1
United Kingdom Blue Fin Building 110 Southwark Street London SE1 0TA Phone: +44 (0)20 7922 1930 Fax: +44 (0)20 7922 1931 www.strglobal.com
United States 735 East Main Street Hendersonville TN 37075 Phone: +1 (615) 824 8664 Fax: +1 (615) 824 3848 www.str.com
Norfolk CVB For the Month of December 2010
Date Created: Jan 18, 2011 Tab
Table of Contents Multi-Segment Comp Trend Comp Trend-Raw Response Norfolk City Response Norfolk-Virginia Beach Multi-Segment Custom Seg Trend Norfolk City Seg Trend Raw Norfolk City Seg Response Norfolk City Help
1 2 3 4 5 6 7 8 9 10 11
Tab 2 - Multi-Segment
Currency: USD - US Dollar
Norfolk CVB For the month of: December 2010
Current Month - December 2010 vs December 2009 Occ % 2010
Virginia
Norfolk
2009
RevPAR
Properties
Percent Change from December 2009 ADR
RevPAR
Room Avail
Room Sold
2009
2010
2009
85.94
86.48
34.74
34.99
-0.1
-0.6
-0.7
-0.0
0.7
0.6
40.6 70.54 72.60 31.67 29.48
10.6
-2.8
7.4
3.2
-4.0
6.2
40.5
Occ
Room Rev
2010
40.4
44.9
ADR
Participation
Census
1464
Rooms
Sample
Census
Sample
1039 150644 126168
Norfolk-Virginia Beach, VA
38.9
36.8
70.72
69.60
27.50
25.61
5.7
1.6
7.4
6.8
-0.5
5.2
356
249
39342
30128
Williamsburg Virginia Beach Norfolk/ Portsmouth Newport News/Hampton Chesapeake/ Suffolk
31.9 36.8 44.1 40.2 47.9
30.4 100.56 34.8 68.99 40.1 70.68 41.0 54.05 42.3 59.74
93.49 65.55 72.96 57.54 60.74
32.07 25.40 31.20 21.75 28.61
28.41 22.79 29.26 23.60 25.71
4.9 5.9 10.1 -1.9 13.2
7.6 5.3 -3.1 -6.1 -1.6
12.9 11.4 6.6 -7.8 11.3
13.6 10.1 2.9 -7.8 12.8
0.7 -1.2 -3.5 -0.0 1.3
5.7 4.6 6.2 -1.9 14.7
75 96 47 80 58
53 59 35 56 46
9435 10966 5443 8043 5455
7083 7620 4645 6325 4455
Norfolk-Virginia Beach, VA Luxury Norfolk-Virginia Beach, VA Upscale Norfolk-Virginia Beach, VA Midprice Norfolk-Virginia Beach, VA Economy Norfolk-Virginia Beach, VA Budget
39.7 39.0 35.9 36.9 45.2
39.7 107.49 100.75 38.1 77.11 78.70 31.6 58.57 54.44 35.8 38.61 40.07 40.2 35.15 36.69
42.67 30.03 21.02 14.23 15.88
39.99 29.96 17.22 14.33 14.74
0.0 2.3 13.4 3.1 12.5
6.7 -2.0 7.6 -3.6 -4.2
6.7 0.2 22.1 -0.7 7.7
6.4 0.0 20.5 -0.8 7.6
-0.3 -0.2 -1.3 -0.2 -0.1
-0.3 2.1 12.0 2.9 12.3
66 70 101 59 60
50 66 72 29 32
10582 9007 10413 4415 4925
8282 8615 7947 2233 3051
Year to Date - December 2010 vs December 2009 Occ % 2010
Virginia
Norfolk
56.4
56.1
ADR
2009
Participation
Percent Change from YTD 2009
RevPAR
RevPAR
Properties Room Sold
2009
2010
2009
96.49
98.15
54.40
53.48
3.5
-1.7
1.7
4.2
2.5
6.0
55.6 81.30 84.60 45.60 47.00
0.9
-3.9
-3.0
-3.8
-0.9
0.04
Census
1464
Rooms
Sample
Census
Sample
1039 150644 126168
Norfolk-Virginia Beach, VA
53.3
52.8
86.60
45.69
45.70
0.9
-0.9
-0.0
0.7
0.7
1.6
356
249
39342
30128
Williamsburg Virginia Beach Norfolk/ Portsmouth Newport News/Hampton Chesapeake/ Suffolk
41.9 57.8 55.7 54.9 58.6
41.2 94.72 96.34 57.1 107.35 103.78 54.9 81.51 84.75 57.1 62.23 66.33 54.9 66.91 69.07
39.66 62.04 45.42 34.16 39.18
39.73 59.29 46.55 37.86 37.92
1.5 1.1 1.4 -3.9 6.7
-1.7 3.4 -3.8 -6.2 -3.1
-0.2 4.6 -2.4 -9.8 3.3
0.7 4.8 -3.3 -9.8 7.5
0.9 0.2 -0.8 -0.0 4.1
2.4 1.3 0.6 -3.9 11.0
75 96 47 80 58
53 59 35 56 46
9435 10966 5443 8043 5455
7083 7620 4645 6325 4455
Norfolk-Virginia Beach, VA Luxury Norfolk-Virginia Beach, VA Upscale Norfolk-Virginia Beach, VA Midprice Norfolk-Virginia Beach, VA Economy Norfolk-Virginia Beach, VA Budget
59.1 57.1 46.4 47.8 53.1
58.0 128.51 127.35 56.1 90.15 92.39 48.4 68.38 69.54 46.2 45.93 48.41 50.9 40.18 42.13
75.96 51.46 31.75 21.94 21.35
73.89 51.80 33.65 22.39 21.45
1.9 1.8 -4.0 3.3 4.3
0.9 -2.4 -1.7 -5.1 -4.6
2.8 -0.7 -5.6 -2.0 -0.5
3.7 1.2 -6.0 -2.9 1.3
0.9 1.9 -0.4 -1.0 1.8
2.8 3.7 -4.4 2.3 6.2
66 70 101 59 60
50 66 72 29 32
10582 9007 10413 4415 4925
8282 8615 7947 2233 3051
A blank row indicates insufficient data.
85.78
ADR
Room Avail
2010
54.5
Occ
Room Rev
Source 2011 SMITH TRAVEL RESEARCH, Inc.
Tab 7 - Multi-Segment Custom
Currency: USD - US Dollar
Norfolk CVB For the month of: December 2010
Current Month - December 2010 vs December 2009 Occ % 2010
Downtown Area Military Highway Ocean View Navel Base
ADR
2009
46.8 46.2
41.5 41.3
RevPAR
2010
2009
2010
2009
87.21 66.92
86.63 71.05
40.77 30.89
35.98 29.31
Participation Properties
Percent Change from December 2009 Occ
12.6 11.9
ADR
0.7 -5.8
RevPAR
13.3 5.4
Room Rev
13.3 -3.4
Room Avail
0.0 -8.3
Room Sold
12.6 2.6
Census
Occ % 2010
Downtown Area Military Highway Ocean View Navel Base
60.9 56.9
ADR
2009
59.4 56.2
A blank row indicates insufficient data.
2010
98.82 76.54
2009
105.44 79.41
2010
2009
60.14 43.58
62.65 44.64
Occ
2.4 1.3
ADR
-6.3 -3.6
RevPAR
-4.0 -2.4
7 15 2
Census
Sample
1520 2214 440
1520 1936 196
Participation
Percent Change from YTD 2009
RevPAR
Sample
7 17 7
Year to Date - December 2010 vs December 2009
Rooms
Room Rev
-0.6 -6.3
Room Avail
3.6 -4.0
Properties Room Sold
6.1 -2.8
Census
7 17 7
Rooms
Sample
7 15 2
Source 2011 SMITH TRAVEL RESEARCH, Inc.
Census
1520 2214 440
Sample
1520 1936 196
Tab 2 - Multi-Segment
Currency: USD - US Dollar
Norfolk CVB For the month of: December 2010
Current Month - December 2010 vs December 2009 Occ % 2010
ADR
Occ
ADR
RevPAR
Room Rev
Room Avail
Occ % Room Sold
2010
ADR
2009
Participation
Percent Change from YTD 2009
RevPAR Occ
ADR
RevPAR
Room Rev
Room Avail
Properties Room Sold
Census
Rooms
2010
2009
2010
2009
2010
2009
2010
2009
Virginia
40.4
40.5
85.94
86.48
34.74
34.99
-0.1
-0.6
-0.7
-0.0
0.7
0.6
56.4
54.5
96.49
98.15
54.40
53.48
3.5
-1.7
1.7
4.2
2.5
6.0
1464
Norfolk-Virginia Beach, VA
38.9
36.8
70.72
69.60
27.50
25.61
5.7
1.6
7.4
6.8
-0.5
5.2
53.3
52.8
85.78
86.60
45.69
45.70
0.9
-0.9
-0.0
0.7
0.7
1.6
356
249
39342
30128
Williamsburg Virginia Beach Norfolk/ Portsmouth Newport News/Hampton Chesapeake/ Suffolk
31.9 36.8 44.1 40.2 47.9
30.4 100.56 34.8 68.99 40.1 70.68 41.0 54.05 42.3 59.74
93.49 65.55 72.96 57.54 60.74
32.07 25.40 31.20 21.75 28.61
28.41 22.79 29.26 23.60 25.71
4.9 5.9 10.1 -1.9 13.2
7.6 5.3 -3.1 -6.1 -1.6
12.9 11.4 6.6 -7.8 11.3
13.6 10.1 2.9 -7.8 12.8
0.7 -1.2 -3.5 -0.0 1.3
5.7 4.6 6.2 -1.9 14.7
41.9 57.8 55.7 54.9 58.6
41.2 94.72 96.34 57.1 107.35 103.78 54.9 81.51 84.75 57.1 62.23 66.33 54.9 66.91 69.07
39.66 62.04 45.42 34.16 39.18
39.73 59.29 46.55 37.86 37.92
1.5 1.1 1.4 -3.9 6.7
-1.7 3.4 -3.8 -6.2 -3.1
-0.2 4.6 -2.4 -9.8 3.3
0.7 4.8 -3.3 -9.8 7.5
0.9 0.2 -0.8 -0.0 4.1
2.4 1.3 0.6 -3.9 11.0
75 96 47 80 58
53 59 35 56 46
9435 10966 5443 8043 5455
7083 7620 4645 6325 4455
Norfolk-Virginia Beach, VA Luxury Norfolk-Virginia Beach, VA Upscale Norfolk-Virginia Beach, VA Midprice Norfolk-Virginia Beach, VA Economy Norfolk-Virginia Beach, VA Budget
39.7 39.0 35.9 36.9 45.2
39.7 107.49 100.75 38.1 77.11 78.70 31.6 58.57 54.44 35.8 38.61 40.07 40.2 35.15 36.69
42.67 30.03 21.02 14.23 15.88
39.99 29.96 17.22 14.33 14.74
0.0 2.3 13.4 3.1 12.5
6.7 -2.0 7.6 -3.6 -4.2
6.7 0.2 22.1 -0.7 7.7
6.4 0.0 20.5 -0.8 7.6
-0.3 -0.2 -1.3 -0.2 -0.1
-0.3 2.1 12.0 2.9 12.3
59.1 57.1 46.4 47.8 53.1
58.0 128.51 127.35 56.1 90.15 92.39 48.4 68.38 69.54 46.2 45.93 48.41 50.9 40.18 42.13
75.96 51.46 31.75 21.94 21.35
73.89 51.80 33.65 22.39 21.45
1.9 1.8 -4.0 3.3 4.3
0.9 -2.4 -1.7 -5.1 -4.6
2.8 -0.7 -5.6 -2.0 -0.5
3.7 1.2 -6.0 -2.9 1.3
0.9 1.9 -0.4 -1.0 1.8
2.8 3.7 -4.4 2.3 6.2
66 70 101 59 60
50 66 72 29 32
10582 9007 10413 4415 4925
8282 8615 7947 2233 3051
A blank row indicates insufficient data.
