D I C K S O N L U X U R Y. C O M
Dickson Realty was founded under the guiding premise that integrity, hard work, and creativity would yield success. Today, those principles have made Dickson Realty the region’s largest and most successful real estate company. We believe our greatest asset and the key to our success is our team of agents, employees, and affiliates.
REAL ESTATE IS MORE THAN JUST THE HOME YOU LIVE IN — IT’S THE LIFE YOU GET OUT OF IT.
COMMITMENT At Dickson Realty, we pride ourselves on setting high standards. We understand the importance of the trust people place in us. We also recognize that the strength of our company lies in the knowledge and passion of our agents, and in the long-term relationships we build in serving our clients. Relationships built on trust have made Dickson Realty the market leader in Reno/Sparks, with nearly twice the market share as our closest competitor, including 47% of luxury home sales for the past 20 years.
NATIONAL RECOGNITION LOCAL OWNERSHIP Founded in 1973, Dickson Realty is northern Nevada’s largest, locally owned, independent residential real estate services company. The Dickson Realty brand has been synonymous with a highly personalized service experience, refined over more than 45 years with expertise, innovation, and integrity. Dickson Realty is uniquely qualified to serve all of your real estate needs with state-of-the-art offices throughout the region and more than 300 seasoned agents.
Dickson Realty is consistently ranked as one of the largest and most successful real estate companies in the country by REAL Trends 500 and RIS Media Big Broker reports. Our agents are recognized in REAL Trends Best Agents in America and are among The Thousand, a listing of the top agents in the nation. Our award-winning website is a multi-year recipient of the Leading Real Estates of the World Website Quality Certification for demonstrating best practices in website design and internet communications.
GLOBAL EXPOSURE LOCAL EXPERTISE In the luxury market, no other real estate services company offers today’s experienceoriented and increasingly sophisticated clientele the global reach and local expertise of Dickson Realty and Leading Real Estate Companies of the World. As the region’s most respected brokerage and a member of Luxury Portfolio International, your extraordinary property will be represented by some of the most competent, connected and highly respected professionals, who will deliver the broadest possible exposure to more than 55 million affluent consumers locally and around the world.
300
200 SALES VOLUME SHOWN IN BILLIONS OF DOLLARS
100
C O
M LE PA AD NI IN ES G O RE F A TH L E EST W A O TE ke RL l c l r D®
o er e/ be l dw w i m a rk e l l x sh l l i a m ir b a s e ha n k th e r aw ay
0
For informational purposes only. Based on available data for average sales units per agent and average sales prices per firm. In compiling this report, LeadingRE relies on third party sources including REAL Trends National Network 2018 Totals Final Report and REALTOR® Magazine 2017 Franchise Report. LeadingRE is not responsible for the accuracy of third party data.
LUXURY PORTFOLIO INTERNATIONAL Luxury Portfolio International is a collection of the world’s most experienced, visible and highly regarded experts in luxury real estate. As a member of this distinguished group, your Dickson Realty associate is able to leverage insight-driven marketing and technology tools to present you with a broader yet more targeted affluent market, and ensure that your property is exposed to the largest number of relevant buyers around the globe.
LuxuryPortfolio.com
LUXURY MARKET LEADERS LUXURY MARKET EXPERTS Dickson Realty has more experience in luxury real estate than any other company in the region, and as the market leader, Dickson Realty is responsible for 47% of luxury sales for homes priced higher than $1 million in the Reno/Sparks region.* Dickson Realty’s agents who work within the Dickson Luxury division have extensive experience in luxury residential real estate. They utilize specialized marketing tools and methods that are available exclusively to Dickson Realty agents and clients.
SALES OVER $1,000,000 1998 - 2018* 50% 40%
Dickson Realty has helped more home buyers and sellers than any other real estate company in the
30%
region, and is responsible for 47% of luxury sales
20%
for homes priced higher than $1 million in the Reno/ Sparks region *
10%
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KS
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AL TY
c af ha fe fil se rr ia ar te s i c b - lu n se d le ct
0%
*Source: Northern Nevada Regional Multiple Listing Service (NNRMLS), Reno/Sparks (Area 100) residential property sales over $1 million, Jan 1, 1998 - Dec 31, 2018
EXPERT NEGOTIATION OPTIMAL OUTCOME As with most upper-bracket financial investments, there is an art to negotiating in order to ensure that the process is fluid and efficient, and that both parties are satisfied with the outcome of the transaction. In the world of luxury real estate, this expertise is absolutely essential, and your Dickson Realty associate has the insight, training, and proven track record to provide you with a comprehensive plan of how they will negotiate strategically on your behalf to ensure that you receive the most favorable terms and highest possible return on your investment.
