How to Repurpose Content for Your 2023 Marketing Campaigns

HowtoRepurposeContentforYour 2023MarketingCampaigns

Updated: May 5

Qualitycontentisanessentialcomponentofpromotingyourbusinessonline Goodcontenthelpsto showcaseyourexpertiseandincreasebrandawareness Italsohelpsyouconnectwithyour targetedaudienceandgainwebsitetracorganically

Organicdigitalmarketingreliesonthecreationofwell-structured SEO-friendlycontent Thiscontent servesasavaluableassettoyourwebsiteandplaysapivotalroleinboostingitsranking Improved websiteranking inturn leadstoincreasedtrac enhancedSERPpositioning andbetterROI amongotherbenets However consistentlycraftingengaging informative andSEO-friendly contentcanbeadauntingtask That'swherecontentrepurposingcomesintoplay Itprovidesthe advantagesofhigh-qualitycontentwithouttheconstantneedforcreatingnewpieces makingita time-ecientandeectivestrategy

Repurposingyourcontentthatisalreadydoingwellinthemarketenablesyoutomaintainits benetsoveranextendedperiod Additionally repurposingcontentensuresthatyouretainthesame qualityasyourpreviouswork,reducingtheriskofcompromisingyourSEOrankingwitheachnew pieceyoupublish Inthisarticle wewilldiscusshowtorepurposecontentforyour2023marketing campaigns outlinetheconceptofwhatcontentrepurposingis andthebenetsofrepurposing contenttoenableyouronlinebusinessstrategy

WhatisContentRepurposing?

Beforewelearnabouthowtorepurposecontentforyour2023marketingcampaigns let'stakea momenttounderstandwhatcontentrepurposingis Thiswillprovideyouwithabettergraspofthe conceptanditssignicance Contentrepurposingistheprocessofleveragingexistingcontentfrom yourwebsiteandreworkingittogeneratenewtracacrossmultipleplatformswithouttheneedto createentirelynewcontent Incontentrepurposing youdiscoverfreshwaystoutilizepreviously publishedmaterialonyourbusinesswebsite Forexample,ifyourcontent'smessageresonateswith youraudience'scurrentconcerns youcanrepurposeitinvariousformatstomaintainitsbenets andmessagingwhilereachinganexpandedaudience Youmightevenconsidergatingthecontentto collectuserdataiftheinformationisofhighvalue

StatisticsonContentRepurposing

Accordingtoa survey conductedby ReferralRock:

94%ofsurveyedmarketersrepurposetheircontent,andtheremaining6%arethinkingabout

HowtoBeginWithContentRepurposing?

Contentrepurposingisacrucialcomponentofasuccessfulmarketingcampaign Awell-rounded marketingstrategyblendsnewcontentcreation(suchaspostsandblogs)withthestrategic reworkingofexistingcontenttomaximizeleadgenerationandconversion However,it'sessentialto understandtheproperapproachtoidentifyrepurposingopportunitiesanddistributethemacross variouschannelstogarnerincreasedattention Inthefollowingsections wewilldiscusshowtokickstartyourcontentrepurposingeortseectively

IdentifyTheOldContentThatisWorthRepurposing

Yourrststeptobegincontentrepurposingistoidentifytheold/existingcontentonyourwebsiteor otherchannelsthatisworthrepurposingorholdssignicantvalue Itisquiteeasytoidentifywhich contentisidealandwhichisnot Whenchoosingcontentforrepurposing,youcanuseyourGoogle Analyticsorwebsiteanalytics Logintoyouranalytics observethemetrics andseewhichposts andblogshaveperformedwellpreviously Also,lookatthepointsthatmakethemsuccessfuland thinkabouthowyoucanrepurposeanddistributethiscontenttomakethemostofrepurposing

Anotherstrategyinvolveslookingatyourcontentarchivestoidentifyidealpiecesforrepurposing Makealistofexistingcontentthatremainsrelevantandcouldbenetfromanupdate Usetwokey indicators-theprevioussuccessrateandthecontenttopicscurrentrelevance-toidentifysuitable existingcontentworthrepurposing

Tomakerepurposingcontenteveneasierandmoreecient considerusingJasper.ai Jasperisan AI-poweredcontentcreationtoolthatcanhelpyoutransformexistingcontentbyrewritingthe contentandensuringthatthecontentisoptimizedforSEO WithJasperai,youcansavetime, maintaincontentquality andensureyourrepurposedcontentresonateswithyourtargetaudience Don'twaitanylonger–give Jasperaiatry andunlockthe fullpotentialofyourcontenttoday!

