UPLOAD. DOWNLOAD. SHARE. O
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TABLE OF CONTENTS
About Impulse Brand/Logo Identity Colors and Application Logo Usage Typography STATIONARY Business Card Business Folder Letterhead Envelope Large Envelope Invitation C.D. Package SIGNAGE Entrance Signage-Exterior Entrance Signage-Parking Interior Wayfinding System Information Desk Interior Doors Exterior Banners Corporate Vehicle Corporate Headquarters PROMOTIONAL ADVERTISEMENT Brochure Website Shopping Bag Software Box Goodie Box and USB Uniform and Name Tag Event T-Shirt Event Cap
02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32
ABOUT IMPULSE
INTRODUCTION: Impulse is a free peer-to-peer (P2P) file sharing client which focuses on music downloads. Our competitors include Limewire, Kazaa, Bearshare, and Frostwire. Since this company is based on technology and digital media the logo is designed to be sleek, sharp, bold, futuristic, and simple. The symbol is supposed to represent music in general - a LP (Long-Playing) record with a music note, a static image to contrast the signature which is supposed to mimic pulsating music.
02
PRIMARY LOGO:
The Impulse logo uses the Impulse Group master brand as the primary identifier of all Impulse products. In all geographic regions, emphasis and focus should be on the Impulse logo in all divisions and on all products. Consistent usage of the Impulse logo is absolutely essential. The logo is symbolic of our steadfast reputation for excellence, and therefore, any variation of the logo diminishes the visual identity of Impulse Corporations and its products. Always use approved electronic artwork. Color exceptions are noted in these guidelines. Clearspace around each logo should be set at .21x. x
Impulse logo consists of two elements. Impulse letterforms and simplified symbol. The Impulse symbol is placed at a specific size to the right of the Impulse letterform. Never change any aspect of the typeface, symbol, color, or their relationships to the logo. The Impulse logo should never be reproduced smaller than 1/2 inch in height.
.14x
3x .23x
1.01x
1.34x
.10x 4.14x
.14x
1.75x
.14x
SECONDARY LOGO: For vertical applications such as banners or billboards - the vertical usage logo has been created. The special usage logo employs the same color and background specifications as the primary signature. Use this format sparingly. The stacked logo should never be reproduced smaller than 10 mm.
2.14x 3x
.1x
Clearspace set to .21x. .76x
2.03x
B R A N D / LO G O I D E N T I T Y
03
PRIMARY COLORS:
The primary logo for Impulse is the two color logo. In most applications, you should use either the Impulse Gray logo with the Impulse Orange/Gray type or the Impulse Gray logo with the White/Gray type. However, some design or print situations may prohibit effective usage of the Impulse Gray or Impulse Orange. In these instances other logo variations are acceptable, but they should be used sparingly.
Pantone: Solid Coated 1788 CC CMYK: C:0 M:80 Y:95 K:0 RGB: R:241 G:90 B:41 Pantone: Solid Coated Black C CMYK: C:0 M:0 Y:0 K:90 RGB: R:65 G:64 B:66
Pantone: Solid Coated Warm Gray 1 C CMYK: C:0 M:0 Y:0 K:0 RGB: R:255 G:255 B:255
COLOR APPLICATIONS:
This is the primary treatment of the Impulse logo and signature. The logo is gray and the signature is orange/gray on a white background. Most stationary applies this format in its composition.
This version gives variety to the Impulse logo. The logo is white and the signature is orange/white on a gray background. This format is used in some promotional and advertisement material.
These treatments change the opacity of the logo and/or signature to be used on different materials such as windows, frosted glass, doors, and marketing material. Opacity change according to each of the materials.
CO LO R S A N D A P P L I C AT I O N
04
BAD LOGO USAGE: The examples below show incorrect alterations and color usage of the Impulse logo. Always use approved electronic artwork, and follow the usage specifications in this manual.
Never alter the Impulse logotype to be larger or smaller than the approved artwork.
Never alter the shape or dimension of the Impulse symbol from the approved artwork.
Never change the color of the Impulse symbol to anything other than orange, gray, or white.
Never reproduce the Impulse logo on a background that is too complex.
