Norfolk STR Report March 2011

Page 1

United Kingdom Blue Fin Building 110 Southwark Street London SE1 0TA Phone: +44 (0)20 7922 1930 Fax: +44 (0)20 7922 1931 www.strglobal.com

1

United States 735 East Main Street Hendersonville TN 37075 Phone: +1 (615) 824 8664 Fax: +1 (615) 824 3848 www.str.com

Norfolk CVB For the Month of March 2011

Date Created: Apr 18, 2011 Tab

Table of Contents Multi-Segment Comp Trend Comp Trend-Raw Response Norfolk City Response Norfolk-Virginia Beach Multi-Segment Custom Seg Trend Norfolk City Seg Trend Raw Norfolk City Seg Response Norfolk City Help

1 2 3 4 5 6 7 8 9 10 11


Tab 2 - Multi-Segment

Currency: USD - US Dollar

Norfolk CVB For the month of: March 2011

Current Month - March 2011 vs March 2010 Occ % 2011

Virginia

Norfolk

2010

RevPAR

Percent Change from March 2010 ADR

RevPAR

Room Rev

Room Avail

Room Sold

2010

2011

2010

97.65

97.87

55.52

54.34

2.4

-0.2

2.2

3.5

1.3

3.8

50.2 78.71 78.61 46.55 39.45

17.7

0.1

18.0

18.0

0.0

17.9

55.5

Occ

Properties

2011

56.9

59.1

ADR

Participation

Census

1473

Rooms

Sample

Census

Sample

1039 151483 126616

Norfolk-Virginia Beach, VA

50.8

47.3

74.28

76.82

37.77

36.36

7.4

-3.3

3.9

3.5

-0.4

7.0

361

251

39477

30250

Williamsburg Virginia Beach Norfolk/ Portsmouth Newport News/Hampton Chesapeake/ Suffolk

31.6 52.9 58.8 57.7 60.9

33.5 50.2 50.0 53.5 53.2

94.78 80.65 78.58 58.03 63.40

100.42 79.91 78.94 62.33 65.01

29.97 42.67 46.19 33.49 38.64

33.61 40.11 39.44 33.33 34.59

-5.5 5.4 17.7 7.9 14.5

-5.6 0.9 -0.5 -6.9 -2.5

-10.8 6.4 17.1 0.5 11.7

-11.5 5.6 17.1 0.5 11.7

-0.7 -0.7 0.0 0.0 -0.0

-6.2 4.6 17.7 7.9 14.5

75 101 47 80 58

54 59 35 57 46

9202 11335 5443 8044 5453

7148 7620 4645 6384 4453

Norfolk-Virginia Beach, VA Luxury Norfolk-Virginia Beach, VA Upscale Norfolk-Virginia Beach, VA Midprice Norfolk-Virginia Beach, VA Economy Norfolk-Virginia Beach, VA Budget

54.7 54.3 42.7 48.9 54.9

53.9 52.8 39.6 40.3 45.6

111.67 81.72 57.03 40.66 36.42

111.76 81.78 60.03 41.35 36.70

61.10 44.38 24.36 19.86 19.98

60.21 43.16 23.78 16.66 16.74

1.6 2.9 7.8 21.3 20.3

-0.1 -0.1 -5.0 -1.7 -0.8

1.5 2.8 2.4 19.2 19.4

0.9 2.1 2.3 19.1 19.3

-0.5 -0.8 -0.1 -0.1 -0.1

1.0 2.1 7.7 21.1 20.2

67 71 102 59 62

50 66 73 30 32

10587 9101 10339 4416 5034

8227 8615 8065 2292 3051

Year to Date - March 2011 vs March 2010 Occ % 2011

Virginia

Norfolk

48.8

51.4

ADR

2010

RevPAR

Participation

Percent Change from YTD 2010 ADR

RevPAR

Room Avail

Properties Room Sold

2011

2010

2011

2010

92.76

92.91

45.31

43.96

3.3

-0.2

3.1

4.1

1.0

4.3

46.4 74.90 77.10 38.50 35.80

10.8

-2.9

7.5

6.2

-1.4

9.2

47.3

Occ

Room Rev

Census

1473

Rooms

Sample

Census

Sample

1039 151483 126616

Norfolk-Virginia Beach, VA

44.0

40.7

70.40

72.48

30.96

29.53

7.9

-2.9

4.8

4.5

-0.4

7.6

361

251

39477

30250

Williamsburg Virginia Beach Norfolk/ Portsmouth Newport News/Hampton Chesapeake/ Suffolk

24.4 45.0 51.4 50.8 57.6

25.4 41.1 46.1 49.2 48.3

96.00 73.38 75.02 55.94 62.06

95.93 73.13 77.52 60.41 63.76

23.40 33.00 38.54 28.43 35.76

24.34 30.03 35.73 29.70 30.79

-3.9 9.5 11.4 3.4 19.3

0.1 0.3 -3.2 -7.4 -2.7

-3.8 9.9 7.8 -4.3 16.1

-3.8 8.9 6.5 -4.3 16.7

0.0 -0.9 -1.2 0.0 0.4

-3.9 8.5 10.0 3.4 19.9

75 101 47 80 58

54 59 35 57 46

9202 11335 5443 8044 5453

7148 7620 4645 6384 4453

Norfolk-Virginia Beach, VA Luxury Norfolk-Virginia Beach, VA Upscale Norfolk-Virginia Beach, VA Midprice Norfolk-Virginia Beach, VA Economy Norfolk-Virginia Beach, VA Budget

44.7 45.9 37.4 45.4 51.3

43.0 45.1 34.5 38.2 43.3

107.11 79.28 54.95 39.51 35.65

106.16 80.23 57.53 40.54 36.36

47.87 36.40 20.55 17.92 18.29

45.63 36.17 19.85 15.49 15.73

4.0 1.8 8.4 18.7 18.6

0.9 -1.2 -4.5 -2.6 -2.0

4.9 0.6 3.5 15.7 16.3

4.5 0.2 3.0 15.5 16.1

-0.4 -0.4 -0.5 -0.1 -0.1

3.6 1.4 7.8 18.5 18.5

67 71 102 59 62

50 66 73 30 32

10587 9101 10339 4416 5034

8227 8615 8065 2292 3051

A blank row indicates insufficient data.

Source 2011 SMITH TRAVEL RESEARCH, Inc.


Tab 7 - Multi-Segment Custom

Currency: USD - US Dollar

Norfolk CVB For the month of: March 2011

Current Month - March 2011 vs March 2010 Occ % 2011

Downtown Area Military Highway Ocean View Navel Base

ADR

2010

69.0 59.1

2011

57.0 100.40 50.6 71.42

RevPAR 2010

2011

2010

97.28 73.47

69.32 42.24

55.45 37.16

Participation

Percent Change from March 2010 Occ

21.1 16.9

ADR

Room Rev

RevPAR

3.2 -2.8

25.0 13.7

25.0 13.7

Room Avail

0.0 0.0

Properties Room Sold

21.1 16.9

Census

Occ % 2011

Downtown Area Military Highway Ocean View Navel Base

54.7 53.1

ADR

2010

48.4 48.2

A blank row indicates insufficient data.

RevPAR

2011

2010

2011

2010

95.72 69.59

95.33 73.37

52.38 36.97

46.18 35.36

13.0 10.2

ADR

0.4 -5.2

7 15 2

Census

Sample

1520 2214 440

1520 1936 196

Participation

Percent Change from YTD 2010 Occ

Sample

7 17 7

Year to Date - March 2011 vs March 2010

Rooms

Room Rev

RevPAR

13.4 4.6

13.4 1.4

Room Avail

0.0 -3.0

Properties Room Sold

13.0 6.9

Census

7 17 7

Rooms

Sample

7 15 2

Source 2011 SMITH TRAVEL RESEARCH, Inc.

Census

1520 2214 440

Sample

1520 1936 196


Tab 2 - Multi-Segment

Currency: USD - US Dollar

Norfolk CVB For the month of: March 2011

Current Month - March 2011 vs March 2010 Occ % 2011

ADR

Percent Change from March 2010 Occ

ADR

RevPAR

Room Rev

Room Avail

Occ % Room Sold

2011

ADR

2010

RevPAR

Participation

Percent Change from YTD 2010 Occ

ADR

RevPAR

Room Rev

Room Avail

Properties Room Sold

Census

Rooms

2011

2010

2011

2010

2011

2010

2011

2010

Virginia

56.9

55.5

97.65

97.87

55.52

54.34

2.4

-0.2

2.2

3.5

1.3

3.8

48.8

47.3

92.76

92.91

45.31

43.96

3.3

-0.2

3.1

4.1

1.0

4.3

1473

Norfolk-Virginia Beach, VA

50.8

47.3

74.28

76.82

37.77

36.36

7.4

-3.3

3.9

3.5

-0.4

7.0

44.0

40.7

70.40

72.48

30.96

29.53

7.9

-2.9

4.8

4.5

-0.4

7.6

361

251

39477

30250

Williamsburg Virginia Beach Norfolk/ Portsmouth Newport News/Hampton Chesapeake/ Suffolk

31.6 52.9 58.8 57.7 60.9

33.5 50.2 50.0 53.5 53.2

94.78 80.65 78.58 58.03 63.40

100.42 79.91 78.94 62.33 65.01

29.97 42.67 46.19 33.49 38.64

33.61 40.11 39.44 33.33 34.59

-5.5 5.4 17.7 7.9 14.5

-5.6 0.9 -0.5 -6.9 -2.5

-10.8 6.4 17.1 0.5 11.7

-11.5 5.6 17.1 0.5 11.7

-0.7 -0.7 0.0 0.0 -0.0

-6.2 4.6 17.7 7.9 14.5

24.4 45.0 51.4 50.8 57.6

25.4 41.1 46.1 49.2 48.3

96.00 73.38 75.02 55.94 62.06

95.93 73.13 77.52 60.41 63.76

23.40 33.00 38.54 28.43 35.76

24.34 30.03 35.73 29.70 30.79

-3.9 9.5 11.4 3.4 19.3

0.1 0.3 -3.2 -7.4 -2.7

-3.8 9.9 7.8 -4.3 16.1

-3.8 8.9 6.5 -4.3 16.7

0.0 -0.9 -1.2 0.0 0.4

-3.9 8.5 10.0 3.4 19.9

75 101 47 80 58

54 59 35 57 46

9202 11335 5443 8044 5453

7148 7620 4645 6384 4453

Norfolk-Virginia Beach, VA Luxury Norfolk-Virginia Beach, VA Upscale Norfolk-Virginia Beach, VA Midprice Norfolk-Virginia Beach, VA Economy Norfolk-Virginia Beach, VA Budget

54.7 54.3 42.7 48.9 54.9

53.9 52.8 39.6 40.3 45.6

111.67 81.72 57.03 40.66 36.42

111.76 81.78 60.03 41.35 36.70

61.10 44.38 24.36 19.86 19.98

60.21 43.16 23.78 16.66 16.74

1.6 2.9 7.8 21.3 20.3

-0.1 -0.1 -5.0 -1.7 -0.8

1.5 2.8 2.4 19.2 19.4

0.9 2.1 2.3 19.1 19.3

-0.5 -0.8 -0.1 -0.1 -0.1

1.0 2.1 7.7 21.1 20.2

44.7 45.9 37.4 45.4 51.3

43.0 45.1 34.5 38.2 43.3

107.11 79.28 54.95 39.51 35.65

106.16 80.23 57.53 40.54 36.36

47.87 36.40 20.55 17.92 18.29

45.63 36.17 19.85 15.49 15.73

4.0 1.8 8.4 18.7 18.6

0.9 -1.2 -4.5 -2.6 -2.0

4.9 0.6 3.5 15.7 16.3

4.5 0.2 3.0 15.5 16.1

-0.4 -0.4 -0.5 -0.1 -0.1

3.6 1.4 7.8 18.5 18.5

67 71 102 59 62

50 66 73 30 32

10587 9101 10339 4416 5034

8227 8615 8065 2292 3051

A blank row indicates insufficient data.