IdentifyaSuitablePlatformForRepurposingYour SpecificContent

Findingtherightplatformisessentialforasuccessfulcontentrepurposingmarketingstrategy just likeidentifyingtherightcontentforrepurposing Identifyingtherightplatformtopublishyour repurposedcontentisequallyessentialasitwillhelpyoureachyouraudienceattheawareness stageforleadconversion Everycustomersjourneyhasthreeprimarystages-Awareness-> Compare->FinalDecision

Onceyouhavelistedtheoldcontentyouwanttorepurpose youcanfocusonidentifyingtheright platformtopublishthem Todoso,gureoutthetargetaudienceyouwanttoreachwiththe recreatedorrepurposedcontent,thentailoryourrevisedcontentaccordinglytoappealtothe audiencesegmentsofthatplatform Nowthatyouareclearaboutwhichtargetaudienceyouwant toreachandwhichplatformwillbemosteectiveforreachingthisaudienceyoucanbuildthe frameworkaccordingtoit,allowingyourcontentrepurposingtobecomemoreeective

Finally,onceyouknowyourtargetaudience,youcaneasilyidentifyasuitableplatformtopostyour repurposedcontent Belowaresometipsforchoosingtherightplatform:

MarketYourRepurposedContent

Eectivelymarketingyourrepurposedcontentiscrucialforthesuccessofyourmarketing campaign Keepinmindthatyoumayneedtoputinextraeorttoattractsignicantviewershipfor yourrepurposedcontentsinceithasalreadybeenpublishedonyoursite It'sessentialtotakethe necessarystepstocapturepublicattentionforyourrepurposedcontent;otherwise,yourentire eortincreatingasuccessfulmarketingcampaignwithcontentrepurposingmaygotowaste

Therearetwomethodstomarketyourrepurposedcontent Oneoptionistooptforpaidpromotion toboostcontentreach oryoucantryorganicapproacheslikerepostingorretweetingtomarket yourrepurposedcontent Additionally,ifyouuseTwittertopublishyourrepurposedcontent, considerusingtheembedfeaturetoexpandyourreach Youcanalsoembedthecontentwith medialikeSlideShareorwithinarelevantguestpostforincreasedreachandengagement

Tostreamlineandautomatethemarketingofyourrepurposedcontent,considerusingMake Automation Platform Makesplatformcanhelpyoumanageanddistributeyourcontentacross variouschannelsmoreeciently,savingyoutimeandresources Don'tmissthe opportunity to maximize the impactofyourrepurposedcontent– try Make today!

Contentrepurposingcanhelptoincreaseyourmarketingcampaign’ssuccessrateifutilized correctly Withcontentrepurposingbeingarelativelynewconceptinthedigitalmarketingindustry, manybusinessesstillmaynotknowhowtoperformrepurposingcorrectly Belowaresomebest strategiesyoucanusetorepurposecontentandmakeyour2023marketingcampaignsuccessful

ShowcaseDataOnYourSocialMediaContent

Showcasingdataonyoursocialmediaisanexcellentwaytorepurposecontentandincreasethe authenticityandcredibilityofyourwebpage Whenyouincludeandshowcasedatainyourcontent youdemonstratetoyourtargetaudiencethatyouareknowledgeableaboutyourindustryandits recentdevelopments Thekeyonsocialmediaplatformsisthatpeopletendtoignorelongposts thereforepresentingyourcollecteddataingraphicorvisualformswillhelpthemeasilyunderstand yourmessage YoucansharethisdataonvarioussocialmediaplatformslikeLinkedIn,Facebook, andInstagram

AddNewInformationtoYourOldBlogPosts

Manybusinessesuseblogpostsasaneectivewaytoconnectwiththeirtargetaudience Butmany well-written informative andpopularblogsgetlostwithtime Ifyourunablogforyourbusiness lookforrelevantoldcontentthatcouldbenetbyhavingnewinformationadded

First pickvaluablecontentfromyourarchivethatisrelevanttothepresentthemeandthenupdate thecontentwithnewinformation Thissavesalotoftimeandenergy,asthereisnoneedtowrite newpostseverytime Mentioninthetitlethattheoldposthasbeenupdatedwiththelatest informationanddata ThiswillhelpyoursitestayrelevantandimproveSEO&SERPrankings attractinganewaudience,whileyouroldreaderswillenjoytheupdate

Tomaketheprocessofrepurposingcontentevenmoreecientandtoseamlesslyincorporatenew ideas,considerusingJasperai,anAI-poweredtooldesignedtohelpyoutransformandenrichyour existingcontent Jaspercanassistyouinupdatingyourcontentwithfreshinsightsandperspectives makingitmoreengagingandrelevanttoyouraudience Dontmissoutontheopportunityto breathenewlifeintoyouroldcontentwhilesavingtimeandeort–try Jaspertoday andsee the dierence itcan make foryourcontentstrategy!

