5 Ways to choose the Right Online Reputation Management Firm
There is a conversation taking place about you online and one way to see it is to google yourself/your company. What did you find? And did you like what you found? You have just entered the world of ORM, or Online Reputation Management, where you take full control of the online conversation using a series of techniques and strategies to ensure that people only find relevant and positive information about you when they search online.
1.They will show you how they work They will be transparent about how they work, the time it will take to complete the project in addition to all costs involved. They will also provide you with sample content of their work to see the quality of work they will do in addition to showing you a sample of their reports.
2.Show you their case studies Any relevant ORM firm will have case studies of their previous and current clients to show how they have improved their reputation both from a search engine and social media perspective along with the milestones they have achieved.
3.They will maintain your online presence Your presence influences your online reputation and you need to be visible on search engines, through the use of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to cover or completely remove any negative words or attacks on your company using their experienced marketing practices.
4.They will create content of high quality To be visible on search engines you need content, but not any content. It should be content of high quality to be relevant, show up in the searches and entice people to read. A good ORM firm will prepare a great content marketing strategy for you to make sure what you put out there is relevant, informative AND search engine friendly.
5.They will explain their strategy This is all dependent on the type and amount of work required. They will explain how they plan to provide your brand with more positive and wider visibility online through their strategy. They will also explain the difference between right and wrong types of SEO, such as “Whitehat” and “Blackhat” SEO practices.