2009
Year to Date - December 2010 vs December 2009
Percent Change from December 2009
RevPAR
Sample
Census
Sample
1039 150644 126168
Source 2011 SMITH TRAVEL RESEARCH, Inc.
Tab 7 - Multi-Segment Custom
Currency: USD - US Dollar
Norfolk CVB For the month of: December 2010
Current Month - December 2010 vs December 2009 ADR
Occ % 2010
Downtown Area Military Highway Ocean View Navel Base
46.8 46.2
2009
41.5 41.3
A blank row indicates insufficient data.
RevPAR
2010
2009
2010
2009
87.21 66.92
86.63 71.05
40.77 30.89
35.98 29.31
Year to Date - December 2010 vs December 2009 Occ %
Percent Change from December 2009 Occ
12.6 11.9
ADR
0.7 -5.8
RevPAR
13.3 5.4
Room Rev
13.3 -3.4
Room Avail
0.0 -8.3
Room Sold
12.6 2.6
2010
60.9 56.9
ADR
2009
59.4 56.2
2010
RevPAR 2009
98.82 105.44 76.54 79.41
2010
2009
60.14 43.58
62.65 44.64
Participation Properties
Percent Change from YTD 2009 Occ
2.4 1.3
ADR
-6.3 -3.6
Room Rev
RevPAR
-4.0 -2.4
-0.6 -6.3
Room Avail
3.6 -4.0
Room Sold
6.1 -2.8
Census
7 17 7
Rooms
Sample
7 15 2
Source 2011 SMITH TRAVEL RESEARCH, Inc.
Census
1520 2214 440
Sample
1520 1936 196
Tab 3 - Comp Trend
Currency: USD - US Dollar
Norfolk CVB For the Month of December 2010
Occupancy Comparison
ADR Comparison 120
90
110
80
100 70
90 80
60
70 50
60 50
40
40 30
30
20
20 Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Norfolk City
Occupancy (%) Norfolk City Norfolk-Virginia Beach Index
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Norfolk-Virginia Beach
Feb
Mar
Norfolk City
2009
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Norfolk-Virginia Beach
2010
Year To Date
Running 12 Month
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2008
2009
2010
2008
2009
2010
70.6
65.6
54.0
50.6
47.0
40.6
41.6
47.5
50.1
54.0
59.9
71.2
75.0
70.9
55.1
52.5
50.6
44.9
59.9
55.6
56.1
59.9
55.6
56.1
72.4
69.3
52.6
49.7
43.1
36.8
34.6
40.0
47.4
53.4
56.2
66.9
77.3
72.8
54.2
51.0
44.4
38.9
54.3
52.8
53.3
54.3
52.8
53.3
97.6
94.6
102.6
101.8
109.1
110.4
120.3
118.8
105.9
101.1
106.6
106.3
97.1
97.4
101.6
102.8
114.1
115.5
110.3
105.3
105.4
110.3
105.3
105.4
-8.3
-13.4
-2.0
-8.0
2.4
-6.2
-7.9
-11.3
-15.3
-6.4
1.9
11.5
6.2
8.1
2.0
3.8
7.7
10.6
-4.9
-7.3
1.0
-4.9
-7.3
1.0
-3.6
-6.3
4.9
-2.5
1.8
2.5
-3.2
-9.7
-4.1
-7.0
-0.5
4.3
6.8
5.0
3.0
2.8
3.0
5.7
-9.3
-2.8
0.9
-9.3
-2.8
0.9
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2008
2009
2010
2008
2009
91.71
88.17
87.05
83.02
82.00
72.60
77.03
75.61
78.73
77.00
79.85
85.54
89.42
88.49
80.55
81.86
80.06
70.54
86.5
84.6
81.3
86.5
84.6
81.3
108.04
105.05
87.47
76.15
71.34
69.60
67.78
69.98
76.07
80.12
83.87
95.95
108.31
104.73
85.01
75.74
71.01
70.72
88.22
86.60
85.78
88.22
86.60
85.78
84.9
83.9
99.5
109.0
114.9
104.3
113.6
108.1
103.5
96.1
95.2
89.2
82.6
84.5
94.7
108.1
112.7
99.7
98.0
97.6
94.8
98.0
97.6
94.8
-3.3
-3.8
1.1
-4.6
-0.4
-4.4
-4.1
-1.9
-4.6
-9.3
-7.2
-5.2
-2.5
0.4
-7.5
-1.4
-2.4
-2.8
0.6
-2.2
-3.9
0.6
-2.2
-3.9
-2.1
-3.9
3.1
-4.0
-1.3
4.2
-4.4
-3.1
-2.3
-2.8
-2.4
-1.4
0.3
-0.3
-2.8
-0.5
-0.5
1.6
0.5
-1.8
-0.9
0.5
-1.8
-0.9
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2008
2009
2010
2008
2009
64.78
57.81
47.00
41.97
38.55
29.48
32.07
35.95
39.48
41.56
47.82
60.88
67.09
62.72
44.36
42.96
40.54
31.67
51.8
47.0
45.6
51.8
47.0
45.6
78.22
72.83
46.03
37.82
30.73
25.61
23.45
28.00
36.04
42.79
47.11
64.22
83.73
76.23
46.07
38.65
31.52
27.50
47.91
45.70
45.69
47.91
45.70
45.69
82.8
79.4
102.1
111.0
125.4
115.1
136.7
128.4
109.5
97.1
101.5
94.8
80.1
82.3
96.3
111.1
128.6
115.2
108.1
102.8
99.8
108.1
102.8
99.8
-11.3
-16.7
-0.9
-12.2
2.1
-10.4
-11.6
-13.0
-19.2
-15.1
-5.4
5.6
3.6
8.5
-5.6
2.4
5.2
7.4
-4.3
-9.3
-2.9
-4.3
-9.3
-2.9
-5.6
-10.0
8.2
-6.4
0.4
6.8
-7.5
-12.4
-6.3
-9.6
-2.9
2.8
7.0
4.7
0.1
2.2
2.6
7.4
-8.8
-4.6
0.0
-8.8
-4.6
0.0
% Chg Norfolk City Norfolk-Virginia Beach
ADR Norfolk City Norfolk-Virginia Beach Index
2009
2010
Year To Date
Running 12 Month 2010
% Chg Norfolk City Norfolk-Virginia Beach
RevPAR Norfolk City Norfolk-Virginia Beach Index
2009
2010
Year To Date
Running 12 Month 2010
% Chg Norfolk City Norfolk-Virginia Beach
A blank row indicates insufficient data.
Tab 4 - Comp Trend-Raw
Currency: USD - US Dollar
Norfolk CVB For the Month of December 2010
Revenue Percent Change Comparison
Demand Percent Change Comparison
15
15
10
10
5
5
0 0 -5 -5
-10
-10
-15 -20
-15 Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Norfolk City
Supply Norfolk City Norfolk-Virginia Beach Index
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Norfolk-Virginia Beach
Feb
Mar
Apr
Norfolk City
May
Jun
Jul
Aug
Sep
Nov
Dec
Year To Date
2010
2009
Oct
Norfolk-Virginia Beach
Running 12 Month
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2008
2009
2010
2008
153,388
156,612
151,560
156,612
151,560
156,612
156,612
135,856
150,412
145,560
150,412
145,560
150,412
150,412
145,560
150,412
145,560
150,412
1,753,069
1,793,997
1,777,180
1,753,069
1,793,997
1,777,180
1,237,861
1,241,085
1,201,050
1,243,906
1,190,640
1,225,771
1,218,703
1,100,232
1,228,468
1,199,070
1,241,116
1,200,870
1,240,620
1,240,527
1,200,510
1,239,411
1,184,670
1,219,602
13,902,850
14,415,447
14,513,799
13,902,850
14,415,447
2009
14,513,799
2010
12.4
12.6
12.6
12.6
12.7
12.8
12.9
12.3
12.2
12.1
12.1
12.1
12.1
12.1
12.1
12.1
12.3
12.3
12.6
12.4
12.2
12.6
12.4
12.2
3.1
5.3
5.3
5.3
5.3
7.4
7.4
3.2
3.9
1.3
-1.9
-1.9
-1.9
-4.0
-4.0
-4.0
-4.0
-4.0
1.6
2.3
-0.9
1.6
2.3
-0.9
4.3
4.5
4.2
3.0
2.9
2.8
2.8
2.1
2.4
1.5
0.6
0.2
0.2
0.0
0.0
-0.4
-0.5
-0.5
3.1
3.7
0.7
3.1
3.7
0.7
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2008
2009
2010
2008
2009
2010
108,349
102,683
81,828
79,180
71,252
63,600
65,195
64,592
75,427
78,573
90,076
103,603
112,847
106,605
80,172
78,939
73,703
67,532
1,050,476
996,878
997,264
1,050,476
996,878
997,264
896,219
860,380
632,103
617,758
512,917
451,000
421,703
440,251
581,963
640,449
697,145
803,695
959,017
902,932
650,536
632,511
525,798
474,247
7,550,529
7,607,609
7,730,247
7,550,529
7,607,609
7,730,247
12.1
11.9
12.9
12.8
13.9
14.1
15.5
14.7
13.0
12.3
12.9
12.9
11.8
11.8
12.3
12.5
14.0
14.2
13.9
13.1
12.9
13.9
13.1
12.9
-5.4
-8.8
3.1
-3.1
7.8
0.7
-1.0
-8.5
-12.0
-5.1
-0.1
9.3
4.2
3.8
-2.0
-0.3
3.4
6.2
-3.4
-5.1
0.0
-3.4
-5.1
0.0
0.6
-2.1
9.3
0.4
4.7
5.4
-0.4
-7.7
-1.8
-5.6
0.0
4.5
7.0
4.9
2.9
2.4
2.5
5.2
-6.5
0.8
1.6
-6.5
0.8
1.6
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2008
2009
2010
2008
2009
2010
84,295,543
81,057,070
90,825,864
84,295,543
81,057,070
% Chg Norfolk City Norfolk-Virginia Beach
Demand Norfolk City Norfolk-Virginia Beach Index
Year To Date
2010
2009
Running 12 Month
% Chg Norfolk City Norfolk-Virginia Beach
Revenue
2010
2009
Norfolk City 9,936,555 Norfolk-Virginia Beach 96,825,028 Index 10.3
Year To Date
Running 12 Month
9,053,616
7,123,483
6,573,483
5,842,616
4,617,144
5,022,195
4,883,875
5,938,073
6,050,038
7,192,144
8,862,406
10,090,434
9,433,902
6,457,730
6,461,787
5,900,618
4,763,868
90,825,864
90,386,735
55,287,627
47,041,356
36,592,840
31,389,934
28,584,082
30,807,779
44,271,005
51,314,003
58,469,898
77,114,732
103,873,230
94,564,533
55,303,144
47,906,174
37,339,138
33,540,033
666,126,502 658,796,026 663,087,751
10.0
12.9
14.0
16.0
14.7
17.6
15.9
13.4
11.8
12.3
11.5
9.7
10.0
11.7
13.5
15.8
14.2
13.6
12.8
12.2
666,126,502 658,796,026 663,087,751 13.6
12.8
12.2
% Chg Norfolk City Norfolk-Virginia Beach
-8.5
-12.3
4.3
-7.6
7.4
-3.7
-5.1
-10.2
-16.1
-14.0
-7.3
3.6
1.5
4.2
-9.3
-1.7
1.0
3.2
-2.8
-7.2
-3.8
-2.8
-7.2
-3.8
-1.5
-5.9
12.7
-3.7
3.3
9.8
-4.9
-10.6
-4.1
-8.2
-2.4
3.1
7.3
4.6
0.0
1.8
2.0
6.8
-6.0
-1.1
0.7
-6.0
-1.1
0.7
A blank row indicates insufficient data.