ConvertYourBlogArticleintoVideoContent

Whilelong-formwrittencontentisstillkeytoanydigitalmarketingstrategy,itshouldbenotedthat somepeopleprefertoconsumecontentinvideoformat Thatiswhybusinessesusegraphicsand picturestograbtheiraudiencesattention Butifyouconvertyourblogpostsintovideocontent it willhelpyoureachcustomerswhoprefertoconsumecontentinthisformat Youcanconvertyour mostpopularblogpostsintoeitheralong-formvideoforYoutubeorbreakitupandpostto platformslikeTiktok Facebook andYoutubeShorts

Anotherwaytorepurposecontentintovideoformatistopostshort-formopinionpiecesorupdates onthecontentsummarisingthearticleandallowingconsumerstogetexposuretoyourbrand To dothis itisrecommendedthatyoubreakthecontentintoaseriesofvideosandpostthemonyour socialmediachannelsatregularintervals Thekeyhereisconsistency

Tomaketheprocessofrepurposingyourcontentintoengagingvideoformatseasyandecient try usingInVideo InVideoisanintuitiveonlinevideoeditorthatenablesyoutocreateprofessionallookingvideosfromyourexistingcontent Withitswiderangeoftemplatesandcustomization options youcantransformyourblogpostsandarticlesintoeye-catchingvideosthatresonatewith yourtargetaudience Don'tmisstheopportunitytoexpandyourreachandappealtoabroader audiencethroughthepowerofvideo–try InVideo today anddiscoverthe impactitcan have on yourcontentstrategy!

ConvertContentintoPodcasts

Oneofthemosteectiveandeasywaystorepurposecontentistoconvertitintoapodcastora seriesofpodcasts Podcastsareeasy-to-understand fun andaccessibleonthego Youraudience doesnotneedtodevotemuchtimetolistentoyourpodcasts,asyoucanalsobreakyourcontent intopodcastepisodes

Postyourpodcastsonyoursocialmediachannelsforbetteroutreach doingthiswillhelpgrabyour audience'sattentionandmakeyourcontentrelatable

Tostreamlinetheprocessofconvertingyourwrittencontentintoengagingpodcastepisodes considerusingOtterai Otteraiisanintelligenttranscriptionservicethatcanquicklyturnyourblog posts,articles,orothertext-basedcontentintospokenword,makingitsimpletocreatepodcast episodesfromyourexistingcontent WithOtterai youcaneortlesslygenerateaccurate transcriptionsandeveneditthemtosuityourpodcast'sstyleandtone

Dontmissthechancetoexpandyourcontentsreachandconnectwithyouraudienceinamore personalwaythroughthepowerofpodcasting Try Otteraitoday anddiscoverhoweasy itisto turn yourwritten contentinto engagingaudio experiencesforyourlisteners!

TurnYourArticleintoanEmailNurtureCampaign

Turningyourblogarticleintoanemailnurturecampaignisaninnovativewaytorepurposeyour content Ifyouhavein-deptharticlesthatoerrelevantandactionableinformation usingthemfor emailnurturecampaignscanbehighlyeective Startbypickinganarticlethatmatchesthecriteria mentionedaboveandthenbreakitintoaseriesofemailsforyouremailsubscribers

Bydoingthis,youcancreateanemailnurturecampaignandinformyoursubscribersaboutyour products,services,andsolutionswhilemaintainingthoughtleadershipwithinyourindustry Youcan alsoaddlinkstoyourotherrelevantcontenttodrivemoretracandengagement

Tomaketheprocessofcreatingandmanagingyouremailnurturecampaignsseamlessand ecient considerusingMailUp MailUpisapowerfulemailmarketingplatformthathelpsyou design,send,andtrackyouremailcampaignswithease WithMailUp,youcansegmentyour subscribers,automateyourcampaigns,andmonitortheirperformance,allowingyoutofocuson whatmattersmost:creatingcompellingcontentandbuildingrelationshipswithyouraudience

Don'tletyourvaluablecontentgounnoticed–repurposeitintoengagingemailcampaignsthat keepyoursubscribersinformedandeagertolearnmore Sign upforMailUptoday andtake your emailmarketingstrategy to the nextlevel!