PERFORMANCE MARKETING LEADING TECHNOLOGY Dickson Realty continually reinvents itself in response to the ever-changing demands of the real estate industry. We offer world-class luxury home marketing campaigns and our award-winning website has the most advanced marketing tools and technology. In addition to DicksonRealty.com, we syndicate our luxury home listings to premier real estate sites, including WallStreetJournal.com, Luxury Portfolio, Leading Real Estate Companies of the World, Mansion Global, Juwai (China’s #1 international property platform), Country Life UK and more, ensuring exposure to millions of affluent buyers around the globe.
OUR TARGET AUDIENCE Dickson Realty’s digital strategies are designed to bring in web visitors from locations that are most relevant to our market -- ranging from people who already live in northern Nevada to relocating Californians to people around the world.
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r an eno sa c cr isc am o en sp to a t r r ks ca u rs ck lo on ee s a ci ng ty s o sa e l e la n j s ke os t e sa a h o n di e eg o
AVG. MONTHLY WEB VISITS
WEBSITE VISITORS BY LOCATION
PREMIER DESTINATION DICKSONREALTY.COM As soon as your luxury home is listed in the Multiple Listing Service (MLS), it will receive premium exposure on DicksonRealty.com, the region’s Number 1 real estate website, including all of the property’s exceptional details. Our award-winning site’s elegant user interface and powerful search functionality combine to make it easy for discerning buyers to locate your property.
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LEADING REAL ESTATE COMPANIES OF THE WORLD
AN AVERAGE MONTH AT DICKSONREALTY.COM Dickson Realty’s digital footprint is enormous, and is continually expanding with an array of strategies including search engine optimization, advertising, and social media campaigns. Over 600,000 Dickson Realty ads are served across the internet in an average month -- all specifically tailored for our key audiences. With such high visibility, Dickson Realty is always top-of-mind in our targeted markets.
WEBSITE VISITORS
27,000
The number of people who come to DicksonRealty.com in an average month
GOOGLE VISITS
14,000
People coming to DicksonRealty.com through Google in an average month
HOME LISTING VIEWS
40,000
The number of home listing detail page views on DicksonRealty.com in an average month
AD IMPRESSIONS
625,000
People exposed to Dickson Realty digital advertisements in an average month
AD VISITS
5,000 People coming to DicksonRealty.com through digital ads in an average month
POWERFUL ANALYTICS PROVEN RESULTS Our Luxe Analytics program provides your Dickson Realty associate with a comprehensive report that tracks online activity of potential buyers who are viewing your luxury property. A typical visitor to LuxuryPortfolio.com has a household income of $1.3 million, owns a primary home valued at more than $3.8 million and a secondary home valued at more than $5 million. Through this advanced tool, we monitor their location, both domestic and international, language and preferred currency in order to gauge market response to your home. This will help your Dickson Realty associate make informed decisions and maximize your options when you receive offers from interested parties. Visits by International Region
Visits by U.S. City
8.8%
37.4%
23.5%
7.6% 11.8% England
Woodbridge
Lombardia
10.4%
Kyonggi-do
17.6%
Bayern
19.2%
18.1%
Reno Sunnyvale Cupertino
Ontario
Palo Alto
Lle-de-france
Mt. Laurel
Berlin
Atlanta
Quebec
Las Vegas
Auckland
Livingston
Guangdong
Magna
AFFLUENT MARKETING STRATEGIC MARKETING Targeted, Integrated, Measured. Our marketing campaign goes beyond local marketing – it gives your property exposure to a worldwide audience of affluent consumers through hundreds of Luxury Portfolio affiliates around the globe as well as through our international real estate partner websites, including WallStreetJournal.com, CountryLife.co.uk, MansionGlobal.com and LeadingRE.com – the exclusive property search of Leading Real Estate Companies of the World. Our advertising program reaches 47 million affluent consumers annually. Leveraging publications targeted at high-net-worth individuals — The Wall Street Journal, Unique Homes, Luxe Interiors + Design, Country Life International, and more — we drive qualified prospects to your property. Our exclusive Luxury Portfolio International magazine highlights incredible homes, luxury destinations, designers, and lifestyle trends, and is read by affluent clients in more than 60 countries.
L U X U R Y
L I F E S T Y L E
luxuryportfolio.com
luxuryportfolio.com
BeckwouRTh, ca | $8,850,000
Secluded & pristine 1,120 acre gem in the Sierra Nevada.
Dickson Realty Paula Erle — +1 530 414 4301 WEB ID: UFOE4
Reno, nV | $2,595,000
Reno, nV | $5,950,000
Reno, nV | $4,900,000
Reno, nV | $4,510,480
Premium lot, golf & mountain views in Montreux. 9,100 sq.ft. of unsurpassed luxury.
First time on the market! 15-acre estate in south Reno; subdivided with water rights.
The best of country & city living on 50 acr in the heart of Reno’s most desired area.
