HIBISCUS BREWERY AUNT KATE’S ON THE RIVER 04 10 16 22 26 30 36 Branding, Web Interface Logo Design, Package Design Logo Design, Branding, Ad Campaign Branding, App Design App Design, Interactive Design, Branding Layout Design, Typography, Book Design Package Design, Branding CLEAN BEACH CHALLENGE SUNNY SIDE INVICTUS TYPEFACE SPECIMEN BOOK MOO MILK
AUNT KATE'S
Branding, Web Interface
Aunt Kate’s is a local restaurant located on the Tolomato River. This restaurant has over 100 years of history that are reflected throughout the building. The re-branding of this restaurant is meant to maintain the nautical themes as they are located on the water, while adding a more modern style. The history of the oyster is also important to the restaurant, as this was a trademark to their business early on. Thus, this new logo and branding maintains the history of the restaurant and adds a stylistic manner to the brand.
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HIBISCUS BREWERY
Logo Design, Package Design
Hibiscus Brewery is a local brewery that encompasses design elements that reflect a tropical and outgoing lifestyle. While most island packaging embody the ocean, this packaging is different through the use of vibrant and eye-catching colors and patterns. The colors and illustrations reflect each flavor of the drinks and is meant to stand out on the shelves to consumers walking through an aisle of endless options.
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HIBI SCUS BREWERY At Hibiscus Brewery, we take pride in our natural ingredients. Our fresh-flavored seltzers are packed with local fruits and flowers with 100% agave tequila. So sit back, crack open a cold one, and live on island time with us. HIBI SCUS BREWERY WITH REAL JUICE 100% AGAVE TEQUILA 100 CALORIES 5.25% ALC/VOL. 355ML HIBISCUS PEAR HIBI SCUS BREWERY At Hibiscus Brewery, we take pride in our natural ingredients. Our fresh-flavored seltzers are packed with local fruits and flowers with 100% agave tequila. So sit back, crack open a cold one, and live on island time with us. HIBI SCUS BREWERY HIBISCUS LEMON WITH REAL JUICE 100% AGAVE TEQUILA 100 CALORIES 5.25% ALC/VOL. 355ML HIBI SCUS BREWERY WITH REAL JUICE 100% AGAVE TEQUILA 100 CALORIES 5.25% ALC/VOL. 355ML HIBISCUS BLUEBERRY HIBI SCUS BREWERY At Hibiscus Brewery, we take pride in our natural ingredients. Our fresh-flavored seltzers are packed with local fruits and flowers with 100% agave tequila. So sit back, crack open a cold one, and live on island time with us. HIBISCUS BREWERY 15
CLEAN BEACH CHALLENGE
Logo Design , Branding, Ad Campaign
Clean Beach Challenge is an ad campaign created by Kona Brewing Co partnered with the charity, Sustainable Coastlines Hawaii. The campaign is meant to encourage consumers to be mindful of their surroundings and the pollution on our beaches. The main attraction of the campaign is a sweep-stake in which the winners receive two free tickets to Hawaii by posting pictures of their collected trash on the beach and using the #cleanbeachchallenge. This campaign would raise awareness for the charity, and help spread a community of positivity and change.
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Participants in the Clean Beach Challenge can post their trash on the beach with the #CleanBeachChallenge for a chance to win two free plane tickets to Hawaii. They are also awarded the honor of donating the money that Kona Brewing raised to Sustainable Coastline Hawaii.
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SUNNY SIDE
App Design, Branding
Sunny Side is a “brunch-in-a-basket” delivery app incorporates design to attract the designated target audience. This app is designed for men and women who live in urban cities. They live an outgoing lifestyle and take pride in the choices they make that fulfill their personal beliefs. Sunny Side targets individuals who enjoy the simpler things in life with the benefit of convenience, such as brunch delivered in a basket!
Loading screen
User can sign up with Google, Facebook, or Apple accounts if not already a member.
When users sign up for a membership, they will receive a free basket for their own use.