2010

RevPAR

Year to Date - March 2011 vs March 2010

Sample

Census

Sample

1039 151483 126616

Source 2011 SMITH TRAVEL RESEARCH, Inc.


Tab 7 - Multi-Segment Custom

Currency: USD - US Dollar

Norfolk CVB For the month of: March 2011

Current Month - March 2011 vs March 2010 Occ % 2011

Downtown Area Military Highway Ocean View Navel Base

69.0 59.1

ADR

2010

2011

57.0 100.40 50.6 71.42

A blank row indicates insufficient data.

RevPAR 2010

2011

2010

97.28 73.47

69.32 42.24

55.45 37.16

Year to Date - March 2011 vs March 2010

Percent Change from March 2010 Occ

21.1 16.9

ADR

3.2 -2.8

RevPAR

25.0 13.7

Room Rev

25.0 13.7

Room Avail

0.0 0.0

Occ % Room Sold

21.1 16.9

2011

54.7 53.1

ADR

2010

48.4 48.2

RevPAR

2011

2010

2011

2010

95.72 69.59

95.33 73.37

52.38 36.97

46.18 35.36

Participation

Percent Change from YTD 2010 Occ

13.0 10.2

ADR

0.4 -5.2

Room Rev

RevPAR

13.4 4.6

13.4 1.4

Room Avail

0.0 -3.0

Properties Room Sold

13.0 6.9

Census

7 17 7

Rooms

Sample

7 15 2

Source 2011 SMITH TRAVEL RESEARCH, Inc.

Census

1520 2214 440

Sample

1520 1936 196


Tab 3 - Comp Trend

Currency: USD - US Dollar

Norfolk CVB For the Month of March 2011

Occupancy Comparison

ADR Comparison

90

120 110

80

100 70

90 80

60

70 50

60 50

40

40 30

30

20

20 Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Norfolk City

Occupancy (%) Norfolk City Norfolk-Virginia Beach Index

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Oct

Nov

Dec

Jan

Feb

Mar

Apr

Norfolk-Virginia Beach

May

Jun

Jul

Aug

Norfolk City

2009

2010

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Norfolk-Virginia Beach

2011

Year To Date

Running 12 Month

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

2009

2010

2011

2009

2010

2011

50.6

47.0

40.6

41.7

47.6

50.2

54.0

59.9

71.2

75.1

70.9

55.1

52.5

50.6

44.9

43.3

51.8

59.1

52.5

46.4

51.4

59.6

53.9

57.4

49.7

43.1

36.8

34.7

40.1

47.3

53.4

56.2

66.9

77.3

72.8

54.2

51.0

44.4

38.9

35.5

45.7

50.8

43.2

40.7

44.0

54.0

52.1

54.1

101.8

109.1

110.4

120.1

118.7

106.0

101.1

106.6

106.5

97.1

97.4

101.7

102.8

114.1

115.5

121.8

113.3

116.3

121.5

113.8

116.8

110.4

103.5

106.2

-8.0

2.4

-6.2

-7.7

-11.2

-14.7

-5.5

1.9

11.8

6.3

8.2

2.0

3.8

7.7

10.5

3.8

8.8

17.9

-2.7

-11.6

10.8

-3.5

-9.5

6.4

-3.1

1.8

2.2

-3.0

-9.7

-4.2

-6.9

-0.5

4.3

6.8

5.0

2.9

2.8

3.0

5.6

2.3

14.0

7.4

-3.9

-5.6

7.9

-8.6

-3.5

3.7

% Chg Norfolk City Norfolk-Virginia Beach

ADR Norfolk City Norfolk-Virginia Beach Index

2009

2010

2011

Year To Date

Running 12 Month

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

2009

2010

2011

2009

2010

2011

83.02

82.00

72.60

76.91

75.49

78.61

76.99

79.85

85.55

89.35

88.50

80.55

81.86

80.06

70.57

71.83

73.06

78.71

80.0

77.1

74.9

86.7

83.9

80.7

76.15

71.34

69.60

68.37

70.68

76.82

80.10

83.89

95.89

108.31

104.77

85.05

75.74

71.03

70.67

66.35

69.06

74.28

74.84

72.48

70.40

88.76

86.38

85.30

109.0

114.9

104.3

112.5

106.8

102.3

96.1

95.2

89.2

82.5

84.5

94.7

108.1

112.7

99.9

108.3

105.8

106.0

106.9

106.4

106.5

97.7

97.2

94.6

-4.6

-0.4

-4.4

-4.2

-2.0

-4.4

-9.0

-7.1

-5.2

-2.5

0.6

-7.3

-1.4

-2.4

-2.8

-6.6

-3.2

0.1

0.7

-3.7

-2.8

0.2

-3.2

-3.9

-4.2

-1.3

4.2

-4.8

-3.1

-2.2

-2.8

-2.5

-1.5

0.2

-0.3

-2.8

-0.5

-0.4

1.5

-3.0

-2.3

-3.3

2.4

-3.2

-2.9

-0.3

-2.7

-1.2

% Chg Norfolk City Norfolk-Virginia Beach

RevPAR Norfolk City Norfolk-Virginia Beach Index

2009

2010

2011

Year To Date

Running 12 Month

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

2009

2010

2011

2009

2010

2011

41.97

38.55

29.48

32.06

35.93

39.45

41.57

47.80

60.89

67.10

62.72

44.36

42.96

40.54

31.67

31.08

37.83

46.55

42.0

35.8

38.5

51.7

45.3

46.3

37.82

30.73

25.61

23.74

28.33

36.36

42.78

47.11

64.12

83.75

76.27

46.06

38.65

31.52

27.46

23.57

31.55

37.77

32.32

29.53

30.96

47.93

45.02

46.12

111.0

125.4

115.1

135.0

126.8

108.5

97.2

101.4

95.0

80.1

82.2

96.3

111.1

128.6

115.3

131.9

119.9

123.3

129.9

121.1

124.4

107.8

100.6

100.4

-12.2

2.1

-10.4

-11.6

-13.0

-18.4

-14.0

-5.3

6.0

3.6

8.8

-5.5

2.4

5.2

7.4

-3.1

5.3

18.0

-2.0

-14.9

7.7

-3.4

-12.4

2.3

-7.2

0.5

6.5

-7.7

-12.5

-6.3

-9.5

-2.9

2.8

7.0

4.7

0.1

2.2

2.6

7.2

-0.7

11.4

3.9

-1.6

-8.6

4.8

-8.8

-6.1

2.4

% Chg Norfolk City Norfolk-Virginia Beach

A blank row indicates insufficient data.


Tab 4 - Comp Trend-Raw

Currency: USD - US Dollar

Norfolk CVB For the Month of March 2011

Revenue Percent Change Comparison

Demand Percent Change Comparison

20

20

15

15

10

10

5 5 0 0 -5 -5

-10 -15

-10

-20

-15 Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Norfolk City

Supply

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Oct

Dec

Jan

Feb

Mar

Norfolk-Virginia Beach

Apr

May

Jun

Jul

Norfolk City

2009 Oct

Nov

2010

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Norfolk-Virginia Beach

2011

Year To Date

Running 12 Month

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

2009

2010

2011

2009

2010

2011

151,560

156,612

156,612

135,856

150,412

145,560

150,412

145,560

150,412

150,412

145,560

150,412

145,560

150,412

150,412

135,856

150,412

422,185

442,880

436,680

1,736,774

1,814,692

1,770,980

1,190,640

1,225,771

1,218,703

1,100,232

1,228,468

1,199,070

1,241,116

1,200,870

1,240,620

1,240,527

1,200,510

1,239,411

1,184,670

1,219,602

1,213,402

1,097,488

1,223,787

3,461,962

3,547,403

3,534,677

14,011,309

14,500,888

14,501,073

12.7

12.8

12.9

12.3

12.2

12.1

12.1

12.1

12.1

12.1

12.1

12.1

12.3

12.3

12.4

12.4

12.3

12.2

12.5

12.4

12.4

12.5

12.2

5.3

5.3

7.4

7.4

3.2

3.9

1.3

-1.9

-1.9

-1.9

-4.0

-4.0

-4.0

-4.0

-4.0

-4.0

0.0

0.0

-3.7

4.9

-1.4

-0.4

4.5

-2.4

3.0

2.9

2.8

2.8

2.1

2.4

1.5

0.6

0.2

0.2

0.0

0.0

-0.4

-0.5

-0.5

-0.4

-0.2

-0.4

3.2

2.5

-0.4

3.4

3.5

0.0

Norfolk City 156,612 Norfolk-Virginia Beach 1,243,906 Index 12.6

% Chg Norfolk City Norfolk-Virginia Beach

Demand Norfolk City Norfolk-Virginia Beach Index

2009

2010

2011

Year To Date

Running 12 Month

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

2009

2010

2011

2009

2010

2011

79,180

71,252

63,600

65,286

64,655

75,478

78,584

90,029

103,601

112,957

106,603

80,172

78,944

73,703

67,506

65,091

70,344

88,964

221,559

205,419

224,399

1,035,366

978,915

1,016,498

617,758

512,917

451,000

423,152

440,958

581,452

640,473

697,077

802,915

959,212

903,042

650,231

632,498

525,752

473,880

431,115

501,360

622,236

1,495,053

1,445,562

1,554,711

7,565,977

7,557,031

7,839,791

12.8

13.9

14.1

15.4

14.7

13.0

12.3

12.9

12.9

11.8

11.8

12.3

12.5

14.0

14.2

15.1

14.0

14.3

14.8

14.2

14.4

13.7

13.0

13.0

-3.1

7.8

0.7

-0.9

-8.4

-11.3

-4.3

0.0

9.6

4.2

3.9

-2.1

-0.3

3.4

6.1

-0.3

8.8

17.9

-6.4

-7.3

9.2

-3.9

-5.5

3.8

-0.2

4.8

5.1

-0.2

-7.8

-1.9

-5.5

0.1

4.6

7.0

5.0

2.9

2.4

2.5

5.1

1.9

13.7

7.0

-0.7

-3.3

7.6

-5.5

-0.1

3.7

% Chg Norfolk City Norfolk-Virginia Beach

Revenue

2009 Oct

2010

2011

Year To Date

Running 12 Month

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

2009

2010

2011

2009

2010

2011

5,842,616

4,617,144

5,021,174

4,880,979

5,933,101

6,050,362

7,189,127

8,862,605

10,092,210

9,434,104

6,457,727

6,461,963

5,900,618

4,763,820

4,675,285

5,139,457

7,002,157

17,727,916

15,835,254

16,816,899

89,760,807

82,162,703

82,029,435

36,592,840

31,389,934

28,932,955

31,168,868

44,669,317

51,298,977

58,474,821

76,995,472

103,896,808

94,615,271

55,301,238

47,907,157

37,342,499

33,488,567

28,603,221

34,624,024

46,220,385

111,895,103 104,771,140 109,447,630

16.0

14.7

17.4

15.7

13.3

11.8

12.3

11.5

9.7

10.0

11.7

13.5

15.8

14.2

16.3

14.8

15.1

15.8

15.1

15.4

13.4

12.6

12.3

-7.6

7.4

-3.7

-5.1

-10.3

-15.2

-12.9

-7.2

4.0

1.6

4.5

-9.3

-1.7

1.0

3.2

-6.9

5.3

18.0

-5.7

-10.7

6.2

-3.8

-8.5

-0.2

-4.4

3.4

9.6

-5.1

-10.6

-4.1

-8.1

-2.4

3.0

7.3

4.7

0.0

1.8

2.0

6.7

-1.1

11.1

3.5

1.6

-6.4

4.5

-5.7

-2.8

2.5

Norfolk City 6,573,483 Norfolk-Virginia Beach 47,041,356 Index 14.0

671,568,660 652,771,173 668,768,440

% Chg Norfolk City Norfolk-Virginia Beach

A blank row indicates insufficient data.


