ISSUE NO.1
W H A T
Y O U
N E E D
T O
K N O W
A B O U T
BLOGGING B Y
D I G I S E R V E S O L U T I O N S
D I G I S E R V E S O L U T I O N S . C O M
overview How to use Ingredients Enhancement
D I G I S E R V E S O L U T I O N S . C O M
how to use blogs in your business
Communicating the value of your product or service is a key aspect of marketing. Businesses established world over are now looking for ways to avoid the hassle and expense of printing, door足to足door, outdoor, or radio advertisement in order to enhance communication between them and their customers. Most business owners are busy looking for the cheapest and lucrative options available for them to attract their customers. Among all the possible options, surveys and researches have shown that none equals embracing the use of Blogging Technology in Marketing Africa.
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Simple, we live in a world hanging in the virtual space of the internet and many of us own virtual businesses which we struggle to
Making a blog for your business is the
bring into reality. Creating a blog is the
simplest way of providing publicity to some
first step towards making your virtual
of the products and services you offer.
business a reality. Creating a blog involves
Blogs act as your organization’s authentic
a very easy and cost free process. Popular
information sharing platform. It helps you
platforms such as WordPress or Blogger
share more about your products with
have made it even a lot easier to create
people far and wide from the point of your
your own blog. To sign up and own a blog,
business location. The current target
one only needs to visit WordPress, type in
audience or customers that businesses seek
the required information such as name,
to attract value information more than the
username and add an image..
products. Use of blogging technology in Marketing Africa not only ensures that one attracts his audience but also enables businesses to communicate and interact effectively with their customers.
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The use of blogging technology in Marketing Africa will always improve the ranking and growth of your business. It allows connecting with all your customers on a one足on足one basis. As more and more visitors come to your blog, they not only get direct information, they also can get immediate responses to their queries. A feedback box on every blog helps customers reach you. It increases customer satisfaction and retains their loyalty. Thus long足term, a blog is way more beneficial than other advertisement mediums.
Though excessive usage of blogs have been noted in the recent past, business owners usually avoid the problem of boring their prospective clients by making sure that a current topic is always updated. Blogging for business always requires business owners to be conscious of the changing nature of problems that his/her customers encounter on a daily basis. The more relevant your blogging topic, the higher your chances of driving a huge traffic to your business. Always remember blogging means two things, if you accept all the praise, you have to accept all the critics.
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Blogging Ingredients
If your content does not resonate with your Audience then they may never follow you to where you want to take them. Content quality is always king in the blogging industry. As a marketing manager, business owner or a marketing student, it is important to note why the marketing blog we established can never be better if we dont publish quality content. Our businesses and companies we work for must understand the reason why our content does not attract nor retain as many customers as we would want to. We must understand that our potential customers are Africans and as far as blogging is concerned, Africa craves for quality content.
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First things first. There are a million reasons why a marketing blog should have quality content but the most important one is the customer needs. The path for content marketers is clear. In order to gain traffic
Create Original Content
and/or leads, you need to have great quality content on your blog. We have already shared with you how you can come up with your marketing blog. Today, we will take you through some of the most powerful ingredients that will make your content as great and of the highest quality. This will help your business thrive in Africa because Africans and Africa craves for quality. Below are five of the most important ingredients.
As mentioned, original content goes a long way in establishing your authority and originality in your quest to your visitors, customers or viewers. Here, you must only remember one rule in life, if you don't have anything to say then don't say it at all. You should avoid copying other people's content or rehashing the same content over and over again.
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Create Original Content
Remember this facts as you come up with your blog post headline 80% of people will read your headlines. But only 20% of those people will read the rest of your content! Take time with your headlines. If possible, make a few and select which one you like best. Don’t skim over them. They are the first thing people read, and they are the basis those people use to decide if they want to read your article or not.
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Make Your Content Actionable Africa craves for quality content. The best way to make your marketing blog as attractive is by creating content that gives the user a sense of how to apply the information. When you write your blog post, give users tips on applying what you are offering them. This will not only spark some ideas from your readers but will also make them glued to your blog forever. They will become your friends apart from being your customers.
