HOW TO LEVERAGE VISUAL SEARCH AND SEARCH BY CAMERA TO DRIVE CONVERSION?
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Visual search has come a long way from only a text-based queries to queries that include AI and voice-based searches According to BloomReach, visual search is associated with 48% more product views and consumers are 57% more likely to return. Another report by Jumpshot & Moz states that 27% of all the searches are for images, which also block about 11% of Google results.Look around and you’ll find social media networks, ecommerce giants and search engines taking their visual game to the next level whether it is in terms of memes, GIFs, custom image search modules, native cameras, lenses and coming up with new features relentlessly. They are also adding image recognition capabilities to make the most of the visual search process for the endusers.
PROVIDE RICH AND RELEVANT CONTENT
Content sharing sites rely on providing rich, meaningful and relevant content to the users. They understand that the human brain is conditioned to process images faster than strings of text. Brands, in turn, use such platforms to create new and unique content that they can draw inspiration from. You too can make the most of the platforms by coming up with visuals that can ultimately help the users take a purchase decision.Tap into their emotions with the right images, opt for high-quality and large visuals, say no to stock photography and use the best features of each platform to your advantage. Trust us, it works!
DRIVE ORGANIC SESSIONS Implement the product markup on the host page Images take up more time to get crawled on Google. Do submit an image XML sitemap in Google Search Console to ease the process. Try different ways to make images feature on users’ devices such as offering shoppable videos, catalogs, social media posts/stories etc.
TAKE CAMERA MAINSTREAM
For instance, the Pinterest Lens has revolutionized product discovery by letting you point your camera at any offline item and view similar recommendation. If you take the picture of say, a fruit, it might give you a recipe. Needless to say, users love such interactions. Think along these lines, make them use their cameras to shop and there’ll be no looking back!
THE BOTTOMLINE - KNOW THAT WORKS Consumers nowadays need information delivered on their screens. And what better way to do this than to “show and tell�? The crux is to keep experimenting and bringing more variety to the table. In the end, it will help you meet your end-goals. Have you tried going visual yet? Do share your experience in the comment section!
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