Tab 5 - Response Norfolk City Norfolk CVB For the Month of March 2011 2009 STR Code 3727 58662 3132 16983 8037 6187 4717 8491 56137 9935 59252 41190 60773 58135 22778 42250 22775 24348 52794 53882 42249 52345 22766 13419 22772 3728 8038 22777 22770 8496 8493 22776 1177 49499 21059 6189 27485 6188 8497 1313 21868 26826 56952 39770 13420 44779 1179 24805 58821 8949 8494 35887 48436 22767 22768 28240 22765 8492 23747 26564 22769

Name of Establishment Americas Best Value Inn Norfolk Candlewood Suites Norfolk Airport Closed - Independent Norfolk Airport Hotel Closed Budget Lodge Closed Comfort Inn Norfolk Airport Closed Quality Inn Inn Lake Wright Resort Days Inn Norfolk Military Circle Econo Lodge Military Circle Hampton Inn Suites Norfolk Airport Hilton Norfolk Airport Holiday Inn Express & Suites Norfolk Airport Holiday Inn Select Norfolk Airport Home2 Suites Norfolk Airport La Quinta Inn & Suites Norfolk Motel 6 Norfolk Quality Suites Lake Wright Ramada Limited Norfolk Ramada Norfolk Residence Inn Norfolk Airport Savannah Suites Norfolk Sleep Inn Lake Wright Springhill Suites Norfolk Virginia Beach Bay Inn Best Western Holiday Sands Inn & Suites Closed Beachcomber Motel Closed Days Inn Norfolk Closed Howard Johnson Express Norfolk Closed Okeefe Motel Closed Seaview Inn Economy Inn Express Inn Ocean View Inn Super 8 Norfolk Chesapeake Bay Area Travelers Inn Motel Closed Lafayette Motor Hotel Closed Red Carpet Inn Norfolk Economy Inn Closed Airport Motor Inn Closed Welcome Inn Hampton Inn Norfolk Naval Base Quality Inn Norfolk Naval Base Closed Old Dominion Inn Springhill Suites Norfolk Old Dominion University Ascend Collection Tazewell Htl & Stes Closed Clarion James Madison Hotel Courtyard Norfolk Crowne Plaza Norfolk Marriott Norfolk Waterside Residence Inn Norfolk Downtown Sheraton Hotel Norfolk Waterside Americas Best Value Inn Norfolk Closed - Independent Bayview Motel Closed Breakers Motel Closed Sea King Motel Closed Silver Sands Motel Closed Warm Sands Motel Days Inn Norfolk Econo Lodge Airport Norfolk Econo Lodge Little Creek Norfolk Super 8 Norfolk Naval Base Area Surf Motel

A blank row indicates insufficient data.

City & State Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA

Chg in Zip Code Aff Date Open Date Rooms Rms 23502 May 2007 Jun 1959 152 23502 Apr 2009 Apr 2009 120 23502 Oct 2009 Jun 1970 0 Y 23502 Jan 1996 0 Y 23502 Jul 1994 0 Y 23502 Jul 1965 Jul 1965 0 Y 23502 Jun 1981 Jun 1981 160 23502 Jun 1969 Jun 1969 73 23502 May 2007 May 2007 88 23502 Dec 1985 Dec 1985 247 23502 Aug 2009 Aug 2009 104 23502 Nov 2000 Nov 2000 147 23502 U/C 108 23502 May 2008 May 2008 72 23502 Oct 1991 Jun 1983 151 23502 May 2001 May 2001 127 23502 Jan 2011 Jun 1968 149 Y 23502 Jul 2006 Dec 1986 130 23502 Jul 2004 Jul 2004 130 23502 May 2005 May 2005 126 23502 May 2001 May 2001 107 23502 May 2004 May 2004 131 23503 21 23503 May 2001 Jun 1963 90 Y 23503 Jun 1972 Jun 1972 0 Y 23503 Sep 1986 Jun 1965 0 Y 23503 Sep 2006 Jun 1964 0 Y 23503 0 Y 23503 Jun 2001 0 Y 23503 Aug 2008 Jun 1984 70 23503 Dec 2006 Jun 1987 48 23503 72 23503 Jun 2004 May 1969 106 23503 33 23504 0 Y 23504 Nov 1999 Jan 1987 0 Y 23504 Oct 1993 Feb 1990 72 23505 0 Y 23505 Feb 1995 Jun 1986 0 Y 23505 Nov 1990 Nov 1990 117 23505 Jun 2007 Oct 1987 119 23508 Feb 1989 Feb 1989 0 Y 23508 Jan 2008 Jan 2008 114 23510 Jul 2009 Jun 1906 58 Y 23510 Sep 2000 Aug 1986 0 Y 23510 Jun 2002 Jun 2002 140 23510 Nov 2009 Jun 1951 175 Y 23510 Oct 1991 Oct 1991 405 23510 May 2009 May 2009 160 23510 Aug 1998 Jun 1976 468 Y 23518 Jan 2008 Jun 1987 59 23518 Feb 1999 Dec 1997 0 Y 23518 Jun 1972 Jun 1972 0 Y 23518 0 Y 23518 0 Y 23518 Apr 1960 Apr 1960 0 Y 23518 Jun 2006 Jun 1975 105 23518 Jun 1987 Jun 1987 48 23518 Jun 2008 May 1986 48 23518 Dec 1988 Dec 1988 68 23518 42 Total Properties: 61 4960

2010 A ○ ● ●

2011

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S O N D J F M A M J J A S O N D J F M A M J J A S O N D ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

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○ - Monthly data received by STR ● - Monthly and daily data received by STR Blank - No data received by STR Y - (Chg in Rms) Property has experienced a room addition or drop during the time period of the report Source 2011 SMITH TRAVEL RESEARCH, Inc.


Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of March 2011 2009 STR Code 40351 57503 13382 13383 3744 5909 43712 26242 22861 13465 8044 8521 3742 3743 21673 3740 22859 5660 21070 13461 6202 21069 22863 13467 22865 9439 6206 49996 22867 30902 13459 42693 26986 8525 59815 22858 40397 22868 27540 13469 19281 6205 1210 26740 21072 8519 21867 21704 3134 57850 54563 34784 39702 54396 50458 19566 36864 13470 1208 8523 1209 13460 9937 40251 6608 9440 3741 8522 21071

Name of Establishment Comfort Inn Gloucester Hampton Inn Gloucester Closed Islander Waterfront Motel Tidewater Motel America`s Best Inn Williamsburg Americas Best Value Inn Williamsburg Bassett Motel Best Western Plus Historic Area Inn Budget Inn Cascades Motel Clarion Hotel Historic District Williamsburg Closed - Rodeway Inn Williamsburg Midtown Closed BEST WESTERN Virginia Inn Closed BEST WESTERN Williamsburg Closed Carolynn Court Closed Colonial Capitol Inn Closed Colonial Motel Closed Governor Spottswood Motel Closed Heritage Inn Closed John Rolfe Closed Quality Inn Mount Vernon Closed Raleigh Economy Inn Closed The Princess Anne Closed Thomas Jefferson Inn Closed Tioga Motor Court Closed USA Inn Ironbound Inn Closed Williamsburg Historic Inn Closed Williamsburg Motor Court Motel Closed Willow Motor Lodge Closed York Street Hotel Suites Colonel Waller Motel Colonial Houses Comfort Inn Central Comfort Inn Historic Area Comfort Suites Bypass Williamsburg Country Hearth Inn & Suites Williamsburg Country Inn & Suites Williamsburg Country Inn & Suites Williamsburg East Courtyard Williamsburg Crowne Plaza Williamsburg Days Inn Hotel Williamsburg Busch Gardens Days Inn Williamsburg Central Days Inn Williamsburg Colonial Downtown Days Inn Williamsburg Historic Area Econo Lodge Colonial Williamsburg Econo Lodge Williamsburg Pkwy Histrcl Area Embassy Suites Williamsburg Fairfield Inn & Suites Williamsburg Governors Inn Hampton Inn Suites Williamsburg Central Hampton Inn Suites Williamsburg Historic Area Hampton Inn Suites Williamsburg Richmond Road Hilton Garden Inn Williamsburg Holiday Inn & Stes Williamsburg Historic Holiday Inn Express & Suites Williamsburg Holiday Inn Patriot Williamsburg Homewood Suites Williamsburg Hospitality House Hotel 1776 Howard Johnson Express Inn Williamsburg La Quinta Inn & Suites Williamsburg Lexington George Washington Inn & Conf Marriott Williamsburg Motel 6 Colonial Williamsburg Motel 6 Williamsburg Motel Rochambeau Patrick Henry Inn Patriot Inn & Suites Preferred Kingsmill Resort & Spa

City & State Gloucester, VA Gloucester, VA Grimstead, VA Hayes, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA

Chg in Zip Code Aff Date Open Date Rooms Rms 23061 Mar 2000 Mar 2000 79 23061 Jun 2008 Jun 2008 84 23064 Jun 1968 Jun 1968 0 Y 23072 33 23185 May 2007 Jun 1970 163 23185 Jan 2009 Nov 1986 131 23185 18 23185 Mar 2011 Jun 1988 120 23185 45 23185 Jun 1957 Jun 1957 40 Y 23185 Feb 2009 Jun 1975 140 Y 23185 May 2004 Jun 1980 0 Y 23185 Jun 1966 Jun 1966 0 Y 23185 Jun 1978 Jun 1978 0 Y 23185 0 Y 23185 Oct 2006 Jun 1982 0 Y 23185 0 Y 23185 May 1999 Jun 1988 0 Y 23185 Jul 1963 Jul 1963 0 Y 23185 0 Y 23185 Sep 1963 Sep 1963 0 Y 23185 0 Y 23185 0 Y 23185 Nov 1995 Jun 1980 0 Y 23185 0 Y 23185 Jun 1920 Jun 1920 0 Y 23185 Nov 2003 Mar 1968 0 Y 23185 0 Y 23185 0 Y 23185 0 Y 23185 Jun 1969 Jun 1969 28 23185 Sep 1997 Sep 1997 75 23185 Mar 1990 Apr 1988 128 23185 Jul 1992 Jun 1984 157 23185 Mar 2010 Mar 2010 77 23185 Oct 2001 Jun 1955 58 23185 Aug 2000 Aug 2000 66 23185 May 2006 Jun 1985 88 23185 Jun 1990 Jun 1990 151 23185 May 2005 Aug 1978 303 23185 May 1986 May 1986 201 23185 Sep 2006 Jun 1970 85 Y 23185 Mar 1986 Jun 1967 102 23185 Jan 1990 May 1989 120 23185 Jun 1997 Jun 1975 48 23185 Jun 1987 Jun 1987 47 23185 Jan 1994 Aug 1987 163 23185 Dec 2004 Jun 1986 148 Y 23185 Jun 1963 Jun 1963 200 Y 23185 Feb 2009 Feb 2009 105 23185 Aug 2006 Aug 2006 109 23185 Jul 1997 Jul 1997 100 23185 Mar 2000 Mar 2000 119 23185 Sep 2006 Sep 2006 96 23185 Jun 2003 Jun 2003 93 23185 Dec 1987 Jun 1975 160 23185 Aug 1998 Aug 1998 61 23185 Oct 1989 Jun 1972 296 Y 23185 Jun 2010 Jun 1969 194 23185 Nov 2006 Jun 1978 85 23185 Jun 2009 Apr 1969 119 Y 23185 Feb 2008 Apr 1973 247 23185 Dec 1994 Jun 1979 295 23185 May 2009 May 2000 72 23185 Jun 1983 Jun 1983 167 23185 Nov 1994 Jun 1962 22 23185 Sep 2006 Jun 1972 60 Y 23185 Sep 2007 Jun 1989 110 Y 23185 Apr 2004 Jun 1984 425 Y

