Proven Reasons Why Your Business Needs Background Music Whether you’re a restaurant or a medical clinic, having a quality background audio system can enhance your customer’s experience. As consumers we use our senses to interpret how we’re feeling and relate our mood to our satisfaction. Plenty of videos and books have been published that show the effects of music influencing customer behavior in a servicescape. A servicescape is everything tangible about the surroundings inside and outside of the business. These aspects of the physical environment create the tone for what is being experienced. It is usually used to show what service is being offered, but can also show the difference between you and your competition. There are plenty of businesses, especially in San Antonio, that do an outstanding job at perfecting their servicescape, audio and video included. These include Smoke the Restaurant, the Wash Tub, Commonwealth Coffeehouse & Bakery, and any retail store in Stone Oak. All of these services use audio and surroundings to influence consumer behavior. In a scholarly review by Noorliyana Ramlee, over 30 studies in the last 20 years have shown that there was a correlation between setting, mood and emotion, and satisfaction. Specifically, with audio, several authors pointed out the effects of integrating music in their service. These included a change in: ● ● ● ● ● ● ● ● ●
Emotion Overall Satisfaction Atmosphere liking Customers’ Persuasion Perception of Salespeople Variety seeking behavior Money spent Time Spent Store Evaluation
Additionally, an experiment was conducted in which respondents were exposed to specific cultures in music, college students were assigned to four different rooms; three that had different types of music playing in the background and one with no audio involved. The results showed that consumers listening to their designated type of music - American, Chinese, and Indian - were more likely to get the type of food that corresponded to what they were listening to and also remember the menu item names.
What does this mean? Mall outlets that play Chinese music in their food court are suggested to have more customers at vendors that sell Chinese food and offices that have lyrics associated with a type of procedure may be more apt to trying new treatments. A soothing environment with added musical audio corresponding to the service can be the difference between a four-star review and five-star satisfaction rating. It can also be the difference between a steady pace in daily operations and a slight increase in sales. After speaking with an expert consultant that can tell you exactly what audio to play in your servicescape and how soft or loud it must be played, you can have an installation service like Mimi’s Audio & Video come in and take care of the rest. If you’re located in San Antonio, you’ll be able to call Mimi’s Audio & Video for same day installation. They have the tools and knowledge to complete your servicescape in ways that go beyond background music installation. Also specializing in surround sound installation, wifi expansion, projector and screen installation, and other audio equipment installation. Visit their website or give them a call at 210-289-4432.