Augmented Reality Automotive Market Trends, and Forecast 2017 - 2025

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Augmented Reality Automotive Market Is Expected To Grow Tremendously By 2025 By Zaraki Kenpachi - May 13, 2021

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In recent years, relentless research and constant development activities in autonomous vehicle systems have spurred the demand for augmented reality (AR) technologies world over. The vastly rising demand for AR technologies in the automotive sector rides on the back of the evolution of augmented­reality head­mounted displays. These automotive head­up display (HUDs) are considered to take AR technology to the next levels, with a growing number of vehicles installing them to boost drivers’ safety. HUDs are equipped with transparent display screens and notably offer drivers guidance on the path and directions without needing them to alter their line of sight, thereby bolstering the comfort and safety of drivers. In recent years, HUDs as next­generation automotive AR technologies have gained traction in high­premium cars and provide information on varied aspects of the vehicles, such as the speed of the vehicle, fuel status, driving direction, improving the visibility in inclement weather. In the coming years the AR technologies used in vehicles to up the comfort factor of passengers will witness marked advances. For instance, HUDs will be replaced by augmented reality displays at windows, which notable will provide them with more intuitive and immersive experience, such as in entertainment. The major players of the augmented reality automotive market includes: Hyundai Motor, BMW AG, Continental AG, Garmin, Pioneer Electronics, Audi, Jaguar, Volvo, Mercedes Benz, and Volkswagen Group. Get sample copy of at: https://www.transparencymarketresearch.com/sample/sample.php? flag=S&rep_id=34622 Recent advances into display glass technology has increasingly benefitted the augmented reality automotive market. The rising demand for advanced driving assistance systems among consumers in developed and developing regions, combined with their increasing


integration into the modern vehicles by OEMs, is significantly boosting the market. In addition, the adoption of in­vehicle safety features and anti­collision technologies is a notable factor catalyzing the growth of the market. Furthermore, the recent advancements in various sensor technologies is boosting the market. The increasing focus of prominent car makers to include fully autonomous vehicle technologies in cost­effective manner is expected to bolster the demand for augmented reality in the automotive sector. Augmented reality (AR) is a technology that provides a real­time view of the physical world where elements are augmented by computer­generated input like sound, video, or graphics. In the automobile sector, the AR system is the next level of evolution of automotive heads­up display (HUD) and other guidance on the path to developing fully autonomous vehicle technology. The automobile market is developing and manufacturing new and advanced equipment like augmented reality dashboards, windscreens, and bonnets to influence the market and follow the new trend. As the automobile industry is taking the step toward the revolution and opting augmented reality, the modern vehicles have heads­up display (HUD), which has an advanced version as AR system, which prevents drivers from looking away from the road. The report offers a comprehensive evaluation of the market. It does so via in­depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications. The study is a source of reliable data on: Market segments and sub­segments Market trends and dynamics Supply and demand Market size Current trends/opportunities/challenges Competitive landscape Technological breakthroughs Value chain and stakeholder analysis


The regional analysis covers: North America (U.S. and Canada) Latin America (Mexico, Brazil, Peru, Chile, and others) Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg) Eastern Europe (Poland and Russia) Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand) Middle East and Africa (GCC, Southern Africa, and North Africa) The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain. Have any query? Inquiry about report at: https://www.transparencymarketresearch.com/sample/sample.php? flag=EB&rep_id=34622 A separate analysis of prevailing trends in the parent market, macro­ and micro­economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period. Highlights of the report: A complete backdrop analysis, which includes an assessment of the parent market Important changes in market dynamics Market segmentation up to the second or third level Historical, current, and projected size of the market from the standpoint of both value and volume Reporting and evaluation of recent industry developments Market shares and strategies of key players


Emerging niche segments and regional markets An objective assessment of the trajectory of the market Recommendations to companies for strengthening their foothold in the market About Us Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward­looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge. Each TMR syndicated research report covers a different sector – such as pharmaceuticals, chemicals, energy, food & beverages, semiconductors, med­devices, consumer goods and technology. These reports provide in­depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research methodology, TMR’s syndicated reports strive to provide clients to serve their overall research requirement. Contact: 90 State Street, Suite 700 Albany, NY 12207 Tel: +1­518­618­1030 Email: sales@transparencymarketresearch.com Website: https://www.transparencymarketresearch.com

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