Work, life & creativity. Nat Davis / Design / Advertising / Magazines / Events
Dear team
I put together my first magazine when I was 8 years old, made from cut-outs, layered to create new pages, stuck together with about 10 rolls of sticky tape which was then proudly presented in class as my first publication. Less than 30 years on, I've been full circle in "Mag-land" having worked both in the account service / sales side, and as a graphic designer / art director. I've also raised funding for and published my own premium quality tourism magazine with a first print run of 15,000 copies. Needless to say, I’m definitely into magazines. I love advertising too. I’ve been creating ad campaigns for clients for years, and have seen great results through building trust and increasing spend with clients. Most recently, I've been working as a freelance designer / illustrator for Australian House & Garden magazine and have now become a regular contributor of garden design illustrations.
While I'm a designer, I also have a blend of creative and commercial thinking. I have creative ideas popping out of me on a constant basis. Nothing gives me a pat on the back, better than a client who says “wow” when they see their new creative concept and being a key part in the team that created it. I enjoy working in media. So much so that late nights and deadlines excite me. Being commercially minded, my creative side works well within ad sales and I know how to blend campaigns so they work well within the editorial environment. I am also a passionate event designer, planner, manager. I love events and seeing the ideas come to fruition. Events have been a big part of my career since the beginning. I have managed expos, trade shows, business events, awards ceremonies, corporate functions and promotions at trade and retail level. I am a real go-getter, great at planning and managing budgets, I think outside the box in terms of creative execution and clients love me because I care about their results. I operate well in all stakeholder levels, have always hit or beaten my KPIs and thrive in a busy environment working on multiple jobs.
Team wise, I’m a natural motivator and enjoy empowering others through mindfulness and creativity. I find collaborating with others fun and am also happy working away on my own. I am easy going yet bubbly, not ego driven but results driven. I’m a happy person, because I love the work that I do. I am highly focused and constantly set challenging goals as I am a big thinker. I am passionate about “design with strategy” and realizing creative concepts to print stage. I understand magazines like the blood running through my veins - the commercial applications of marketing via them; the environment / escapism they offer to the reader; how to match and present brands within those environments. Thanks to my experience across the board from big agencies (Mojo / Colenso), big publishing houses (Fairfax / ACP), client side managing small and big budgets, I am a natural cross of sales person and creative designer – a commercially minded, double edge sword, experience that's ideal for this role - I know I’d hit the ground running and thrive in the position if chosen. The bonus? I come wth muffins when you interview me! (I’m not too proud for a bit of bribery sweetness!) I welcome the opportunity to work with you. Nat
About Nat
Natalie June Davis (Nat) 1 / 460 Whitford-Maraetai Road Beachlands Auckland 2571 PH. 028 41 91 311
Technical Skills Adobe Creative Suite Office Suite Trello WordPress website development MailChimp Various online CRM systems (Incl. training on Bauer Media internal
e. nat@thedesigneye.co.nz s. connectwithnat
editorial content system) Advertising / Management Skills Client account management – 5 star service
Education Diploma in Advertising Auckland University of Technology 1994 - 1996 Certificate in Graphic Design Northland Polytechnic 2007
Highly focused and results focused Effective liason with key stakeholders Full event design, set up & management Contracts, budgeting & reporting Planning & campaign strategising Brand & advertising strategy Creative Skills Creative Direction / Art Direction Graphic design – print & digital Brand development Photography & photographic retouching Styling / interiors TV presenting (5 years onscreen TVNZ) Voiceovers / copy writing / scripts
Work experience
Ad Agency Account Service
Magazine Advertising Sales
Magazine Management & Creative Services
Graphic / Digital Design & Web Development
Event Design & Management
Creative / Brand Director
Magazine Advertising Sales
Premium Titles Magazine Manager - Home NZ, Your Home & Garden / ACP Media. Sales / Direct Account Manager - Home NZ, Your Home & Garden, Taste, Fashion Quarterly, HFQ, Metro, Aust. Womans Weekly Advertising Sales Executive - Independent News Ltd / Fairfax Media - Style Magazine; Grace Magazine, NZ House & Garden Business Development Manager - Trends Publishing - Trends Magazine
Account Service
Colenso BBDO - Senior Account Manager responsible for $10mil Client Billings - Air New Zealand, Cadbury, Fisher & Paykel, Lion Breweries, Panasonic, Power NZ, Revlon, Sky City Casino, Watties. The Design Eye - Creative Head - Owned and operated boutique advertising agency for 10 years, Over 50 clients, up to 8 staff. - Graphic design and account management services. - Foreno Tapware, Westpac Business Excellence Awards, WashBar, Tourism Victoria - Marketing Officer NZ & South Pacific - Managed all marketing activity for the region; $2mil budget.
