Daymond John's book 'The Power of Broke' is all about how empty pockets, a tight budget, and a hunger for success can become your greatest competitive advantage. We are so much more motivated by pain than we are by pleasure and therefore we will naturally run like the wind to get away from the thing that is threatening our existence. It is just like the old African proverb: "Every morning in Africa an Antelope wakes up. It knows it must outrun the fastest lion, or it will be killed. Every morning in Africa a lion wakes up. It knows it must run faster than the slowest antelope, or it will starve. It doesn't matter whether you're the lion or the antelope. When the sun comes up, you'd better be running!"
The 'Power of Broke' is your greatest competitive advantage because you have no other option than to make things happen for yourself and your loved ones! You have no other choice than to pick yourself up, get yourself going, and get the job done. If you are broke ... or even really broke, this can be your greatest advantage because you will have so must more at stake than if you had an easier road with a nice flow of cash to help you along - and so in business and in life you will make much better more authentic decisions. Your business will grow in a much stronger, more valuable authentic way than if you had wads of cash to throw around on distractions. So the choice is yours. You can either be 'just broke' or you can use the 'Power of Broke' to your advantage, to fuel your success!