Added Value

Company culture

Working at a fintech startup 60 years in the making with a clear mission and virtues is refreshing for Daniela and she celebrates the company culture at Tinka.

“In terms of the culture at Tinka, we don't go by the values because they can seem like something that is static or on paper – but we do live by our virtues. These are captured in the Tinka initials: it’s about being truthful, intrepid, nurturing, knowledgeable, and all in.”

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Daniela’s background is not in IT – her alma mater was in communication and cultural studies, topped up with an executive master's degree in cyber security.

For more information visit the Tinka website at tinka.nl

Her academic and postgraduate training influences her passion for educating people on cyber security because it not only improves awareness for Tinka as a company but society more broadly.

“It is vital to understand the culture you are in to communicate your message in a way that it can be understood,” elaborates Daniela.

“That is where the cybersecurity industry fails sometimes because approaching, we have many people that still do not know how to handle a computer or phone and we have this huge discrepancy between what we are able to do and what people, in general, are able to do. And this discrepancy creates vulnerability.

“So what I really would like to see is for the industry, in terms of cybersecurity practitioners, to learn how to communicate and not forget who is involved and in the trenches.

“Maybe this involves a customised approach to understanding the risks that people actually face on the ground. In security, there is no onesize-fits-all. So you need to engage, it's our responsibility as practitioners to verify if the audience understands the message, that we look out for what is important to them and how we can help protect them – not the other way around.”

Follow Daniela

"The team were professional and diligent throughout"

Leigh Feaviour, CTIO for BT’s Supply Chain

"Absolute pleasure working with the Digital Innovation team"

Mun Valiji, Chief Information Security Officer at Sainsbury’s

"A highly professional approach"

Andy Brierley, Vice President, Cloud Application Modernisation at IBM

"Digital innovation Magazine is a very flexible and professional team"

Kim Larsen CTIO, T-Mobile Netherlands