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This is where partnerships come into their own, says Mike. “We look to buy best-in-class software,” he says.

For instance, Fastly allowed loveholidays to level up its experimentation platform in its early beta stages. David explains, “On the old platform, some of the pages were quite slow, so we used Fastly to make them go fast, essentially, and cache them. But that meant we couldn’t test, and so the Fastly computer edge enabled us to run experiments on the edge and be a business is expansion into new markets and opening international offices, which equates to significant growth for its 250-strong team. The company has plans in place to increase its headcount by 30 percent to support its phenomenal growth, the equivalent of 70 new roles, in 2023, with the majority of those tech-based roles.The directors’ emphasis on innovation is a unifying theme, though their early interest in technology started from different points. Comparing notes, in their younger able to test some of our most critical pages.”

When loveholidays first decided to work with Fastly its technology was barely used in the travel industry. “Now we have rolled that platform out across all our websites in what was a world first. We’ve worked very closely with Fastly to continue to use it in the future because it is so powerful. It’s really come off well for us,” says David.

What lies ahead for loveholidays as

days they variously built their own PC, launched software, started businesses, released albums, worked as a chef, and at a hedge fund. “We have very different characteristics in the team,” says Mike, as they consider what the future might hold.

“I think you bring everything from your past to make today better,” says Eugene.

For further information on loveholidays, visit www.loveholidays.com