Users can view upcoming events hosted by Sunny Side, such as meet-ups, wine tastings, and more.
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Users begin their order by choosing their choice of egg, bread, and toppings.
The next step provides choices of beverage, glass, and mixer.
User proceeds to checkout with the option to add to their order.
User has the option to track their brunch basket or return to home screen.
The order is tracked in real time, providing updates for the user to see where their order is.
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BE INVINCIBLE
INVICTUS
App Design, Interactive Design, Branding
Invictus is a competitor workout app that would enhance the user experience through connected devices. Unlike competitor apps, Invictus allows users to connect their own devices to the app and they do not have to buy products solely through the company. This makes the user experience much less expensive than the alternative competitors out there. The app also holds a different aesthetic than most workout apps, as it is targeted towards women and is meant to showcase a more calming feel.
BEGINNER INTERMIDIATE EXPERT RUNNING 9:00 AM AT&T YOGA HEARTBAND 160 BPM 40-170 BPM CONNECT NEW HEARTBAND SHOW MORE HEART DATA BIKE TREADMILL EAR BUDS PILATES BIKING BEGINNER INTERMIDIATE EXPERT BEGINNER EXPERT BEGINNER INTERMIDIATE EXPERT BEGINNER INTERMIDIATE EXPERT WALKING WHAT’S ON MORNING YOGA WITH KAT 9:00 AM AT&T MY DEVICES MY WORKOUTS WORKOUTS DEVICES PLAYLISTS 9:00 AM AT&T MY PROFILE HOME HOME BACK MY PROFILE 9AM TODAY RANGE 200 100 SAT SUN MON TUE WED THU FRI 0 A A 9:00 AM AT&T MY HEARTBAND BACK MY PROFILE A H D M W MY PROFILE START NOW A MORNING RUN WITH MIA START NOW INVICTUS 28 Home page Loading screen Personalized workouts Connected devices Heart-rate data 9:00 AM AT&T BE INVINCIBLE 90 BPM 40-170 BPM CONNECT NEW HEARTBAND SHOW MORE HEART DATA 9AM TODAY RANGE 200 100 SAT SUN MON TUE WED THU FRI 0 9:00 AM AT&T MY HEARTBAND BACK MY PROFILE A D M W HEARTBAND BIKE TREADMILL EAR BUDS 9:00 AM AT&T MY DEVICES BACK MY PROFILE A BEGINNER INTERMIDIATE EXPERT RUNNING 9:00 AM AT&T YOGA HEARTBAND 160 BPM 40-170 BPM CONNECT NEW HEARTBAND SHOW MORE HEART DATA BIKE TREADMILL EAR BUDS PILATES BIKING BEGINNER INTERMIDIATE EXPERT BEGINNER EXPERT BEGINNER INTERMIDIATE EXPERT BEGINNER INTERMIDIATE EXPERT WALKING WHAT’S ON MORNING YOGA WITH KAT 9:00 AM AT&T MY DEVICES MY WORKOUTS WORKOUTS DEVICES PLAYLISTS 9:00 AM AT&T MY PROFILE HOME HOME BACK MY PROFILE 9AM TODAY RANGE 200 100 SAT SUN MON TUE WED THU FRI 0 A A 9:00 AM AT&T MY HEARTBAND BACK MY PROFILE A H D M W MY PROFILE START NOW A MORNING RUN WITH MIA START NOW
User receives notification to put in headphones.
User’s personalized playlist opens.
Users can play any of their downloaded songs.
User receives notification to double tap smart-watch.
User’s personalized workouts open.
User can begin workout.
