5 Trends that will Shape Web Content Management Landscape in 2017
The web content management (WCM) space has been ever evolving and as we head for the New Year, here are some new trends that we expect to see in this technology:
CaaS paves the way for EaaS With the New Year around the corner, digital marketers are looking for options for generating more than just content streams or Content-as-aService (CaaS). The craze of headless CMS tools for getting maximum front-end flexibility is fading as 2016 comes to an end. It is anticipated that intelligent WCM architectures will be supplying Experience-as-a-Service (EaaS) wherein the components will be assembled in a CMS but delivered through separate applications.
PaaS becomes ubiquitous Cloud has invaded the WCM space successfully and most companies are exploring ways to place their CMS platform in the cloud. It is predicted that more WCM vendors would be seen to offer managed Platform-as-a-Service (PaaS) in order to build better customer relationship and boost their revenue streams. So consult with your team of web development experts and get ready for PaaS environment.
Back off from advanced personalization Although the technologies available in the WCM market offers a lot of personalization services, but the fact is that the offer is much more than the customers’ can fully utilize. As personalization demands advanced content strategies, sophisticated testing and close observation on analytics by experts, more WCM customers are anticipated to revert back to basics in the coming year.
WCM platform serves as marketing data warehouse Bigger enterprises are keen on keeping their marketing data warehouse and WCM platform separate so that they can add new tools flexibly. But SMEs would prefer to bank on their WCM vendors to offer them service of marketing data warehousing. This is because with all your transaction, social and customer data accumulating in one place, you would be empowered to make more advanced personalization decisions.
Focus on shareable micro experience In the coming year, it is anticipated that the key focus of marketers would be on shareable micro experiences and service components that can be distributed across a broad range of environments such as mobile web apps, transactional applications, email, and more. As marketers would seek flexible environments for sourcing and distributing these experiences, WCM vendors would be seen opening up platforms to non-enterprise customers.
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