Portfolio 2023

PORTFOLIO Eli Franquo

Who? Who?

I studied Graphic Design at UPOLI in Nicaragua, where my specialty has been branding and illustration, but that's just the beginning of the story.

I started working at Claro Nicaragua as a technological assistant in stores for one year and followed by two years in Graphic Design for Trade Marketing at the same company.

Searching for new directions in space, I found myself being Content Manager for Movistar for three years. Then I became a unicorn in Digitas Guatemala to be the Social Media Manager of Claro Nicaragua.

Currently I have been working as a Digital Creative and BTL for two years for different brands at CCCP - McCann Worldgroup.

Non-binary, I like memes, kittens, kitten memes, drawing, video games, anime and horror movies are my passion, pizza too. I am punctual and I

Where?

Where?

Long story short about my work experience.

Illustration

Digital and traditional: Creation of characters, line-arts, colored, comics, animation, etc.

17-19

CM - Movistar

Community Manager, copywriting, email marketing, creativity, event coverage, coordination of influencers, blogging, reporting and metrics, etc.

GD - Claro

Graphic Design, editorial design, branding, pop material, etc.

15-17

20-22

SM - Claro

Social Media Manager, content creativity based on digital strategy, Social Media Management, reporting and metrics, event coverage, direction and creation of scripts for production of digital resources, influencer coordination and more.

22-23 Creative

Creativity for content, digital and BTL campaigns, skills in presenting strategies to clients, knowledge of different formats and digital trends.

How?

How?

In order to present the results expected by my clients, I have been trained in the use of different tools, such as:

Illustration Design CM Tools Tools

Paint Tool SAI

Digital Illustration

Photo edition Animation

Illustrator

Procreate Digital Illustration

Animation

Video

Branding

Layout

InDesign

Editorial Design

Layout

Brands Brands

Projects? Projects?

Highlights.

PProjects rojects

InkTober

It is an international drawing challenge, every year in the month of October. Where I participated in the Movistar InkTober.

Drink and Draw

Monthly artistic space where people meet to interact with artists.

Destacados Destacados

WordCamp

Design of the winning logo in the annual call to choose the image and graphic line that will represent the WordCamp event in the corresponding year.

Additionally, I presented a talk on Corporate Identity called:

How do I identify with my brand?

Success!

Success!

Campaigns that started as an idea were successful and gave users something to talk about.

#SendNacatamal #SendNacatamal

Social Media Activation for Movistar Nicaragua.

Agency: Castillo Publicidad

A Sunday like any other, where users wake up with a characteristic craving for nacatamal and express it publicly through Twitter.

So we took those tweets and responded to them to deliver an exquisite Sunday nacatamal to their homes as a surprise.

Ejecution rol: Scripts Monitoring Metrics Report

#NoLoVuelvoAHacer #NoLoVuelvoAHacer

Social Media Activation for Movistar Nicaragua.

Agency: Castillo Publicidad

One morning on November 25, users woke up to advertising banners throughout Managua where a man apologized to his buñuelita, but this story hid a secret that ended up shaking users on Social Networks.

Ejecution rol:

Blogging Monitoring

Metrics

Repor t Scripts

#Tintubre #Tintubre

Social Media Activation for Claro Nicaragua.

Agency: Digitas Guatemala

Illustrators and designers who every year join a global trend called Inktober.

We launched a call where Claro and Samsung supported and gave it the prominence it deserves through our social networks and thus reach a different audience with valuable content.

Ejecution rol:

Creative Direction

Copywriting

Repor t

#ClaroWingman #ClaroWingman

Social Media Activation for Claro CENAM.

Agency: Digitas Guatemala

February 14 is not an exclusive day for lovers, singles also celebrate it and do it in a big way. We no longer wanted gray Valentine's days with no one to share it.

For this reason, Claro set out to become that friend who makes her a cupid and begins to unite hearts regardless of the borders of Central America.

Ejecution rol:

Creative Direction

Copywriting

Repor t

#Recommendations #Recommendations

''After a year of working with Eli I can say that he is an excellent creative, always willing to give everything of himself for the team. He is very talented, willing to help meet work objectives, very friendly and cheerful, their days will be filled with joy if they decide to add him to their work team''.

Jenifer Barrientos | Social Media Lead

''Without a doubt, I would like to recommend Eli Franquo for this position. During the 2 years that I have had the opportunity to work with her, she has shown me and our entire work team a great commitment, dedication and responsibility towards all the projects and tasks that have been assigned to her.

She is not only a talented and creative girl, but also someone who constantly seeks to improve both as a professional and as a person.''

Sobeyda Rodríguez | Digital Creative Lead

''Eli is a responsible, committed person. His experience and handling of tools in the functions of your job, make you do a job extraordinary, which makes it valuable for any company''.

Iris Collado | Digital Marketing Manager