Mobile SEO
Top search engine rankings had been achieved in the past decade by technical SEO (Search Engine Optimization) through keyword analysis, site structure, Meta descriptions, etc
In fact, there are different parameters employed by Google for mobile and desktop and this means that more localized results appear for mobiles than desktops.
In the current scenario there is a shift from using content for the sake of desktop Search Engine rankings to the use of search and social data for mobile search rankings
It might sound clichd but we practically employ our mobile phones to do everything.
This article is originally appeared on http://www.digitalmediasapiens.com/the-latest-step-in-digital-communication-mobile-seo/