LO G O U S AG E
05
DESCRIPTION: All Impulse communications should use the Myriad Pro typeface family for headlines and text. The Myriad Pro family consists of Condensed, Condensed Italic, Bold Condensed, Bold Condensed Italic, Regular, Italic, Semibold, Semibold Italic, Bold, and Bold Italic. The Myriad Pro family was chosen because of its legibility and simplicity. Myriad Pro Bold should be used for all headlines and primary messages, technical information, and call-out text. Myriad Pro Regular should also be used for most long passages of text and body copy. Both faces include a set of capitals and text numerals for use in text. The Myriad Pro family can be purchased from www.fontshop.com. They are available as individual weights and a family.
Myriad Pro Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Myriad Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Myriad Pro Condensed Myriad Pro Condensed Italic Myriad Pro Bold Condensed Myriad Pro Bold Condensed Italic Myriad Pro Regular Myriad Pro Italic Myriad Pro Semibold Myriad Pro Semibold Italic Myriad Pro Bold Myriad Pro Bold Italic
T YP O G R A P HY
06
STATIONARY
DESCRIPTION: In a company the size of Impulse, correspondence creates an enormous daily flow of communication specifically and personally directed to each of the company’s audiences, prospective and existing customers, consumers, investors, and employees, to name a few. It is a highly visible medium, at once official and personal. The stationary standards provide consistent layouts, color treatments, and reproduction methods to help interrelate the company’s organizational elements, each contributing to and drawing from the strength of the company. When reproducing any item, even in subsequent print runs, the smallest details are important. Check that correct graphic signatures and typography are reproduced in sizes and colors matching the examples and specifications shown in this document. Take special care to ensure that these frequently reproduced items reflect Impulse’s commitment to high standards.
07
SPECIFICATIONS: Only use text from the Myriad Pro Family. Name: In caps, Myriad Pro Semibold, 10 pt Title: In caps, Myriad Pro Italic, 9 pt E-mail: Myriad Pro Regular, 6 pt Address: Myriad Pro Regular, 8 pt Telephone and Fax: In Caps, Myriad Pro Semibold, 6 pt Leading: 8 pt | Tracking: 0 pt
.15 in.
.15 in. .25 in.
DANY HANIFF CEO
Dany@impulse.com
2 in. 5231 Business Way Las Vegas, NV 89122 TEL. 702.346.4736 FAX 702.235.3625
.25 in.
.15 in.
3.5 in.
BUSINESS CARD
08
DESCRIPTION: This 9”x12” business folder is ideal for stationary and presentation material. It is to be printed on a glossy hardstock. BACK
FRONT
12 in.
9 in.
INSIDE
5.5 in.
18 in. *30% Scale
BUSINESS FOLDER
09
SPECIFICATIONS: The most common letterhead layout displays the company logo at the top right of the page with contact information appearing on the upper left. We recommend that the mandatory Impulse logo be intergrated into the bottom left section of the letterhead. Letterhead is to be printed with 2.5” margin on the top, 1” margins on the sides, and a 1.5” margin on the bottom. The letterhead is only to be printed on paper that has been approved by the Art Director. Myriad Pro Regular, 11pt Leading: 13.2 pt | Tracking: 0 pt 1 in.
2.5 in. UPLOAD. DOWNLOAD. SHARE.
Dany Haniff 5231 Business Way Las Vegas, NV 89122 September 29, 2010 Jake Adams 2436 Willows Creek Drive Las Vegas, NV 89119 Dear Jake Adams: You may not recognize the company name on the letterhead, but I think it will become familiar quickly—I’ve started Impulse - a free peer-to-peer (P2P) file sharing client, which focuses on music downloads.
11 in.
Similar to other software such as Limewire, Kazaa, Bearshare, and Frostwire, we offer free downloads. Yet, because we focus on music rather than other types of media, we offer more in-depth searching methods specifically for music. Key Features include searching for similar artists, songs, and genres. Also, if you have ever remember the words to a song but not the title, you can now Search by Lyrics. Lastly is the Search by Listening. With this new technology, any computer with a microphone has the capability to “listen” to a song playing and search song information for you. All these features help cut down search time and allows a song to download within minutes so you can enjoy it almost instantly. Impulse is looking to enhance your music listening experience with the latest technology. We hope to gain your support in our growing business and are open to collaborations in the future. Please visit our website today at Impulse.com to order your free copy of our software! Thank you.
Sincerely,
Dany Haniff CEO
1.5 in.
8.5 in.
