2021 TVNZ-NZ Marketing Awards Virtual Show Programme.

Page 1

Virtual Awards Show Programme

30 Years of Exceptional Marketing

2 December 2021

nzmarketingmag.co.nz


30 Years of Exceptional Marketing

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Congratulations to all those who entered, the finalists and of course today’s winners. And a special thank you to Hilary Barry our MC appearing by arrangement with TVNZ

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Welcome to the 2021 TVNZ-NZ Marketing Awards Virtual Show, the only awards dedicated to recognising and rewarding excellence and thought leadership in the essential business practice and discipline of marketing.


30 Years of Exceptional Marketing

Virtual Awards Show

Order of show Hilary Barry - Master of Ceremonies TVNZ - Kevin Kenrick, CEO, TVNZ Awards Ceremony - Excellence Awards David Nothling-Demmer, Editor, NZ Marketing magazine Awards Ceremony - Sector Awards John Miles, Chief Executive, Marketing Association Intermission Awards Ceremony Marketing Hall of Fame Inductee presented by Kevin Kenrick, TVNZ Awards Ceremony - Individual & Supreme Awards Young Marketer of the Year Marketer of the Year - introduction by Nick Vile, GM oOh!media Supreme Award


30 Years of Exceptional Marketing

Excellence Award Finalists Best Brand Extension/Innovation IAG Tally Colenso BBDO, PHD

Best Brand Transformation COCA-COLA EUROPACIFIC PARTNERS From Resuscitation to Magicking Delicious Culture & Theory LOYALTY NZ Transforming NZ’s Favourite Loyalty Programme - Flybuys Colenso BBDO, Colenso PR, The Industry Group, Colmar Brunton, Mindshare

NZME Flava Old School Hip Hop & RnB Megan Sagar, John Pelasio

SPONSORED BY

SKY TELEVISION Neon & Lightbox - Get it On! Quantum Jump, OMD, DDB, HeyYou

RYMAN HEALTHCARE Ryman Pioneers A New Way of Living VMLY&R Auckland

Best Collaboration 2DEGREES & DISCOVERY, NEW ZEALAND RUGBY UNION, HURRICANES, BLUES, CHIEFS, CRUSADERS, HIGHLANDERS SUPER RUGBY CLUBS, NEW ZEALAND RUGBY PLAYERS ASSOCIATION, SAMSUNG 2degrees, 2nd Chance Charlie Fighting for Fair for Footy TBWA\NZ, Ikon BURGERFUEL & HELL PIZZA Eat Fighter - Battle of the Brands Command K Design, Inject Design

FIRE AND EMERGENCY NEW ZEALAND & TVNZ Escape Week FCB New Zealand, FCB Media, TVNZ, NZME FISHERIES NEW ZEALAND & MĀORI TELEVISION NZ Recreational Fishing Rules: Helping Fishers Protect our Precious Marine Resources GSL Promotus

GREAT FULL & BOWEL CANCER NEW ZEALAND Bum Huggers Dick Frizzell, Flox (Hayley King), Michel Tuffery, Misery (Tanja McMillan), Shane Hansen HEALTH PROMOTION AGENCY / TE HIRINGA HAUORA & DIOSCURI, MAPU MAIA, VAKA TAUTUA, THE MENTAL HEALTH FOUNDATION, PHIL SIATAGA, STEPHANIE ERIK, TUI TARARO Mana Pasifika Dioscuri


INVIVO & CO Invivo and Graham Norton’s Own Wine & Spirits The Goat Farm, Augusto, Theivery

J. H. WHITTAKER & SONS AND BUNDABERG BREWED DRINKS The Greatest Trans-Tasman Get Together EVER! MBM, SweeneyVesty, AKQA, Goodeye

SKINNY & NZME The Best Friendship Drum, PHD, Colenso BBDO, TRA, Platform29

Best Emerging Business/New Brand BEER HUG Beer Hug: Helping NZ Experience Great NZ Craft Beer, One Brewery at a Time CITIZEN Citizen Special Group, Untold Projects, Tony Brownjohn Photography

DB BREWERIES Welcome to Club Setter Previously Unavailable, Colenso BBDO, Designworks, Dentsu

TODD PROPERTY GROUP Ormiston Town Centre Said & Done (Simonne Mearns)

INGHAM’S Let’s Eat – A New Brand to The Pea Protein Party Quantum Jump, Brother Design, PHD

Best In-House Marketing S P O N S O R E D B Y ELECTRIC KIWI Electric Kiwi Song Ad Lassoo Media NZSKI NZSki Pre-Season Campaign Grow Digital, Journey, Blackbird Films, Julian Apse

POWERSHOP Kill Your Bill at Powershop POWERSHOP Winterrific at Powershop

Best Internal Marketing Strategy Unfortunately, this year the judges felt that the entries into this category, however good, did not meet their exceptionally high standards. As such, there are no finalists in the Best Internal Marketing Strategy category.


