Improving Site Search Box Improves Conversion For Your Website
Search box functionality is something that is not taken seriously by the designers compared to other metrics. Yes, it’s not of a high priority compared to landing pages and personalized email. However, taking measures to optimize the site search can help increase the conversion rates and also leads to happier shoppers, those who come back and order again. Here are few best practices to improve the site search: Easy To Spot Search Box Bigger Search Box Auto-complete Site Search Allow Searching Within A Particular Department Search Box On Each Page
Easy To Spot Search Box
Ensure to make the search box prominent and visible enough to influence the user’s decision of using it to find a product. It does not need to be the most visible element on the page, but should be easily found by the users when they scan around. Ensure to offset the search box using a different color from the overall site’s color scheme. Also by putting “Enter Keyword” text inside the field will help users recognize its use.
Bigger Search Box Make sure to keep the search box big enough to fit most of the user’s queries. The need for this varies from site to site. For instance, for electrical product searches it might need their codes which are long enough and it becomes harder when the text disappears into the box, Users in this case will not be able to view the keyword for any mistakes as they type and makes it even harder to edit.
Auto- Complete Site Search This feature improves the search experience by reducing the work that users need to do. Auto-complete usually suggest products as the user types in the search, the suggestions here will serve the most likely products here. The images provide a visual appeal and also allow the users to check the products quickly. This feature also helps when the user is unsure about the product spellings.
Allow Searching Within A Particular Department Allowing users to search from a particular department will help narrow their searches from the very beginning making it more likely to find the product they are looking for faster. This one should be used by sites with more a number of products.
Search Box On Each Page
Placing the site search box on every page of the website will make it easier for the users to get to the product search at any point of time. Also ensure to keep the placement consistent, so users know where to look for it. Follow these rules and enjoy great conversion rates.
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