*30% Scale
LET TERHEAD
10
SPECIFICATIONS: Impulse incorporates the use of the standard #10 business envelope with commercial flap which has a width of 9.5” and a height of 4.125” and an enclosure of 4”x9.25”. The design of the envelope is a simple approach that mimics the stripes seen on the Impulse signature. Myriad Pro Regular, 11 pt Leading:13.2 pt | Tracking: 0 pt
4.125 in.
9.5 in.
*50% Scale
E N V E LO P E
11
SPECIFICATIONS: For other types of mailing, the #12.5 catalog envelope is used. It has a width of 12.5” and a height of 9.5”. The enclosure is 9.25”x12”. The logo is again repeated in the upper left hand corner. The center seam makes this style more durable for mailing heavy-weight materials. Sender: Myriad Pro Regular, 14 pt Leading:12 pt | Tracking: 0 pt Receiver: Myriad Pro Regular, 14 pt Leading:16.8 pt | Tracking: 0 pt
4.75 in.
9.5 in.
4.5 in.
2 in.
12.5 in.
1 in.
*30% Scale
L A R G E E N V E LO P E
12
DESCRIPTION: The most common event invitation is a double-sided flyer introducing the company to the general public in the form of a mailer. This is to be printed on a glossy hardstock paper approved by the Art Director.
FRONT
BACK
VISIT IMPULSE.COM TO ORDER THE
FULL SOFTWARE
FOR FREE! OR DOWNLOAD A FREE 3-DAY TRIAL
5 in.
A BETTER MUSIC LISTENING EXPERIENCE
Impulse is a free peer-to-peer (P2P) file sharing client, which focuses on music downloads. It allows you to upload your music library or search and download your favorite songs from the latest artists.
Key Features:
Search Similar Artists
UPLOAD. DOWNLOAD. SHARE.
Search by Lyrics
Search by Listening
5231 Business Way Las Vegas, NV 89122
7 in.
*60% Scale
I N V I TAT I O N
13
DESCRIPTION: This C.D. is the digital version of the Impulse’s Official Identity Guidelines.
About Impulse Brand/Logo Identity Colors and Application Logo Usage Typography
STATIONARY Business Card Business Folder Letterhead Envelope Large Envelope Invitation C.D. Package
SIGNAGE Entrance Signage-Exterior Entrance Signage-Parking Interior Wayfinding System Information Desk Interior Doors Exterior Banners Corporate Vehicle Corporate Headquarters PROMOTIONAL ADVERTISEMENT Brochure Website Shopping Bag Software Box Goodie Box and USB Uniform and Name Tag Event T-Shirt Event Cap
5in.
Visit Impulse.com for more information. 5231 Business Way Las Vegas, NV 89122
UPLOAD. DOWNLOAD. SHARE.
OFFICIAL IDENTITY GUIDELINES
COMPATIBLE WITH BOTH WINDOWS OR MAC OS.
.63 in.
5.13 in.
UPLOAD. DOWNLOAD. SHARE.
*40% Scale
C . D. PAC K AG E
14
DESCRIPTION:
SIGNAGE
Impulse provides the unique opportunity to actually envelop the customer in the Impulse philosophy, “Upload. Download. Share� with technology in mind. Just as corporate materials must embrace the approved Impulse house style. Impulse headquarters must also adhere to the same fundamental tenets in order to successfully convey our identity and philosophy. An extension of the approved Impulse style, the following guidelines for the design of Impulse headquarters were created to ensure a unified look and feel, as well as to guarantee an inviting and stimulating customer experience.
15
EXTERIOR SIGNAGE: This sign is to be placed outside the front entrance of the building. It is made of dark gray quartz with a frosted glass middle piece, in which the logo is on the face of the glass.
5.5 in.
6 in.
MAIN ENTRANCE PARKING
3.5 in.
1 in.
1 inch = 1 foot
E N T R A N C E S I G N AG E
16
PARKING SIGNAGE: This sign is to be placed upon entering the parking lot. The symbol is incorporated on the top of this dark gray quartz structure.
6 in.
5.5 in.
MAIN ENTRANCE PARKING GARAGE EMPLOYEE PARKING GUEST PARKING
3 in.
.75 in.
1 inch = 1 foot
E N T R A N C E S I G N AG E
17
INTERIOR DIRECTIONAL SIGNAGE: This sign is to be mounted from the ceiling, made out of metal painted dark gray.
CONFERENCE ROOM ELEVATORS
1.75 in.
RESTROOMS PARKING
P
5 in.
.75 in.
