5 Content Marketing Trends You Need to Know in 2018
As the 2017 year-end approaches more and more Digital Marketing Companies and content marketing experts will start coming up with their 2018 content marketing trends and predictions. Making a list of trends and predictions gives you an opportunity to show that you have your finger on the pulse of the latest developments in your area of expertise. Here is what can look forward to or need to keep an eye on. Most companies are still working on creating a true marketing strategy for their content. According to the source (contentmarketinginstitute.com), 60% B2B marketers believe that their content marketing strategies in 2017 have been more effective than the previous year. Every year content marketers are getting better results (experience can be a big contributing factor) and this trend may continue in 2018. The experience gained in the current year becomes useful in the coming year. So, what is the year 2018 going to bring for content marketing? What changes are we going to experience? Here I will briefly describe content marketing for 2018.
Major Content Marketing Trends of 2018 However, there have been some very interesting movements over the past few months which, I believe, have to do with the development of the content marketing practices.
#1 Video Content Video seems to be the future of content marketing. Content marketing through video has been growing by leaps and bounds. This, in fact, is a very powerful tool for you marketers to get connected to your audience and is also revenue generating. #2 (IoT) Internet of Things Internet of Things is taking the audience away from the screen. Customers now no longer have to depend on their computer screens to get content. Internet of things has made content so easily available to us that we can be hands-free while we get useful content. For example, Amazon’s voice service Alexa is a direct doorway to some fantastic content. Most of the B2B companies use Alexa to derive some amazing content strategies. #3 Most of the brands will embrace personalization Every customer is different and so are his/her needs. With evolving businesses, strategies and customers it is important to deliver an experience that is flawless. This
experience should be unique and should only cater to the needs of that one individual or a set of individuals with similar needs. Generalization of content is a big no in the content marketing industry. #4 Rise of influencer campaigns 2018 will see many brands aggregating influencers to attain their marketing objectives. These influencer groups have the potential to reach out to a wider set of people. Content marketers like you will use influencer campaigns for building digital word of mouth. The aim of these influencer campaigns would not be confined to promotion, rather it would focus on building a relationship, trust and experience. #5 Surge of content distribution: In the bigger scheme of things, content creation is just half the battle won. It is content distribution the other half that makes your content strategy an overall success. Not having a proper content distribution strategy is a big no-no in the content marketing realm. Because there is a lot of content that gets produced every single minute. In 2018, it is being predicted, that a greater number of content marketers will realize the importance of distribution . It is important for you and your brand to do your own research. With this, we have come to the end of the blog. Hope you got a good understanding of the upcoming content marketing trends.