FONT/issue one

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contents 4

intro

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dots

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black 9 redrosid

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intro I am convinced that abstract form, imagery, color, texture, and material convey meaning equal to or greater than words.

Katherine Mckoy Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.

Paul Rand graphic designer

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graphic designer

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color As basic rules of a language must be practiced continually, and therefore are never fixed, so exercises toward distinct color effects never are done or over. New and different cases will be discovered time and again.

Josef Albers visual theorist

I was for years in the yellow period, you know.

Josef Albers visual theorist

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black

oo oo oo oo oo oo oo oo

oo oo oo oo oo oo oo oo7 Without black, no color has any depth. But if you mix black with everything, suddenly there’s shadow - no, not just shadow, but fullness. You’ve got to be willing to mix black into your palette if you want to create something that’s real.

Amy Grant musician


order

....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... .......

There is no logical way to the discovery of these elemental laws. There is only the way of intuition, which is helped by a feeling for the order lying behind the appearance.

Albert Einstein theoretical physicist

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redrosid

about revolt I’m interested in anything tivity that appers to ac lly cia pe es s ao ch er rd diso s to me to be the ro.ad em se It . ng ni ea m no ve ha n toward freedom iso

Jim

rr o M

musician

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....... ....... dots ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... ....... .............. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.

Steve Jobs

entrepreneur

E v e r y t h i n g ' s intentional. It's just filling in the dots.

David Byrne musician

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lines A drawing is simply a line going for a walk.

Paul Klee Life and death are one thread, the same line viewed from different sides.

painter

Lao Tzu philosopher

Art, like morality, consists in drawing the line somewhere. Gilbert K. Chesterton writer

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