30 Years of Exceptional Marketing

Excellence Award Finalists Best Marketing Communications Strategy ASB Borrow The All Blacks + Eden Park Dentsu Creative, Dentsu Media, TRA, Anthem PR, Acquire Online, Search Republic

FIRE AND EMERGENCY NEW ZEALAND Escape Week FCB New Zealand, FCB Media, TVNZ, NZME

EARTHWISE GROUP Glow Lab - GET YOUR GLOW: Changing the Face of Beauty Advertising Motion Sickness

FOODSTUFFS NEW ZEALAND inStickman FCB New Zealand, FCB Media

ELECTRIC KIWI Electric Kiwi and the Song Lassoo Media EVERY KIWI VOTE COUNTS Meddle in the New Zealand Election Special Group, Sweetshop, Poem

J. H. WHITTAKER & SONS The Greatest Trans -Tasman Get Together EVER! MBM, AKQA, Goodeye, SweeneyVesty RYMAN HEALTHCARE Ryman Pioneers A New Way of Living VMLY&R Auckland

SPONSORED BY

THE WAREHOUSE GROUP Sustainable & Affordable OMG NZ, DDB Aotearoa TOURISM HOLDINGS LIMITED Get Moving to Get NZ Moving Tourism Holdings (Rebecca Storry, Ollie Farnsworth), These Guys I Know (Amanda Wilson) TOURISM NEW ZEALAND Do Something New, New Zealand Special Group, Stanley St, Good Oil, Reel Factory, The Machine Room, Beatworms, Franklin Rd, Native Audio WOOLWORTHS NEW ZEALAND Getting Personal with Online Shopping M&C Saatchi NZ, dentsu, Wellcom

Best Marketing on a Shoestring Budget EVERY KIWI VOTE COUNTS Meddle in the New Zealand Election Special Group, Sweetshop, Poem

NATIONAL COLLECTIVE OF INDEPENDENT WOMEN’S REFUGES INC Women’s Refuge: Safe Nights EightyOne, MBM, Storbie, Miranda Harcourt

NZSKI NZSki’s Super Earlybird Campaign GrowNZ, Journey, Blackbird Films

Best Purpose-Driven Marketing Strategy BP OIL NEW ZEALAND bp ‘Thank You Coffee’ Ogilvy, VMLY&R, Ranger & Rolfe, Porter Novelli

LION Speight’s x Movember - Meight’s Movember Foundation, DDB, Mango, Mediacom

CARPET COURT RhinoKids

LUMO DIGITAL OUTDOOR Lumo’s Purpose Driven Marketing Strategy Pitchblack Partners

DB BREWERIES Heineken - Don’t Drink Heineken Saatchi & Saatchi, Dentsu, Darkhorse, Raydar, Supernormal, DB Breweries (Jo Mitchell, Sean O’Donnell, Matt Allen, Brooke Freeman, Gemma Parry)

NZ MOUNTAIN SAFETY COUNCIL Innovative Safety Campaigns Save Lives GSL Promotus

THE WAREHOUSE GROUP Sustainable & Affordable OMG NZ, DDB Aotearoa


Best Use of Customer Insight/Data MITRE 10 Win in Value One Picture, FCB New Zealand NZME OneRoof Accelerates Audience Growth with Data Capture, Personalisation, and AI Tools

POWERSHOP Kill Your Bill at Powershop WENDY’S NEW ZEALAND Datanator Together

SPONSORED

WOOLWORTHS NEW ZEALAND Bringing the Count to Countdown M&C Saatchi New Zealand, Denstu, Wellcom, Digitas Affinity ID

Best Use of Sponsorship 2DEGREES 2degrees, 2nd Chance Charlie Fighting for Fair for Footy TBWA\NZ, Discovery, Ikon ASB Borrow The All Blacks + Eden Park Dentsu Creative, Dentstu Media, Anthem PR, TRA, Aquire Online, Search Republic DILMAH NEW ZEALAND Dilmah - First Cup of the Day FUSE OMD, TVNZ

GENESIS ETNZ Sponsorship - Genesis Supporter Shirt Shine, PHD New Zealand, Drum, The Purpose Business MCDONALD’S NEW ZEALAND McDonald’s ETNZ Campaign DDB Aotearoa, Mango, TRACK, OMD SKINNY & NZME The Best Friendship Colenso BBDO, PHD, Drum, TRA, Platform29

