Dialogue ‘‘ consulting
Developing A Social Media Strategy Providing a consistent face to your consumers
About Dialogue Consulting •
Dialogue Consulting specialises in analysis and strategy development for social media spaces.
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We always aim to develop capacity and skills within our partners so that they feel comfortable and confident managing their online presence(s).
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We work across Australia and internationally with a range of clients from a variety of different sectors.
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We are unique in being able to provide a team inclusive of people specialised in all kinds of areas, including PR, communications, marketing, strategy, policy and education.
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We work closely with our team and helps in creating effective and on-brand strategy social media policy, and brings a significant level of creativity and innovation to the team.
Social Media Strategy Development •
Social media strategy is a key part of your activities to ensure that your target audience hears and understands your message.
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It is a very important part of how you listen and respond to your customers or online consumers.
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We also work with organisations to develop internal social media communications strategies using tools such as Yammer to improve organisational knowledge management.
Process of Creating Social Media Strategies We look at your existing social media presence(s) (if you have them) and analyse your whole organisation’s activities and processes to identify the places where social media can be a part of you engaging in conversation with consumers. We use a range of tools (including existing data and consumer survey / market research projects) to research your target audience: what social networking sites are they using and why? How do they want to engage with your brand? Are they already engaging with your brand outside ‘official’ channels?
Process of Creating Social Media Strategies Based on our research into your target audience, we identify the channels that will be most relevant and cost-effective for you to implement. This includes any segmentation that you will need to consider (how is your audience on Twitter different to Facebook?), along with the types of content that will best engage your consumers We work with you to develop your key messages for social media in a way that will ensure consumers hear your message and feel encouraged to engage and interact with you. This will inform the development of your content for each social media presence.
Process of Creating Social Media Strategies
We provide you with advice on your social media budget, including staff resource costs and advertising costs (if recommended) that you should consider.
We provide you with information about how you can monitor and evaluate your social media activities, including the ongoing support that your staff may require throughout implementing and analysing your social media activities.
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