Design Management
About Mitticool Mitticool is all about blending luxury with functionality and bringing it to the heart of all villages in India at affordable range. Mitticool is a company which produces innovative products made from clay. “Eco-friendly” and “Economical” are the two highlights of Mitticool Products. The product we plan to focus on, is the MittiCool Clay Fridge. It is aimed at solving day to day issues faced by villagers like storage of perishable food items like fruits, vegetables and milk.
About Innovator The creations made by him speaks a lot more about his story of struggle to the achievements he has been acknowledged with. He has been honoured by National award. Media has supported and his achievements have been talked at global level. Mitticool has recieved various positive reviews from the National Innovation Foundation, Ministry of Rural Development. The innovator aim is to provide and innovate products which are eco friendly and affordable to the mass.
Target Group Considering the fact that Mitticool is both Economical and
Eco friendly, this product is aimed at both Rural as well as Urban masses.
Primary focus would be on the Rural
market.
Why MittiCool
Innovative
No Electricity
Affordable
No Maintainence
Eco Friendly
Problem Area Available in some parts of
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Gujarat Mumbai Pune Poor marketing
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Research Survey was conducted to studying the demand and expectation regarding the product in rural and urban areas Getting the understanding and feedbacks working on design process,material,studying the manufacturing process and budgets Feedbacks: - Mostly, everyone welcomed the innovative idea of MittiCool - Women liked the product but was still unsure with thier decision - Men were interested, and would like to see a sample of the product and test it. - Concerned about: The features, Warranty, Guarentee and Price of the product.
Business Module
Business Module
Business Module
Business Module
Business Module
Business Module
Business Module
Business Module
Business Module
Redesigning the product Improvising and enhancing the products by experimentation with shapes and forms of the product. Communication Media - Conducting a meeting to display the product. - Print: Pamphlet. Advertisements - TVC: Stop motion.
Scope for Redesigning the product Problems Improving look and feel of the product Straight surface in water tank which affected drainage issues Improving storage space The base made out of wood joints was not appealing . The hinges and the carving also needed to be improved.
Scope for Redesigning the product
A5 Size Pamphlets
Cost Structure
Animation Film Design Dharmesh Satapara Nishit Vyas Pooja Prabhakaran
Graphic Design Deepali Desai Garima Nagpal
Interior Design
Guidance By :
Jigna Bhadeshiya
Mr. Harshit Desai