2010

2011

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

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Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of March 2011 2009 STR Code 58304 27143 6203 6201 8524 6204 13466 37777 5041 36618 12512 21068 22864 6207 13462 13458 56403 22866 13472 4593 42694 13471 8043 4724 6208 12102 40744 8520 27214 53378 18819 22097 13463 27811 57794 28200 28380 27746 34344 21385 18425 33815 53166 31466 27441 57962 52037 54316 57459 34518 24566 24405 53384 52962 58265 57020 39942 26278 34674 60331 54443 22104 8472 57046 60499 56224 42143 28891 54664

Name of Establishment Providence Hall Guesthouses Quality Inn & Suites Williamsburg Quality Inn @ Kingsmill Williamsburg Quality Inn Colony Quality Inn Historic Area Williamsburg Quality Inn Lord Paget Williamsburg Quarterpath Inn Residence Inn Williamsburg Rodeway Inn & Suites Williamsburg Sleep Inn Historic Williamsburg Springhill Suites Williamsburg Super 8 Williamsburg Colonial Area Super 8 Williamsburg Historic Area Travelodge & Suites Williamsburg Travelodge Williamsburg Travelodge Williamsburg Wedmore Place White Lion Motel Williamsburg Lodge Williamsburg Travel Inn Williamsburg Woodlands Hotel Williamsburg Inn Clarion Inn & Suites Williamsburg Closed Americas Best Value Inn Williamsburg Closed Comfort Inn Outlet Center Closed Manor House Days Inn Williamsburg Colonial Resort Econo Lodge Williamsburg Pottery Family Inn Williamsburg Great Wolf Lodge Williamsburg Howard Johnson Express Plaza Williamsburg Super 8 Williamsburg Pottery Factory Williamsburg Outlet Mall Inn Econo Lodge Benns Church Carrollton aloft Hotel Chesapeake Cedar Tree Inn & Suites Closed Motel 6 Chesapeake Comfort Suites Chesapeake Courtyard Chesapeake Greenbrier Days Inn Chesapeake Econo Lodge Chesapeake Extended Stay America Chesapeake Greenbrier Extended Stay America Chesapeake Greenbrier Fairfield Inn & Suites Chesapeake Hampton Inn Norfolk Chesapeake Greenbrier Area Hampton Inn Suites Chesapeake Battlefield Blvd Hilton Garden Inn Chesapeake Greenbrier Homewood Suites Chesapeake Greenbrier Hyatt Place Chesapeake Greenbrier InTown Suites Chesapeake Marriott Norfolk Chesapeake Red Roof Inn Chesapeake Residence Inn Chesapeake Greenbrier Savannah Suites Chesapeake Springhill Suites Chesapeake Greenbrier Staybridge Suites Chesapeake Virginia Beach Sun Suites Chesapeake Super 8 Chesapeake Greenbrier I 65 TownePlace Suites Chesapeake Value Place Norfolk Chesapeake Wingate By Wyndham Chesapeake Americas Best Value Inn Chesapeake Budget Lodge Candlewood Suites Chesapeake Suffolk Comfort Suites Chesapeake Country Inn & Suites Chesapeake @ I 664 Extended Stay America Chesapeake Churchland Hampton Inn Norfolk Chesapeake Portsmouth Hampton Inn Suites Chesapeake Suffolk Portsmouth

City & State Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Williamsburg, VA Carrollton, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA

Chg in Zip Code Aff Date Open Date Rooms Rms 23185 Jun 1967 Jun 1967 43 23185 Feb 2011 Jun 1985 118 Y 23185 Jun 1983 Jun 1983 111 23185 Nov 1961 Nov 1961 55 23185 Jan 2005 Jun 1986 141 Y 23185 Aug 1963 Aug 1963 88 23185 Jun 1974 Jun 1974 130 23185 Jul 1999 Jul 1999 108 23185 Apr 1999 32 23185 May 1998 May 1998 65 23185 Apr 2000 Apr 2000 120 23185 Jan 2000 Sep 1964 65 23185 May 1996 Jan 1988 107 23185 Jun 1997 Sep 1983 122 Y 23185 Apr 2004 Jun 1985 108 Y 23185 Sep 2006 Jun 1975 68 23185 Oct 2007 Oct 2007 28 23185 Jun 1973 Jun 1973 38 Y 23185 Jun 1939 Jun 1939 323 Y 23185 Jun 2009 Jun 1967 77 23185 Sep 2001 Sep 2001 300 23187 Aug 2002 Jun 1937 110 Y 23188 Mar 2008 Jun 1974 165 Y 23188 Apr 2005 Jun 1973 0 Y 23188 Aug 1985 Aug 1985 0 Y 23188 Apr 1989 Apr 1989 0 Y 23188 Jul 2000 Jul 2000 120 23188 Jun 1987 Jun 1987 75 23188 Apr 1985 Apr 1985 63 23188 Mar 2005 Mar 2005 405 Y 23188 Nov 2006 Apr 1986 180 Y 23188 Jan 2000 Jun 1985 72 23188 May 2010 Jun 1980 128 23314 Oct 1990 Oct 1990 72 Y 23320 Nov 2008 Nov 2008 136 23320 Feb 2006 Jul 1990 105 Y 23320 Jun 1993 May 1988 0 Y 23320 Jun 1990 Jun 1990 124 23320 May 1997 May 1997 90 23320 Jun 1985 Jun 1985 89 23320 Aug 1990 Aug 1990 55 23320 Aug 1996 Aug 1996 132 23320 Jun 2006 Dec 2004 92 23320 Aug 1995 Aug 1995 105 Y 23320 Jan 1990 Jan 1990 118 23320 Oct 2008 Oct 2008 104 23320 Oct 2003 Oct 2003 92 23320 Mar 2006 Mar 2006 100 23320 Dec 2008 Dec 2008 119 23320 May 2002 Feb 1997 133 23320 Oct 2008 Dec 1986 226 Y 23320 Aug 1986 Aug 1986 108 23320 Jun 2005 Jun 2005 121 23320 Aug 2004 Aug 2004 125 23320 Sep 2008 Sep 2008 132 23320 Dec 2007 Dec 2007 115 23320 May 2000 May 2000 135 23320 Feb 1988 Feb 1988 62 23320 Jan 1999 Jan 1999 117 Y 23320 Oct 2009 Oct 2009 121 23320 Jul 2006 Jul 2006 100 23321 Sep 2002 Jun 1991 91 23321 Apr 2000 Jun 1987 48 23321 Mar 2008 Mar 2008 102 23321 U/C 58 23321 Sep 2007 Sep 2007 82 23321 Jun 2006 Aug 2001 92 23321 Aug 1992 Aug 1992 90 23321 Jun 2006 Jun 2006 86

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Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of March 2011 2009 STR Code 52421 8471 40818 37372 28865 51473 57736 26410 13422 45945 58031 41102 24518 26224 8514 44952 53275 56371 1206 26566 56490 55911 59345 55890 58516 22779 5658 22806 22789 13439 22790 22838 22803 22794 22823 13441 22801 22780 46971 22842 22797 13440 22802 13442 22811 26835 22813 22814 4591 22818 22820 22822 22827 13447 13451 26197 22835 26836 22841 21669 22843 26839 22849 22786 22799 13450 22819 26840 22853

Name of Establishment Holiday Inn Express Chesapeake Motel 6 Chesapeake Sleep Inn & Suites Chesapeake Springhill Suites Chesapeake Suffolk Super 8 Chesapeake Churchland Blvd Budget Lodge Comfort Inn & Suites Chesapeake Days Inn Chesapeake Portsmouth Sunset Manor Motel Village Motel Hampton Inn Suites Smithfield Smithfield Station Days Inn Suffolk Econo Lodge Suffolk Economy Inn Green Pines Motel East Hilton Garden Inn Suffolk Riverfront Holiday Inn Express & Suites Suffolk Quality Inn Suffolk Super 8 Tidewater Suffolk Comfort Suites Near Joint Forces Suffolk Courtyard Suffolk Chesapeake Hilton Garden Inn Chesapeake Suffolk TownePlace Suites Suffolk Chesapeake 19 Atlantic Hotel Alamar Resort Inn Atlantic Hotel Atlantic Sands Oceanfront Barclay Towers Resort Hotel Beach Carousel Motel Beach Quarters Resort Belmont Inn Best Western Plus Oceanfront Virginia Beach Blue Marlin Lodge Budget Lodge Castle Motel Cerca Del Mar Motel Closed Aloha Motel Closed Boardwalk Hotel Closed Budget Lodge Closed Bulluck Motel Closed Carriage Inn Closed Cherry Motel Closed Dunes Oceanfront Closed Farrars Motel Closed Four Sails Resort Hotel Closed Halifax Hotel Closed Holiday Sands Budget Lodge Closed Howard Johnson Resort Hotel Oceanfront North Closed Jefferson Manor Motel Closed Kona Kai East Closed Laplaya Inn Closed Marshalls Closed Ocean Island Inn Closed Ocean Sands Resort Closed Park Inn Ocean Key Resort Closed Princess Anne Inn Closed Sea Escape Motel Closed Sea N Sun Motel Closed Seashire Inn Closed Sinclair Inn Closed Suntide Motel Closed Surf & Sand Motel Closed The Atrium Resort Closed The Captains Quarters Closed Thunderbird Motor Lodge Closed Trade Winds Resort Motel Closed Virginian Motel Closed Windjammer Motel

City & State Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Chesapeake, VA Smithfield, VA Smithfield, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Suffolk, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA

Chg in Zip Code Aff Date Open Date Rooms Rms 23321 May 2004 May 2004 90 23321 Dec 2009 Jun 1974 52 23321 Aug 2000 Aug 2000 83 Y 23321 Jan 1999 Dec 1998 93 23321 Dec 1990 Dec 1990 59 23323 Jun 1998 Jun 1998 66 23323 Feb 2010 Feb 2010 72 23323 Dec 1988 May 1984 52 23323 89 23323 72 23430 Mar 2009 Mar 2009 82 23430 Jun 1986 Jun 1986 44 Y 23434 Oct 1997 Oct 1997 35 23434 Feb 2010 Jun 1988 50 Y 23434 Oct 2006 Jun 1987 80 23434 24 23434 Mar 2005 Mar 2005 150 23434 Sep 2007 Sep 2007 79 23434 Jul 2007 May 1977 100 23434 Jan 2009 Nov 1988 47 23435 Feb 2009 Feb 2009 116 23435 May 2007 May 2007 92 23435 Apr 2009 Apr 2009 135 23435 Jun 2007 Jun 2007 72 23451 Aug 2008 Aug 2008 68 23451 Jun 1977 Jun 1977 22 23451 May 2010 Sep 1972 106 23451 Mar 2006 Jun 1980 110 23451 Jun 1985 Jun 1985 84 23451 Jun 1970 Jun 1970 38 23451 Aug 2008 Jun 1985 168 23451 Feb 1995 Feb 1995 19 23451 Dec 2010 Jun 1984 214 Y 23451 Jan 1954 Jan 1954 38 23451 Sep 2007 Jun 1978 52 23451 Jun 1997 Jan 1968 47 23451 55 23451 0 Y 23451 Jun 2002 Jun 2002 0 Y 23451 0 Y 23451 0 Y 23451 0 Y 23451 0 Y 23451 Jun 1968 Jun 1968 0 Y 23451 0 Y 23451 Jun 1988 Jun 1988 0 Y 23451 0 Y 23451 0 Y 23451 Jun 1975 Jun 1975 0 Y 23451 0 Y 23451 0 Y 23451 May 1994 Jun 1959 0 Y 23451 0 Y 23451 0 Y 23451 Feb 1999 Jun 1970 0 Y 23451 Jun 1988 Jun 1988 0 Y 23451 0 Y 23451 0 Y 23451 0 Y 23451 0 Y 23451 0 Y 23451 0 Y 23451 0 Y 23451 Jun 1985 Jun 1985 0 Y 23451 Jun 1985 Jun 1985 0 Y 23451 Jun 1959 Jun 1959 0 Y 23451 0 Y 23451 0 Y 23451 0 Y

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Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of March 2011 2009 STR Code 25788 22846 30269 44830 37931 1183 13445 22808 8953 22839 13443 22815 52935 22812 34187 6199 58419 53016 1182 31309 1184 22817 17093 22784 22829 56521 22834 26838 9936 22833 8041 13446 53748 37346 22836 21063 28830 13448 13449 22840 22816 3133 56455 22847 22848 22792 22781 22793 22796 22798 13452 31584 34188 22830 21064 22783 22825 27487 31585 41108 21065 8042 22795 8515 34980 26318 1181 9335 58750

Name of Establishment Comfort Inn & Suites Oceanfront Comfort Inn @ The Beach Virginia Beach Country Inn & Suites Virginia Beach Courtyard Virginia Beach Oceanfront N Courtyard Virginia Beach Oceanfront South Days Inn Virginia Beach Days Inn Virginia Beach Diplomat Inn Oceanfront Doubletree Virginia Beach Econo Lodge Oceanfront Virginia Beach Econo Lodge Virginia Beach On The Ocean Economy Inn Fairfield Inn & Suites Virginia Beach Oceanfront Flagship Motel Golden Sands Motel Hampton Inn Virginia Bch Oceanfront North Hampton Inn Virginia Beach Oceanfront S Hilton Virginia Beach Oceanfront Holiday Inn & Suites Virginia Beach North Beach Holiday Inn Express & Stes Virginia Beach Surfside Holiday Inn Virginia Beach Oceanside Knights Inn Virginia Beach La Quinta Inn & Suites Virginia Beach MacThrift Motor Inn New Castle Hotel Ocean Beach Club Resort Ocean Front Inn Paradise Resort Inn Quality Inn & Stes Oceanfront Virginia Bch Quality Inn Pavilion Virginia Beach Ramada Inn Virginia Beach Ramada Limited Atlantic Avenue Virginia Beach Residence Inn Virginia Beach Oceanfront Rodeway Inn Virginia Beach Royal Clipper Inn & Suites Sandcastle Oceanfront Sandpiper Inn Schooner Inn Sea Gull Motel On The Beach Seahawk Motel Seaside Motel Sheraton Hotel Virginia Beach Oceanfront Htl Springhill Suites Virginia Beach Oceanfront Sundial Motel Sunshine Inn Surfside Inn The Ambassador Suites The Belvedere Motel The Breakers Resort Inn The Capes Ocean Resort The Cavalier The Dolphin Inn The Marjac Suites The Oceanfront Inn The Viking Motel Travelodge Virginia Beach Travelodge Virginia Beach Travelodge Virginia Beach Tropicana Resort Hotel Turtle Cay Resort Virginia Beach Resort Hotel Wyndham Virginia Beach Closed Bow Creek Motel Econo Lodge Virginia Beach Town Center InTown Suites Virginia Beach Wynnwood Inn & Suites Americas Best Value Inn Norfolk Airport Best Western Center Inn Country Inn & Suites Norfolk Airport South

City & State Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA

Chg in Zip Code Aff Date Open Date Rooms Rms 23451 Jul 1987 Jul 1987 83 23451 May 2009 Jun 1984 104 23451 May 2010 Mar 1994 114 Y 23451 Jul 2002 Jul 2002 160 23451 May 1999 May 1999 141 23451 Jun 2008 Jun 1968 105 23451 Jul 1996 Jun 1987 113 23451 Jun 1965 Jun 1965 35 23451 May 1998 Jun 1983 292 23451 Sep 1996 Jun 1975 56 23451 Mar 1998 Jun 1965 38 23451 29 23451 Sep 2004 Sep 2004 114 23451 Jun 1971 Jun 1971 55 23451 56 23451 May 2008 Aug 1988 120 23451 May 2009 May 2009 141 23451 Apr 2005 Apr 2005 289 23451 Sep 2010 May 1974 238 Y 23451 Jun 2009 Jun 1995 144 23451 Aug 1984 Aug 1984 150 Y 23451 Jul 2006 Jun 1965 38 23451 Aug 2007 Jul 1987 137 23451 52 23451 Jun 1980 Jun 1980 83 23451 Dec 2005 Dec 2005 189 23451 Jun 1980 Jun 1980 146 Y 23451 27 23451 Jan 2000 Jun 1970 124 23451 Sep 1990 Jun 1982 97 23451 167 23451 Jan 2011 Jun 1970 94 23451 Nov 2005 Nov 2005 72 23451 Jan 1999 71 23451 Aug 1999 Jun 1979 87 23451 Jun 1974 Jun 1974 150 23451 Feb 1995 40 Y 23451 Jun 1972 Jun 1972 89 23451 Jun 1972 Jun 1972 51 23451 Jun 1985 Jun 1985 48 23451 Jun 1967 Jun 1967 46 23451 Jun 1974 Jun 1974 198 23451 Jul 2007 Jul 2007 168 23451 Jun 1987 Jun 1987 67 23451 Feb 1995 50 23451 Dec 1995 Dec 1984 99 23451 Jun 1975 Jun 1975 54 23451 Jun 1970 Jun 1970 50 23451 Jun 1984 Jun 1984 56 23451 Jun 1984 Jun 1984 60 23451 Jun 1945 Apr 1927 400 Y 23451 Jun 1985 Jun 1985 54 23451 Jun 1975 Jun 1975 60 23451 Jun 1980 Jun 1980 147 23451 Jun 1972 Jun 1972 81 23451 Jul 2004 60 23451 Jun 2005 42 23451 Sep 2006 May 1989 41 23451 83 23451 Jun 1998 Jun 1998 124 23451 Jul 1986 Jul 1986 295 23451 May 2007 Oct 1979 244 Y 23452 0 Y 23452 Jun 1975 Jun 1975 53 23452 May 2002 Oct 1997 139 23452 Jan 2003 Sep 1988 83 23455 May 2006 May 1968 150 Y 23455 Jul 1991 Jul 1991 58 Y 23455 May 2009 May 2009 67

2010

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Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of March 2011

STR Code 8495 8516 3738 21276 46867 21397 52049 53794 6200 22216 4618 28385 33816 28193 50071 1180 56795 5254 27312 6754 37382 54438 22810 12127 22852 3727 58662 3132 16983 8037 6187 4717 8491 56137 9935 59252 41190 60773 58135 22778 42250 22775 24348 52794 53882 42249 52345 22766 13419 22772 3728 8038 22777 22770 8496 8493 22776 1177 49499 21059 6189 27485 6188 8497 1313 21868 26826 56952 39770

Name of Establishment Econo Lodge Inn & Suites I 64 & US 13 Howard Johnson Express Inn Virginia Beach Magnuson Hotel Norfolk Airport Quality Inn Little Creek Virginia Beach Red Carpet Inn Virginia Beach Red Roof Inn Virginia Beach Norfolk Airport Wingate By Wyndham Virginia Beach Candlewood Suites Virginia Beach Norfolk Closed Days Inn Virginia Beach Courtyard Virginia Beach Norfolk Crowne Plaza Virginia Beach Norfolk Days Inn Virginia Beach Expressway Extended Stay America Virginia Bch Independence Blvd Hampton Inn Norfolk Virginia Beach Hilton Garden Inn Virginia Beach Town Center Holiday Inn Virginia Beach Norfolk Homewood Suites Virginia Beach La Quinta Inn Norfolk Virginia Beach Motel 6 Virginia Beach Red Roof Inn Virginia Beach TownePlace Suites Virginia Beach Westin Virginia Beach Town Center Closed The Executive Inn The Founder`s Inn Wayside Motor Inn Americas Best Value Inn Norfolk Candlewood Suites Norfolk Airport Closed - Independent Norfolk Airport Hotel Closed Budget Lodge Closed Comfort Inn Norfolk Airport Closed Quality Inn Inn Lake Wright Resort Days Inn Norfolk Military Circle Econo Lodge Military Circle Hampton Inn Suites Norfolk Airport Hilton Norfolk Airport Holiday Inn Express & Suites Norfolk Airport Holiday Inn Select Norfolk Airport Home2 Suites Norfolk Airport La Quinta Inn & Suites Norfolk Motel 6 Norfolk Quality Suites Lake Wright Ramada Limited Norfolk Ramada Norfolk Residence Inn Norfolk Airport Savannah Suites Norfolk Sleep Inn Lake Wright Springhill Suites Norfolk Virginia Beach Bay Inn Best Western Holiday Sands Inn & Suites Closed Beachcomber Motel Closed Days Inn Norfolk Closed Howard Johnson Express Norfolk Closed Okeefe Motel Closed Seaview Inn Economy Inn Express Inn Ocean View Inn Super 8 Norfolk Chesapeake Bay Area Travelers Inn Motel Closed Lafayette Motor Hotel Closed Red Carpet Inn Norfolk Economy Inn Closed Airport Motor Inn Closed Welcome Inn Hampton Inn Norfolk Naval Base Quality Inn Norfolk Naval Base Closed Old Dominion Inn Springhill Suites Norfolk Old Dominion University Ascend Collection Tazewell Htl & Stes

City & State Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Virginia Beach, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA

2009 Chg in Zip Code Aff Date Open Date Rooms Rms J F 23455 Jun 1987 Jun 1987 99 Y ● ● 23455 Feb 1992 Jun 1974 52 ● ● 23455 Jun 2010 Jun 1973 144 Y ● ● 23455 Nov 2007 Jan 1986 59 ● ● 23455 Mar 2006 Jun 1975 50 23455 Jul 1999 Jul 1986 148 ● ● 23455 Oct 2003 Oct 2003 101 ● ● 23462 Apr 2006 Apr 2006 83 ● ● 23462 0 Y 23462 Dec 1986 Dec 1986 146 ● ● 23462 Mar 2004 Jun 1985 149 ● ● 23462 May 1998 Jan 1988 107 ● ● 23462 Sep 1996 Sep 1996 120 ● ● 23462 Jul 1990 Jul 1990 120 Y ● ● 23462 Nov 2003 Nov 2003 176 ● ● 23462 Dec 1982 Dec 1982 307 Y ● ● 23462 Jul 2008 Jul 2008 122 ● ● 23462 Jul 1984 Jul 1984 129 ● ● 23462 Feb 2008 Mar 1990 130 ● ● 23462 Jul 1983 Jul 1983 108 ● ● 23462 Nov 1998 Nov 1998 95 ● ● 23462 Nov 2007 Nov 2007 236 ● ● 23464 Jun 1962 Jun 1962 0 Y 23464 May 1991 May 1991 240 ● ● 23464 Jun 1954 Jun 1954 106 23502 May 2007 Jun 1959 152 ○ ○ 23502 Apr 2009 Apr 2009 120 23502 Oct 2009 Jun 1970 0 Y ● ● 23502 Jan 1996 0 Y 23502 Jul 1994 0 Y 23502 Jul 1965 Jul 1965 0 Y 23502 Jun 1981 Jun 1981 160 ● ● 23502 Jun 1969 Jun 1969 73 ● ● 23502 May 2007 May 2007 88 ● ● 23502 Dec 1985 Dec 1985 247 ● ● 23502 Aug 2009 Aug 2009 104 23502 Nov 2000 Nov 2000 147 ● ● 23502 U/C 108 23502 May 2008 May 2008 72 ● ● 23502 Oct 1991 Jun 1983 151 ● ● 23502 May 2001 May 2001 127 ● ● 23502 Jan 2011 Jun 1968 149 Y ● ● 23502 Jul 2006 Dec 1986 130 ● ● 23502 Jul 2004 Jul 2004 130 ● ● 23502 May 2005 May 2005 126 23502 May 2001 May 2001 107 ● ● 23502 May 2004 May 2004 131 ● ● 23503 21 23503 May 2001 Jun 1963 90 Y ● ● 23503 Jun 1972 Jun 1972 0 Y 23503 Sep 1986 Jun 1965 0 Y 23503 Sep 2006 Jun 1964 0 Y 23503 0 Y 23503 Jun 2001 0 Y 23503 Aug 2008 Jun 1984 70 23503 Dec 2006 Jun 1987 48 23503 72 23503 Jun 2004 May 1969 106 ● ● 23503 33 23504 0 Y 23504 Nov 1999 Jan 1987 0 Y 23504 Oct 1993 Feb 1990 72 23505 0 Y 23505 Feb 1995 Jun 1986 0 Y 23505 Nov 1990 Nov 1990 117 ● ● 23505 Jun 2007 Oct 1987 119 ● ● 23508 Feb 1989 Feb 1989 0 Y 23508 Jan 2008 Jan 2008 114 ● ● 23510 Jul 2009 Jun 1906 58 Y ● ●

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Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of March 2011 2009 STR Code 13420 44779 1179 24805 58821 8949 8494 35887 48436 22767 22768 28240 22765 8492 23747 26564 22769 26841 21057 53902 52034 26849 26847 28382 8036 16902 53600 20379 54513 54273 54029 39000 31253 52813 34492 54137 55578 19953 13416 5038 26851 41107 26845 32028 26563 13417 3726 1176 25652 8490 5039 13340 8488 34866 37256 35897 54158 23625 56145 21058 26857 13418 8489 26842 40828 26843 26848 21050 26846

Name of Establishment Closed Clarion James Madison Hotel Courtyard Norfolk Crowne Plaza Norfolk Marriott Norfolk Waterside Residence Inn Norfolk Downtown Sheraton Hotel Norfolk Waterside Americas Best Value Inn Norfolk Closed - Independent Bayview Motel Closed Breakers Motel Closed Sea King Motel Closed Silver Sands Motel Closed Warm Sands Motel Days Inn Norfolk Econo Lodge Airport Norfolk Econo Lodge Little Creek Norfolk Super 8 Norfolk Naval Base Area Surf Motel Budget Lodge Budget Motel & Suites Country Inn & Suites Newport News South Holiday Inn & Suites Newport News Host Inn Midtown Motel Motel 6 Newport News Point Plaza Suites & Conf Ctr Super 8 Newport News J Clyde Morris Best Western Plus Newport News Inn & Suites Comfort Inn Newport News Comfort Suites Newport News Airport Courtyard Newport News Airport Crestwood Suites Newport News Hampton Inn Newport News Victory Boulevard Hampton Inn Suites Newport News Oyster Point Hilton Garden Inn Newport News Microtel Inn Newport News Residence Inn Newport News Airport Sleep Inn & Suites Newport News Studio Plus Newport News Travelodge Newport News Fort Eustis Inn Holiday Inn Express Newport News Mulberry Inn Colonial Courts Motel Executive Inn Super 8 Newport News Jefferson Avenue Thrift Inn Travelers Inn Motel Windwood Plaza Hotel Closed Newport News Grosvenor Closed Relax Inn Closed Warwick Motel Days Inn Newport News Oyster Point Econo Lodge Oyster Point Extended Stay America Newport News Oyster Point InTown Suites Newport News InTown Suites Newport News North Marriott Newport News @ City Center Omni Newport News Hotel Savannah Suites Newport News Closed Warwick Hotel American Tudor Inn Days Inn Newport News Econo Lodge Fort Eustis Newport News Inn Rodeway Inn & Suites Newport News Closed Chamberlin Hotel Hampton Manor Motel Closed Strawberry Banks Inn Closed Golden Sands Motel

City & State Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Newport News, VA Hampton, VA Hampton, VA Hampton, VA Hampton, VA

Chg in Zip Code Aff Date Open Date Rooms Rms 23510 Sep 2000 Aug 1986 0 Y 23510 Jun 2002 Jun 2002 140 23510 Nov 2009 Jun 1951 175 Y 23510 Oct 1991 Oct 1991 405 23510 May 2009 May 2009 160 23510 Aug 1998 Jun 1976 468 Y 23518 Jan 2008 Jun 1987 59 23518 Feb 1999 Dec 1997 0 Y 23518 Jun 1972 Jun 1972 0 Y 23518 0 Y 23518 0 Y 23518 Apr 1960 Apr 1960 0 Y 23518 Jun 2006 Jun 1975 105 23518 Jun 1987 Jun 1987 48 23518 Jun 2008 May 1986 48 23518 Dec 1988 Dec 1988 68 23518 42 23601 48 23601 Jan 1996 45 23601 Dec 2005 Dec 2005 64 23601 Oct 2003 Oct 2003 122 23601 Mar 1991 50 23601 Apr 2006 Jun 1971 100 Y 23601 Nov 1992 Jun 1986 117 23601 Jan 2003 Jun 1969 150 Y 23601 May 1987 May 1987 61 Y 23602 Feb 2011 Mar 2006 65 23602 Feb 1988 Feb 1988 123 Y 23602 Jun 2006 Jun 2006 104 23602 Sep 2008 Sep 2008 120 23602 Jul 2005 Jul 2005 109 23602 Sep 1999 Sep 1999 80 23602 Jun 1995 Jun 1995 120 23602 Jul 2004 Jul 2004 122 23602 Dec 1998 Dec 1998 88 23602 Oct 2008 Oct 2008 125 23602 Sep 2006 Sep 2006 87 23602 Jul 1997 Jul 1997 73 23602 Dec 1997 46 23603 20 23603 Mar 1998 Mar 1998 57 23603 100 23605 Apr 2003 Jun 1957 46 Y 23605 Jun 1997 52 23605 Aug 1988 Aug 1988 62 23605 102 23605 Jan 1990 May 1962 60 Y 23605 Oct 2007 Sep 1972 161 Y 23606 Feb 1987 Feb 1987 0 Y 23606 0 Y 23606 Dec 1995 0 Y 23606 Sep 1988 Sep 1988 125 23606 Jun 1987 Jun 1987 76 Y 23606 Dec 1996 Dec 1996 120 23606 Aug 1998 Aug 1998 121 23606 May 2002 Sep 1997 135 23606 Jun 2006 Jun 2006 256 23606 Apr 1989 Apr 1989 183 23606 Aug 2006 Aug 2006 124 23607 0 Y 23608 47 23608 Jun 1986 Jun 1986 117 23608 Jun 1987 Jun 1987 73 23608 Jul 2010 Jun 1969 40 23608 Sep 2009 Jun 1988 47 23651 Jun 1928 Jun 1928 0 Y 23661 60 23663 0 Y 23664 Jun 1960 Jun 1960 0 Y

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Tab 6 - Response Norfolk-Virginia Beach Norfolk CVB For the Month of March 2011 2009 STR Code 26855 26853 26473 3131 8480 35211 6183 55215 12444 4714 53218 47377 41999 57560 56476 1169 5255 11030 27289 6751 52339 56474 39573 16309 26561 8481 13477 54675 26854 13478 47144 36205 58788 34960 5683 44468 1178 37068 8501 41568 28004 8500 55828 44787 43333

Name of Establishment City & State Closed Todds Cottages Hampton, VA San Souci Motel Hampton, VA Arrow Inn Hampton, VA Best Western Coliseum Inn & Suites Hampton, VA Budget Lodge Hampton, VA Candlewood Suites Hampton Hampton, VA Comfort Inn Coliseum & Convention Center Hampton, VA Country Inn & Suites Hampton Hampton, VA Courtyard Hampton Hampton, VA Days Inn Hampton Hampton, VA Embassy Suites Hampton Roads Hotel Spa & Conv Hampton, VA Extended Stay America Hampton Coliseum Hampton, VA Hampton Bay Plaza & Suites Hampton, VA Hampton Inn Hampton Newport News Hampton, VA Hilton Garden Inn Hampton Coliseum Central Hampton, VA Howard Johnson Hampton Hampton, VA La Quinta Inn Norfolk Hampton Hampton, VA Quality Inn Convention Center Hampton Hampton, VA Ramada Inn Hampton Hampton, VA Red Roof Inn Hampton Hampton, VA Savannah Suites Hampton Hampton, VA Springhill Suites Hampton Hampton, VA Suburban Extended Stay Hampton Hampton, VA Crowne Plaza Hampton Marina Hampton, VA Super 8 Hampton Hampton, VA Travelodge Langley AFB Hampton Hampton, VA Duke Of York Motor Hotel Yorktown, VA Days Inn Yorktown Yorktown, VA Thomas Nelson Motel Yorktown, VA Yorktown Motor Lodge Yorktown, VA Candlewood Suites Newport News Yorktown Yorktown, VA Courtyard Newport News Yorktown Yorktown, VA Staybridge Suites Newport News Yorktown Yorktown, VA TownePlace Suites Newport News Yorktown Yorktown, VA Americas Best Value Inn & Suites Portsmouth Portsmouth, VA Ascend Collection Governor Dinwiddie Portsmouth, VA Closed Holiday Inn Portsmouth Old Town Waterfront Portsmouth, VA Comfort Inn Olde Towne Portsmouth, VA Quality Inn Near Naval Hospital Portsmouth Portsmouth, VA Renaissance Portsmouth Hotel & Waterfront Conference Center Portsmouth, VA Super 8 Portsmouth Olde Towne Area Portsmouth, VA Closed Midtown Motor Lodge Portsmouth, VA Economy Lodge Portsmouth, VA Hampton Inn Suites Outer Banks Corolla Corolla, NC Inn @ Corolla Light Corolla, NC

A blank row indicates insufficient data.