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Readers always ask questions through
Be Able to Provide Answers
search engines before they settle on an article worth reading. It is therefore important to answer your customers probable questions each time you come up with a blog post. Your content must be precise in providing answers rather than asking questions. It must act as a valuable classroom to many of your customers or readers. Worth noting, people don’t just want answers, they want answers fast. So make your content easy to scan so that your readers can pick up the juicy, important bits quickly.
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Communicate Better by Adding Images and Video
Pictures, videos or diagrams always help in illustrating a point. People or readers learn better when you combine your words with some visual aids. It makes your content more complete and attractive. Marketing managers, business owners, marketing students or anyone else interested in learning the ropes of inbound marketing should be interested in sharing the real images of their products alongside long descriptive texts.
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Some of the notable ingredients will also include Short and pointed content, continual updates to your blog, accuracy in reporting and sourcing for information and creating engaging and thought provoking content. The result thereof will not only show you that Africa craves for quality content but will also give you a summary that content is always king in blogging business. The above Five simple points will keep you on the path of making quality content that will yield returns for years to come.
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Enhance Blog Content
Stephen Ambrose who owned and produced content for one of the greatest business blog in the world tipped that there are many rules of good writing, but the best way to find them is to be a good reader. Blogging is also a form of writing and any business owner or marketing manager serious about taking their activities to the next level should be keen on details which can help in bettering blog content in Africa. As a business owner, activity such as reading is just one way of making sure that your blog content is always fresh and better than those found in other a million blogs.
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Remember, statistics show that there are close to 7 Million blogs in the world competing to attract and retain the same customers.
making reading your blog posts the norm
The first thing that establishment of a blog does to your business is attracting customers to read and know about the products and services you offer. As a business owner or a marketing manager in a firm, you must ensure that your blog not only attracts many people, its content must also make as many to click on the link in each headline and read about your products and services.
There are specifically tested ways of in the lives of a lot more of your potential customers. Bettering blog content in Africa certainly needs some activities done in specific blogs that we as business owners or marketing managers create to market our businesses, products or services. Bettering of content allows your blog to be attractive enough. To make this possible in your newly established business blog, there are three questions you must ask yourself. You should first know what the content that you want to share is all about.
D I G I S E R V E S O L U T I O N S . C O M
Remember, statistics show that there are close to 7 Million blogs in the world competing to attract and retain the same customers.
making reading your blog posts the norm
The first thing that establishment of a blog does to your business is attracting customers to read and know about the products and services you offer. As a business owner or a marketing manager in a firm, you must ensure that your blog not only attracts many people, its content must also make as many to click on the link in each headline and read about your products and services.
There are specifically tested ways of in the lives of a lot more of your potential customers. Bettering blog content in Africa certainly needs some activities done in specific blogs that we as business owners or marketing managers create to market our businesses, products or services. Bettering of content allows your blog to be attractive enough. To make this possible in your newly established business blog, there are three questions you must ask yourself. You should first know what the content that you want to share is all about.
D I G I S E R V E S O L U T I O N S . C O M
This gives you as a business owner or marketing manager the idea about topics that your potential customers will be looking forward to reading from your blog.
The second question that we must answer before we share our content should be the kind of customers that we target as a business. Our answers must capture their desires and needs, age and purchasing power. Our customers must be our major subject to ensure that we realize our dream of bettering content in Africa.
The third and final question that we must ask ourselves before embarking on the journey of producing content for our business blogs captures the motivation and need behind our writing. It is important to understand the reason as it tells you about the exact way in which the content is to be structured.
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Apart from the audience analysis above, better content ensures proper document convention. This involves coming up with proper introduction, topic sentence, main body and closing sentence. Being concise thus avoiding construction of sentences containing too many words, avoiding construction of weak sentences such as those that begin with redundant verbs and
Even though we have to endure criticism
avoiding the use of passive voice when
once we decide to write, bettering blog
constructing sentences are some of the
content in Africa ensures that we make the
additional tips to better your content.
criticism positive and full of growth rather than destruction.
D I G I S E R V E S O L U T I O N S . C O M
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