9:00 AT&T INVICTUS 1m ago Good Morning! Double-tap your heartband to start workout Sunday, April 3 BEGINNER INTERMIDIATE EXPERT RUNNING 9:00 AM AT&T YOGA PILATES BIKING BEGINNER INTERMIDIATE EXPERT BEGINNER INTERMIDIATE EXPERT BEGINNER INTERMIDIATE INTERMIDIATE EXPERT WALKING MY WORKOUTS MY PROFILE HOME A 9:00 AM AT&T YOGA CHOOSE LEVEL: BEGINNER INTERMIDIATE EXPERT TIME: 30 MIN MATERIALS NEEDED: YOGA MAT FOAM BLOCK RESISTANCE BAND PLAYLIST: YOGA START MY PROFILE HOME A RUNNING PLAYLIST 9:00 AM AT&T YOGA PLAYLIST YOGA PLAYLIST PILATES PLAYLIST BIKING PLAYLIST WALKING PLAYLIST MY PLAYLISTS MY PROFILE HOME GO GO GO GO GO EDIT CREATE NEW PLAYLIST EDIT EDIT EDIT A 9:00 AM AT&T MY PROFILE HOME A 9:00 AT&T INVICTUS 1m ago Good Morning! Put in your ear buds to begin Sunday, April 3 BING BONG BEEP BOP INVICTUS 29 RUNNING PLAYLIST 9:00 AM AT&T YOGA PLAYLIST YOGA PLAYLIST PILATES PLAYLIST BIKING PLAYLIST WALKING PLAYLIST MY PLAYLISTS MY PROFILE HOME GO GO GO GO GO EDIT CREATE NEW PLAYLIST EDIT EDIT EDIT A 9:00 AM AT&T MY PROFILE HOME A 9:00 AT&T INVICTUS 1m ago Good Morning! Put in your ear buds to begin Sunday, April 3 BING BONG BEEP BOP
INVICTUS 30 WHAT’S ON MORNING YOGA WITH KAT WORKOUTS DEVICES PLAYLISTS HOME MY PROFILE START NOW A MORNING RUN WITH MIA START NOW MORNING LIFT WITH TAY START NOW 9:00 AT&T INVICTUS 1m ago Good Morning! Start pedaling to begin Sunday, April 3
User receives notification to cycle wheels on smart bike. Use’s homepage opens on smart bike tablet.
9:00 AT&T INVICTUS 1m ago Good Morning! Shake your heartband to view your weekly heart rates Sunday, April 3 9:00 AM AT&T BE INVINCIBLE CONNECT AT&T BACK HEARTBAND BIKE TREADMILL EAR BUDS 9:00 AM AT&T MY DEVICES BACK MY PROFILE A 1m ago your weekly 9:00 AM AT&T BE INVINCIBLE 90 BPM 40-170 BPM CONNECT NEW HEARTBAND SHOW MORE HEART DATA 9AM TODAY RANGE 200 100 SAT SUN MON TUE WED THU FRI 0 9:00 AM AT&T MY HEARTBAND BACK MY PROFILE A H D M Y W HEARTBAND BIKE TREADMILL EAR BUDS 9:00 AM AT&T MY DEVICES BACK MY PROFILE A INVICTUS 31 User receives notification to shake heart-band. User’s personalized devices open. Heart rate data opens.
LIGHT & AIRY
Layout Design, Typography, Book Design
Light & Airy is a Type Specimen Book for Avenir Next Lt Pro, a typeface created by Adrian Frutiger in 2003. Avenir Next is an update on the original Avenir created by Frutiger in 1988. The most noticeable change made from Avenir to Avenir Next is the more generous tracking of Avenir Next, which gives it a more contemporary and airy feeling. This font family is known for its readability, and wide range of style giving it a more modern Sans look. Avenir means “future” in French, so my Type Specimen Book revolves around light and airy one line drawings, inspired by the French duo artist group, “Differantly” or “DFT”, to compliment the modern and minimalistic style of Avenir Next.
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MOO MILK
Package Design, Branding
Moo Milk is a fun and playful take on milk product packaging that stands out from the rest. The idea is to grab the attention of the consumer through illustration and flavor correlation. The containers are meant to be reusable as well for eco-friendly purposes, and could be used as fun props for kids to play with each character.
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anniehoffmandesign@gmail.com
