Don’t lose e-commerce customers at the checkout! Source-http://digitalmarketingsapiens.com/dont-lose-e-commerce-customers-checkout/
Online shopping is used. Only 23% of online shoppers without children will make weekly online purchases.
Meanwhile, 40% of shoppers with one child purchase things online weekly,
56% with two children and 66% with three or more children.
If your business has a product that can be sold online, it should do so! There’s simply too much opportunity to ignore.
Here are three issues that can increase your ecommerce site’s drop off rate and how you can fix them.
LOG IN/SIGN UP
For new customers, there is a sign up process that may involve them having to leave your website to check their email for a verification code or link.
CONTINUED SHOPPING
Similar to the previous issue, some e-commerce sites make it difficult for customers to continue shopping once they are in the checkout.
PROGRESS BAR
The number of steps involved in completing an online purchase can vary widely from website to website.
Can make a huge difference in the reaction your customers have to your e-commerce site. If you are not well-verse in website design and marketing strategy
Note- This article is originally appeared on – http://digitalmarketingsapiens.com/dont-lose-e-commercecustomers-checkout/