TOUCH SCREEN DIRECTORY SEARCH BY:
TOUCH SCREEN DIRECTORY: This touch screen directory is to be placed around various parts of the building such as next to the information desk and elevators to allow visitors an interactive experience in finding a certain location.
DEPARTMENT
NAME
ROOM
3.5 in. TOUCH ROOM FOR MORE INFO INFO:
101
Dany Haniff CEO Room 104 1st Floor
110 102
FLOOR
103 104
105
106 -
107
+
2.5 in. 1 inch = 1 foot
I N T E R I O R E L E M E N TS
18
DESCRIPTION: This desk will be constructed out of dark gray quartz and will include a frosted glass structure behind the receptionist that will feature the symbol. The glass structure will be stabilized by a quartz base and steel connector.
5 in.
.1 in. .1 in. .65 in. 2 in.
1.25 in.
5 in.
1 in.
.375 in.
Actual distance to be 1.5 in.
.5 inch = 1 foot
I N F O R MAT I O N D E S K
19
RESTROOM DOORS:
OFFICE DOORS:
These doors will be made out of wood painted dark gray with aluminum signage and handles.
These doors with be made out of frosted glass with the symbol decal on the lower left hand corner. Steel and wood supports on the top and bottom will help stabilize the glass.
104 CEO
3.33 in.
1.5 in.
CONFERENCE ROOM DOORS: These double doors will be made out of wood painted dark gray with the symbol painted over it in a lighter shade.
110
CONF. RM
3.33 in.
3 in.
.5 inch = 1 foot
INTERIOR DOORS
20
FRONT
BACK
4 in.
2 in.
DESCRIPTION: These banners will be double-sided on a vinyl banner material that is primarily used for outdoors to provide durability. It will act as another advertising outlet.
1 inch = 1 foot
EXTERIOR BANNERS
21
DESCRIPTION: This corporate van is white with a black and orange outlines mimicking the symbol around the sides of the van. It also contains the logo on both sides and the “UPLOAD. DOWNLOAD. SHARE.” on the doors. The hood is painted orange and the symbol is a gray decal on the back doors.
CO R P O R AT E V E H I C L E
22
DESCRIPTION: The corporate headquarters is located in Las Vegas, Nevada. It is four stories and features the symbol on all four sides of the building with the signature on the front.
IMPULSE HQ PARKING GARAGE
PARKING LOT GUEST PARKING
CO R P O R AT E H E A D Q UA R T E R S
PARKING LOT EMPLOYEE PARKING
23
PROMOTIONAL ADVERTISEMENT
DESCRIPTION: Impulse is a leader in the music download industry. This makes it vital that advertising strategies reach our full range of potential consumers, and spanning all age ranges. The advertising division of Impulse takes pride in ensuring that all communications that reach consumers conform to the same design standards shown throughout this manual. The packaging of Impulse retail is another key point to touch in the consumer’s experience with Impulse. Therefore, packaging guidelines that encompass Impulse products house style have been created to take full advantage of these physical, often easily portable messaging platforms.
24
DESCRIPTION: This trifold serves as an introduction to Impulse and its provided services. OUTSIDE
Search Similar Artists
© 2010 Impulse Company 5231 Business Way Las Vegas, NV 89122
Search by Lyrics
UPLOAD. DOWNLOAD. SHARE.
Search by Listening
INSIDE With one of the best customer services available, Impulse continues to provide help to better your music listening experience with the latest technology. We hope to gain your support in our growing business and are open to collaborations in the future.
T OU AB
Please visit our website today at Impulse.com to order your free copy of our software or you may download a trial .
Impulse is a free peer-to-peer (P2P) file sharing client, which focuses on music downloads. You will be able to upload your music library or search and download your favorite songs from the latest artists.
MENTIONS
Any questions from how to search, uploading, or downloading can be answered via e-mail, chat, or phone. >inquiries@impulse.com >www.impulse.com/chat >1-800-123-4567
All these features help cut down search time and allows you to enjoy a downloaded song instantly.
N TIO CA LO
Key Features included in both the trial and full version is searching for similar artists, songs, and genres. Also, if you have ever remembered the words to a song but not the title, you can now Search by Lyrics. Lastly is the Search by Listening. With this new technology, any computer with a microphone has the capability to “listen” to a song playing and search song information for you.
