DIGITAL REVOLUTION HAS SHIFTED MARKETING, HERE ARE REASONS TO RIDE THE WAVE https://www.digitalmediasapiens.com/digital-revolution-has-shifted-marketing/
The advent of internet changed the way businesses are ran globally. However, the digital revolution did not change other aspects of growing businesses as much as it did with marketing. But digital revolution has not just changed the way businesses market their products and services, it has adversely influenced customer behavior. Consumers are being influenced by the opinions of those who matter to them including friends and followers.Online customer forums and social media platforms provide spaces for consumers to interact and share experiences they have with different products or services.
REACH A SPECIFIC TARGET MARKET Working with a social media company enables you to filter your audience to the very last detail. This gives you an advantage that enables you to reach the people you want with your message. For instance, you can filter your audience by gender, age, location and interests so that your company’s marketing efforts are directed to the exact audience you intend to reach.
PERSONALIZE YOUR MARKETING CAMPAIGNS
When you work with a digital marketing agency, you can send your target audience personalized messages. Besides emails, customers appreciate personalized experiences from your social media pages, websites or support. Digital marketing enables your company to utilize personalized messaging and advertising based on previous searches or browsing behavior of customers.
GET YOUR MESSAGES TO GO VIRAL Digital marketing campaigns have the advantage of going viral. This is because your campaign messages can be picked and circulated online on a bigger scale, especially when they are informative, interesting or even funny.
INTERACT WITH YOUR TARGET AUDIENCE In this age of digital revolution, listening to what your customers are saying is extremely important. Businesses that want to meet customer expectations have no option but to adopt a customer centered approach to marketing. This requires them to gather customer insights on a continuous basis in order to keep up with the dynamic consumer behavior.
TRACK PERFORMANCE OF YOUR MARKETING CAMPAIGN Unlike conventional marketing methods, digital marketing is driven by data. It enables companies to measure the effectiveness of their marketing campaigns using marketing analytics and other performance metrics.