GOOGLE’S CORE ALGORITHM UPDATE ON AUGUST 1: KEY TAKEAWAYS
https://www.digitalmediasapiens.com/googles-core-algorithm-update-on-august-1-key-takeaways/
Google released a core algorithm in August, as confirmed by the search engine giant. It is a given that it led to a major shift in the search industry. Nicknamed the Medic Update, the update is fully rolled out.
WHAT IS GOOGLE MEDIC UPDATE? The Medic Update is a core Google update that focuses on health and medical sites as well as YMYL (Your Money Your Life) sites. But there are sites that are beyond these and they were affected as well. It is so called because it highlights the medical and health sectors. This was, however, not confirmed by the search engin
What are YMYL sites? Web pages which require personal information such as your personal identification number, your bank details, driver’s license etc. It is possible that these could be used by fraudsters for identity theft. Pages that are used to exchange money or make transactions. For instance, if you are buying something online and are using a particular page for adding all the payment details.
What is the Fix? While there are no fixes as such, here’s what you can do to remain unaffected by the update:
1.Aim for Mobile-Friendliness The first step is making your site mobile-friendly. This is something that Google takes as a plus point and can help boost your rankings. The only catch here is that you need to provide useful information to the users.
2.Page Load Speed Just like mobile-friendly websites, page load speed can also affect the rankings. Hence, make it a point to amp up your website’s speed. If you need more information on how to get this right, take a look at Google PageSpeed Insights for a better perspective.
3.Content Google is now adopting an acronym called EAT (Expertise, Authoritativeness and Trustworthiness). This is where content can effectively change the entire ball game. You should focus on bettering your content, especially by being a thought leader in a particular industry or niche.
These are some of the key takeaways from Google’s recent August update. We at Digital Media Sapiens are one of the leading Digital Marketing Agency, Dubai and can effectively help your website, especially if it has been affected by this update. Get in touch with us to know more and keep reading to stay on top of the latest digital marketing trends.