Dhayfit Personal Branding & Portfolio

Page 1

Table of Contents 1 1.1 1.2 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 3 3.1 3.2 4 5 5.1 5.2 Illustrations Bartega Studio Illustrations Selected Illustrations Branding Jiwa Toast Brand Identity Jiwa Tea Brand Identity Kith&Kin Preschool Lollipups Brand Identity SiniLagi Brand Identity One Eighth Pizza Brand Identity Fovero Brand Identity Web Design Pancious Web Redesign House of Brooklyn Web Design Invitation Card Other Works Holai Asian Delights Wall Ava & Co Christmas Hamper

Resumé:

Name Date of Birth

Whatsapp Email Instagram

Dhayfi Fitria Jakarta, May 2, 1995 0878 8646 6204

dhayfit@gmail.com instagram.com/aiyanokimi

Education

Universitas Bina Nusantara

Work Experiences

Tre

Meraqi

Kami

Kami Studio.co as Sr. Graphic Designer July 2019 - Present

Workshop & Classes

An.Act.Dote Clay Workshop August 2014

Teknik Cetak Dalam dengan Engraving Workshop September 2014 Watercolor Calligraphy December 2019

Urban Farming with Taneuh January 2018

360 Approach to Brand with Leo Theosabrata 2019

Online Painting with Bartega April 2020

Clay Workshop with Tanakita September 2020

Skills

Adobe Photoshop Adobe Illustrator Adobe Indesign Microso Office iMovie

Creative Advertising - Visual Communication Design 2013 - 2017
Creative Mindshare as an Intern Graphic Designer September 2016 - November 2016
Creative: House Roo op as Graphic Designer, Illustrator Event Decor Planner November 2017 - July 2018
Studio.co as Graphic Designer & Illustrator July 2018 - June 2019

1.1: Bartega Studio Illustrations

Bartega Studio offers weekend painting events accompanied by snacks and wine/cocktails. Their classes are catered to everyone, from art virtuoso to those who have not touched paint and brush since early school days. Bartega supplies the painting materials, apron, food, and everything. Hosted in cafes and restaurants in central Jakarta area, they will be around when people need an artsy getaway.

01:
Illustrations
Illustrations commissioned work for Bartega 2019-2020 Illustrations Set Illustrations: Bartega

To cover the whole arc of the themes and topics we decided to create 15 unique illustrations. Bartega has beliefs that art should be accessible, and art brings people together. Bartega intends to make a meaningful experience as a way to connect to other people. They value creativity, commitment, camraderie, community and collaboration. A er 3 months of work I felt I had the perfect tone and vibe

Illustrations
Illustrations: Bartega

Christmas Product Tag

commissioned work for Mama Ochie 2020
Illustrations Illustrations: Selected Illustrations
commissioned work for Kentjana Cafe 2021 Kentjana Family
Illustrations /Illustration 2019
2017-2018
Selected Illustrations
2019 Chuckie Finster
Illustrations:

1.3: Supermi Nutrimi

Agency romp Creative Director Danang Tirtokromo Illustrator Dhayfi Fitria
Illustrations for Supermi Nutrimi reusable bag.
Illustrations: Supermi Nutrimi

1.4: Romp Birthday

Sinilagi is a food place that sells mainly coffee, beverages and bakmie. The name is obviously to convince people to comeback and that’s it. We use handwritten for the logo and two bunnies, male and female, simply because the owner of the shop, a couple of htusband and wife, love bunnies.

Agency romp Illustrator Illustrations: Romp Birthday

1.5: Asmarandana: Risti & Iman

Inspired by The Addams family, Risti & Iman wants to brings their personal dramatic characters into their marriage ceremony.

Illustrations: Asmarandana
Illustrations: Asmarandana
Illustrations: Asmarandana

02: Branding Identity

These are compilation of selected logos I have done. From dairy products, jewelleries, food and beverage, clothing line, preschool, flower shop to hand sanitizer brand.

Branding Identity: Logo Compilation
Logo Compilation 2017-2021

Branding Identity: Jiwa Toast

2.1: Jiwa Toast

Kopi Janji Jiwa, a coffee shop company wanted to make a new brand that sells a bread toast. By bringing a new style and a new concept on how to enjoy a toast. The brief is to highlight the modern soul of Janji Jiwa, approaching another perspective without losing their initial identity.

Some images are from Google.com and only for a rough preview and presentation purposes and strictly prohibited for publication. The client is aware that images in this presentation is prohibited to be posted in any media.

Danny
Dhayfi
2018-2019
Agency kamistudio.co Creative Director
Aguswahyudi Graphic Designer
Fitria

2.2: Jiwa Tea

A er Jiwa Toast was launched, Janji Jiwa Group comes back with a new under developed ideas. They want to make a tea brand. So to convey Jiwa Tea’s brand and ideas; Jiwa Tea have a high quality requirements for its products. What Jiwa Tea wants to share with customers is the authentic taste of the tea. In result by combining traditional tea culture: zen, minimalism and aesthetics. The brand will be expressed with a cool and simple strategy.