-Rated by CNET
- Rated by PC World
ES IC RV SE
Similar to other software such as Limewire, Kazaa, Bearshare, and Frostwire, we offer free downloads. Yet, because we focus on music rather than other types of media, we offer more in-depth searching methods specifically for music.
“BEST NEW SOFTWARE OF 2010!”
“Easy and fun to use for anyone who enjoys sharing music.”
US
8.5 in.
HONORABLE
The corporate headquarters is located in Las Vegas, Nevada. Minutes from the infamous Las Vegas strip, its design is just as notable as the casinos. The symbol on all four sides of the building can be seen from miles away.
11 in.
ADVERTISING - BROCHURE
* 40% Scale
25
DESCRIPTION: The Impulse Web Page is set up for easy navigation. It is centered to fit any screen. Main navigation buttons are located at the top right, whereas more specifics can be found in the footer. The image of the software box also animates through a couple different photos when you land on the home page.
HOME
ABOUT
CONTACT
UPLOAD. DOWNLOAD. SHARE.
NEWLY RELEASED
IMPULSE 5.0 Key Features:
Search Similar Artists
Search by Lyrics
Search by Listening
ORDER OUR FREE FULL SOFTWARE OR DOWNLOAD A FREE 3-DAY TRIAL. ORDER NOW
SEARCH Song Artists Genre
FOLLOW Find us on Facebook Find us on Myspace Follow us on Twitter
DOWNLOAD NOW
LEGAL License Privacy Policy Terms Support
CHARTS Top Downloaded Songs Top Searched Artists Top Album Downloads
LOGIN SIGN UP
Š 2010 Impulse Company 5231 Business Way Las Vegas, NV 89122
ADVERTISING - OFFICIAL WEBSITE
26
DESCRIPTION: This 10”x13”x5” paper bag with orange handles can be used with a variety of Impulse’s products including software box, goodie box, T-shirts, and caps.
3.5 in.
19.5 in.
13 in.
3 in.
10 in.
5 in.
30 in.
*20% Scale
PAC K AG E D E S I G N - S H O P P I N G B AG
27
DESCRIPTION: This software box is designed to have a clean, simple layout that mimics the lines and shape of the logo.
Impulse is a free peer-to-peer (P2P) file sharing client, which focuses on music downloads. After installing this C.D. you will be able to upload your music library or search and download your favorite songs from the latest artists. Key Features:
Search Similar Artists
14.6 in.
Search by Lyrics
Search by Listening
9.45 in. UPLOAD. DOWNLOAD. SHARE.
5231 Business Way Las Vegas, NV 89122
1.8 in. .77 in.
.75 in.
2 in.
7.75 in.
20.25 in.
*30% Scale
PAC K AG E D E S I G N - S O F T WA R E B OX
28
SIDE FACE:
TOP (LID):
3.5 in.
FRONT FACE:
DESCRIPTION: This goodie box would be made of tin and used as a primary source for storing small products that are related to music downloads, such as a USB flash drive to store your music or headphones to listen to your newly downloaded songs.
1.5 in.
FRONT:
3.5 in.
SIDE:
1 in.
1 in.
.125 in.
BACK:
1 in.
SLIDE UP
1 in.
PAC K AG E D E S I G N - G O O D I E B OX & U S B
29
DESCRIPTION:
1.5 in.
JAKE SMITH Impulse Representative
Uniforms and name tags will be worn by receptionists and representatives of the company (when working a trade show or event). Other executives and employees will were business attire. Whereas, customer service will wear casual attire. Dress code will be enforced to provide a friendly work environment.
3.5 in.
JAKE SMITH Impulse Representative
BUSIN E S S MA R K E T I N G - U N I F O R M & N AM E TAG
30
FRONT: DESCRIPTION: These T-shirts will be worn by event staff, whereas polos will be worn by Impulse representatives. These T-shirts can also function as a prize in any contest that Impulse chooses to host.
BACK:
.com
B U S I N E S S MA R K E T I N G - E V E N T T- S H I R T
31
DESCRIPTION: This cap will be worn by promoters as well as given away by promoters at certain events to advertise Impulse to the general public. This cap can also function as a prize in any contest that Impulse chooses to host.
B U S I N E S S MA R K E T I N G - E V E N T C A P
32
X
Impulse | 5321 Business Way, Las Vegas, NV 89122 | TEL (702) 346-4736 | FAX (702) 235-3625 | Impulse.com www.danyhaniff.carbonmade.com