Tab 2 - Multi-Segment
Currency: USD - US Dollar
Norfolk CVB For the month of: March 2011
Current Month - March 2011 vs March 2010 Occ % 2011
Virginia
Norfolk
2010
RevPAR
Properties
Percent Change from March 2010 ADR
RevPAR
Room Avail
Room Sold
2010
2011
2010
97.65
97.87
55.52
54.34
2.4
-0.2
2.2
3.5
1.3
3.8
50.2 78.71 78.61 46.55 39.45
17.7
0.1
18.0
18.0
0.0
17.9
55.5
Occ
Room Rev
2011
56.9
59.1
ADR
Participation
Census
1473
Rooms
Sample
Census
Sample
1039 151483 126616
Norfolk-Virginia Beach, VA
50.8
47.3
74.28
76.82
37.77
36.36
7.4
-3.3
3.9
3.5
-0.4
7.0
361
251
39477
30250
Williamsburg Virginia Beach Norfolk/ Portsmouth Newport News/Hampton Chesapeake/ Suffolk
31.6 52.9 58.8 57.7 60.9
33.5 50.2 50.0 53.5 53.2
94.78 100.42 80.65 79.91 78.58 78.94 58.03 62.33 63.40 65.01
29.97 42.67 46.19 33.49 38.64
33.61 40.11 39.44 33.33 34.59
-5.5 5.4 17.7 7.9 14.5
-5.6 0.9 -0.5 -6.9 -2.5
-10.8 6.4 17.1 0.5 11.7
-11.5 5.6 17.1 0.5 11.7
-0.7 -0.7 0.0 0.0 -0.0
-6.2 4.6 17.7 7.9 14.5
75 101 47 80 58
54 59 35 57 46
9202 11335 5443 8044 5453
7148 7620 4645 6384 4453
Norfolk-Virginia Beach, VA Luxury Norfolk-Virginia Beach, VA Upscale Norfolk-Virginia Beach, VA Midprice Norfolk-Virginia Beach, VA Economy Norfolk-Virginia Beach, VA Budget
54.7 54.3 42.7 48.9 54.9
53.9 111.67 111.76 52.8 81.72 81.78 39.6 57.03 60.03 40.3 40.66 41.35 45.6 36.42 36.70
61.10 44.38 24.36 19.86 19.98
60.21 43.16 23.78 16.66 16.74
1.6 2.9 7.8 21.3 20.3
-0.1 -0.1 -5.0 -1.7 -0.8
1.5 2.8 2.4 19.2 19.4
0.9 2.1 2.3 19.1 19.3
-0.5 -0.8 -0.1 -0.1 -0.1
1.0 2.1 7.7 21.1 20.2
67 71 102 59 62
50 66 73 30 32
10587 9101 10339 4416 5034
8227 8615 8065 2292 3051
Year to Date - March 2011 vs March 2010 Occ % 2011
Virginia
Norfolk
48.8
51.4
ADR
2010
RevPAR
Participation Properties
Percent Change from YTD 2010 ADR
RevPAR
Room Avail
Room Sold
2011
2010
2011
2010
92.76
92.91
45.31
43.96
3.3
-0.2
3.1
4.1
1.0
4.3
46.4 74.90 77.10 38.50 35.80
10.8
-2.9
7.5
6.2
-1.4
9.2
47.3
Occ
Room Rev
Census
1473
Rooms
Sample
Census
Sample
1039 151483 126616
Norfolk-Virginia Beach, VA
44.0
40.7
70.40
72.48
30.96
29.53
7.9
-2.9
4.8
4.5
-0.4
7.6
361
251
39477
30250
Williamsburg Virginia Beach Norfolk/ Portsmouth Newport News/Hampton Chesapeake/ Suffolk
24.4 45.0 51.4 50.8 57.6
25.4 41.1 46.1 49.2 48.3
96.00 73.38 75.02 55.94 62.06
95.93 73.13 77.52 60.41 63.76
23.40 33.00 38.54 28.43 35.76
24.34 30.03 35.73 29.70 30.79
-3.9 9.5 11.4 3.4 19.3
0.1 0.3 -3.2 -7.4 -2.7
-3.8 9.9 7.8 -4.3 16.1
-3.8 8.9 6.5 -4.3 16.7
0.0 -0.9 -1.2 0.0 0.4
-3.9 8.5 10.0 3.4 19.9
75 101 47 80 58
54 59 35 57 46
9202 11335 5443 8044 5453
7148 7620 4645 6384 4453
Norfolk-Virginia Beach, VA Luxury Norfolk-Virginia Beach, VA Upscale Norfolk-Virginia Beach, VA Midprice Norfolk-Virginia Beach, VA Economy Norfolk-Virginia Beach, VA Budget
44.7 45.9 37.4 45.4 51.3
43.0 107.11 106.16 45.1 79.28 80.23 34.5 54.95 57.53 38.2 39.51 40.54 43.3 35.65 36.36
47.87 36.40 20.55 17.92 18.29
45.63 36.17 19.85 15.49 15.73
4.0 1.8 8.4 18.7 18.6
0.9 -1.2 -4.5 -2.6 -2.0
4.9 0.6 3.5 15.7 16.3
4.5 0.2 3.0 15.5 16.1
-0.4 -0.4 -0.5 -0.1 -0.1
3.6 1.4 7.8 18.5 18.5
67 71 102 59 62
50 66 73 30 32
10587 9101 10339 4416 5034
8227 8615 8065 2292 3051
A blank row indicates insufficient data.
Source 2011 SMITH TRAVEL RESEARCH, Inc.