SPARK NZ Spark 5G & Emirates Team New Zealand Shine, Spur, Anthem, Satellite Media THE WAREHOUSE GROUP How ‘Last Dad Standing’ Got Kiwis Laughing and Making Dad’s Day With The Warehouse TBWA\NZ, OMG TOYOTA NEW ZEALAND Toyota & ETNZ - In Crazy We Believe Saatchi & Saatchi, Wright Communications, Starcom, Digitas, TVNZ

Long-Term Agency Partnership POWERSHOP AND MBM

Long-Term Marketing Excellence LION Bombay Sapphire - Stir Creativity Lab5, Hustle & Bustle, Zenith Optimedia, Mango, Crave, Mediacom

LION Speight’s Summit Ultra DDB, Mango, Mediacom MERIDIAN AND POWERSHOP MBM, dentsu, EightyOne, Clarity Insight, Kantar

SPONSORED

PIC’S PEANUT BUTTER Building Community With Food Augusto


30 Years of Exceptional Marketing

Sector Award Finalists Agriculture Unfortunately, this year the judges felt that the entries into this category, however good, did not meet their exceptionally high standards. As such, there are no finalists in the Agriculture category.

Automotive Toyota New Zealand Toyota & ETNZ – In Crazy We Believe Saatchi & Saatchi, Wright Communications, Starcom, Digitas, TVNZ

Toyota New Zealand Toyota Hilux – Unbreakable Bond Saatchi & Saatchi, Wright Communications, Starcom, Digitas

B2B FISHER & PAYKEL HEALTHCARE Take Care of the Pressure Beehive Creative, Brandwell, MBM, Mint Videos, Cap Collective

NEW ZEALAND POST Delivered Tonight! David Thomason, FCB New Zealand, PHD

PLUMBING PLUS PlusFactor Rewards 212F

Consumer Products & Services COCA-COLA AMATIL Evolving a Kiwi Icon Culture & Theory, DDB, Juice Research

VODAFONE No Cry Over Wifi DDB, Track, Wavemaker

Education BESTSTART NZ’s Most Trusted Childcare

OTAGO POLYTECHNIC Map Your Future

Fast Moving Consumer Goods BURGER KING Rebel Rebel, How Could They Know? Pitchblack Partners, MBM

INGHAM’S Let’s Eat – Joining The Pea Protein Revolution Quantum Jump, Brother Design, PHD

BURGER KING The Best Burger, Made Better Pitchblack Partners, MBM

J. H. WHITTAKER & SONS Get Lost in Berry Forest! MBM, SweeneyVesty, Breakout Room

J. H. WHITTAKER & SONS The Greatest Trans-Tasman get Together EVER! MBM, SweeneyVesty, AKQA, Goodeye


Financial & Banking ASB ASB Backing Business TVNZ

ASB Borrow The All Blacks + Eden Park Dentsu Creative, Denstu Media, TRA, Anthem PR, Aquire Online, Search Republic

IAG Tally Colenso BBDO, PHD

HEALTH PROMOTION AGENCY / TE HIRINGA HAUORA QuitStrong - Stop Smoking Campaign Clemenger, OMD, The Navigators, Ministry of Health, Quitline, Auckland City Council / Hapai te Hauora

MUSASHI/VITACO Musashi - Marketing that Performs Energi, Zenith

Healthcare/Beauty EARTHWISE GROUP Glow Lab - GET YOUR GLOW: Changing the Face of Beauty Advertising Motion Sickness

RYMAN HEALTHCARE Ryman Pioneers a New Way of Living VMLY&R Auckland

Media/Publishing NZME Flava Old School Hip Hop & RnB Megan Sagar, John Pelasio

NZME Herald Headspace Nielsen, TVNZ, Go Media, oOh!media, QMS, JC Decaux

Not-For-Profit CHRISTCHURCH CITY COUNCIL Bin Good and Gold Star Recycling Campaign Roz Rickerby (Christchurch City Council), Friday Creative, OMD, Waste Management, Eco-Central COASTGUARD Coastguard NZ: The Long Swim Home Wavemaker, VMLY&R, Designworks, Discovery, The Project CYSTIC FIBROSIS NEW ZEALAND Sweat For CF Central Station

EVERY KIWI VOTE COUNTS Meddle in the New Zealand Election Special Group, Sweetshop, Poem