TurnYourPublishedArticlesintoaPDForanEbook

Businessesusecontenttoprovidetheiraudiencewithinformation,facts,anddataabouttheirbrand andtheindustry However,havingcontentthatperformswellisnotenough;youmustbeabletolink ittoconversions Oneofthebestwaystodriveyourconversionratioisbyturningyourarticleinto PDFsorcompilingarticlesandblogsintoanebook

Oeringvaluableresourcestoyouraudiencenaturallydrivesmoretracandallowsyoutocollect leadinformationfromthosewhodownloadyourPDFsorebooks Ensurethatyourdownload registrationformisconciseandstraightforward,requestingonlybasicinformationsuchasname, company andemail Lengthyregistrationformsaskingforexcessivedetailscanbeo-putting This basicinformationisenoughtoconnectwithyouraudienceandincludetheminfuturenurture campaigns

AsecondarybenetofturningyourblogcontentintoaPDForebookisthatitallowsyoutorepost thiscontenttoPDFandebook-specicsiteswhichlinkbacktoyourbusiness Thisimprovesyour websitesbacklinkproleanddomainauthoritywhichinturnimprovesyourSEOandSERPrankings

IncorporateTestimonialsintoYourSocialMediaContent

RegularlypostingonyourblogorsocialmediachannelslikeFacebookandLinkedInpresentsan opportunitytoleveragecustomerreviewsandtestimonialstogainmoreattentionandresonatewith youraudience Manypeopleheavilyrelyoncustomerreviewsandtestimonialswhenmaking

purchasingdecisions Incorporatingtestimonialsintoyourcontentdemonstratesthatyouvaluetheir feedbackandlistentotheirvoices,fosteringstrongercustomerrelationships

Includecaptivatingandpositivetestimonialsinyoursocialmediacontenttoshowthatyourbusiness istrustedbycustomers Thistrustcaninuenceyouraudiencetoconsiderpurchasingyour productsandservices

UseYourPublishedArticletoCreateaSlideShareDeck

SlideShareisanexcellentplatformforshowcasingyourcontentinanengagingandeasilydigestible format Selectarelevantarticlethatalignswithyourcurrenttheme,createanoutline,andtransform itintoaSlideSharepresentation Focusonthemostcriticalsectionheadingsandprovideconcise clearinformation Enhancethepresentationwithgraphicsandimagestomakeitmorevisually appealing

SharethelinktoyourSlideSharepresentationacrossyoursocialmediachannels ensuringyour contentisreadilyaccessibletoyouraudience Youcanalsoincludealinktotheoriginalblogarticle, providingyourreaderswithamorecomprehensiveunderstandingofthetopic

Onceagain,ifyourSlideSharepresentationssitonexternalwebsitesandlinktoyourbusiness websitethiswilldriveanimproveddomainauthorityandbacklinkprole

AdvantagesofContentRepurposing

High-qualitycontentholdssubstantialvalue andbyrepurposingit youcanmaximizeitspotential overanextendedperiodthroughvariousadaptations Repurposingservesasaneectivestrategy forcapitalizingonthesuccessofyourtop-performingpublishedcontent Toecientlyrepurposea piece itisessentialtoperiodicallyreviewyouroldercontentandidentifyopportunitiesfor repurposing Herearesomeofthekeyadvantagesofemployingacontentrepurposingstrategy withinyouroveralldigitalmarketingstrategy

AttractVisitorstoYourWebsite

Thecriticalelementofasuccessfulmarketingcampaignistoengageandattractcustomers/visitors organicallytoyourwebsite ratherthanspendingalargebudgetonpromotionalactivities By repurposingyouroldercontent youcaneortlesslydrawmorevisitorstoyoursiteandevenattract newcustomers

Forinstance youcanuploadanenticingsnippetfromyourcontentonyoursocialmediaaccounts givingpotentialvisitorsaglimpseofwhattoexpectonyoursite,andsubsequently,invitingthemto explorefurther Thisapproachenablesyoutoleverageyourexistingcontentandpresentitinanew formattoattractabroaderaudience

SavesTime

Anotherbenetofcontentrepurposingisthatitsavesalotoftimeneededtocreateoriginaland qualitycontent Today mostbusinessesdonothavetimetocreatenew high-qualitycontent frequently Repurposingyouroldcontentgiveyourvisitorsafreshexperience Repurposedcontent alsohelpsyoumakethemostofyourcontentovertime

Forexample youcanuseyouroldblogpostandmakeasummaryofitinavideoformator somethingsimilartorecreateanddistributeittoanewaudienceonaplatformwhereyoumaynot havepreviouslyhadbrandexposure