Tab 5 - Response Norfolk City Norfolk CVB For the Month of December 2010 2008 STR Code 3727 58662 3132 16983 8037 6187 4717 8491 56137 9935 59252 41190 60773 58135 22778 42250 22775 24348 52794 53882 42249 52345 22766 13419 22772 3728 8038 22777 22770 8496 8493 22776 1177 49499 21059 6189 27485 6188 8497 1313 21868 26826 56952 39770 13420 44779 1179 24805 58821 8949 8494 35887 48436 22767 22768 28240 22765 8492 23747 26564 22769
Name of Establishment Americas Best Value Inn Norfolk Candlewood Suites Norfolk Airport Closed - Independent Norfolk Airport Hotel Closed Budget Lodge Closed Comfort Inn Norfolk Airport Closed Quality Inn Inn Lake Wright Resort Days Inn Norfolk Military Circle Econo Lodge Military Circle Hampton Inn Suites Norfolk Airport Hilton Norfolk Airport Holiday Inn Express & Suites Norfolk Airport Holiday Inn Select Norfolk Airport Home2 Suites Norfolk Airport La Quinta Inn & Suites Norfolk Motel 6 Norfolk Quality Suites Lake Wright Ramada Limited Norfolk Ramada Norfolk Residence Inn Norfolk Airport Savannah Suites Norfolk Sleep Inn Lake Wright Springhill Suites Norfolk Virginia Beach Bay Inn BEST WESTERN Holiday Sands Inn & Suites Closed Beachcomber Motel Closed Days Inn Norfolk Closed Howard Johnson Express Norfolk Closed Okeefe Motel Closed Seaview Inn Economy Inn Express Inn Ocean View Inn Super 8 Norfolk Chesapeake Bay Area Travelers Inn Motel Closed Lafayette Motor Hotel Closed Red Carpet Inn Norfolk Economy Inn Closed Airport Motor Inn Closed Welcome Inn Hampton Inn Norfolk Naval Base Quality Inn Norfolk Naval Base Closed Old Dominion Inn Springhill Suites Norfolk Old Dominion University Ascend Collection Tazewell Htl & Stes Closed Clarion James Madison Hotel Courtyard Norfolk Crowne Plaza Norfolk Marriott Norfolk Waterside Residence Inn Norfolk Downtown Sheraton Hotel Norfolk Waterside Americas Best Value Inn Norfolk Closed - Independent Bayview Motel Closed Breakers Motel Closed Sea King Motel Closed Silver Sands Motel Closed Warm Sands Motel Days Inn Norfolk Econo Lodge Airport Norfolk Econo Lodge Little Creek Norfolk Super 8 Norfolk Naval Base Area Surf Motel
A blank row indicates insufficient data.
City & State Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA
Zip Code Aff Date 23502 May 2007 23502 Apr 2009 23502 Oct 2009 23502 Jan 1996 23502 Jul 1994 23502 Jul 1965 23502 Jun 1981 23502 Jun 1969 23502 May 2007 23502 Dec 1985 23502 Aug 2009 23502 Nov 2000 23502 23502 May 2008 23502 Oct 1991 23502 May 2001 23502 Jan 1994 23502 Jul 2006 23502 Jul 2004 23502 May 2005 23502 May 2001 23502 May 2004 23503 23503 May 2001 23503 Jun 1972 23503 Sep 1986 23503 Sep 2006 23503 23503 Jun 2001 23503 Aug 2008 23503 Dec 2006 23503 23503 Jun 2004 23503 23504 23504 Nov 1999 23504 Oct 1993 23505 23505 Feb 1995 23505 Nov 1990 23505 Jun 2007 23508 Feb 1989 23508 Jan 2008 23510 Jul 2009 23510 Sep 2000 23510 Jun 2002 23510 Nov 2009 23510 Oct 1991 23510 May 2009 23510 Aug 1998 23518 Jan 2008 23518 Feb 1999 23518 Jun 1972 23518 23518 23518 Apr 1960 23518 Jun 2006 23518 Jun 1987 23518 Jun 2008 23518 Dec 1988 23518 Total Properties:
Open Date Rooms Jun 1959 152 Apr 2009 120 Jun 1970 0 0 0 Jul 1965 0 Jun 1981 160 Jun 1969 73 May 2007 88 Dec 1985 247 Aug 2009 104 Nov 2000 147 U/C 108 May 2008 72 Jun 1983 151 May 2001 127 Jun 1968 149 Dec 1986 130 Jul 2004 130 May 2005 126 May 2001 107 May 2004 131 21 Jun 1963 90 Jun 1972 0 Jun 1965 0 Jun 1964 0 0 0 Jun 1984 70 Jun 1987 48 72 May 1969 106 33 0 Jan 1987 0 Feb 1990 72 0 Jun 1986 0 Nov 1990 117 Oct 1987 119 Feb 1989 0 Jan 2008 114 Jun 1906 58 Aug 1986 0 Jun 2002 140 Jun 1951 175 Oct 1991 405 May 2009 160 Jun 1976 468 Jun 1987 59 Dec 1997 0 Jun 1972 0 0 0 Apr 1960 0 Jun 1975 105 Jun 1987 48 May 1986 48 Dec 1988 68 42 61 4960
Chg in Rms
Y Y Y Y
2009
2010
J F M A M J J A S O N D J F M A M ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
J ○ ● ●
J ○ ● ●
● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
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● ● ● ●
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● ● ● ●
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● ● ● ●
● ● ● ●
● ● ● ● ●
● ● ● ● ●
● ● ● ● ●
● ● ● ● ●
○ ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
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● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
A ○ ● ●
● ● ● ● ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Y
● ● ● ● ● ●
S O N D J F M A M J J A S O N D ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ●
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● ● ● ● ● ●
● ● ● ● ● ●
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● ● ● ● ● ●
● ● ● ● ● ●
○ ● ● ● ● ●
○ ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
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● ● ● ● ● ●
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● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ○ ● ●
● ● ● ○ ● ●
● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Y Y Y Y Y Y
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ○
● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Y Y Y Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Y Y Y Y
Y
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ●
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● ● ● ●
● ● ● ●
● ● ● ○
● ● ● ○
● ● ● ○
● ● ● ○
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Y Y Y Y Y ● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
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● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
● ● ● ●
○ - Monthly data received by STR ● - Monthly and daily data received by STR Blank - No data received by STR Y - (Chg in Rms) Property has experienced a room addition or drop during the time period of the report Source 2011 SMITH TRAVEL RESEARCH, Inc.
Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of December 2010 2008 STR Code 40351 57503 13382 13383 3744 5909 43712 26242 22861 13465 8044 8521 3742 3743 21673 3740 22859 5660 21070 13461 6202 21069 22863 13467 22865 9439 6206 49996 22867 30902 13459 42693 26986 8525 59815 22858 40397 22868 27540 13469 19281 6205 1210 26740 21072 8519 21867 21704 3134 57850 54563 34784 39702 54396 50458 19566 36864 13470 1208 8523 1209 13460 9937 40251 6608 9440 3741 8522
Name of Establishment Comfort Inn Gloucester Hampton Inn Gloucester Closed Islander Waterfront Motel Tidewater Motel America`s Best Inn Williamsburg Americas Best Value Inn Williamsburg Bassett Motel BEST WESTERN Historic Area Inn Williamsburg Budget Inn Cascades Motel Clarion Hotel Historic District Williamsburg Closed - Rodeway Inn Williamsburg Midtown Closed BEST WESTERN Virginia Inn Closed BEST WESTERN Williamsburg Closed Carolynn Court Closed Colonial Capitol Inn Closed Colonial Motel Closed Governor Spottswood Motel Closed Heritage Inn Closed John Rolfe Closed Quality Inn Mount Vernon Closed Raleigh Economy Inn Closed The Princess Anne Closed Thomas Jefferson Inn Closed Tioga Motor Court Closed USA Inn Ironbound Inn Closed Williamsburg Historic Inn Closed Williamsburg Motor Court Motel Closed Willow Motor Lodge Closed York Street Hotel Suites Colonel Waller Motel Colonial Houses Comfort Inn Central Comfort Inn Historic Area Comfort Suites Bypass Williamsburg Country Hearth Inn & Suites Williamsburg Country Inn & Suites Williamsburg Country Inn & Suites Williamsburg East Courtyard Williamsburg Crowne Plaza Williamsburg Days Inn Hotel Williamsburg Busch Gardens Days Inn Williamsburg Central Days Inn Williamsburg Colonial Downtown Days Inn Williamsburg Historic Area Econo Lodge Colonial Williamsburg Econo Lodge Williamsburg Pkwy Histrcl Area Embassy Suites Williamsburg Fairfield Inn & Suites Williamsburg Governors Inn Hampton Inn Suites Williamsburg Central Hampton Inn Suites Williamsburg Historic Area Hampton Inn Suites Williamsburg Richmond Road Hilton Garden Inn Williamsburg Holiday Inn & Stes Williamsburg Historic Holiday Inn Express & Suites Williamsburg Holiday Inn Patriot Williamsburg Homewood Suites Williamsburg Hospitality House Hotel 1776 Howard Johnson Express Inn Williamsburg La Quinta Inn & Suites Williamsburg Lexington George Washington Inn & Conf Marriott Williamsburg Motel 6 Colonial Williamsburg Motel 6 Williamsburg Motel Rochambeau Patrick Henry Inn Patriot Inn & Suites
City & State Gloucester, VA Gloucester, VA Grimstead, VA Hayes, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA
Zip Code 23061 23061 23064 23072 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185 23185
Aff Date Mar 2000 Jun 2008 Jun 1968 May 2007 Jan 2009 Jun 2008 Jun 1957 Feb 2009 May 2004 Jun 1966 Jun 1978 Oct 2006 May 1999 Jul 1963 Sep 1963
