www.avptglobal.com
@expresscourses
Diane Shawe M.Ed Founder CEO AVPT LTD Specialise in resourcing short courses via a pre-populated LMS solution for POINT OF NEED TRAINING VIA MOBILE DEVICES.
www.avptglobal.com
@expresscourses
www.avptglobal.com
@expresscourses
STEP ONE
STOP MARKETING TO THE WRONG CUSTOMERS! www.avptglobal.com
@expresscourses
If your not sure who Your wrong customers are Consider this question
What do broke people Want when surfing the net? www.avptglobal.com
@expresscourses
Stop encouraging the wrong customers to sign up by inadvertently targeting them www.avptglobal.com
@expresscourses
STEP TWO
DEFINE YOUR IDEAL CUSTOMERS www.avptglobal.com
@expresscourses
If your website doesn’t Clearly state who Your product is for the wrong people will enquiry and they won’t convert
www.avptglobal.com
@expresscourses
STEP THREE
The 3 Click policy
www.avptglobal.com
OVER 80% OF INTERNET ACCESS IS NOW VIA A MOBILE DEVICE
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Stop beating up your Potential customers With complicated Information and images that such up time and bandwidth Why you should invest in a landing page www.avptglobal.com
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STEP FOUR
DON’T PUNISH PROSPECT!
www.avptglobal.com
@expresscourses
By not giving them • • • •
NO TRIALS NO GUARANTEES NO MONEY BACK GUARANTEE NO WAY TO TRY OUT YOUR PRODUCT OR SERVICES
www.avptglobal.com
@expresscourses
STEP FIVE DON’T TRAP THE PROSPECT! www.avptglobal.com
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MAKE PROSPECTS HAVE TO ACTIVELY CANCEL IF THEY WANT OUT www.avptglobal.com
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STEP SIX
OPTIMISE YOUR SOCIAL MEDIA! www.avptglobal.com
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IT IS HERE TO STAY AND IT IS NOW BECOMING THE PREFERRED WAY TO COMMUNICATE
www.avptglobal.com
@expresscourses
SO TO CONCLUDE… Try to understand:
Who’s the Wrong Customer? Who won’t see the value in your offering? Who won’t recognise value quickly once they are visit your website or app? Who will need lots of help and support? Who is the service, product or feature set for? Who will take advantage of your offer and why? And then go market to them specifically
www.avptglobal.com
@expresscourses
www.avptglobal.com
@expresscourses
THANK YOU If you would like to know more about what we do please call 0203 551 2621 www.avptglobal.com
@expresscourses
www.avptglobal.com
@expresscourses
www.avptglobal.com