Company Credential
The Company IDEA was established in 1997 under the corporate legal name PT. IDETAMA KRYA CARAKA By professionals known for their extensive track record in communications business, with outstanding connections and relationship of the Indonesian media and networking in various industries players
The group now has three divisions: IDEA MarComms
Marketing Communications Consultant and Management
IDEA Design
Graphic Design, Publication and Media Housing Architecture, Interior Design, Construction and Exhibition
IDEA Active
Event Organizer, Community Event & Production Support
IDEA Active IDEA Active is the youngest in the Group Each event & activations project is treated with personalized technique and tactic Supported by best experts on the field, we exist with fast & accurate services Our resourcefully passionate and experienced team blend with the art and strategy of far reaching communications bring fresh perspective and execute high creative campaigns on both long and short-terms
Our Capabilities ORGANIZING & MANAGEMENT Indoor Training Outdoor Training Employee / Family Gathering Community Event Exhibition
PROMOTION PROGRAM Above-Below The Line Activation Product Launching Conference LIVE SUPPORT Creative Concept & Design Logistic & Production Support
Core Team Ario Sadewo Director, founder of IDEA DESIGN and IDEA Active Head of IDEA Design and IDEA Active, responsible for the division business development, project supervision and management Previous Appointment: • Real Estate Project Manager of Elang Realty • Quality Control and Engineering Division Manager, Aquila Hotel project, Bandung • Event Coordinator of Circuit Sentul • Event Manager of Novita Enterprise
Education Bachelors of Architect, Pancasila University Jakarta
Dahlia Sardjono Technical Director, Head of MarComms Division Responsible for all technical details of project, from concept development to project management and the company daily operations Formerly: • Head of External Affairs, Indonesia -Standard Chartered Bank and Head of External Affairs Bank Bali Management Team acquisition project • Director of Corporate Affairs, General Motors Indonesia • Public Affairs Manager, BAT Indonesia • Foreign Affairs Career in Belgium, Personal Assistant to Indonesian Ambassador for Belgium, EC and Luxembourg • Flight Attendant, Cathay Pacific Airways Ltd, Hong Kong Sworn translator of French, English & Indonesian by the Royal Palace of Justice in Brussels Education Background • Master in International Relations, Universite Libre de Bruxelles (Belgium) • Post Graduate in International Commerce and Graduate in Public Relations, Institut Cooremans and Ecole de Relations Publiques (Belgium) • Faculty of Letters -Roman Literature and French, University of Indonesia
Past and Present Clients We understand today’s rapidly changing and competitive business sectors, therefore we follow trend and technology, applying business knowledge and experiential marketing concept then crafting exclusive targeted communications programs the most suitable for the clients. We have managed projects for different industries, brands and products. To name a few of our clients:
INFORMATION TECHNOLOGY, RESEARCH INSTITUTION, FINANCIAL INSTITUTIONS, NON GOVERNMENT ORGANIZATION
BANK BNI Siemens AG Microsoft Banking Competencies Center Bubu Internet HSBC NAMRU 2 (U.S. Naval Medical Research Unit No.2) in association with LITBANGKES R.I. Jasa Tania Insurance FREELY - Options Trading Seminars ASPIMTEL GSMKonsep Dow Chemical Indonesia CCFI - Coca-Cola Foundation Indonesia & USAID MILLENIUM CHALLENGE CORPORATION INDONESIA LEAD Indonesia Ministry of National Education ANZ Bank Indonesia Eximbank
CONSUMER INDUSTRY
Motorola The Body Shop Siemens Mobilephones JAPFA-OSI Food Industries Nestlé Indonesia OPEL - General Motors PaperOne L’Oréal Indonesia for Maybelline and Natea (now Nutrice) KOMSELINDO ELNUSA Group Estée Lauder, Clinique Sopexa-France LEGRAND Indonesia WENGER Indonesia BURGER KING HÄAGEN-DAZS ELLE Indonesia magazine Pizza MARZANO PT Hero Supermarket Tbk. VIVERE PT Sarinah Persero (Tbk)
Past and Present Clients HOTEL, TOURISM , CENTRE, HEALTH INSTITUTION, HOSPITALITY • • • • • • • • • • • • • • • •
Aquila Hotel Bandung Plaza Business Centre Patra Hotel, Resort, Inn and Lodge Raffles Medical Center Singapore Mall WTC Matahari Serpong Taman Puri Permata Hijau The Jakarta Women & Children Clinic Dharmala Intiland Tbk Far East Organization - Singapore The Peak A Beaufort Residence Darmawangsa Square-the City Walk Senayan City Singapore Tourism Board Parkway Cancer Center – Singapore Resort World Sentosa Cordlife
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RESTAURANT and ENTERTAINMENT • • • • •
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Alessandro Nannini Prambors Radio Prima Taste Café & Restaurants MTV Indonesia Universal Music Indonesia for its international artists A1 Racing –VVIP Hospitality The Nine Muses Dining Club The W9 – Club de Dance EMI Music Indonesia
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National Immunization campaign Ministry of Health – MCCI/USAID
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Involving local government, community, students and media
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A Multi Media Campaign on Watershed of Coca-Cola and USAID at villages of Bekasi area
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The Monthly program in connection with the national and world day such as World Water Day, Earth Day, World Environment Day and many others, include community participation and empowerment
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Some of programs done e.g. Community Based Preparatory Training, Safari Cinta Air, Renovation of Shallow Well, Go Green School - Workshop and Activities for High-School students, Movie making Clinic, Water Testing Day, Cinta Air Jamboree, Clean and Hygiene Day, Hand-Wash Campaign and Radio TalkShow
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The program received good community respond, interest and participation as well as media coverage print and electronic
Gallery - Get water sample, Analyzing oxygen generated by plants, analyzing water quantity saved by plants…at Cibubur Lake area - Distributing bookmark Messages, inviting public to plant trees in their yard by distributing 2007 trees
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Bringing excitement to the media and public, especially football’s lovers by the presence of famous UEFA Champion League trophy
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The event has receive massive media coverage, print as well as electronic
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PCC Supporting Pita Kuning Foundation Participating in Reebok Fun Walk with Booth Activities for Children, Embracing them to Care for heir friends, Children Cancer Patients
Cancer Gathering Event with CanHope – Motivational talks with ‘Survivors and Healthy Lifestyle’ enthusiast
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Distributor and Shop Owners Gathering and Award Presentation
Office and show Panel inauguration Media Familiarization Program for its Smart Home and In-One Products
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Thank You
PT. IDETAMA KRYA CARAKA Rukan Pejaten No. 3 Jl. Pejaten Raya Jakarta Selatan 12510 P: +62 21 7919 5115 F: +62 21 7919 5610 E: wahyu@idetama.com