Nov 1995 Jun 1920 Nov 2003
Jun 1969 Sep 1997 Mar 1990 Jul 1992 Mar 2010 Oct 2001 Aug 2000 May 2006 Jun 1990 May 2005 May 1986 Sep 2006 Mar 1986 Jan 1990 Jun 1997 Jun 1987 Jan 1994 Dec 2004 Jun 1963 Feb 2009 Aug 2006 Jul 1997 Mar 2000 Sep 2006 Jun 2003 Dec 1987 Aug 1998 Oct 1989 Jun 2010 Nov 2006 Jun 2009 Feb 2008 Dec 1994 May 2009 Jun 1983 Nov 1994 Sep 2006 Sep 2007
Open Date Rooms Mar 2000 79 Jun 2008 84 Jun 1968 0 33 Jun 1970 163 Nov 1986 131 18 Jun 1988 120 45 Jun 1957 40 Jun 1975 195 Jun 1980 0 Jun 1966 0 Jun 1978 0 0 Jun 1982 0 0 Jun 1988 0 Jul 1963 0 0 Sep 1963 0 0 0 Jun 1980 0 0 Jun 1920 0 Mar 1968 0 0 0 0 Jun 1969 28 Sep 1997 75 Apr 1988 128 Jun 1984 157 Mar 2010 77 Jun 1955 58 Aug 2000 66 Jun 1985 88 Jun 1990 151 Aug 1978 303 May 1986 201 Jun 1970 85 Jun 1967 102 May 1989 120 Jun 1975 48 Jun 1987 47 Aug 1987 163 Jun 1986 148 Jun 1963 200 Feb 2009 105 Aug 2006 109 Jul 1997 100 Mar 2000 119 Sep 2006 96 Jun 2003 93 Jun 1975 160 Aug 1998 61 Jun 1972 296 Jun 1969 194 Jun 1978 85 Apr 1969 119 Apr 1973 247 Jun 1979 295 May 2000 72 Jun 1983 167 Jun 1962 22 Jun 1972 60 Jun 1989 110
Chg in Rms
2009
2010
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Y ○ ○ ○ ○ ● ● ● ● ● ● ● ● ● ● ● ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Y
Y Y
● ● ● ● ○ ● ● ○ ○ ○ ● ●
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Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of December 2010
STR Code 21071 58304 6203 6201 8524 6204 27143 13466 37777 5041 36618 12512 21068 22864 6207 13462 13458 56403 22866 13472 4593 42694 13471 8043 4724 6208 12102 40744 8520 27214 53378 18819 22097 13463 27811 57794 28200 28380 27746 34344 21385 18425 33815 53166 31466 27441 57962 52037 54316 57459 34518 24566 24405 53384 52962 58265 57020 39942 26278 34674 60331 54443 22104 8472 57046 60499 56224 42143
Name of Establishment Preferred Kingsmill Resort & Spa Providence Hall Guesthouses Quality Inn @ Kingsmill Williamsburg Quality Inn Colony Quality Inn Historic Area Williamsburg Quality Inn Lord Paget Williamsburg Quality Suites Williamsburg Quarterpath Inn Residence Inn Williamsburg Rodeway Inn & Suites Williamsburg Sleep Inn Historic Williamsburg Springhill Suites Williamsburg Super 8 Williamsburg Colonial Area Super 8 Williamsburg Historic Area Travelodge & Suites Williamsburg Travelodge Williamsburg Travelodge Williamsburg Wedmore Place White Lion Motel Williamsburg Lodge Williamsburg Travel Inn Williamsburg Woodlands Hotel Williamsburg Inn Clarion Inn & Suites Williamsburg Closed Americas Best Value Inn Williamsburg Closed Comfort Inn Outlet Center Closed Manor House Days Inn Williamsburg Colonial Resort Econo Lodge Williamsburg Pottery Family Inn Williamsburg Great Wolf Lodge Williamsburg Howard Johnson Express Plaza Williamsburg Super 8 Williamsburg Pottery Factory Williamsburg Outlet Mall Inn Econo Lodge Benns Church Carrollton aloft Hotel Chesapeake Cedar Tree Inn & Suites Closed Motel 6 Chesapeake Comfort Suites Chesapeake Courtyard Chesapeake Greenbrier Days Inn Chesapeake Econo Lodge Chesapeake Extended Stay America Chesapeake Greenbrier Extended Stay America Chesapeake Greenbrier Fairfield Inn & Suites Chesapeake Hampton Inn Norfolk Chesapeake Greenbrier Area Hampton Inn Suites Chesapeake Battlefield Blvd Hilton Garden Inn Chesapeake Greenbrier Homewood Suites Chesapeake Greenbrier Hyatt Place Chesapeake Greenbrier InTown Suites Chesapeake Marriott Norfolk Chesapeake Red Roof Inn Chesapeake Residence Inn Chesapeake Greenbrier Savannah Suites Chesapeake Springhill Suites Chesapeake Greenbrier Staybridge Suites Chesapeake Virginia Beach Sun Suites Chesapeake Super 8 Chesapeake Greenbrier I 65 TownePlace Suites Chesapeake Value Place Norfolk Chesapeake Wingate By Wyndham Chesapeake Americas Best Value Inn Chesapeake Budget Lodge Candlewood Suites Chesapeake Suffolk Comfort Suites Chesapeake Country Inn & Suites Chesapeake @ I 664 Extended Stay America Chesapeake Churchland
City & State Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Carrollton, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA
2008 Chg in Zip Code Aff Date Open Date Rooms Rms J F 23185 Apr 2004 Jun 1984 425 Y ● ● 23185 Jun 1967 Jun 1967 43 23185 Jun 1983 Jun 1983 111 ● ● 23185 Nov 1961 Nov 1961 55 ● ● 23185 Jan 2005 Jun 1986 141 Y ● ● 23185 Aug 1963 Aug 1963 88 ● ● 23185 Apr 1995 Jun 1985 118 Y ● ● 23185 Jun 1974 Jun 1974 130 ○ ○ 23185 Jul 1999 Jul 1999 108 ● ● 23185 Apr 1999 32 ● ● 23185 May 1998 May 1998 65 ● ● 23185 Apr 2000 Apr 2000 120 ● ● 23185 Jan 2000 Sep 1964 65 ● ● 23185 May 1996 Jan 1988 107 ● ● 23185 Jun 1997 Sep 1983 122 Y ● ● 23185 Apr 2004 Jun 1985 108 Y ○ ○ 23185 Sep 2006 Jun 1975 68 ○ ○ 23185 Oct 2007 Oct 2007 28 23185 Jun 1973 Jun 1973 38 Y 23185 Jun 1939 Jun 1939 323 Y 23185 Jun 2009 Jun 1967 77 ○ ○ 23185 Sep 2001 Sep 2001 300 23187 Aug 2002 Jun 1937 110 Y 23188 Mar 2008 Jun 1974 165 Y 23188 Apr 2005 Jun 1973 0 Y 23188 Aug 1985 Aug 1985 0 Y 23188 Apr 1989 Apr 1989 0 Y 23188 Jul 2000 Jul 2000 120 ○ ○ 23188 Jun 1987 Jun 1987 75 ● ● 23188 Apr 1985 Apr 1985 63 23188 Mar 2005 Mar 2005 405 Y 23188 Nov 2006 Apr 1986 180 Y ● ● 23188 Jan 2000 Jun 1985 72 ○ ○ 23188 May 2010 Jun 1980 128 ● ● 23314 Oct 1990 Oct 1990 72 Y ● ● 23320 Nov 2008 Nov 2008 136 23320 Feb 2006 Jul 1990 105 Y 23320 Jun 1993 May 1988 0 Y 23320 Jun 1990 Jun 1990 124 ● ● 23320 May 1997 May 1997 90 ● ● 23320 Jun 1985 Jun 1985 89 ● ● 23320 Aug 1990 Aug 1990 55 ● ● 23320 Aug 1996 Aug 1996 132 ● ● 23320 Jun 2006 Dec 2004 92 ● ● 23320 Aug 1995 Aug 1995 105 Y ● ● 23320 Jan 1990 Jan 1990 118 ● ● 23320 Oct 2008 Oct 2008 104 23320 Oct 2003 Oct 2003 92 ● ● 23320 Mar 2006 Mar 2006 100 ● ● 23320 Dec 2008 Dec 2008 119 23320 May 2002 Feb 1997 133 ○ ○ 23320 Oct 2008 Dec 1986 226 Y 23320 Aug 1986 Aug 1986 108 ● ● 23320 Jun 2005 Jun 2005 121 ● ● 23320 Aug 2004 Aug 2004 125 23320 Sep 2008 Sep 2008 132 23320 Dec 2007 Dec 2007 115 ○ ● 23320 May 2000 May 2000 135 23320 Feb 1988 Feb 1988 62 ● ● 23320 Jan 1999 Jan 1999 119 ● ● 23320 Oct 2009 Oct 2009 121 23320 Jul 2006 Jul 2006 100 ● ● 23321 Sep 2002 Jun 1991 91 23321 Apr 2000 Jun 1987 48 23321 Mar 2008 Mar 2008 102 23321 U/C 58 23321 Sep 2007 Sep 2007 82 ● ● 23321 Jun 2006 Aug 2001 92 ● ●
2009
2010
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● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ○ ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of December 2010 2008 STR Code 28891 54664 52421 8471 40818 37372 28865 51473 57736 26410 13422 45945 58031 41102 24518 26224 8514 44952 53275 56371 1206 26566 56490 55911 59345 55890 58516 22779 5658 22806 22789 13439 22790 22838 22803 22794 22823 13441 22801 22780 46971 22842 22797 13440 22802 13442 22811 26835 22813 22814 4591 22818 22820 22822 22827 13447 13451 26197 22835 26836 22841 21669 22843 26839 22849 22786 22799 13450
Name of Establishment Hampton Inn Norfolk Chesapeake Portsmouth Hampton Inn Suites Chesapeake Suffolk Portsmouth Holiday Inn Express Chesapeake Motel 6 Chesapeake Sleep Inn & Suites Chesapeake Springhill Suites Chesapeake Suffolk Super 8 Chesapeake Churchland Blvd Budget Lodge Comfort Inn & Suites Chesapeake Days Inn Chesapeake Portsmouth Sunset Manor Motel Village Motel Hampton Inn Suites Smithfield Smithfield Station Days Inn Suffolk Econo Lodge Suffolk Economy Inn Green Pines Motel East Hilton Garden Inn Suffolk Riverfront Holiday Inn Express & Suites Suffolk Quality Inn Suffolk Super 8 Tidewater Suffolk Comfort Suites Near Joint Forces Suffolk Courtyard Suffolk Chesapeake Hilton Garden Inn Chesapeake Suffolk TownePlace Suites Suffolk Chesapeake 19 Atlantic Hotel Alamar Resort Inn Atlantic Hotel Atlantic Sands Oceanfront Barclay Towers Resort Hotel Beach Carousel Motel Beach Quarters Resort Belmont Inn BEST WESTERN PLUS Oceanfront Virginia Beach Blue Marlin Lodge Budget Lodge Castle Motel Cerca Del Mar Motel Closed Aloha Motel Closed Boardwalk Hotel Closed Budget Lodge Closed Bulluck Motel Closed Carriage Inn Closed Cherry Motel Closed Dunes Oceanfront Closed Farrars Motel Closed Four Sails Resort Hotel Closed Halifax Hotel Closed Holiday Sands Budget Lodge Closed Howard Johnson Resort Hotel Oceanfront North Closed Jefferson Manor Motel Closed Kona Kai East Closed Laplaya Inn Closed Marshalls Closed Ocean Island Inn Closed Ocean Sands Resort Closed Park Inn Ocean Key Resort Closed Princess Anne Inn Closed Sea Escape Motel Closed Sea N Sun Motel Closed Seashire Inn Closed Sinclair Inn Closed Suntide Motel Closed Surf & Sand Motel Closed The Atrium Resort Closed The Captains Quarters Closed Thunderbird Motor Lodge
City & State Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Smithfield, VA Smithfield, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA
Zip Code 23321 23321 23321 23321 23321 23321 23321 23323 23323 23323 23323 23323 23430 23430 23434 23434 23434 23434 23434 23434 23434 23434 23435 23435 23435 23435 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451 23451
Aff Date Aug 1992 Jun 2006 May 2004 Dec 2009 Aug 2000 Jan 1999 Dec 1990 Jun 1998 Feb 2010 Dec 1988
Open Date Rooms Aug 1992 90 Jun 2006 86 May 2004 90 Jun 1974 52 Aug 2000 83 Dec 1998 93 Dec 1990 59 Jun 1998 66 Feb 2010 72 May 1984 52 89 72 Mar 2009 Mar 2009 82 Jun 1986 Jun 1986 44 Oct 1997 Oct 1997 35 Feb 2010 Jun 1988 50 Oct 2006 Jun 1987 80 24 Mar 2005 Mar 2005 150 Sep 2007 Sep 2007 79 Jul 2007 May 1977 100 Jan 2009 Nov 1988 47 Feb 2009 Feb 2009 116 May 2007 May 2007 92 Apr 2009 Apr 2009 135 Jun 2007 Jun 2007 72 Aug 2008 Aug 2008 68 Jun 1977 Jun 1977 22 May 2010 Sep 1972 106 Mar 2006 Jun 1980 110 Jun 1985 Jun 1985 84 Jun 1970 Jun 1970 38 Aug 2008 Jun 1985 168 Feb 1995 Feb 1995 19 Dec 2010 Jun 1984 214 Jan 1954 Jan 1954 38 Sep 2007 Jun 1978 52 Jun 1997 Jan 1968 47 55 0 Jun 2002 Jun 2002 0 0 0 0 0 Jun 1968 Jun 1968 0 0 Jun 1988 Jun 1988 0 0 0 Jun 1975 Jun 1975 0 0 0 May 1994 Jun 1959 0 0 0 Feb 1999 Jun 1970 0 Jun 1988 Jun 1988 0 0 0 0 0 0 0 0 Jun 1985 Jun 1985 0 Jun 1985 Jun 1985 0 Jun 1959 Jun 1959 0
Chg in Rms
Y
J ● ● ● ● ● ● ●
F ● ● ● ● ● ● ●
2009 M ● ● ● ● ● ● ●
A ● ● ● ● ● ● ●
M ● ● ● ● ● ● ●
J ● ● ● ● ● ● ●
J ● ● ● ● ● ● ●
A ● ● ● ● ● ● ●
S ● ● ● ● ● ● ●
O ● ● ● ● ● ● ●
N ● ● ● ● ● ● ●
D ● ● ● ● ● ● ●
J ● ● ● ● ● ● ●
F ● ● ● ● ● ● ●
2010 M ● ● ● ● ● ● ●
A ● ● ● ● ● ● ●
M ● ● ● ● ● ● ●
J ● ● ●
J ● ● ●
A ● ● ●
S ● ● ●
O ● ● ●
N ● ● ●
D ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
J ● ● ● ● ● ● ●
F ● ● ● ● ● ● ●
M ● ● ● ● ● ● ●
A ● ● ● ● ● ● ●
M ● ● ● ● ● ● ●
J ● ● ● ● ● ● ●
J ● ● ● ● ● ● ●
A ● ● ● ● ● ● ●
S ● ● ● ● ● ● ●
O ● ● ● ● ● ● ●
N ● ● ● ● ● ● ●
D ● ● ● ● ● ● ●
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● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Y Y
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● ● ● ● ● ○ ○ Y
Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y
○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○
○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○
Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of December 2010 2008 STR Code 22819 26840 22853 25788 22846 30269 44830 37931 1183 13445 22808 8953 22839 13443 22815 52935 22812 34187 6199 58419 53016 1182 31309 1184 22817 17093 22784 22829 56521 22834 26838 9936 22833 8041 13446 53748 37346 22836 21063 28830 13448 13449 22840 22816 3133 56455 22847 22848 22792 22781 22793 22796 22798 13452 31584 34188 22830 21064 22783 22825 27487 31585 41108 21065 8042 22795 8515 34980
Name of Establishment Closed Trade Winds Resort Motel Closed Virginian Motel Closed Windjammer Motel Comfort Inn & Suites Oceanfront Comfort Inn @ The Beach Virginia Beach Country Inn & Suites Virginia Beach Courtyard Virginia Beach Oceanfront N Courtyard Virginia Beach Oceanfront S Days Inn Virginia Beach Days Inn Virginia Beach Diplomat Inn Oceanfront Doubletree Virginia Beach Econo Lodge Oceanfront Virginia Beach Econo Lodge Virginia Beach On The Ocean Economy Inn Fairfield Inn & Suites Virginia Beach Oceanfront Flagship Motel Golden Sands Motel Hampton Inn Virginia Bch Oceanfront North Hampton Inn Virginia Beach Oceanfront S Hilton Virginia Beach Oceanfront Holiday Inn & Suites Virginia Beach North Beach Holiday Inn Express & Stes Virginia Beach Surfside Holiday Inn Virginia Beach Oceanside Knights Inn Virginia Beach La Quinta Inn & Suites Virginia Beach MacThrift Motor Inn New Castle Hotel Ocean Beach Club Resort Ocean Front Inn Paradise Resort Inn Quality Inn & Stes Oceanfront Virginia Bch Quality Inn Pavilion Virginia Beach Ramada Inn Virginia Beach Ramada Limited Atlantic Avenue Virginia Beach Residence Inn Virginia Beach Oceanfront Rodeway Inn Virginia Beach Royal Clipper Inn & Suites Sandcastle Oceanfront Sandpiper Inn Schooner Inn Sea Gull Motel On The Beach Seahawk Motel Seaside Motel Sheraton Hotel Virginia Beach Oceanfront Htl Springhill Suites Virginia Beach Oceanfront Sundial Motel Sunshine Inn Surfside Inn The Ambassador Suites The Belvedere Motel The Breakers Resort Inn The Capes Ocean Resort The Cavalier The Dolphin Inn The Marjac Suites The Oceanfront Inn The Viking Motel Travelodge Virginia Beach Travelodge Virginia Beach Travelodge Virginia Beach Tropicana Resort Hotel Turtle Cay Resort Virginia Beach Resort Hotel Wyndham Virginia Beach Closed Bow Creek Motel Econo Lodge Virginia Beach Town Center InTown Suites Virginia Beach
City & State Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA
Chg in Zip Code Aff Date Open Date Rooms Rms 23451 0 Y 23451 0 Y 23451 0 Y 23451 Jul 1987 Jul 1987 83 23451 May 2009 Jun 1984 104 23451 May 2010 Mar 1994 114 Y 23451 Jul 2002 Jul 2002 160 23451 May 1999 May 1999 141 23451 Jun 2008 Jun 1968 105 23451 Jul 1996 Jun 1987 113 23451 Jun 1965 Jun 1965 35 23451 May 1998 Jun 1983 292 23451 Sep 1996 Jun 1975 56 23451 Mar 1998 Jun 1965 38 23451 29 23451 Sep 2004 Sep 2004 114 23451 Jun 1971 Jun 1971 55 23451 56 23451 May 2008 Aug 1988 120 23451 May 2009 May 2009 141 23451 Apr 2005 Apr 2005 289 23451 Sep 2010 May 1974 238 Y 23451 Jun 2009 Jun 1995 144 23451 Aug 1984 Aug 1984 150 Y 23451 Jul 2006 Jun 1965 38 23451 Aug 2007 Jul 1987 137 23451 52 23451 Jun 1980 Jun 1980 83 23451 Dec 2005 Dec 2005 189 23451 Jun 1980 Jun 1980 146 Y 23451 27 23451 Jan 2000 Jun 1970 124 23451 Sep 1990 Jun 1982 97 23451 167 23451 Apr 1997 Jun 1970 94 23451 Nov 2005 Nov 2005 72 23451 Jan 1999 71 23451 Aug 1999 Jun 1979 87 23451 Jun 1974 Jun 1974 150 23451 Feb 1995 40 Y 23451 Jun 1972 Jun 1972 89 23451 Jun 1972 Jun 1972 51 23451 Jun 1985 Jun 1985 48 23451 Jun 1967 Jun 1967 46 23451 Jun 1974 Jun 1974 198 23451 Jul 2007 Jul 2007 168 23451 Jun 1987 Jun 1987 67 23451 Feb 1995 50 23451 Dec 1995 Dec 1984 99 23451 Jun 1975 Jun 1975 54 23451 Jun 1970 Jun 1970 50 23451 Jun 1984 Jun 1984 56 23451 Jun 1984 Jun 1984 60 23451 Jun 1945 Apr 1927 400 Y 23451 Jun 1985 Jun 1985 54 23451 Jun 1975 Jun 1975 60 23451 Jun 1980 Jun 1980 147 23451 Jun 1972 Jun 1972 81 23451 Jul 2004 60 23451 Jun 2005 42 23451 Sep 2006 May 1989 41 23451 83 23451 Jun 1998 Jun 1998 124 23451 Jul 1986 Jul 1986 295 23451 May 2007 Oct 1979 244 Y 23452 0 Y 23452 Jun 1975 Jun 1975 53 23452 May 2002 Oct 1997 139
2009
2010
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D
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Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of December 2010 2008 STR Code 26318 1181 9335 58750 8495 8516 3738 21276 46867 21397 52049 53794 6200 22216 4618 28385 33816 28193 50071 1180 56795 5254 27312 6754 37382 54438 22810 12127 22852 3727 58662 3132 16983 8037 6187 4717 8491 56137 9935 59252 41190 60773 58135 22778 42250 22775 24348 52794 53882 42249 52345 22766 13419 22772 3728 8038 22777 22770 8496 8493 22776 1177 49499 21059 6189 27485 6188 8497
Name of Establishment Wynnwood Inn & Suites Americas Best Value Inn Norfolk Airport BEST WESTERN Center Inn Country Inn & Suites Norfolk Airport South Econo Lodge Inn & Suites I 64 & US 13 Howard Johnson Express Inn Virginia Beach Magnuson Hotel Norfolk Airport Quality Inn Little Creek Virginia Beach Red Carpet Inn Virginia Beach Red Roof Inn Virginia Beach Norfolk Airport Wingate By Wyndham Virginia Beach Candlewood Suites Virginia Beach Norfolk Closed Days Inn Virginia Beach Courtyard Virginia Beach Norfolk Crowne Plaza Virginia Beach Norfolk Days Inn Virginia Beach Expressway Extended Stay America Virginia Bch Independence Blvd Hampton Inn Norfolk Virginia Beach Hilton Garden Inn Virginia Beach Town Center Holiday Inn Virginia Beach Norfolk Homewood Suites Virginia Beach La Quinta Inn Norfolk Virginia Beach Motel 6 Virginia Beach Red Roof Inn Virginia Beach TownePlace Suites Virginia Beach Westin Virginia Beach Town Center Closed The Executive Inn The Founder`s Inn Wayside Motor Inn Americas Best Value Inn Norfolk Candlewood Suites Norfolk Airport Closed - Independent Norfolk Airport Hotel Closed Budget Lodge Closed Comfort Inn Norfolk Airport Closed Quality Inn Inn Lake Wright Resort Days Inn Norfolk Military Circle Econo Lodge Military Circle Hampton Inn Suites Norfolk Airport Hilton Norfolk Airport Holiday Inn Express & Suites Norfolk Airport Holiday Inn Select Norfolk Airport Home2 Suites Norfolk Airport La Quinta Inn & Suites Norfolk Motel 6 Norfolk Quality Suites Lake Wright Ramada Limited Norfolk Ramada Norfolk Residence Inn Norfolk Airport Savannah Suites Norfolk Sleep Inn Lake Wright Springhill Suites Norfolk Virginia Beach Bay Inn BEST WESTERN Holiday Sands Inn & Suites Closed Beachcomber Motel Closed Days Inn Norfolk Closed Howard Johnson Express Norfolk Closed Okeefe Motel Closed Seaview Inn Economy Inn Express Inn Ocean View Inn Super 8 Norfolk Chesapeake Bay Area Travelers Inn Motel Closed Lafayette Motor Hotel Closed Red Carpet Inn Norfolk Economy Inn Closed Airport Motor Inn Closed Welcome Inn