RetrieveOldContentThatStillHasaSignificantValue

Contentrepurposingalsohelpsyouretrieveoldcontentthatstillholdsasignicantvalueinthe market Everybusinessinvestsalotofmoneyandtimetocreatequalitycontent However,withtime thecontentbeginstogounnoticed Repurposingyourcontentisessentialtoregainitsvalueinthe marketandaddanewtouchtomakeitinterestingforvisitors

Withcontentrepurposing youcaneasilyregainthevalueofyourcontentandboostyourbusiness withoutcreatingbrand-newcontentfromscratch

EnhanceYourSEOCompatibility

ContentrepurposingisagreatwaytoenhanceyourSEOcompatibility SEOisacrucialtoolindigital marketing,andnobusinesscanachievesuccessinthedigitalspacewhenitswebsiteandcontent arenotSEOoptimized Ifyouhavealreadypublishedcontentthatisdoingwellinthemarketandhas decentSEOcompatibility youmustutilizethiscontentandmaximizetheROI Repurposingcontent allowsyoutomaintaintheSEOstandardsasyouarere-creatingfromalreadyestablishedcontent insteadofmakingsomethingnew

Inaddition,Googleprovidesscoresdependingonyouronlinepresenceandhowfrequentlyyou publishyourcontent FrequentlycreatingnewqualitycontentthatmatchesSEOstandardscanbe dicultformanybusinesses Butwhenyouchoosecontentrepurposingandpublishyour repurposedcontentonyoursocialmediachannels,itimprovesyourSEOcompatibility Also, frequentpublishingenhancesyourGooglevisibilityandmakesyoursiteSEO-friendly

TooptimizeyourcontentrepurposingeortsandimproveyourSEO,considerusingSEMrush,an all-in-onedigitalmarketingsuite SEMrushoersavarietyoftoolstohelpyouanalyzeyourcontent identifythebestopportunitiesforrepurposing andoptimizeyourcontentforsearchengines With SEMrush,youcantrackyourrankings,performkeywordresearch,andanalyzeyourcompetitors' strategiestoensureyourrepurposedcontentisaseectiveaspossible

Don'tmissoutonthepotentialbenetsofcontentrepurposingandimprovedSEO Sign upfor SEMrush today andunlockthe fullpotentialofyourdigitalmarketingstrategy!

ThingstoConsiderWhenRepurposingContent

Whenrepurposingcontent,it'simportanttostriketherightbalancetoensureyourmarketingeorts remainfreshandengaging Onecriticalaspecttoconsiderisnotoverusingrepurposedcontenton yourwebsite Whileit'sbenecialtomakethemostofexistingcontent,excessiveusecancreatea negativeimpression,leadingyouraudiencetobelievethatyoulackoriginalityandcreativity To avoidthispitfall carefullyassesstherelevanceandvalueofthecontentyourerepurposing andbe strategicinitsdistribution Intersperserepurposedcontentwithfresh,newmaterialtomaintaina senseofvarietyandkeepyouraudienceengaged Bythoughtfullyincorporatingrepurposed contentintoyourmarketingstrategy youcanmaximizeitsbenetswithoutcompromisingyour brand'sreputationforinnovationandquality

ConsiderThePlatformWhenRepurposingContent

Whenrepurposingcontent,it'sessentialtoensurethattheendproductalignswiththeformatyou're targeting Simplyreadingyourblogpostwordforwordinfrontofacameramighttechnically produceavideo butitsunlikelytobeengagingoreective Infact itcouldpotentiallybeoneofthe dullestcreationsever

Instead useyourblogpostasafoundationforyourvideo adaptingitintoamorescript-likeformat trimmingitslength,incorporatingtransitions,andexperimentingwithcaptivatingvisuals Bytailoring yourrepurposedcontenttosuittheplatform,you'llsignicantlyincreasethelikelihoodofachieving thedesiredresultsandultimatelydrivetrac

Inconclusion,repurposingcontentforyour2023marketingcampaignsisasmartandcost-eective waytomaximizethevalueofyourexistingcontent expandyourreach andengageyouraudience Byidentifyinghigh-performingandrelevantcontent updatingitwithfreshinformation andadapting ittovariousformatsandplatforms,youcanbreathenewlifeintoyourmarketingeorts Remember tostrikeabalancebetweenrepurposedandoriginalcontent maintainingvarietytokeepyour audienceengaged UtilizetoolsandplatformslikeJasper.ai InVideo Otter.ai MailUp andSEMrush tostreamlinetheprocessandadaptabilitytonewplatformswhileoptimizingyourcontentforSEO Byimplementingthesestrategiesandstayingattunedtoyouraudience'sneedsandpreferences youcansuccessfullyrepurposecontentforyour2023marketingcampaigns drivingtrac conversions,andgrowthforyourbusiness