I’m Ezgi & this is my work.
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AIR CANAD A D YSLEXIA.T V D IF FA / D ining By D esign MAD HOUSER S NOOK COLOR P ALAT E R ESTAUR ANT KOD AK T ED STAY CUR IOUS
PROBLEM: Canada isn’t a primary travel destination for US citizens. SOLUTION: Call on the Canadian in every US traveler. Invite them to experience Canada not as a tourist but as a citizen complete with a temporary Canadian Passport. IDEA: “Wake Up The Canadian in You”
FACEBOOK CONTEST LIKEGATE
BRANDED FOURSQUARE BADGES
INTERACTIVE BILLBOARD Interactive boards give personalized boarding passes after Foursquare check-in at the airport.
PERSONALIZED BOARDING PASS
CONTEST COLLATERAL Placed at the post offices and other travel related locations.
CONTEST COLLATERAL
TWITTER PLANE TICKET GIVEAWAY
INTERACTIVE SCREEN INSTALLATION Interactive boards respond to tweets with predetermined hashtags by changing the image on the screen.
PROBLEM: Online resources about dyslexia are impersonal and overwhelming. SOLUTION: Make information easily accessible and available through multiple channels. Establish a sense of community and partnership with the parents. IDEA: “Some Challenges Require Teamwork�
PRINT AD
PRINT AD
PRINT AD
ROTATING BANNER
DIRECT MAIL
DECK OF TIPS
PROBLEM: DIFFA organizes a glamorous event for a very noble cause, but most people don’t know nothing about it. SOLUTION: Share the event with more people. Allow them both to experience it, and to contribute to it by making it available in unexpected places. IDEA: “Eye candy with a mission”
DESIGN COMES TO DINNER TEASER PRINT AD
TEASER PRINT AD
TEASER PRINT AD
BRANDED PACKAGING
BRANDED EVENT PACKAGING
OUTDOOR
GROUPON EVENT
PROBLEM: Donating and volunteering take time and money. Most people do not have one or the other or either to spare. SOLUTION: Don’t ask people for their time or money, ask for their trash. Things we throw away everyday has value. Collect and recycle people’s trash to get the homeless things they need. IDEA: “Trash Is Cash”
BEFORE
AFTER
LOGO & WEBSITE REDESIGN
EVENT MERCHANDISE
BANNER
POP-UP STORE Pop-up stores gather people’s daily trash, raise awareness, and sells merchandise and accept donations.
THE GIVING MAP Powered by GoogleMaps, The Giving Map is a partnership between the MadHousers and socially responsible brands to make giving easier. Every time directions are looked up through The Giving Map site the miles are donated to the cause and the partners match each mile for $0.50 to help the MadHousers improve the living conditions for the homeless in Atlanta.
PROBLEM: Electronic reader market is getting crowded and fiercely competitive. SOLUTION: Our target needs more than a dedicated e-reader but they don’t need a full-blown tablet computer. Show the parallels between the nook color and their own lives. IDEA: “For Whatever You’re Into”
PRINT AD
PRINT AD
PRINT AD
news
pie charts
sharing
PRINT ADS BACK
BOOKS FOR NOOKS Customers are encoranged to bring in their unused magazines, papers, and books to get a discount on their nook color purchase.
BOOKS FOR NOOKS These bags can be found at Barnes & Noble bookstores and coffee shops. They each come loaded with a nook color broshure.
AMBIENT Piles of books at the corners of the Barnes of Noble stores demonstrate the capacity of the nook color and the interactive boards allow the passers-by to explore the device’s features.
PROBLEM: Introduce a brand new high-end restaurant concept with a unique selling point of that every dish is inspired by art. SOLUTION: Associate the tastes and sensations they’ll experience with famous artworks patrons are likely to recognize. IDEA: “INSPIRATION SERVED”
GUERRILLA
GUERRILLA
GUERRILLA
LOGO
STATIONARY
STATIONARY
COLLATERAL
GUERRILLA
GUERRILLA
PROBLEM: DSLR cameras are intimidating for the novice user. SOLUTION: Teach photography in a new, exciting way through games and give them the tools and advice to shoot better photographs everywhere. IDEA: “View the world behind the lens”
KODAK OPP KINECT GAME
KINECT GAME PACKAGING
PROBLEM: TED conferences are near-impossible to attend for young audiences. To bridge the gap between the conferences, the talks, and the youth get SOLUTION: them involved directly in selecting and initiating projects born from the TED talks. IDEA: “TEDSEEDS: Ideas Worth Growing�
PRINT ADS WITH AUGENTED REALITY INTERACTION.
PRINT ADS WITH AUGENTED REALITY INTERACTION.
PRINT ADS WITH AUGENTED REALITY INTERACTION.
GUERRILLA
GUERRILLA
TED*KIT TED*KIT to be given out to students at schools
GAME KIOSK
FEDSEEDS (Ideas Worth Growing) TEDSEEDS a voting system to determine which ideas will become real-life projects.
PROBLEM: Language learning became a lot easier with the internet and various at-home learning tools. SOLUTION: Use non-verbal [offensive] hand gestures from around the world to show that a language is best learned in it’s native environment. IDEA: “There is more to a language than the spoken words.”
POSTER
POSTER
POSTER
PRINT AD
PRINT AD
PRINT AD
iPHONE APP
GUERRILLA
GUERRILLA