City & State Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA
Zip Code 23452 23455 23455 23455 23455 23455 23455 23455 23455 23455 23455 23462 23462 23462 23462 23462 23462 23462 23462 23462 23462 23462 23462 23462 23462 23462 23464 23464 23464 23502 23502 23502 23502 23502 23502 23502 23502 23502 23502 23502 23502 23502 23502 23502 23502 23502 23502 23502 23502 23502 23502 23503 23503 23503 23503 23503 23503 23503 23503 23503 23503 23503 23503 23504 23504 23504 23505 23505
Aff Date Jan 2003 May 2006 Jul 1991 May 2009 Jun 1987 Feb 1992 Jun 2010 Nov 2007 Mar 2006 Jul 1999 Oct 2003 Apr 2006 Dec 1986 Mar 2004 May 1998 Sep 1996 Jul 1990 Nov 2003 Dec 1982 Jul 2008 Jul 1984 Feb 2008 Jul 1983 Nov 1998 Nov 2007 Jun 1962 May 1991 Jun 1954 May 2007 Apr 2009 Oct 2009 Jan 1996 Jul 1994 Jul 1965 Jun 1981 Jun 1969 May 2007 Dec 1985 Aug 2009 Nov 2000 May 2008 Oct 1991 May 2001 Jan 1994 Jul 2006 Jul 2004 May 2005 May 2001 May 2004 May 2001 Jun 1972 Sep 1986 Sep 2006 Jun 2001 Aug 2008 Dec 2006 Jun 2004
Nov 1999 Oct 1993 Feb 1995
Open Date Rooms Sep 1988 83 May 1968 150 Jul 1991 59 May 2009 67 Jun 1987 99 Jun 1974 52 Jun 1973 144 Jan 1986 59 Jun 1975 50 Jul 1986 148 Oct 2003 101 Apr 2006 83 0 Dec 1986 146 Jun 1985 149 Jan 1988 107 Sep 1996 120 Jul 1990 120 Nov 2003 176 Dec 1982 307 Jul 2008 122 Jul 1984 129 Mar 1990 130 Jul 1983 108 Nov 1998 95 Nov 2007 236 Jun 1962 0 May 1991 240 Jun 1954 106 Jun 1959 152 Apr 2009 120 Jun 1970 0 0 0 Jul 1965 0 Jun 1981 160 Jun 1969 73 May 2007 88 Dec 1985 247 Aug 2009 104 Nov 2000 147 U/C 108 May 2008 72 Jun 1983 151 May 2001 127 Jun 1968 149 Dec 1986 130 Jul 2004 130 May 2005 126 May 2001 107 May 2004 131 21 Jun 1963 90 Jun 1972 0 Jun 1965 0 Jun 1964 0 0 0 Jun 1984 70 Jun 1987 48 72 May 1969 106 33 0 Jan 1987 0 Feb 1990 72 0 Jun 1986 0
Chg in Rms
2009
2010
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D
Y
Y Y
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Y Y
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Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Y Y Y Y
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Y
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Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of December 2010 2008 STR Code 1313 21868 26826 56952 39770 13420 44779 1179 24805 58821 8949 8494 35887 48436 22767 22768 28240 22765 8492 23747 26564 22769 26841 21057 53902 52034 26849 26847 28382 8036 16902 53600 20379 54513 54273 54029 39000 31253 52813 34492 54137 55578 19953 13416 5038 26851 41107 26845 32028 26563 13417 3726 1176 25652 8490 5039 13340 8488 34866 37256 35897 54158 23625 56145 21058 26857 13418 8489
Name of Establishment Hampton Inn Norfolk Naval Base Quality Inn Norfolk Naval Base Closed Old Dominion Inn Springhill Suites Norfolk Old Dominion University Ascend Collection Tazewell Htl & Stes Closed Clarion James Madison Hotel Courtyard Norfolk Crowne Plaza Norfolk Marriott Norfolk Waterside Residence Inn Norfolk Downtown Sheraton Hotel Norfolk Waterside Americas Best Value Inn Norfolk Closed - Independent Bayview Motel Closed Breakers Motel Closed Sea King Motel Closed Silver Sands Motel Closed Warm Sands Motel Days Inn Norfolk Econo Lodge Airport Norfolk Econo Lodge Little Creek Norfolk Super 8 Norfolk Naval Base Area Surf Motel Budget Lodge Budget Motel & Suites Country Inn & Suites Newport News South Holiday Inn & Suites Newport News Host Inn Midtown Motel Motel 6 Newport News Point Plaza Suites & Conf Ctr Super 8 Newport News J Clyde Morris BEST WESTERN Newport News Inn & Suites Comfort Inn Newport News Comfort Suites Airport Newport News Courtyard Newport News Airport Crestwood Suites Newport News Hampton Inn Newport News Victory Boulevard Hampton Inn Suites Newport News Oyster Point Hilton Garden Inn Newport News Microtel Inn Newport News Residence Inn Newport News Airport Sleep Inn & Suites Newport News Studio Plus Newport News Travelodge Newport News Fort Eustis Inn Holiday Inn Express Newport News Mulberry Inn Colonial Courts Motel Executive Inn Super 8 Newport News Jefferson Avenue Thrift Inn Travelers Inn Motel Windwood Plaza Hotel Closed Newport News Grosvenor Closed Relax Inn Closed Warwick Motel Days Inn Newport News Oyster Point Econo Lodge Oyster Point Extended Stay America Newport News Oyster Point InTown Suites Newport News InTown Suites Newport News North Marriott Newport News @ City Center Omni Newport News Hotel Savannah Suites Newport News Closed Warwick Hotel American Tudor Inn Days Inn Newport News Econo Lodge Fort Eustis
City & State Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA
Zip Code 23505 23505 23508 23508 23510 23510 23510 23510 23510 23510 23510 23518 23518 23518 23518 23518 23518 23518 23518 23518 23518 23518 23601 23601 23601 23601 23601 23601 23601 23601 23601 23602 23602 23602 23602 23602 23602 23602 23602 23602 23602 23602 23602 23602 23603 23603 23603 23605 23605 23605 23605 23605 23605 23606 23606 23606 23606 23606 23606 23606 23606 23606 23606 23606 23607 23608 23608 23608
Aff Date Nov 1990 Jun 2007 Feb 1989 Jan 2008 Jul 2009 Sep 2000 Jun 2002 Nov 2009 Oct 1991 May 2009 Aug 1998 Jan 2008 Feb 1999 Jun 1972
Open Date Rooms Nov 1990 117 Oct 1987 119 Feb 1989 0 Jan 2008 114 Jun 1906 58 Aug 1986 0 Jun 2002 140 Jun 1951 175 Oct 1991 405 May 2009 160 Jun 1976 468 Jun 1987 59 Dec 1997 0 Jun 1972 0 0 0 Apr 1960 Apr 1960 0 Jun 2006 Jun 1975 105 Jun 1987 Jun 1987 48 Jun 2008 May 1986 48 Dec 1988 Dec 1988 68 42 48 Jan 1996 45 Dec 2005 Dec 2005 64 Oct 2003 Oct 2003 122 Mar 1991 50 Apr 2006 Jun 1971 100 Nov 1992 Jun 1986 117 Jan 2003 Jun 1969 150 May 1987 May 1987 60 Mar 2006 Mar 2006 65 Feb 1988 Feb 1988 123 Jun 2006 Jun 2006 104 Sep 2008 Sep 2008 120 Jul 2005 Jul 2005 109 Sep 1999 Sep 1999 80 Jun 1995 Jun 1995 120 Jul 2004 Jul 2004 122 Dec 1998 Dec 1998 88 Oct 2008 Oct 2008 125 Sep 2006 Sep 2006 87 Jul 1997 Jul 1997 73 Dec 1997 46 20 Mar 1998 Mar 1998 57 100 Apr 2003 Jun 1957 46 Jun 1997 52 Aug 1988 Aug 1988 62 102 Jan 1990 May 1962 60 Oct 2007 Sep 1972 161 Feb 1987 Feb 1987 0 0 Dec 1995 0 Sep 1988 Sep 1988 125 Jun 1987 Jun 1987 76 Dec 1996 Dec 1996 120 Aug 1998 Aug 1998 121 May 2002 Sep 1997 135 Jun 2006 Jun 2006 256 Apr 1989 Apr 1989 183 Aug 2006 Aug 2006 124 0 47 Jun 1986 Jun 1986 117 Jun 1987 Jun 1987 73
Chg in Rms
2009
2010
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Y Y Y Y
Y
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Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of December 2010 2008 STR Code 26842 40828 26843 26848 21050 26846 26855 26853 26473 3131 8480 35211 6183 55215 12444 4714 53218 47377 41999 57560 56476 1169 5255 11030 27289 6751 52339 56474 39573 16309 26561 8481 13477 54675 26854 13478 47144 36205 58788 34960 5683 44468 1178 37068 8501 41568 28004 8500 55828 44787 43333
Name of Establishment Newport News Inn Rodeway Inn & Suites Newport News Closed Chamberlin Hotel Hampton Manor Motel Closed Strawberry Banks Inn Closed Golden Sands Motel Closed Todds Cottages San Souci Motel Arrow Inn BEST WESTERN Coliseum Inn & Suites Budget Lodge Candlewood Suites Hampton Comfort Inn Coliseum & Convention Center Country Inn & Suites Hampton Courtyard Hampton Days Inn Hampton Embassy Suites Hampton Roads Hotel Spa & Conv Extended Stay America Hampton Coliseum Hampton Bay Plaza & Suites Hampton Inn Hampton Newport News Hilton Garden Inn Hampton Coliseum Central Holiday Inn Hampton La Quinta Inn Norfolk Hampton Quality Inn Convention Center Hampton Ramada Inn Hampton Red Roof Inn Hampton Savannah Suites Hampton Springhill Suites Hampton Suburban Extended Stay Hampton Crowne Plaza Hampton Marina Super 8 Hampton Travelodge Langley AFB Hampton Duke Of York Motor Hotel Days Inn Yorktown Thomas Nelson Motel Yorktown Motor Lodge Candlewood Suites Newport News Yorktown Courtyard Newport News Yorktown Staybridge Suites Newport News Yorktown TownePlace Suites Newport News Americas Best Value Inn & Suites Portsmouth Ascend Collection Governor Dinwiddie Closed Holiday Inn Portsmouth Old Town Waterfront Comfort Inn Olde Towne Quality Inn Near Naval Hospital Portsmouth Renaissance Hotel & Waterfront Conf Center Super 8 Portsmouth Olde Towne Area Closed Midtown Motor Lodge Economy Lodge Hampton Inn Suites Outer Banks Corolla Inn @ Corolla Light
A blank row indicates insufficient data.
