Catalyst Collective
HUMAN FOCUSED ADVISORY AND CONSULTANCY IN PREMIUM GUEST EXPERIENCE
E R A E W o h W
Catalyst was established to provide expertise, advice and consulting services to businesses’ who offer a premium guest experience. In the face of a changed landscape where client relationship management attracts a higher spend and even higher standard of delivery, founder Cat Picker recognised the need to provide an understanding and practice of superior service to mirror her reputation for being the best at what she does. Catalyst not only opens doors, it opens opportunities, ensuring peak performance in the management of guests to enhance their satisfied pleasure and loyalty.
CAT PICKER
FOUNDER
Cat Picker is an industry renowned expert in VIP Guest Relations with a twenty year history managing esteemed guests and facilitating exceptional moments. Founder and Principal of Catlyst, she is a human focused advisory and consultant, trusted with honoring premium guest experiences and directing VIP stakeholder programmes. Her revered Rolodex extends across all sectors, including the political realm, C-Suite management, celebrities, high net worth individuals and ‘persons of note’. Cat leads with loyalty and empathy, adding value through her contacts and ability to connect. No problem too difficult to overcome, her intuition and read of the room allows for the possibility of seamless and exceptional experiences for her network of guests, and the trust of her clients.
Points of e c n e r e f f i D INHERENTLY EMPATHETIC
TRUSTED
Drawing on human emotion, Cat provides an empathetic approach to allowing all of her guests to be seen. With an understanding of individual need and the ability to seamlessly connect the dots, Cat is loved by all she encounters, drawing on compassion to effortlessly ensure that every touchpoint of connection with a guest is filled with emotion and the opportunity to deepen the relationship.
Working not only to the needs of the guest, but with the needs of their family and close circle as well, Cat is unvarying in her manner with each and every person she meets. Innately approachable and intrinsically compassionate, she is able to develop broader and deeper relationships with magnetism and an ability to provide an immediate sense of ease without crossing the line. Diplomatic and discrete, Cat is the first port of call to answer a company’s need to make their most honoured guests feel welcomed and valued.
VALUE DRIVEN
CONNECTED
Operating in a world where value and a brand reputation is derived from who is in the room, and how they are being treated, Cat guarantees that every opportunity to connect with a guest is respected and held dear.
Cat’s very name is synonymous with the creation of an outcome through a facilitated human reaction. Establishing Catalyst as a result of the encouragement of her valued clients, Cat provides the confidence of being connected to the right skillset and a set of human values that can only be born, and not taught.
Ensuring that every occasion presents an open door to a broader association of clientele, Cat’s unique approach additionally provides value through deepened relationships and network extension.
Her ability to unite guests in moments of exception can be drawn out of a simple human exchange, yet can also be as a result of a thorough and extensive set of connections and trusted personnel with the ability to deliver.
s e c i v r e S r Ou
With a career spanning over 20 years in the hospitality industry, including over seven years as Head of Guest Relations at Merivale, Cat provides a consulting service on behalf of the CEO office in VIP Guest Relations. Services include, but are not limited to:
PROCESS AND PROCEDURE IMPLEMENTATION
TRAINING & DEVELOPMENT IN UPLIFTING EXPERIENCES
Cat’s ability to retain and ensure loyalty to the businesses she works for has allowed for an approachable and trusting connection with her guests.
Working to foster experience and intuition, Cat teaches the gift of providing unseen moments that are felt but difficult to teach.
Working on behalf of the CEO’s office, Catalyst can provide an internal observation and audit of existing operations within VIP Guest Management and a recommendation for how to improve and manage their needs. A combination of process and people procedures are established around the human element, experiences and needs of the audiences.
Leveraging her emotional skill set and practical tool kit, she presents seminars and provides training, offered as a suite of health checks, workshops or full day team immersions. In taking a great experience to a luxury experience, Cat provides coaching on the fundamental requirements to managing high net worth individuals, corporates and persons of interest, and developing high performance teams to service them.
STRATEGIC PAIRING & VIP EVENTS
CEO/C-SUITE CONSULT & REPRESENTATION
No price can be placed on Catalyst’s little black book, however it can be opened to the right opportunity or moment; in the interests of Cat’s valued clients.
This allows for an additional pair of eyes and ears in the absence of the CEO, managing esteemed guests and clientele on his / her behalf, and presenting a CEO presence to the guests to embed a sense of acknowledgment, value and a deeper connection of loyalty.
Available to consult and collaborate with the strategic team in project commencement stage, Catalyst can provide a creative and aligned response to a project brief requiring a business to attract the right type of clientele, and access to a network of key decision makers. The style of brief varies from company to company, however Catalyst will invariably be able to create a match for the need of a business with a mirrored need of her guests.
Story Book
Throughout the years, Cat has been trusted to facilitate and/or host an enviable list of the worlds biggest names, global corporates, political realm and High net wealth families and individuals by way of either curating their dining experiences or making and managing bookings, managing transport, greeting and seating, event ideation and curation, VVIP after-parties from concept to execution and so much more. Her story book is worthy of global fame itself, but as privacy is of the utmost of importance, Cat will never show and tell.
CLIENTELE Celebrities Drake, David Beckham,
Victoria Beckham, Sacha Baron Cohen, Madonna, Oprah, Marilyn Manson, Matt Damon, Will Smith, Jean Claude Van Damn, Samuel L Jackson, Quinten Tarantino, AC/DC, Adele, Drew Barrymore, Bono/U2 , Isla Fisher, Vince Vaughn, Kurt Russell, Mel Gibson, Justin Beiber, Margot Robbie, Nicole Kidman, Keith Urban, Ed Sheeran, James Harden, Billy Crystal, Billy Corgan, Diego Costa, Kevin Hart, Petr Chech, Chelsea Football Team, Liverpool FC, Tottenham Hotspurs, Natalie Portman, Chris Hemworth, Russell Crowe, Eddie Izzard, Gordan Ramsey, Heston Blumenthal, Delta Goodrem, Natalie Portman, Nasser Al-Khelaifi, PSG, 5SOS, Chris Hemsworth Film & Music Companies Live Nation, Frontier, Warner Music, Warner Bros, Sony Music, Paramount Pictures, Teg Dainty, Universal Music, Universal Pictures, EMI, Chugg, 20th Century Studio, Walt Disney Pictures, Marvel Studios Corporate Macquarie Bank, CBA, Westpac, NAB, St George, Bank of Queensland, Qantas, ANZ, Virgin Australia, CBRE, Mirvac, Lendlease, Telstra, Optus, QBE, Lion Nathan, Moet Hennessy, Multiplex, Fairfax Media, TabCorp, Meriton Luxury Brands Louis Vuittion, Gucci, Tiffany and Co, Chanel, Hermes, Dior, Armani, Maserati, Rolls Royce Luxury Hotels & Concierges Park Hyatt, The Fullerton, Four Seasons, Shangri-la, Intercontinental, Sheraton, Hilton, The Langham, QT Sydney, Stamford, The Darling
R U O Y G N I K A M E C N A T N I A ACQU Catalyst works with a small selection of clients with shared values and aligned guests. Should you wish to work with Cat and the Catalyst Collective team, we would be happy to discuss your business requirements and how we may consult your needs. Cat Picker cat@catpicker.au +61 434 000 333