What are google Ads

What are google Ads? Google offers a paid service for advertisements which appears on search engine result pages in the google search engine. By using google ads or advertisements that appear on the other websites or blogs or apps through display network and google ad sense program. Join digital marketing course in Jaipur.

The paid/ sponsored results or ads with a green ad label. The display ads is an extensive collection of outside and third party websites or blogs that have partnership with the google and agreed to serve google ads via the platform google ad sense. The google ads on the display network can be in text, image, rich media format and the video and that can be targeted differently. This also includes the re marketing and banner ads.

If you are using Ad sense your ads would appear in the selected areas of a website.

Why do google ads appear?

The google ads auction is highly focused around the keywords - advertisers choose a list of keywords related to their business, product or service to target that are relevant. Join No 1 digital marketing institute in Jaipur.

Then they bid on those keywords higher you paid the higher results in the ads results in the SERP you ranked. Then they bid on the keywords and the amount deducted from your ad word account budget on the basis of PPC. Which is pay per click you pay money to google on the basis of clicks to your result.

Competitors Ad Rank/ Your quality score + 0.01 =Actual CPC