 2.8 million people. The project meets demand from a particularly affluent customer, with a combined total retail spend of SAR 63.8 billion (17bn USD / €14.7bn EUR). The project’s main trade area spend is 23% above the Riyadh average.

By 2030, retail spend is also expected to grow significantly, reaching SAR 77.5 billion ($20.7bn USD / €17bn EUR) by the end of this decade (Source: CISTRI).

25

Minutes from Downtown Riyadh

Minutes from King Khalid International Airport

Mall of Saudi

Granada Mall

Al Nakheel Mall

Hayat Mall

Kingdom Center Centria Mall

Al Faisaliyah Mall

King Abdullah Financial District

Riyadh Avenues Al Shaya Riyadh Park Riyadh Gallery

A local and global destination

Diriyah‘s strategic location makes it accessible to global markets –+30 million visitors are expected annually.

The residents of Diriyah and Riyadh will be the largest daily visitor segment, and the largest daily tourism segment will come from the Domestic Leisure group, closely followed by international business travellers as the second biggest group.

Riyadh has a youthful audience with 52% of the population under the age of 30.

Diriyah is set to become Saudi Arabia’s foremost historic, cultural and lifestyle destination nestled around At-Turaif, a UNESCO World Heritage Site which will attract visitors from across the world.

The King Salman Grand Mosque is also the third largest mosque in the region and can accommodate over 10,000 worshippers at once.

This is the Kingdom’s greatest collection of resorts and luxury hotels in one destination, with some of the world’s leading luxury hotel operators adding Diriyah to their portfolios.

Diriyah is directly connected to the lush and picturesque Wadi Hanifah.

The vibrant spaces of King Salman Square and Heroes Park will host iconic, world class events – each attracting tens of thousands of visitors.

+30m

visitors to Diriyah by 2030

Annual

KING KHALID ROAD

KINGKHALIDROAD

SAUDI STATE & ARABIAN PENINSULA MUSEUM

ROYAL SHAHIN FALCONRY CENTRE

SAMHAN AMPHITHEATER

PERIOD VILLAGE

KING SALMAN SQUARE

ART DISTRICT

KING SALMAN UNIVERSITY

MBS GLOBAL CENTER FOR ARABIC CALLIGRAPHY

DARAH CENTRE

BUJAIRI TERRACE

SAMHAN RESIDENCES DIRIYAH ARTS FUTURES

KING SALMAN MOSQUE

MISK HERITAGE INSTITUTE

HOUSE OF ALSAUD

HOTEL

CULTURAL

The Diriyah masterplan

Diriyah is the largest and most significant commercial project of its kind underway in the world today, with an investment of 190BN SAR. (50.6BN USD/43.1BN EUR)

Guy Perry

President of Diriyah Development Company Diriyah Gate Development Authority

Mohamed Saad Vice President of Diriyah Development Company Diriyah Gate Development Authority

For leasing enquires:

Stephan Spohr Senior Leasing Director, Diriyah Development Company sspohr@dgda.gov.sa

+966 501 616 217

TERMS AND CONDITIONS

NO WARRANTY

DGDA does not warrant the accuracy, correctness, completeness and acceptance of the contents and / or any other information and / or materials available on this product. No warranties of any kind whether express, implied or by laws, including but not limited to the warranties of non-infringement of third party rights, security, fitness, quality, compatibility, accuracy and safety.

LIMITATION OF LIABILITY

Under no circumstances will DGDA or any of its affiliates, be liable for any consequential, incidental damage, whether direct or indirect, arising out of the use of this product or any actions taken as a result of the information contained herein.

DISCLAIMER

DGDA provides no representation or warranty of any kind whatsoever, express or implied, for the accuracy, correctness, completeness, fitness for purpose or non-infringement of any content or any other information provided on this product. Any tangible or intangible harm / damage or any consequential or incidental damage thereof of any kind to the user, by accessing this product and / or any action taken by the user as a result hereof, is at the user’s own risk.

GOVERNING LAWS AND JURISDICTION

Your use of this product shall be governed by the laws of the Kingdom of Saudi Arabia and you agree to submit to the exclusive jurisdiction of the courts of the Kingdom of Saudi Arabia.

The Board of Directors and Leadership team:

diriyah.sa