PHYSIOTHERAPY NEW ZEALAND Your Physio Can See You Now Central Station

NATIONAL COLLECTIVE OF INDEPENDENT WOMEN’S REFUGES INC Women’s Refuge: Safe Nights EightyOne, MBM, Storbie, Miranda Harcourt

STARSHIP FOUNDATION Starship Foundation PICU Campaign - The One Thing New Zealanders Helped Fix Shine Limited, Parachute Digital

NZ MOUNTAIN SAFETY COUNCIL “Same Hunt, Different Story. Your Call” GSL Promotus


Public Sector DEPARTMENT OF INTERNAL AFFAIRS Keep It Real Online Motion Sickness GREATER WELLINGTON REGIONAL COUNCIL Urgent Metlink Customer Marketing and Communications During The COVID-19 Alert Level Changes Doublefish, The Digital Café

MINISTRY FOR PRIMARY INDUSTRIES Opportunity Grows Here: Getting 10,000 Kiwis Into Jobs and A Career in the Primary Industries Clemenger BBDO, OMD, The Navigators, DoubleFish

TE TAURA WHIRI I TE REO MĀORI Te Wā Tuku Reo Māori - Māori Language Moment For Purpose

Retail S P O N S O R E D FOODSTUFFS NEW ZEALAND inStickman FCB New Zealand, FCB Media MCDONALD’S NEW ZEALAND Return of the Mac DDB Aotearoa, OMD, Mango, TRACK, Fuse

MITRE 10 Inspiring Customers to Live Life Outdoors FCB, Augusto, Quantum Jump, Yabble

WOOLWORTHS NEW ZEALAND Bringing the Count to Countdown M&C Saatchi New Zealand, dentsu, Wellcom, Digitas Affinity ID

THE WAREHOUSE GROUP Sustainable & Affordable OMG NZ, DDB Aotearoa

WOOLWORTHS NEW ZEALAND Getting Personal with Online Shopping M&C Saatchi New Zealand, dentsu, Wellcom

Technology Unfortunately, this year the judges felt that the entries into this category, however good, did not meet their exceptionally high standards. As such, there are no finalists in the Technology category.

Travel/Leisure DUNEDIN CITY COUNCIL A Pretty Good Plan D BrandAid

TOURISM HOLDINGS LIMITED Get Moving to Get NZ Moving Tourism Holdings (Rebecca Storry, Ollie Farnsworth), These Guys I Know (Amanda Wilson)

TOURISM NEW ZEALAND Do Something New, New Zealand Special Group, Stanley St, Good Oil, Reel Factory, The Machine Room, Beatworms, Franklin Rd, Native Audio

2DEGREES 2degrees, 2nd Chance Charlie Fighting for Fair for Footy TBWA\NZ, Discovery, Ikon

SKINNY Skinny - Endless Data Weekends Colenso BBDO, Platform 29, PHD, Hunch, TRA

TRUSTPOWER Trustpower Bundles “Meant to be Together” Art and Industry, Ipsos, Neurospot, Independent Media New Zealand

