Responsive Website: Leads You To Better Visibility In Search Engines
The increased number of smartphones and tablets has also increased the number of users using their phones to browse the internet across the globe. This has made the demand for websites that are compatible with multiple devices rise. A responsive web design maintains and normalizes the same look and feel, irrespective of devices. Responsive design not only contributes to a better user experience, but also takes care of the SEO of the particular website.
Here are few SEO benefits of responsive web design:
Google Demands: Duplicity Can Be Removed: Link Building: Reduced Page Loading Speed: Low Bounce Rate:
Google demands: Google being one of the most popular search engines favors websites that are responsive when showing search results. Responsive design helps users find their way around the website and gives them the content in the format
they
can
easily
read.
Google’s
preference towards responsive design enables the websites to rank higher in its search results which further help generate more traffic.
Duplicity Can Be Removed: Having two different versions of the same site increases
the
risk
of
releasing
duplicate
content for the same product and running same pages twice is not as easy. Also, having two different versions is not advisable as it further increases the risk of either uploading a wrong version t some point or updating one version and forgetting to do the same to the other, which will eventually lead to a mismatch and only give out negative impression.
Link Building: The mobile site is expected to have fewer links compared to the desktop version. The website will always be mobile-friendly with responsive web design, meaning it will still maintain the backlinks of the original site. There is a better chance of gaining a good backlink profile since the users will be linking to the site from both desktop and mobile devices.
Reduced Page Loading Speed: Responsive design as we all know does not require redirection of queries to get to a particular URL. Since it has one URL the time taken to load a single page is reduced to a minimum
providing
an
excellent
experience and even better SEO.
user
Low Bounce Rate:
With responsive design, the bounce rate decreases as it provides great usability. The chances of people leaving the site increase when they have to scroll horizontally to view the page properly. A responsive design mitigates this as the page on the mobile device displays the same content as the desktop version without having to scroll up and down. This uniqueness of responsive design reduce the bounce rate on the site and increase traffic.
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