Chg in Zip Code Aff Date Open Date Rooms Rms 23664 0 Y 23664 30 23666 Jun 1987 Jun 1987 58 23666 Dec 2008 Jun 1972 189 23666 Jul 2010 Jun 1970 72 23666 Sep 1997 Sep 1997 98 23666 Nov 1985 Nov 1985 66 23666 Sep 2006 Sep 2006 96 23666 Aug 1987 Aug 1987 146 23666 Jun 1981 Jun 1981 144 23666 Aug 2005 Aug 2005 295 23666 Jun 2003 Jun 2003 104 23666 Aug 2005 Jun 1975 142 Y 23666 Oct 2008 Oct 2008 109 23666 Nov 2007 Nov 2007 149 23666 Dec 2010 Jun 1962 320 23666 Dec 1985 Dec 1985 129 23666 Feb 2006 Jan 1986 129 23666 Jul 2004 Oct 1989 134 23666 Jul 1984 Jul 1984 103 23666 Apr 2004 Apr 2004 124 23666 Apr 2008 Apr 2008 124 23666 May 2000 May 2000 141 23669 Oct 2008 Jul 1987 173 23669 Apr 1988 Apr 1988 65 23669 Jan 1999 Jun 1987 43 23690 Jun 1975 Jun 1975 57 Y 23692 Jun 2006 Jun 2006 40 23692 26 23692 Jun 1970 Jun 1970 42 23693 Oct 2002 Oct 2002 59 23693 Jun 1998 Jun 1998 90 23693 Nov 2008 Nov 2008 83 23693 Mar 1997 Mar 1997 95 23704 Jun 2002 Jun 1973 55 Y 23704 Jul 2009 Jun 1945 60 Y 23704 Oct 1965 Oct 1965 0 Y 23704 Aug 1998 Aug 1998 62 23704 Dec 2008 Jun 1985 61 23704 Jan 2001 Jan 2001 249 23704 Jan 1990 Jan 1990 56 23707 Jun 1995 0 Y 23707 Oct 2008 Jun 1987 48 27927 Jun 2002 Jun 2002 123 27927 Jan 1995 Jan 1995 43 Total Properties: 459 40120

2010

2011

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D

○ ● ● ● ● ● ● ● ● ●

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○ ● ○ ○ ○ ○ ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

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● ● ● ●

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● ● ● ○

● ● ● ○

● ● ● ●

● ● ● ●

● ● ● ●

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● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ○ - Monthly data received by STR ● - Monthly and daily data received by STR Blank - No data received by STR Y - (Chg in Rms) Property has experienced a room addition or drop during the time period of the report Source 2011 SMITH TRAVEL RESEARCH, Inc.


Tab 8 - Seg Trend Norfolk City

Currency: USD - US Dollar

Norfolk CVB For the Month of March 2011

This Year Occupancy (%) Current Month

2009

2010

2011

Trans.

Grp.

Con.

Percent Change (%)

ADR Total

Trans.

Grp.

RevPAR

Con.

Total

Trans.

Grp.

Con.

Occupancy (%) Total

Trans.

Grp.

Con.

ADR (%) Total

Trans.

Grp.

Con.

RevPAR (%) Total

Trans.

Grp.

Con.

Total

Oct

26.1

18.4

6.0

50.6

88.41

83.19

59.23

83.02

23.06

15.34

3.58

41.97

-7.2

-20.8

70.1

-8.0

-4.1

-1.1

-9.7

-4.6

-11.0

-21.7

53.6

-12.2

Nov

26.2

14.8

6.0

47.0

87.55

83.12

55.13

82.00

22.94

12.28

3.33

38.55

-12.3

22.7

51.2

2.4

5.8

-6.4

-7.2

-0.4

-7.2

14.9

40.4

2.1

Dec

24.0

10.8

5.8

40.6

78.81

67.96

55.49

72.60

18.91

7.36

3.21

29.48

-12.7

-13.3

73.5

-6.2

1.5

-10.2

-11.7

-4.4

-11.4

-22.2

53.3

-10.4

Jan

24.6

10.3

6.7

41.7

83.02

75.30

56.92

76.91

20.46

7.79

3.81

32.06

-9.5

-18.0

25.9

-7.7

6.9

-18.1

-13.8

-4.2

-3.3

-32.9

8.5

-11.6

Feb

30.3

9.9

7.3

47.6

79.28

79.14

54.92

75.49

24.06

7.84

4.03

35.93

-11.2

-37.4

103.7

-11.2

0.3

5.9

-19.9

-2.0

-10.9

-33.8

63.2

-13.0

Mar

26.5

18.5

5.2

50.2

81.60

80.78

55.87

78.61

21.60

14.92

2.93

39.45

-17.7

-18.4

31.1

-14.7

-1.3

-3.7

-20.2

-4.4

-18.8

-21.4

4.6

-18.4

Apr

29.7

17.5

6.7

54.0

81.65

76.92

56.61

76.99

24.28

13.47

3.81

41.57

-9.3

-10.7

41.9

-5.5

-6.2

-8.1

-21.0

-9.0

-15.0

-17.9

12.2

-14.0

May

39.2

14.6

6.0

59.9

81.18

84.17

60.52

79.85

31.86

12.32

3.61

47.80

19.8

-29.9

18.2

1.9

-9.1

0.6

-18.1

-7.1

8.8

-29.5

-3.3

-5.3

Jun

36.1

28.6

6.5

71.2

86.93

89.34

61.22

85.55

31.39

25.51

3.98

60.89

16.2

5.8

16.4

11.8

-5.9

-2.5

-13.6

-5.2

9.3

3.1

0.5

6.0

Jul

42.7

24.0

8.4

75.1

95.90

87.62

60.94

89.35

40.96

21.02

5.12

67.10

6.9

-2.1

35.8

6.3

3.8

-8.5

-13.7

-2.5

10.9

-10.4

17.3

3.6

Aug

37.9

24.1

8.9

70.9

97.30

84.32

62.21

88.50

36.91

20.29

5.52

62.72

-4.9

24.6

41.3

8.2

12.6

-14.0

-7.5

0.6

7.0

7.2

30.8

8.8

Sep

31.7

17.2

6.1

55.1

84.67

81.19

57.48

80.55

26.84

14.00

3.53

44.36

16.4

-18.9

10.9

2.0

-8.5

-6.2

-5.5

-7.3

6.5

-23.9

4.9

-5.5

Oct

24.8

22.2

5.5

52.5

85.34

85.23

52.43

81.86

21.15

18.93

2.88

42.96

-5.0

20.5

-9.2

3.8

-3.5

2.5

-11.5

-1.4

-8.3

23.4

-19.6

2.4

Nov

28.3

16.8

5.6

50.6

80.86

88.62

50.25

80.06

22.87

14.87

2.80

40.54

7.9

13.5

-7.5

7.7

-7.6

6.6

-8.9

-2.4

-0.3

21.0

-15.7

5.2

Dec

28.5

10.7

5.7

44.9

76.14

66.06

51.19

70.57

21.69

7.06

2.92

31.67

18.7

-1.3

-1.4

10.5

-3.4

-2.8

-7.8

-2.8

14.7

-4.0

-9.0

7.4

Jan

28.1

7.7

7.5

43.3

76.50

72.31

53.77

71.83

21.49

5.58

4.02

31.08

14.0

-25.4

11.5

3.8

-7.9

-4.0

-5.5

-6.6

5.0

-28.4

5.3

-3.1

Feb

31.8

13.1

7.0

51.8

77.07

75.09

50.96

73.06

24.48

9.81

3.54

37.83

4.6

31.9

-5.2

8.8

-2.8

-5.1

-7.2

-3.2

1.7

25.2

-12.1

5.3

Mar

28.6

25.0

5.5

59.1

82.81

79.94

51.62

78.71

23.71

20.02

2.83

46.55

8.2

35.6

4.5

17.9

1.5

-1.0

-7.6

0.1

9.8

34.2

-3.5

18.0

Year To Date

Percent Change (%)

2009

Mar

31.1

17.1

4.3

52.5

79.91

83.28

67.95

80.01

24.85

14.20

2.94

41.99

-6.8

-0.4

24.6

-2.7

-3.5

5.8

34.5

0.7

-10.1

5.4

67.7

-2.0

2010

Mar

27.0

13.0

6.4

46.4

81.26

78.85

55.93

77.09

21.95

10.22

3.58

35.76

-13.1

-23.9

47.8

-11.6

1.7

-5.3

-17.7

-3.7

-11.7

-28.0

21.6

-14.9

2011

Mar

29.4

15.3

6.6

51.4

78.81

77.33

52.24

74.94

23.18

11.87

3.46

38.51

8.9

18.3

3.5

10.8

-3.0

-1.9

-6.6

-2.8

5.6

16.1

-3.3

7.7

Running 12 Month

Percent Change (%)

2009

Mar

35.4

20.5

3.7

59.6

88.68

87.02

66.04

86.69

31.39

17.84

2.45

51.68

-3.6

-8.9

45.4

-3.5

-3.2

4.4

53.7

0.2

-6.7

-4.8

123.5

-3.4

2010

Mar

30.1

18.0

5.9

53.9

86.96

85.92

62.32

83.93

26.18

15.43

3.66

45.28

-14.9

-12.4

58.0

-9.5

-1.9

-1.3

-5.6

-3.2

-16.6

-13.5

49.2

-12.4

2011

Mar

32.3

18.5

6.6

57.4

84.62

82.58

56.24

80.70

27.34

15.27

3.72

46.32

7.3

2.9

12.5

6.4

-2.7

-3.9

-9.8

-3.9

4.4

-1.1

1.5

2.3

A blank row indicates insufficient data.

Source 2011 SMITH TRAVEL RESEARCH, Inc.


Tab 9 - Seg Trend Raw Norfolk City

Currency: USD - US Dollar

Norfolk CVB For the Month of March 2011

This Year Supply Current Month

2009

2010

2011

Total

Last Year

Demand Trans.

Grp.

Revenue

Con.

Total

Trans.

Grp.

Con.

Supply Total

Total

Demand Trans.

Grp.

Revenue

Con.

Total

Trans.

Grp.

Con.