Graphic Design
Australian House & Garden Magazine - Freelance Designer / Illustrator (CURRENT) Freelance Designer - The Beauty Book (380 Pages) Concept and creation - Foreno UNPLUGGED Annual Tapware magazine NZ's Best Dining Guide - Partial Magazine Layup and Advertisement Design Over 50 ongoing clients serviced through own Creative Studio = 10 years +
Freelance graphic design for editorial team Regular garden design illustration contributor
Layout of entire magazine
Creative concept for in-house magazine
Layout of part magazine
Design of all advertising not supplied
Layout of entire magazine
Design of advertising not supplied
Most product photography
ON SALE NOW!
CLICK ON COVERS TO VIEW DIGITAL MAGS
Creative Services
Extensive experience in creating integrated advertising campaigns including photoshoot planning, art direction and copy writing ACP Media Home Titles
Creative Services
Extensive experience in creating integrated advertising campaigns including photoshoot planning & direction, art direction and copy writing. ACP Media Home Titles
Event Design & Management
Full design & management Westpac Business Excellence Awards - 3yrs Multiple Expo Set Up - SIngular stands, Media Launches, Full Tourism Expo & Delegate Travel Facilitation, Staff Management Multiple Event Set Up, Special Events Function Planning Liaison with Kitchen / Menu planning & delivery
Work life timeline
Join your team!
Employment history Sydney: 2017 - Current BAUER Media - Regular Contributor / Freelance Designer Australian House & Garden Magazine – Garden Illustrations / Editorial Layouts Stellar Group Inflight Entertainment – In-house Digital Design Director (contract) Client: Royal Brunei Airlines PMA Advertising / PMA Digital – In-house Creative Lead Clients: Hawaiian Airlines; Aurora Travel; Freedom Furniture outlet; NGT Marketing CK STORES - Brand Development / Marketing Stretegy Client: ScentBar / Harry Fox Fragrances
New Zealand: Since 2008 The Design Eye - Creative Studio Creative Lead > Owned and operated 10+ years > Av. Turnover $200k p/a > Managed 50 + clients / Client categories: Fashion; Home; Health; Food; Travel; Photographers; Weddings > Client acquisition & account management > Graphic design, digital and print management > Full ideation, implementation and delivery of design and content across multiple media platforms > TVCs, Print, Digital, EDM, B2B, POS, Event management, Product Development & Packaging Highlights: Foreno Tapware brand development, integrated advertising and retail promotion – achieved 30% increase in market share over 3 years; BeachHouse Bay of Islands – rebrand and online marketing, BEST TOURISM WEBSITE 2016 TripAdvisor, took revenue from $50k to $300k per annum consistently last 2 years. 2008: Northland Chamber of Commerce – NZ Board Member / Chair of Events; Membership Services; Funds Growth > 2 years on the Board; 3 years event management of Business Excellence Awards – Mayor noted best event city haseen
Employment history 2005 - 2007 ACP Media / Premium Title Magazines Magazine Manager / Direct Account Manager > Senior account management / advertising sales management > Worked closely alongside editorial, agency team and clients to create commercial integrated advertising campaigns across multiple titles and media platforms > Direct sales to premium clients > Quarterly and Annual Reporting at publishing team level direct to CEO > Constantly achieved KPIs and sales budgets > Increased advertising revenue (200%) in 6 months Awards: 2 Sales Achievement awards for the development of additional revenue generating advertising features
2000 - 2005 Freelance Designer / Maternity period
1998 -2000 Tourism Victoria Marketing Officer, NZ & South Pacific > Promoting Melbourne and Surrounds to the NZ and South Pacific Marketing – Consumer and Trade > Brand management, marketing, PR, promotion and events > Managed marketing budget of $2mil p/a > Government level reporting and financial reviews > Planning and co-ordinatation of trade famils for Victorian delegates, journalists and wholesalers.