Design Studiovv kamistudio.co Creative Director Danny Aguswahyudi Graphic Designer Dhayfi Fitria

2020

Some images are from Google.com and only for a rough preview and presentation purposes and strictly prohibited for publication. The client is aware that images in this presentation is prohibited to be posted in any media.

Branding:
Jiwa Tea
1 1 2 3 4 5 6 4 5 6 3 2 T H E STORY In addition to tell people that Jiwa Tea originally produced from the best tea leaves, we are using a series of illustrations that conform to its brand concept. Picking Tea Leaf Steamed & Air Dried Graded for Texture and Taste Packaged Served by Our Barista Enjoy our tea!
Branding: Jiwa Tea
Some images are from Google.com and only for a rough preview and presentation purposes and strictly prohibited for publication. The client is aware that images in this presentation is prohibited to be posted in any media.

Design Studio kamistudio.co Creative Director Danny Aguswahyudi Graphic Designer Dhayfi Fitria

Kith & Kin Preschool
Branding:
Kith & Kin Preschool
Branding:

2.4: Lollipups

Lollipups is a brand bringing a good pet bedding product to the market, designed to bring comfort and good quality cushions for our loved pets, and a tad bit more glamorous! We worked with the brand to develop a playful and engaging brand identity to complement the light-hearted nature of the brand, and the clever take on the name.

Design Studio kamistudio.co

Creative Director

Danny Aguswahyudi

Graphic Designer

Dhayfi Fitria

TAIL-WAGGING GOODS Some images are from Google.com and only for a rough preview and presentation purposes and strictly prohibited for publication. The client is aware that images in this presentation is prohibited to be posted in any media. Branding: Lollipuos

2.5: Sinilagi

Sinilagi is a food place that sells mainly coffee, beverages and bakmie. The name is obviously to convince people to comeback and that’s it. We use handwritten for the logo and two bunnies, male and female, simply because the owner of the shop, a couple of htusband and wife, love bunnies.

Design Studio kamistudio.co Creative Director Danny Aguswahyudi Branding: Sinilagi

2.6: One Eighth Pizza

One Eight Pizza brings delicious, artisan and fresh pizza right out of the oven - all for a real tasty experience.

This is Sir Gio. Sir Gio represents our home made Pizza. It’s classic, fun and for everyone.

Some images are from Google.com and only for a rough preview and presentation purposes and strictly prohibited for publication. The client is aware that images in this presentation is prohibited to be posted in any media.

Branding Identity: One Eighth Pizza
CIPETE
Y
A
THE SLICE BY THE SLICE
O U R F RIENDLY LOCAL PIZZ
J O I N T TWIN HOUSE at

2.7: Fovero

Fovero is a brand that offers a fresh take on this beloved dairy products. Fovero is a product cra ed with care, and quality. Smooth, milky, and creamy, Fovero Greek Yogurt is an excellent alternative to any yogurt in your daily routine.

Branding Identity: Fovero for publication. The client is aware that images in this presentation is prohibited to be posted in any media.

Design Studio

kamistudio.co Creative Director

Danny Aguswahyudi Graphic Designer Dhayfi Fitria

2.8: Kei Co. Yogurt

Kei Co. Yogurt is a simply fresh and healthy refreshments yogurt drink. Inspired by Greek & Alpaca, we want Kei Co. to give a little healthy fun to brighten people’s day by bringing premium, homemade yogurt brand. To represents the natural, genuine and joy that Kei Co. brings to people, we used a hand-drawn illustrations of joyful Alpaca movements as Kei Co.’s graphic elements, to attract and create connection with their audience.

Branding: Kei Co. Yogurt

Web Design

3.1: Pancious Web Redesign

Offering the best food in town, Pancious is a compelling dining restaurant serves high quality gourmet experience and eclectic ambience in market place touch. Pancious wanted a redesign for their old website.

Web Design: Pancious 03:
https://www.pancious.com/ visit their
website:

3.2: House of Brooklyn Website

Introducing Pancious’ new cake house, House of Brooklyn, a premium American cake provider based in Jakarta which basic premise is creating tasty and decadent products.

visit their website:

Web Design: House Brooklyn
https://www.brooklynindonesia.com/
04: Invitation Cards Invitation Card fina & jeffri bridesmaid invitation card Invitation Cards

reza & cica invitation card

Invitation Cards
05: 06: Selecterd Posters Posters: Selected Posters
Hause
2018 Holai Petak Enam T-Shirt 2021
Cinco de Mayo, an annual celebration in Mexico.
Rooftop’s Cinco de Mayo

mock up preview for client

Holai Kemanggisan Wall 2020

Holai is an asian restaurant located in West Jakarta. They wanted to bring authenticity culture and taste to people.

Design Studio kamistudio.co

Graphic Designer

Dhayfi Fitria

Stanislaus Gerry Irena

Holai Wall
Posters:
Packaging: Ava & Co Ava & Co Christmas Hamper 2020

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