Total

Oct

156,612

40,845

28,877

9,459

79,180

3,611,069

2,402,154

560,260

6,573,483

148,769

41,811

34,644

5,281

81,736

3,853,248

2,914,678

346,471

7,114,397

Nov

151,560

39,711

22,398

9,143

71,252

3,476,843

1,861,693

504,080

5,842,616

143,970

42,997

17,336

5,745

66,078

3,557,588

1,539,251

341,150

5,437,989

Dec

156,612

37,582

16,951

9,067

63,600

2,961,924

1,152,052

503,168

4,617,144

145,793

40,084

18,201

4,864

63,149

3,112,833

1,377,916

305,639

4,796,388

Jan

156,612

38,597

16,198

10,491

65,286

3,204,330

1,219,666

597,178

5,021,174

145,793

39,721

18,395

7,755

65,871

3,085,994

1,691,252

512,147

5,289,392

Feb

135,856

41,232

13,454

9,969

64,655

3,268,710

1,064,754

547,514

4,880,979

131,684

45,009

20,848

4,745

70,601

3,557,750

1,557,939

325,177

5,440,865

Mar

150,412

39,815

27,780

7,883

75,478

3,248,696

2,243,979

440,426

5,933,101

144,708

46,558

32,744

5,784

85,087

3,847,048

2,745,558

405,053

6,997,659

Apr

145,560

43,287

25,496

9,801

78,584

3,534,304

1,961,221

554,837

6,050,362

143,640

47,121

28,162

6,815

82,098

4,101,728

2,356,511

488,136

6,946,375

May

150,412

59,035

22,017

8,977

90,029

4,792,635

1,853,238

543,253

7,189,127

153,388

50,264

32,048

7,746

90,059

4,490,621

2,681,555

572,613

7,744,789

Jun

145,560

52,565

41,562

9,474

103,601

4,569,468

3,713,116

580,020

8,862,605

148,440

46,136

40,063

8,303

94,502

4,263,610

3,672,822

588,658

8,525,090

Jul

150,412

64,245

36,084

12,628

112,957

6,160,990

3,161,647

769,572 10,092,210

153,388

61,284

37,596

9,480

108,361

5,663,985

3,599,836

669,219

9,933,040

Aug

150,412

57,057

36,201

13,345

106,603

5,551,636

3,052,318

830,150

9,434,104

156,612

62,502

30,242

9,830

102,574

5,401,267

2,965,548

660,827

9,027,642

Sep

145,560

46,137

25,092

8,943

80,172

3,906,415

2,037,246

514,066

6,457,727

151,560

41,271

32,205

8,394

81,870

3,820,074

2,786,721

510,475

7,117,270

Oct

150,412

37,283

33,412

8,248

78,944

3,181,574

2,847,900

432,488

6,461,963

156,612

40,845

28,877

9,459

79,180

3,611,069

2,402,154

560,260

6,573,483

Nov

145,560

41,165

24,416

8,122

73,703

3,328,681

2,163,846

408,091

5,900,618

151,560

39,711

22,398

9,143

71,252

3,476,843

1,861,693

504,080

5,842,616

Dec

150,412

42,844

16,074

8,588

67,506

3,262,377

1,061,844

439,599

4,763,820

156,612

37,582

16,951

9,067

63,600

2,961,924

1,152,052

503,168

4,617,144

Jan

150,412

42,254

11,600

11,237

65,091

3,232,321

838,754

604,210

4,675,285

156,612

38,597

16,198

10,491

65,286

3,204,330

1,219,666

597,178

5,021,174

Feb

135,856

43,148

17,749

9,447

70,344

3,325,323

1,332,757

481,377

5,139,457

135,856

41,232

13,454

9,969

64,655

3,268,710

1,064,754

547,514

4,880,979

Mar

150,412

43,061

37,666

8,236

88,964

3,566,000

3,011,015

425,142

7,002,157

150,412

39,815

27,780

7,883

75,478

3,248,696

2,243,979

440,426

5,933,101

Year To Date 2009

Mar

422,185

131,288

71,987

18,284

221,559 10,490,792

5,994,748

1,242,376 17,727,916

438,480

146,342

75,034

15,235

236,611 12,114,306

5,907,974

769,438 18,791,719

2010

Mar

442,880

119,644

57,431

28,344

205,419

9,721,735

4,528,400

1,585,119 15,835,254

422,185

131,288

71,987

18,284

221,559 10,490,792

5,994,748

1,242,376 17,727,916

2011

Mar

436,680

128,464

67,016

28,920

224,399 10,123,644

5,182,525

1,510,729 16,816,899

442,880

119,644

57,431

28,344

205,419

4,528,400

1,585,119 15,835,254

9,721,735

Running 12 Month 2009

Mar

1,736,774

614,716

356,104

64,546

1,035,366 54,512,094 30,986,392

4,262,321 89,760,807

1,744,290

640,743

392,489

44,596

1,077,828 58,668,995 32,706,655

1,915,643 93,291,293

2010

Mar

1,814,692

546,360

325,973

106,581

978,915 47,512,857 28,007,292

6,642,554 82,162,703

1,736,774

614,716

356,104

64,546

1,035,366 54,512,094 30,986,392

4,262,321 89,760,807

2011

Mar

1,770,980

572,082

327,371

117,045

1,016,498 48,411,727 27,034,902

6,582,806 82,029,435

1,814,692

546,360

325,973

106,581

978,915 47,512,857 28,007,292

6,642,554 82,162,703

A blank row indicates insufficient data.

Source 2011 SMITH TRAVEL RESEARCH, Inc.


Tab 10 - Seg Response Norfolk City Norfolk CVB For the Month of March 2011 2009 STR Code 3727 58662 3132 16983 8037 6187 4717 8491 56137 9935 59252 41190 60773 58135 22778 42250 22775 24348 52794 53882 42249 52345 22766 13419 22772 3728 8038 22777 22770 8496 8493 22776 1177 49499 21059 6189 27485 6188 8497 1313 21868 26826 56952 39770 13420 44779 1179 24805 58821 8949 8494 35887 48436 22767 22768 28240 22765 8492 23747 26564 22769

Name of Establishment Americas Best Value Inn Norfolk Candlewood Suites Norfolk Airport Closed - Independent Norfolk Airport Hotel Closed Budget Lodge Closed Comfort Inn Norfolk Airport Closed Quality Inn Inn Lake Wright Resort Days Inn Norfolk Military Circle Econo Lodge Military Circle Hampton Inn Suites Norfolk Airport Hilton Norfolk Airport Holiday Inn Express & Suites Norfolk Airport Holiday Inn Select Norfolk Airport Home2 Suites Norfolk Airport La Quinta Inn & Suites Norfolk Motel 6 Norfolk Quality Suites Lake Wright Ramada Limited Norfolk Ramada Norfolk Residence Inn Norfolk Airport Savannah Suites Norfolk Sleep Inn Lake Wright Springhill Suites Norfolk Virginia Beach Bay Inn Best Western Holiday Sands Inn & Suites Closed Beachcomber Motel Closed Days Inn Norfolk Closed Howard Johnson Express Norfolk Closed Okeefe Motel Closed Seaview Inn Economy Inn Express Inn Ocean View Inn Super 8 Norfolk Chesapeake Bay Area Travelers Inn Motel Closed Lafayette Motor Hotel Closed Red Carpet Inn Norfolk Economy Inn Closed Airport Motor Inn Closed Welcome Inn Hampton Inn Norfolk Naval Base Quality Inn Norfolk Naval Base Closed Old Dominion Inn Springhill Suites Norfolk Old Dominion University Ascend Collection Tazewell Htl & Stes Closed Clarion James Madison Hotel Courtyard Norfolk Crowne Plaza Norfolk Marriott Norfolk Waterside Residence Inn Norfolk Downtown Sheraton Hotel Norfolk Waterside Americas Best Value Inn Norfolk Closed - Independent Bayview Motel Closed Breakers Motel Closed Sea King Motel Closed Silver Sands Motel Closed Warm Sands Motel Days Inn Norfolk Econo Lodge Airport Norfolk Econo Lodge Little Creek Norfolk Super 8 Norfolk Naval Base Area Surf Motel

A blank row indicates insufficient data.

City & State Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA Norfolk, VA

Chg in Zip Code Aff Date Open Date Rooms Rms 23502 May 2007 Jun 1959 152 23502 Apr 2009 Apr 2009 120 23502 Oct 2009 Jun 1970 0 Y 23502 Jan 1996 0 Y 23502 Jul 1994 0 Y 23502 Jul 1965 Jul 1965 0 Y 23502 Jun 1981 Jun 1981 160 23502 Jun 1969 Jun 1969 73 23502 May 2007 May 2007 88 23502 Dec 1985 Dec 1985 247 23502 Aug 2009 Aug 2009 104 23502 Nov 2000 Nov 2000 147 23502 U/C 108 23502 May 2008 May 2008 72 23502 Oct 1991 Jun 1983 151 23502 May 2001 May 2001 127 23502 Jan 2011 Jun 1968 149 Y 23502 Jul 2006 Dec 1986 130 23502 Jul 2004 Jul 2004 130 23502 May 2005 May 2005 126 23502 May 2001 May 2001 107 23502 May 2004 May 2004 131 23503 21 23503 May 2001 Jun 1963 90 Y 23503 Jun 1972 Jun 1972 0 Y 23503 Sep 1986 Jun 1965 0 Y 23503 Sep 2006 Jun 1964 0 Y 23503 0 Y 23503 Jun 2001 0 Y 23503 Aug 2008 Jun 1984 70 23503 Dec 2006 Jun 1987 48 23503 72 23503 Jun 2004 May 1969 106 23503 33 23504 0 Y 23504 Nov 1999 Jan 1987 0 Y 23504 Oct 1993 Feb 1990 72 23505 0 Y 23505 Feb 1995 Jun 1986 0 Y 23505 Nov 1990 Nov 1990 117 23505 Jun 2007 Oct 1987 119 23508 Feb 1989 Feb 1989 0 Y 23508 Jan 2008 Jan 2008 114 23510 Jul 2009 Jun 1906 58 Y 23510 Sep 2000 Aug 1986 0 Y 23510 Jun 2002 Jun 2002 140 23510 Nov 2009 Jun 1951 175 Y 23510 Oct 1991 Oct 1991 405 23510 May 2009 May 2009 160 23510 Aug 1998 Jun 1976 468 Y 23518 Jan 2008 Jun 1987 59 23518 Feb 1999 Dec 1997 0 Y 23518 Jun 1972 Jun 1972 0 Y 23518 0 Y 23518 0 Y 23518 Apr 1960 Apr 1960 0 Y 23518 Jun 2006 Jun 1975 105 23518 Jun 1987 Jun 1987 48 23518 Jun 2008 May 1986 48 23518 Dec 1988 Dec 1988 68 23518 42 Total Properties: 61 4960

2010

2011

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D B B B B B B B B B B B

s s s s s s s s s s s s s s s s s s s s s s s s s s s

r

s s s s s s s s s s s s s s s s s s s s s s s s s s s

r

r

B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B B

s - Montly Segmentation (Transient, Group, Contract) Only r - Monthly Additional Revenue Only B - Both Segmentation and Additional Revenue Blank - No data received by STR Source 2011 SMITH TRAVEL RESEARCH, Inc.


Tab 11 - Help All data is processed by STR using both the current and historical sampling of hotels. For further questions about the methodology used to produce our reports, please email info@str.com. Average Daily Rate (ADR) Room revenue divided by rooms sold, displayed as the average rental rate for a single room. Census (properties and rooms) The number of properties and rooms that exist in our database for the area(s) or segment(s) shown on the report. Country A geographic area that has internationally recognized boundaries, an organized economy, and a sovereign government with external recognition. It is typically recognized by the International Organization for Standardization (ISO). Demand (Rooms Sold) The number of rooms sold or rented (excludes complimentary rooms). Exchange Rate The factor used to convert revenue from U.S. Dollars to the local currency. The exchange rate data is obtained from Oanda.com. Any aggregated number in the report (YTD, Running 3 month, Running 12 month) uses the exchange rate of each relative month when calculating the data. Market A geographic area within a country. Markets are defined by STR and STR Global. Occupancy (Occ) Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied. Percent Change Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY) * 100. Revenue (Room Revenue) Total room revenue generated from the sale or rental of rooms. RevPAR (Revenue Per Available Room) Room revenue divided by rooms available. Sample or % Room Participants The percent of rooms from which STR receives data. Calculated as (Sample Rooms/Census Rooms)* "100" Sub-Market A geographic sub-area within a Market. Sub-markets are defined by STR and STR Global. Supply (Rooms Available) The number of rooms times the number of days in the period. Twelve Month Moving Average

Measures (Occ, ADR, RevPAR, Supply, Demand, Revenue) are calculated using the sum of the values of the given month and of the preceding eleven months. WD (Weekday) Average of Sunday through Thursday WE (Weekend) Average of Friday and Saturday Year-to-date Measures (Occ, ADR, RevPAR, Supply, Demand, Revenue) are calculated using the sum of the values from January 1 of the given year.


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