Dickson Realty Carol Bond — +1 775 690 1870
Dickson Realty Kellen Flanigan — +1 775 345 5950
Dickson Realty Beau Keenan — +1 775 338 3388
WEB ID: FOLE4
Reno, nV | $2,499,950
WEB ID: XFBW4
Reno, nV | $2,200,000
WEB ID: ZVRN4
Reno, nV | $1,795,000
Unparalleled Quality. 180-degree city views & complete privacy in gated community.
7280 sq ft Mountain-Modern Estate - park-like gated exclusive community, guest house.
2.69-acre estate in Verdi, NV. Exquisite views of craggy peaks and majestic pines.
Magnificent estate with unparalleled views in Somersett’s Street of Dreams.
Dickson Realty Amanda Gunter — +1 775 525 1528
Dickson Realty Lori Welsh — +1 775 771 6574
Dickson Realty Kathie Bartlett — +1 775 741 5675
Dickson Realty Patrick Fletcher — +1 775 240 7970
WEB ID: WAFE4
Reno, nV | $1,648,000
WEB ID: DJGU4
Reno, nV | $1,585,000
WEB ID: MRHS4
Reno, nV | $1,485,000
WEB ID: ELUG4
TRuckee, ca | $1,399,000
Stunning, east-facing light dazzles this bright, contemporary home in ArrowCreek.
Serenity of country, minutes from city amenities; 2.79 ac, prime in-town location.
Old charm with new finishes and features! Coveted old Southwest Reno location.
Stunning mountain home on 5 ac in Russell Valley. Mt. Rose, Northstar & valley views.
Dickson Realty Rebecca Dickson — +1 775 742 2120
Dickson Realty Marilyn Farthing — +1 775 771 4948
Dickson Realty Rebecca Dickson — +1 775 742 2120
Dickson Realty Chris Carroll — +1 530 386 0845
WEB ID: BPEU4
WEB ID: IKQK4
WEB ID: ALBP4
WEB ID: UXYE4
EXQUISITE PRESENTATION COMPELLING MESSAGE Dickson Realty has affiliated with the finest printers in the industry to professionally produce and deliver property information brochures that take advantage of our partnership with professional photographers. Custom designs and a variety of printed brochure and postcard options are available exclusively to our agents to enable them to successfully market your property to potential buyers.
2565 Old Waverly
Offered at $2,500,000
NOTABLE PROPERTIES EXCEPTIONAL PHOTOGRAPHY In order to attract today’s discerning buyer, even the most prestigious and luxurious of residences can benefit from a trained professional’s insight to ensure the highest visual impact. Dickson Realty is affiliated with the best local photographers to provide the highest quality in digital imaging available.
PHOTO BY BILL TIMMERMAN, COURTESY NEVADA MUSEUM OF ART
INVESTING IN A NEW TOMORROW INVESTING IN A BETTER TOMORROW The founders of Dickson Realty envisioned a symbiotic relationship with the community. As our region has grown, Dickson Realty has been a proud partner in the challenge to improve the overall quality of life for everyone. Our passionate commitment to our community is reflected in service.
SINGULAR FOCUS EXCEPTIONAL TEAMWORK In today’s complex luxury real estate environment, having experienced professionals on your side is more important than ever. Whether you’re buying or selling, your Dickson Realty agent will work tirelessly to deliver the highest possible value in the shortest amount of time and with the least amount of inconvenience. We affiliate with mortgage, escrow and title, and home warranty companies that share our commitment to quality service. We also partner with the full-service commercial firm, DCG.
SYNERGY
HOME MORTGAGE
OUR AWARD-WINNING OFFICE IN TRUCKEE
DOWNTOWN RENO (775) 324-7000
SPARKS (775) 685-8800
CAUGHLIN RANCH (775) 746-7000
INCLINE VILLAGE (775) 746-7000
DAMONTE RANCH (775) 850-7000
TRUCKEE (530) 587-7444
MONTRÊUX (775) 849-9444
DONNER LAKE (530) 587-4811
SOMERSETT (775) 746-7222
PORTOLA (530) 832-1700
REGIONAL PRESENCE PORTOLA
SPARKS
SOMERSETT DOWNTOWN RENO CAUGHLIN RANCH
DAMONTE RANCH TRUCKEE MONTRÊUX
DONNER LAKE NORTHSTAR
INCLINE VILLAGE
LAKE TAHOE
N
WHETHER YOU ARE MINUTES OR MILES AWAY, MONTRÊUX IS A WORLD APART. Montrêux Golf & Country Club, a private golf course community located between Reno and Lake Tahoe. This gated community of luxury custom homes surrounds the 18-hole, Jack Nicklaus Signature Championship Course (Par 72), a world-class Clubhouse, walking trails, tennis, pool, Fitness Center and much more. Dickson Realty agents have helped more buyers and sellers in Montrêux than any other real estate company.
PHOTO COURTESY MONTRÊUX GOLF & COUNTRY CLUB
DICKSON.COM/LUXURY
D I C K S O N L U X U R Y. C O M