City & State Newport News, VA Newport News, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA Yorktown, VA Yorktown, VA Yorktown, VA Yorktown, VA Yorktown, VA Yorktown, VA Yorktown, VA Yorktown, VA Portsmouth, VA Portsmouth, VA Portsmouth, VA Portsmouth, VA Portsmouth, VA Portsmouth, VA Portsmouth, VA Portsmouth, VA Portsmouth, VA Corolla, NC Corolla, NC
Zip Code Aff Date 23608 Jul 2010 23608 Sep 2009 23651 Jun 1928 23661 23663 23664 Jun 1960 23664 23664 23666 Jun 1987 23666 Dec 2008 23666 Jul 2010 23666 Sep 1997 23666 Nov 1985 23666 Sep 2006 23666 Aug 1987 23666 Jun 1981 23666 Aug 2005 23666 Jun 2003 23666 Aug 2005 23666 Oct 2008 23666 Nov 2007 23666 Jun 1962 23666 Dec 1985 23666 Feb 2006 23666 Jul 2004 23666 Jul 1984 23666 Apr 2004 23666 Apr 2008 23666 May 2000 23669 Oct 2008 23669 Apr 1988 23669 Jan 1999 23690 Jun 1975 23692 Jun 2006 23692 23692 Jun 1970 23693 Oct 2002 23693 Jun 1998 23693 Nov 2008 23693 Mar 1997 23704 Jun 2002 23704 Jul 2009 23704 Oct 1965 23704 Aug 1998 23704 Dec 2008 23704 Jan 2001 23704 Jan 1990 23707 Jun 1995 23707 Oct 2008 27927 Jun 2002 27927 Jan 1995 Total Properties:
Open Date Rooms Jun 1969 40 Jun 1988 47 Jun 1928 0 60 0 Jun 1960 0 0 30 Jun 1987 58 Jun 1972 189 Jun 1970 72 Sep 1997 98 Nov 1985 66 Sep 2006 96 Aug 1987 146 Jun 1981 144 Aug 2005 295 Jun 2003 104 Jun 1975 142 Oct 2008 109 Nov 2007 149 Jun 1962 320 Dec 1985 129 Jan 1986 129 Oct 1989 134 Jul 1984 103 Apr 2004 124 Apr 2008 124 May 2000 141 Jul 1987 173 Apr 1988 65 Jun 1987 43 Jun 1975 57 Jun 2006 40 26 Jun 1970 42 Oct 2002 59 Jun 1998 90 Nov 2008 83 Mar 1997 95 Jun 1973 55 Jun 1945 60 Oct 1965 0 Aug 1998 62 Jun 1985 61 Jan 2001 249 Jan 1990 56 0 Jun 1987 48 Jun 2002 123 Jan 1995 43 459 40177
Chg in Rms
2009
2010
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Y Y Y Y ○ ● ● ● ● ● ● ● ● ●
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Y
Y ○ ● ● ● ● ● ○ ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Y Y Y
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Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ○ - Monthly data received by STR ● - Monthly and daily data received by STR Blank - No data received by STR Y - (Chg in Rms) Property has experienced a room addition or drop during the time period of the report Source 2011 SMITH TRAVEL RESEARCH, Inc.
Tab 8 - Seg Trend Norfolk City
Currency: USD - US Dollar
Norfolk CVB For the Month of December 2010
This Year ADR
Occupancy (%) Current Month
2009
2010
Trans.
Grp.
Con.
Total
Trans.
Grp.
Con.
RevPAR Total
Trans.
Grp.
Con.
Percent Change (%) ADR (%)
Occupancy (%) Total
Trans.
Grp.
Con.
Total
Trans.
Grp.
Con.
RevPAR (%)
Total
Trans.
Grp.
Con.
Total
Jul
39.9
24.5
6.2
70.6
92.46
95.79
70.62
91.71
36.94
23.48
4.36
64.78
-18.6
-2.2
114.7
-8.3
-4.2
0.6
15.7
-3.3
-22.1
-1.6
148.3
-11.3
Aug
40.0
19.3
6.3
65.6
86.57
98.24
67.35
88.17
34.59
18.99
4.23
57.81
-9.8
-25.8
17.1
-13.4
-7.7
8.3
-14.1
-3.8
-16.8
-19.6
0.6
-16.7
Sep
27.2
21.2
5.5
54.0
92.69
86.65
60.90
87.05
25.23
18.40
3.37
47.00
-2.2
-8.0
32.0
-2.0
-1.4
9.6
-16.1
1.1
-3.6
0.9
10.7
-0.9
Oct
26.1
18.4
6.0
50.6
88.41
83.19
59.23
83.02
23.06
15.34
3.58
41.97
-7.2
-20.8
70.1
-8.0
-4.1
-1.1
-9.7
-4.6
-11.0
-21.7
53.6
-12.2
Nov
26.2
14.8
6.0
47.0
87.55
83.12
55.13
82.00
22.94
12.28
3.33
38.55
-12.3
22.7
51.2
2.4
5.8
-6.4
-7.2
-0.4
-7.2
14.9
40.4
2.1
Dec
24.0
10.8
5.8
40.6
78.81
67.96
55.49
72.60
18.91
7.36
3.21
29.48
-12.7
-13.3
73.5
-6.2
1.5
-10.2
-11.7
-4.4
-11.4
-22.2
53.3
-10.4
Jan
24.6
10.3
6.7
41.6
83.15
75.42
57.01
77.03
20.46
7.79
3.81
32.07
-9.7
-18.1
25.8
-7.9
7.0
-18.0
-13.7
-4.1
-3.3
-32.9
8.6
-11.6
Feb
30.3
9.9
7.3
47.5
79.40
79.27
55.01
75.61
24.07
7.84
4.03
35.95
-12.6
-35.0
97.6
-11.3
1.0
4.5
-18.5
-1.9
-11.7
-32.1
61.0
-13.0
Mar
26.5
18.5
5.2
50.1
81.72
80.90
55.95
78.73
21.62
14.93
2.93
39.48
-18.4
-19.0
30.1
-15.3
-1.4
-3.8
-20.4
-4.6
-19.6
-22.1
3.6
-19.2
Apr
29.7
17.5
6.7
54.0
81.66
76.93
56.62
77.00
24.28
13.47
3.81
41.56
-10.2
-11.5
40.6
-6.4
-6.5
-8.4
-21.2
-9.3
-16.0
-18.9
10.8
-15.1
May
39.3
14.6
6.0
59.9
81.17
84.16
60.51
79.85
31.88
12.33
3.61
47.82
19.7
-30.0
18.1
1.9
-9.2
0.6
-18.2
-7.2
8.7
-29.6
-3.4
-5.4
Jun
36.1
28.6
6.5
71.2
86.93
89.33
61.22
85.54
31.39
25.51
3.98
60.88
15.8
5.5
16.0
11.5
-6.0
-2.6
-13.7
-5.2
8.9
2.7
0.1
5.6
Jul
42.7
24.0
8.4
75.0
95.97
87.69
60.99
89.42
40.95
21.02
5.12
67.09
6.8
-2.2
35.7
6.2
3.8
-8.5
-13.6
-2.5
10.9
-10.5
17.2
3.6
Aug
37.9
24.1
8.9
70.9
97.30
84.31
62.20
88.49
36.91
20.29
5.52
62.72
-5.0
24.5
41.2
8.1
12.4
-14.2
-7.6
0.4
6.7
6.9
30.4
8.5
Sep
31.7
17.2
6.1
55.1
84.67
81.19
57.48
80.55
26.84
14.00
3.53
44.36
16.5
-18.8
11.0
2.0
-8.7
-6.3
-5.6
-7.5
6.4
-23.9
4.8
-5.6
Oct
24.8
22.2
5.5
52.5
85.33
85.25
52.42
81.86
21.15
18.94
2.87
42.96
-5.0
20.5
-9.2
3.8
-3.5
2.5
-11.5
-1.4
-8.3
23.5
-19.6
2.4
Nov
28.3
16.8
5.6
50.6
80.86
88.62
50.25
80.06
22.87
14.87
2.80
40.54
7.9
13.5
-7.5
7.7
-7.6
6.6
-8.9
-2.4
-0.3
21.0
-15.7
5.2
Dec
28.5
10.7
5.7
44.9
76.12
66.03
51.17
70.54
21.69
7.06
2.92
31.67
18.7
-1.2
-1.3
10.6
-3.4
-2.8
-7.8
-2.8
14.7
-4.0
-9.0
7.4
Year To Date
Percent Change (%)
2008
Dec
35.9
20.5
3.5
59.9
89.13
86.03
61.62
86.46
32.02
17.63
2.16
51.81
-2.8
-8.9
-2.2
-4.9
-3.3
3.6
56.7
0.6
-6.0
-5.6
53.2
-4.3
2009
Dec
31.2
19.0
5.4
55.6
86.57
86.74
65.29
84.56
27.01
16.46
3.52
46.99
-13.2
-7.4
53.8
-7.3
-2.9
0.8
6.0
-2.2
-15.7
-6.6
63.0
-9.3
2010
Dec
31.7
17.9
6.6
56.1
85.27
83.04
57.18
81.28
27.02
14.85
3.75
45.61
1.6
-5.8
21.4
1.0
-1.5
-4.3
-12.4
-3.9
0.0
-9.8
6.3
-2.9
Percent Change (%)
Running 12 Month 2008
Dec
35.9
20.5
3.5
59.9
89.13
86.03
61.62
86.46
32.02
17.63
2.16
51.81
-2.8
-8.9
-2.2
-4.9
-3.3
3.6
56.7
0.6
-6.0
-5.6
53.2
-4.3
2009
Dec
31.2
19.0
5.4
55.6
86.57
86.74
65.29
84.56
27.01
16.46
3.52
46.99
-13.2
-7.4
53.8
-7.3
-2.9
0.8
6.0
-2.2
-15.7
-6.6
63.0
-9.3
2010
Dec
31.7
17.9
6.6
56.1
85.27
83.04
57.18
81.28
27.02
14.85
3.75
45.61
1.6
-5.8
21.4
1.0
-1.5
-4.3
-12.4
-3.9
0.0
-9.8
6.3
-2.9
A blank row indicates insufficient data.
Source 2011 SMITH TRAVEL RESEARCH, Inc.
Tab 9 - Seg Trend Raw Norfolk City
Currency: USD - US Dollar
Norfolk CVB For the Month of December 2010
Last Year
This Year Demand
Supply Current Month
2009
2010
Total
Trans.
Grp.
Revenue
Con.
Total
Trans.
Grp.
Con.
Demand
Supply Total
Total
Trans.
Grp.
Revenue
Con.
Total
Trans.
Grp.
Con.
