Landing Page Testing For Better Result of Website
A/B testing also known as split testing is used to compare two version of landing page. There are two versions of landing page (A & B).
Version A consists of:
Page title News Block Sign up form Content Body Navigation Bar
Version B consists of:
Page title Content body News block Sign up form Navigation Bar
Multivariate testing allows a tester to test many changes simultaneously, like you can test different buttons and different headlines, different calls to action, product spots in one go. However multivariate testing will not show a clear on the page winner.
Points for successful testing campaign:
Testing plan should be clear Conversion criterion should be well defined Indentify most important elements for testing Proper testing tools should be used A/B or multivariate should be determined before testing Current traffic should be accessed Determining the targeting conversion ratio
Checking the time span to run test
To create variations to test different elements
Installing and deploying different test scenarios
Test results and findings should be measured
Perform more updates on the findings
Follow up tests should be conducted
Improvements should be tracked
Avoided this mistakes on landing page:
Doesn’t have an effective testing plan Biggest mistake is to use low traffic for tests Testing several elements on one time Avoiding establishment of success criterion Conducting follow up experiments are ignored To run a test for a long time Shouldn’t ignore big concepts
Landing page is the most important part of your website; above points will help you in creating a right landing page which will increase the conversion ratio of your sale and increase traffic which eventually increases the revenue.
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