Rustic Gushing Waves X Button Masala
By- Dhwani Mistry
Contents
- Design Brief - Brand Board - Conceptualisation - Inspiration (Rustic Gushing Waves) - Texture Explorations - Ideations - Final Ensemble - Specification Sheet
Design Brief
- Design a Product/Range with innovative texture or pattern using the technique of Button Masala. - The designed product must have an intent, aspect of 3 Dimension and effect of layering. - Owing to the technique the product should be convertible. - Reusability, One size fits all, Adaptive, Sustainable are some key characteristics your product should have.
Button Masala
By Anuj Sharma
- Button Masala is a brand with a unique technique of Joinery systems to make products and elimate stitching. - The technique uses Rubber Bands and Buttons only to create the joineries and textures. - The designer was inspired by hastily fastened shirt buttons and innovated the technique. - The Brand promotes idea of Funtionality, Simplicity, Versatility and Inexpensiveness - Product Range includes Garments, Accessories, Home Decor and Utility wear.
His Intial Concept
Raincoats
Button Masala
By Anuj Sharma
- Anuj Sharma found Button Masala in 2009. - Today he uses various exploratory materials like Plastic Balls, Paper cups, Plates etc as insert materials. - Natural Fabrics like Khadi, Cotton, Raw Silk are majorly used but occasionally materials like plastic, Knits are also explored. - Collabs and shows- Levi’s India, Multiple Lakme Fashion Weeks, Taiwan Design Expo 2011 - He says-’If you don’t make the garment with the AESTHETICS of INTENT, it doesn’t make sense.’.
Knot for You LFW S/S 09
Head Gear
Button Masala Footwear
Floating Bed
Conceptualisation
SEASON Spring/Summer
USER Girls of age between early teens and late 20s.
PRODUCTS Fit & Flare Dress/ Midi Skirt/ Voluminous Dress/ Skirt and Crop Top Coordinate
INSPIRATION Rustic Gushing Waves
THEME Retro/Classic/ Golden Days
Final Ensemble MATERIALS Paper Clips/ Mirrors/Pebbles/ KeyRings/ Ghunghroos etc
COLOUR PALETTE Nuetral,Light and Basic
IDEA Flowy,Short, Easy going Ensemble
FABRIC Modal Silk/Modal Cotton
Rustic Gushing Waves
Continuous
The Dark Shades Protecting my eyes. The Gushing waves crashing the stones My ears filled with the pleasant Noise. Everything so nostalgic Like a dream in Sepia filter. Just when I realized it was the dark brown shades I bought hours ago.
Movement
Sepia
Weathering
Texture Explorations Fabric- Synthetic Silk, Medical Gauge Insert Material- Big Pearl , Ghunghroo
Fabric- Cotton, Mulmul Insert Material- Button
Fabric- Rayon Insert Material- Iron Paper Clips
Texture Explorations Fabric- Rayon Insert Material- Rajma, Big Pebbles
Fabric- Sateen Insert Material- Beads
Fabric- Rayon Insert Material- Iron Paper Clips
Texture Explorations Box Pleat Variation Fabric- Cotton Insert Material- Square Mirror, Beads
Knife Pleat Variation Fabric- Synthetic Silk Insert Material- Round Mirror, Small Beads
Inverted Box Pleat Variation Fabric- Cotton Insert Material- Big Round Mirror, Buttons
Texture Explorations Fabric- Checkered Cotton Insert Material- Small Ghunghroo
Fabric- Striped Cotton Insert Material- Square Mirror
Fabric- Striped Cotton Insert Material- Square Mirror
Texture Explorations Fabric- Nylon Net Insert Material- Glass Painted Mirrors
Fabric- Checkered Cotton Insert Material- Bead, Button, Key rings
Fabric- Nylon Net Insert Material- Button, Cellophene sheet
Ideations 1 shoulder Flared dress
Mermaid fit skirt with knee high Slit
4 Paneled Striped Cape with Square Buttons
The Cape Converted into Bell Sleeves
Ideations
Sleeveless Jacket
Kimono sleeve dress with gathering in front
Striped Sleeveless Top with side slits till waist
Ideations 2 Panel wrap bralette
2 Panel wrap bralette covertible to gathered sleeves
Striped Pleated tube top convertible to Short skirt
Final Ensemble
Skirt Top Coordinates - Perfect Summer outfit for casual outing. - The rust effect is given by soaking the garment in plain water of 8 hours. - As the rusting develops over time , so will the garmnet. -As it is buttoned it is Stretchable and hence can fit anyone. -The skirt can also be worn as Tube top.
Specification Sheet
Product : Skirt Top Coordinates
Illustrations
Category: Apparel and Fashion Accessories Gender: Womenswear Size: One Size Fits All Colour: White, Rust
Fabric: Modal Silk
Texture Details Buttoning Pattern- ZigZag
Dimensions
Cost Details Fabric Cost
250/Meter
Fabric Consumed/Total Cost
3 meter/ Rs 750
Elastic Bands (Brand,Price,Quantity) Distance between clips before buttoning- 1.5 Paper Clips (Brand,Price,Quantity) inch
Mobilion Pack, Rs 8/Packet, 10 Packets Elephant Clips, Rs 40/- Packet 5 Packets
Top (Before): 0.5m Skirt (Before): 2.5m Top (After Buttoning): 97cm (Bust)
Skirt(After Buttoning): 85cm (Waist)
My Experience
Button Masala is a simple technique that can be learnt by anyone, but to learn it from the designer itself is a different experience. It was a very fun yet knowledgeable experience to make explorations in class and see how different fabrics show up once buttoned. As he said , most important aspect in your designs is your intent and I think learning that we could explore more and go beyond our limits. Using unconventional materials along with the conventional ones to develop innovative textures was a new experience. Regular feedbacks and presentations helped me keep up with regular progress and hence a final ensemble.
References
Brand Boards
https://www.notjustalabel.com/anuj-sharma http://www.textielfactorij.org/profile/anujsharma/ https://www.pechakucha.com/presentations/button-masala http://specials.rediff.com/getahead/2008/oct/23anuj9.html Inspiration Board https://in.pinterest.com/pin/165929567508202220/ https://ro.pinterest.com/pin/488288784578758372/ https://www.pikist.com/free-photo-xsfbp http://rebelliouslook.blogspot.com/2017/06/a-sea-of-trends.html https://inhabitat.com/andres-amadors-awe-inspiring-sand-drawings-wash-away-with-the-tide/ http://www.mademoisellerobot.com/2009/09/london-fashion-week-iris-van-herpen.html Picture Credits Final Ensemble- Yash Shah Texture Exploration Samples- Dhwani Mistry Model Credits- Sanyukta Sawant