Total
Jul
153,388
61,278
37,592
9,479
108,349
5,665,989
3,601,110
669,456
9,936,555
148,769
73,039
37,267
4,282
114,588
7,051,049
3,550,386
261,477 10,862,912
Aug
156,612
62,569
30,274
9,841
102,683
5,416,808
2,974,080
662,729
9,053,616
148,769
65,897
38,758
7,982
112,637
6,180,874
3,515,121
625,712 10,321,707
Sep
151,560
41,250
32,189
8,389
81,828
3,823,408
2,789,154
510,921
7,123,483
143,970
40,072
33,230
6,039
79,341
3,766,554
2,626,580
438,385
6,831,519
Oct
156,612
40,845
28,877
9,459
79,180
3,611,069
2,402,154
560,260
6,573,483
148,769
41,811
34,644
5,281
81,736
3,853,248
2,914,678
346,471
7,114,397
Nov
151,560
39,711
22,398
9,143
71,252
3,476,846
1,861,690
504,080
5,842,616
143,970
42,997
17,336
5,745
66,078
3,557,588
1,539,251
341,150
5,437,989
Dec
156,612
37,582
16,951
9,067
63,600
2,961,924
1,152,052
503,168
4,617,144
145,793
40,084
18,201
4,864
63,149
3,112,833
1,377,916
305,639
4,796,388
Jan
156,612
38,543
16,175
10,476
65,195
3,204,981
1,219,914
597,300
5,022,195
145,793
39,721
18,395
7,755
65,871
3,085,990
1,691,250
512,146
5,289,386
Feb
135,856
41,192
13,441
9,959
64,592
3,270,650
1,065,386
547,839
4,883,875
131,684
45,660
20,056
4,885
70,601
3,589,154
1,521,818
329,897
5,440,869
Mar
150,412
39,788
27,761
7,878
75,427
3,251,418
2,245,860
440,795
5,938,073
144,708
46,908
32,990
5,828
85,725
3,888,886
2,775,417
409,458
7,073,761
Apr
145,560
43,281
25,493
9,800
78,573
3,534,115
1,961,116
554,807
6,050,038
143,640
47,545
28,415
6,876
82,836
4,152,923
2,385,923
494,229
7,033,075
May
150,412
59,066
22,029
8,981
90,076
4,794,646
1,854,016
543,481
7,192,144
153,388
50,327
32,088
7,756
90,172
4,497,597
2,685,721
573,502
7,756,820
Jun
145,560
52,566
41,563
9,474
103,603
4,569,366
3,713,033
580,007
8,862,406
148,440
46,272
40,181
8,327
94,781
4,278,436
3,685,594
590,705
8,554,735
Jul
150,412
64,183
36,049
12,616
112,847
6,159,906
3,161,091
769,437 10,090,434
153,388
61,278
37,592
9,479
108,349
5,665,989
3,601,110
669,456
9,936,555
Aug
150,412
57,058
36,202
13,345
106,605
5,551,517
3,052,252
830,132
9,433,902
156,612
62,569
30,274
9,841
102,683
5,416,808
2,974,080
662,729
9,053,616
Sep
145,560
46,137
25,092
8,943
80,172
3,906,417
2,037,247
514,066
6,457,730
151,560
41,250
32,189
8,389
81,828
3,823,408
2,789,154
510,921
7,123,483
Oct
150,412
37,281
33,410
8,248
78,939
3,181,289
2,848,141
432,358
6,461,787
156,612
40,845
28,877
9,459
79,180
3,611,069
2,402,154
560,260
6,573,483
Nov
145,560
41,165
24,416
8,122
73,703
3,328,681
2,163,846
408,091
5,900,618
151,560
39,711
22,398
9,143
71,252
3,476,846
1,861,690
504,080
5,842,616
Dec
150,412
42,861
16,080
8,591
67,532
3,262,410
1,061,854
439,603
4,763,868
156,612
37,582
16,951
9,067
63,600
2,961,924
1,152,052
503,168
4,617,144
61,500
1,050,476 56,136,418 30,900,031
3,789,415 90,825,864
1,726,110
637,779
388,251
61,946
1,087,976 58,813,415 32,229,386
2,436,100 93,478,901
Year To Date 2008
Dec
1,753,069
629,807
359,170
2009
Dec
1,793,997
559,666
340,406
96,806
996,878 48,449,031 29,525,963
6,320,549 84,295,543
1,753,069
629,807
359,170
61,500
1,050,476 56,136,418 30,900,031
3,789,415 90,825,864
2010
Dec
1,777,180
563,120
317,711
116,434
997,264 48,015,397 26,383,756
6,657,917 81,057,070
1,793,997
559,666
340,406
96,806
996,878 48,449,031 29,525,963
6,320,549 84,295,543
61,500
1,050,476 56,136,418 30,900,031
3,789,415 90,825,864
1,726,110
637,779
388,251
61,946
1,087,976 58,813,415 32,229,386
2,436,100 93,478,901
Running 12 Month 2008
Dec
1,753,069
629,807
359,170
2009
Dec
1,793,997
559,666
340,406
96,806
996,878 48,449,031 29,525,963
6,320,549 84,295,543
1,753,069
629,807
359,170
61,500
1,050,476 56,136,418 30,900,031
3,789,415 90,825,864
2010
Dec
1,777,180
563,120
317,711
116,434
997,264 48,015,397 26,383,756
6,657,917 81,057,070
1,793,997
559,666
340,406
96,806
996,878 48,449,031 29,525,963
6,320,549 84,295,543
A blank row indicates insufficient data.
Source 2011 SMITH TRAVEL RESEARCH, Inc.
Tab 10 - Seg Response Norfolk City Norfolk CVB For the Month of December 2010 2008 STR Code 3727 58662 3132 16983 8037 6187 4717 8491 56137 9935 59252 41190 60773 58135 22778 42250 22775 24348 52794 53882 42249 52345 22766 13419 22772 3728 8038 22777 22770 8496 8493 22776 1177 49499 21059 6189 27485 6188 8497 1313 21868 26826 56952 39770 13420 44779 1179 24805 58821 8949 8494 35887 48436 22767 22768 28240 22765 8492 23747 26564 22769
Name of Establishment Americas Best Value Inn Norfolk Candlewood Suites Norfolk Airport Closed - Independent Norfolk Airport Hotel Closed Budget Lodge Closed Comfort Inn Norfolk Airport Closed Quality Inn Inn Lake Wright Resort Days Inn Norfolk Military Circle Econo Lodge Military Circle Hampton Inn Suites Norfolk Airport Hilton Norfolk Airport Holiday Inn Express & Suites Norfolk Airport Holiday Inn Select Norfolk Airport Home2 Suites Norfolk Airport La Quinta Inn & Suites Norfolk Motel 6 Norfolk Quality Suites Lake Wright Ramada Limited Norfolk Ramada Norfolk Residence Inn Norfolk Airport Savannah Suites Norfolk Sleep Inn Lake Wright Springhill Suites Norfolk Virginia Beach Bay Inn BEST WESTERN Holiday Sands Inn & Suites Closed Beachcomber Motel Closed Days Inn Norfolk Closed Howard Johnson Express Norfolk Closed Okeefe Motel Closed Seaview Inn Economy Inn Express Inn Ocean View Inn Super 8 Norfolk Chesapeake Bay Area Travelers Inn Motel Closed Lafayette Motor Hotel Closed Red Carpet Inn Norfolk Economy Inn Closed Airport Motor Inn Closed Welcome Inn Hampton Inn Norfolk Naval Base Quality Inn Norfolk Naval Base Closed Old Dominion Inn Springhill Suites Norfolk Old Dominion University Ascend Collection Tazewell Htl & Stes Closed Clarion James Madison Hotel Courtyard Norfolk Crowne Plaza Norfolk Marriott Norfolk Waterside Residence Inn Norfolk Downtown Sheraton Hotel Norfolk Waterside Americas Best Value Inn Norfolk Closed - Independent Bayview Motel Closed Breakers Motel Closed Sea King Motel Closed Silver Sands Motel Closed Warm Sands Motel Days Inn Norfolk Econo Lodge Airport Norfolk Econo Lodge Little Creek Norfolk Super 8 Norfolk Naval Base Area Surf Motel
A blank row indicates insufficient data.
City & State Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA
Zip Code Aff Date 23502 May 2007 23502 Apr 2009 23502 Oct 2009 23502 Jan 1996 23502 Jul 1994 23502 Jul 1965 23502 Jun 1981 23502 Jun 1969 23502 May 2007 23502 Dec 1985 23502 Aug 2009 23502 Nov 2000 23502 23502 May 2008 23502 Oct 1991 23502 May 2001 23502 Jan 1994 23502 Jul 2006 23502 Jul 2004 23502 May 2005 23502 May 2001 23502 May 2004 23503 23503 May 2001 23503 Jun 1972 23503 Sep 1986 23503 Sep 2006 23503 23503 Jun 2001 23503 Aug 2008 23503 Dec 2006 23503 23503 Jun 2004 23503 23504 23504 Nov 1999 23504 Oct 1993 23505 23505 Feb 1995 23505 Nov 1990 23505 Jun 2007 23508 Feb 1989 23508 Jan 2008 23510 Jul 2009 23510 Sep 2000 23510 Jun 2002 23510 Nov 2009 23510 Oct 1991 23510 May 2009 23510 Aug 1998 23518 Jan 2008 23518 Feb 1999 23518 Jun 1972 23518 23518 23518 Apr 1960 23518 Jun 2006 23518 Jun 1987 23518 Jun 2008 23518 Dec 1988 23518 Total Properties:
Open Date Rooms Jun 1959 152 Apr 2009 120 Jun 1970 0 0 0 Jul 1965 0 Jun 1981 160 Jun 1969 73 May 2007 88 Dec 1985 247 Aug 2009 104 Nov 2000 147 U/C 108 May 2008 72 Jun 1983 151 May 2001 127 Jun 1968 149 Dec 1986 130 Jul 2004 130 May 2005 126 May 2001 107 May 2004 131 21 Jun 1963 90 Jun 1972 0 Jun 1965 0 Jun 1964 0 0 0 Jun 1984 70 Jun 1987 48 72 May 1969 106 33 0 Jan 1987 0 Feb 1990 72 0 Jun 1986 0 Nov 1990 117 Oct 1987 119 Feb 1989 0 Jan 2008 114 Jun 1906 58 Aug 1986 0 Jun 2002 140 Jun 1951 175 Oct 1991 405 May 2009 160 Jun 1976 468 Jun 1987 59 Dec 1997 0 Jun 1972 0 0 0 Apr 1960 0 Jun 1975 105 Jun 1987 48 May 1986 48 Dec 1988 68 42 61 4960
Chg in Rms
2009
2010
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D B B B B B B B B B B B B B B B B B B B B B B B
Y Y Y Y
s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s
Y
r Y Y Y Y Y Y
Y Y Y Y s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s Y Y Y
r
r
r B B
Y r Y
B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B
B s s s s s s s B B B B B B B B B B B B B B B B B B B B B B B B B B B B
Y Y Y Y Y
s - Montly Segmentation (Transient, Group, Contract) Only r - Monthly Additional Revenue Only B - Both Segmentation and Additional Revenue Blank - No data received by STR Source 2011 SMITH TRAVEL RESEARCH, Inc.
Tab 11 - Help All data is processed by STR using both the current and historical sampling of hotels. For further questions about the methodology used to produce our reports, please email info@str.com. Average Daily Rate (ADR) Room revenue divided by rooms sold. The currency used to express ADR is shown on each report. Census (properties and rooms) The number of properties and rooms that exist in our database for the area(s) or segment(s) shown on the report. Country A geographic area that has internationally recognized boundaries, an organized economy, and a sovereign government with external recognition. It is typically recognized by the International Organization for Standardization (ISO). Demand (Rooms Sold) The number of rooms sold or rented (excludes complimentary rooms). Exchange Rate The factor used to convert revenue from U.S. Dollars to the local currency. The exchange rate data is obtained from Oanda.com. Any aggregated number in the report (YTD, Running 3 month, Running 12 month) uses the exchange rate of each relative month when calculating the data. Market A geographic area within a country. Markets are defined by STR and STR Global. Occupancy (Occ) Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied. Percent Change Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY) * 100. Revenue (Room Revenue) Total room revenue generated from the sale or rental of rooms. Revenue Per Available Room (RevPAR) Room revenue divided by rooms available. Sample The number of hotels and rooms from which data is received. Sub-Market A geographic sub-area within a Market. Sub-markets are defined by STR and STR Global. Supply (Rooms Available) The number of rooms times the number of days in the period. Twelve Month Moving Average
Measures (Occ, ADR, RevPAR, Supply, Demand, Revenue) are calculated using the sum of the values of the given month and of the preceding eleven months. WD (Weekday) Average of Sunday through Thursday