Employment history 1997 - 1998 Fairfax Media Advertising Manager > Generation of advertising revenue across Farifax stable of magazines – NZ House & Garden; NZ Gardener; Style; Grace; NZ Boating; Fishing News > Advertising management / placement for Style & Grace magazines > Integrated advertising campaigns across magazine stable for direct clients 1997: Trends Publishing Account Manager > Generating advertising sales and annual campaign bookings > Account management > Designing branding and advertorial campaigns and cross-title promotions > 3 months then head hunted by Fairfax 1996 - 1997: Colenso BBDO Account Manager – Senior Accounts > Account service working alongside Senior Account Director to clients worth $10mil in billings > Top brands: Air NZ, Cadbury, Fisher & Paykel, Panasonic, Lion Breweries, NZ Liquor, Power NZ, Sky City Casino, Watties 1994: Mojo Partners Account Executive / Office Assitant (Part-time while at University) > Back-up support to account directors and CEO T op brands: DB Breweries; Bendon; Hey Sister; Karen Walker; > Manage office facilities for 80+ staff 1993: Red Design Executive Assistant to Creative Director Backup account management > Studio management of workflow > Budget monitoring and support > Campaign material management > Client liaison
References
Melissa Heath - BAUER MEDIA | Mob: 0404 05 06 52 Creative Director, Australian House & Garden Christopher Kennett | Mob: 0411 199 500 Director, CK Stores & Harry Fox Fragrances (https://www.webscents.com.au) Mitch Terry | Mob. +612 8197 9848 General Manager, Stellar Group Inflight Entertainment
Colenso BBDO Natalie was quick to form respected relationships with clients and well understands and lives strong work ethos in her day to day work. Natalie had a positive and effective influence in the team and remained motivated and efficient, irrespective of time or resource pressures. I can well recommend Natalie for any employment where client service and creativity, supported with demanding detail backup is required. - Richard Stevens, Senior Account Director Mojo Partners Natalie was a valued member of our team. Her energy, enthusiasm and commitment earned her the respect of her peers and clients alike. Natalie was a good team player who fitted in well with the Mojo culture (something not always easily achieved). At all times during her tenure, Natalie was honest, apolitical and totally enthusiastic. She appeared to enjoy the chaos and pressure which inevitably accompanies a career in advertising.� - Greg Eichman, Partner Fairfax Media Working with Natalie has been a pleasure from the start. She is extremely organized, loyal, driven and efficient. Tie this together with her fun-loving nature and enthusiasm and it makes her an excellent person to have on your team.� - Anthony Rice, Advertising Director Trends Publishing Natalie is a proactive member of the team and always one to put her hand up when tasks were being handed out. Natalie proved herself to be a competent and efficient member of our sales structure. During this time she was innovative in her approach to clients, and did everything possible to close sales with is always a bonus in a sales lead environment. - Judy Ash, General Manager
THANK YOU (Muffin's are awaiting...)
online
phone
skype
nat@thedesigneye.co.nz
AU: 0481 71 00 88
connectwithnat
NZ: +64 27 241 2405