Why the Future of Artificial Intelligence in Digital Marketing is Interesting?
https://www.digitalmediasapiens.com/why-the-future-of-artificial-intelligence-in-digital-marketing-is-interesting/
Search Engine Optimization
Content Marketing
Speak Recognition
Google’s RankBrain Algorithm Uses AI power to understand queries Responds like a human
Powering Content Curation & Marketing By 2019, AI will generate 20% of all business content Develop non-opinionated content like trends or reports
Curate relevant content for users Enhanced customer engagement
Improve User Experience Chatbots – help customers engage with your business better Virtual Assistants taking over – higher functionality Customize recommendations for customers in real time
Enhance Customer Interaction By 2020 AI Bots will power more than 85% of all customer interactions Verbal conversation will replace text & chat
Demand for voice input will be higher than that of text
Powering Applications with AI Rise in automation of sales & marketing processes powered by AI By 2019, 75% of app developers will integrate AI functionalities Enables companies to have a deeper understanding of customers Provide better targeted responses
Predict Customer Behaviour Natural language processing will change the way companies understand customers Optimise sales by understanding user behaviour Utilize personalised recommendations & lead predictions
Track users based on their search history & target audience who have more potential to become your customers