POWERSHOP Powershop: The Power of Relationships EightyOne, MBM, Assembly, Kantar

SKY TELEVISION Neon & Lightbox - Get it On! Quantum Jump, OMD, DDB, HeyYou

Utilities/Communications


30 Years of Exceptional Marketing

Individual Award Finalists Young Marketer of the Year

SPONSORED BY

ASHLYNNE JURY

KATHLYNN LEE

Tonkin + Taylor

bp Oil New Zealand

ELISE LE COMPTE

KELLY KERNIGHAN

Silver Fern Farms

Meridian Group

EMILY REID

SARAH DILLON

MediaWorks

Trees That Count

Marketer of the Year

SPONSORED BY

ANDREW COOPER

RACHEL ELLERM

Electric Kiwi

Lion

BRID DROHAN-STEWART

SHANE EVANS

Woolworths New Zealand

ASB

JASMINE CURRIE J.H. Whittaker & Sons


30 Years of Exceptional Marketing

The Judges CONVENOR OF JUDGES MICHAEL FRIEDBERG Director/vCMO at MJF Consulting

Round One

ALISON WHEATLEY-MAHON

CASSANDRA POWELL

Heart Foundation

Assurity Consulting

ALLISON YORSTON

CHRIS CHEN

Frucor Suntory

University of Canterbury

ANDREW COOPER

EMMA BARKER

Electric Kiwi

ASB Bank

ANNABEL LUSH

FRITH MORRISSEY

Leukaemia & Blood Cancer New Zealand

Westpac GABRIELLE PRITCHARD

ANNE CASEY

Figured New Zealand

Marketing Minds HAMISH MITCHELL ANNEMARIE BROWNE

Jumping Fox Interactive

New Zealand Lotteries Commission HAZEL RIGLER ANNIE DOW

Motive Group

Dow Goodfolk HELEN FLANNERY BIANCA OSBORNE

New Zealand Police

ASB Bank JARAD O’HARA BRIANA MILLER

Pitchco

Beca JASON ANDERSON CAROLYN SCHOFIELD Trustpower

Brave Media


JEN MARTIN

MELANIE SPENCER

REBECCA FARLOW

Honey Digital

Socialites

Fire and Emergency New Zealand

JON EDMONDS

MELISSA SEMMENS

RICHARD CONWAY

Touchpoint Group

Energise

Pure SEO

KAMRAN KAZALBASH

MICHAEL DURIE

ROBIN MCDONNELL

Attivo

Durie Hill & Associates

Phantom Billstickers

KATHRYN MITCHELL

MICHAEL MCGLYNN

SAM IRVINE

TVNZ

Tonkin + Taylor

Badger Communications

KERRY WHITEHOUSE

MICHELLE CAVANDER

SANDRA GEANGE

BrandSpec Group

IAG New Zealand

Middlemore Foundation

LAURA KNIGHT

MICHELLE HAYNES

SONIA MCCONNACHIE

Coca-Cola Europacific Partners New Zealand

Framecad Solutions

Commando

NADIA PHILLIPS

SONYA MACMILLAN

Umbrellar

Ingham Motor Group

NICKI SHIRLEY

TANIA ROWLAND

LEW BENTLEY Energi LINDA MCCONNELL Intergen

Divergent Consulting NIGEL DOUGLAS OMD New Zealand

LISA HARRISON

TIM ROSENBROOK Gecko Marketing

OLIVER HILL LUCINDA SHERBORNE LYNNE LE GROS Spark New Zealand

WSP Opus OLWIN KLEVE

WENDY RAYNER Coca-Cola Europacific Partners New Zealand

Buddle Findlay WENDY THOMPSON

MARGIE SORENSEN MARIA TYRRELL NeedScope International

PAUL SCORINGE PHILL SHERRING Ministry for Primary Industries

Socialites


30 Years of Exceptional Marketing

The Judges Round Two

ANDREW LEWIS

JOHANNA BOEREMA-BARR

TRA

JODI O’DONNELL

ANGELA BROAD

TVNZ

Coca-Cola Amatil NZ JUSTIN FLITTER BEN COCHRANE

PlayBooks.live

The Business Marketing Group LYNNE LE GROS BLAIR GLUBB

Spark New Zealand

Uno Loco MARIA TYRRELL CAROLYN SCHOFIELD

NeedScope International

Trustpower MARK JENNER DAVID MCCALLEN

Jenner and Co

OMD New Zealand MATTHEW PICKERING DAVID THOMASON

ANZ

DESIREE KEOWN

MICHAEL MCGLYNN

NZ Panels Group

Tonkin + Taylor

EDWINA NEILSON

MICHAL PETRUS

NZ Automobile Association

BDO in New Zealand

HAMISH MITCHELL

MICHELLE CAVANDER

Jumping Fox Interactive

IAG New Zealand

JAMES KYD

MIKE CUNNINGTON

Xero

Inland Revenue


NICKI SHIRLEY

SHARON MOFFATT ASB Bank

NIGEL DOUGLAS OMD New Zealand

SONIA MCCONNACHIE Commando

RENEE MILKOP-KERR IAG New Zealand

STEVE MAIN Principals Branding

ROBIN MCDONNELL Phantom Billstickers

SURAIYA PHILLIMORE-SMITH Westpac

ROCHELLE WALSH IAG New Zealand

VIVIAN BRYANT-TAUKIRI BRAND Spanking

SANDRA GEANGE Middlemore Foundation


30 Years of Exceptional Marketing

The Judges Individual Awards

ANGELA BROAD Coca-Cola Europacific Partners New Zealand DOMINIC QUIN Foodstuffs New Zealand EDWINA NEILSON NZ Automobile Association JOHANNA BOEREMA-BARR JUSTIN FLITTER PlayBooks.live ROSINA WEBB Energise TODD MCLEAY Human Centred Business Institute


30 Years of Exceptional Marketing

The Judges Supreme Award

EDWINA NEILSON NZ Automobile Association JAMES KYD Xero MARK JENNER Jenner and Co MICHAL PETRUS BDO in New Zealand SONIA MCCONNACHIE Commando STEVE MAIN Principals Branding VIVIAN BRYANT-TAUKIRI BRAND Spanking


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