How Facebook Search Helps Boost Online Visibility of your Business
Facebook is a well-known social networking website that has become an important part of our urban lifestyle. Making the search more faster and effective, the engineers at Facebook conducted few tests, on a small group of users, before launching the new version of search. This search, by the name of Graph Search, helps in accessing the information, people and things that are present on Facebook. Particularly, it is related to finding things that are shared on Open
Graph,
A feature that shares the apps you normally use, type of music you listen to and photos you have commented on.
Facebook has also proved as one of the propitious sources for all those who are eyeing to expand their business and want to take their business to the targeted audience. Believe it or not but Facebook has emerged as a legitimate source to grow your online business especially e-commerce sites such as
DietKart, Snapdeal, Jabong, GoodLife etc……………………………………………………………..
Following points are worth cogitating 1.
An average user of Facebook spends over 6 hours on the site.
2.
Facebook has over one billion active users.
3.
More than 50% of the B2C companies are of the view that they had gained a customer via Facebook.
4.
As per a survey conducted in 2012, marketers spent $1.10 billion on Facebook marketing / advertising.
How can Facebook prove helpful for online business
Of late, there has been lots of discussions about social commerce and major part of it revolves around Facebook. Well, in actuality the real e-commerce’s worth for the king of social networking site is to build an association with your audience. Let us discuss the benefits that FB offers for the emerging e-commerce space in India –
Authentic feedback – As and when a conversation is started with the consumers, you will get a myriad of feedbacks about the products, services and more. At times, it can be arduous to take in but on the positive side, you are getting worthy information as how the consumers feel about your services or products.
Customer support – With more and more businesses choosing online promotions, an increasing number of consumers expect top-notch customer services. While this probably requires you to make significant alterations in your customer support operations, but offering customer support through FB will really make your consumers feel special.
Building healthy relations – It is a fact that all those consumers who follow you, they are really invested in the services and brand that you are offering. This is an opportunity that helps you to build a strong connection with your consumers, across the world.
Yes, there are other benefits as well but focusing on above discussed ones will surely ensure that you build a nice blend between e-commerce and Facebook.
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