THE
EACD
REGIONAL DEBATES
2010
AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM
LISBON/PORTUGAL
Corporate Social Responsibility
A multistakeholder’s approach to sustainability in times of turmoil M AY 10, 2010 • 5.30 PM • C T T SCHEDULE 5.30 – 5.45 pm
Presentation of the EACD The EACD Regional Debate will open with a short Presentation on the European Association of Communication Directors by coordinator Rui Martins. 5.45 – 6.15 pm
Luis Paulo Sustainability Director CTT
The Limits of Sustainability Will corporate sustainability save the planet or is it just another fad? Or is it even worse, a smokescreen for BwU - Business worse than Usual? Luis Paulo will outline CTT’s commitment to sustainability, which, as well as benefitting society, provides them with a competitive edge. 6.15 – 6.45 pm
Measurement and Evaluation of CSR at IBM Based on the IBM corporate citizenship programme, Lara Campos Tropa will focus on the way a small part of a global company can manage, measure and evaluate its locally developed CSR programmes. 6.45 – 7.15 pm
Make Acts not Words Lara Campos Tropa Workforce & Field Enablement in Marketing, Communications and Citizenhip Responsible IBM Portugal
The era of the “eco2soc crises” (economic and ecological crises, with their social outcomes) is one more reason for corporate communication to show its “eco2soc consciousness” to the community. Yannis Freris will explain how an organisation can position itself as a real citizen through its actions. 7.15 – 8.00 pm
Get-Together When the speeches have been given and all your questions have been answered, there will be the opportunity to relax with refreshments,network with your peers from across your region, and discuss the outcome of the day’s events.
THE HOST CTT Rua da Palma, 236 1100-995 Lisbon Yannis Freris Head of Corporate Communication & Sustainable Development Gefyra Head of CSR Working Group European Association of Communication Directors
ABOUT THE REGIONAL DEBATES With more than 60 events having already taken place in capital cities across Europe since March 2008, the EACD‘s Regional Debates place the communications profession in both a pan-European and regional context. The debates bring together EACD members to network and connect whilst further promoting the EACD‘s vision, and gives communicators the opportunity to learn from one another‘s ideas and experiences.
www.eacd-online.eu
THE
EACD
REGIONAL DEBATES
2010
AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM
LISBON/PORTUGAL
Corporate Social Responsibility
A multistakeholder’s approach to sustainability in times of turmoil M AY 10, 2010 • 5.30 PM • C T T
REGIS TRAT ION Fa x +32 ( 0 )2 219 22 92
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