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Turning over a new (digital) leaf | The Frankfurt Book Fair Blog
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FRANKFURT BOOK FAIR Is it October already? What are the current hot topics? What does the classroom of the future look like? And the lecture hall? Our Blog revolves around the Book Fair, providing a preview and setting the mood. And conveying a real live feeling during the five days of the Fair in October. What is guaranteed is a brief taste of the approximately 3,000 events covering hundreds of subjects.
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October 2012
Roger Tagholm Leave a comment
Turning over a new (digital) leaf
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Frankfurt first-timers digitalleaf couldn’t be happier. The digital start up that specialises in children’s apps and books – and also develops apps for other publishers – is enjoying the best fair it could have hoped for. ”It’s been fantastic,” said co-founder Neil
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Jeffries (left). ”We’d been to Bologna and London before, just to have a look and talk to people, but we’d never been to Frankfurt or had a stand. We were
Culture is a Process, Not a State
really just coming to launch ourselves and to see if we can sell North American rights in our titles, and find a distributor in South Africa. But passing traffic has led us in all sorts of happy, unexpected directions. We’ve been discussing Turkish rights in one of our titles and a South African publisher wants us to develop three apps for them – all of which is great.”
“Tickling” the Digital Audience–Storycuts, Future Broadcasts, and Serials E L James enjoys some cuts (but you knew that)
The South-west London-based start-up, which began life in April 2011, as yet only has a small number of titles, produced as apps, ibooks and printed books, but already seems to be punching above its weight. In fact, it is so confident that it has even brought one of its authors, Anita Pouroulis (pictured) to the Fair as well. Despite the problems of discoverability on the app store, one of its titles was picked in the UK Daily
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Telegraph‘s list of top children’s apps, and very shortly all the apps will be available on Android too. Jeffries background is in digital children’s marketing, while his co-founder Dustin Brooks (above, right) used to be a copywriter for children’s media and now uses his social media skills to counter the discoverability problem. UK bookshop sales is being handled by Gillian Hawkins, a name familiar to many in the UK. And as
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to starting in a recession, Jeffries brushes it aside. ”The last 12 months has been very good – we’re enjoying ourselves.”
A “double” Guest of Honour – Bettina Gohl: Liebe Anne,
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