TOP 5 ASPECTS THAT WILL DEFINE DIGITAL MARKETING IN 2020 https://www.digitalmediasapiens.com/
1. DIGITAL MARKETING COMPANIES AS CONNECTORS Brands will be seeking to connect with their audiences and marketing companies will be the platforms that bring them together. Great digital marketing companies will be those that serve as product companies and not as service companies. Product companies will innovate fast and with every iteration, provide value.
2. WIDE APPLICATION OF ARTIFICIAL INTELLIGENCE By 2020, wide integration of artificial intelligence in digital marketing will be witnessed. Artificial intelligence will be used to optimize voice search on company websites to complement the conventional text-based search. Businesses will upgrade live chats on their websites to chat-bots powered by artificial intelligence to improve customer experience and differentiate them from competitors.
3. INCREASED USE OF VIDEOS By 2020, companies will focus more on generating video content based on customer inputs, not the brand. digital marketing agency will help turn customer feedback and experiences into marketing content that can be shared digitally using videos.
4. DATA DRIVEN MARKETING EMOTIONAL
By 2020, digital marketing will be driven by data as companies focus on building brand loyalty. Mapping customer needs will be an integral part of improving customer communication and experience. POSITIVE MEANING In the coming years, digital NEGATIVE marketing MEANING companies will use customer feedback and data to create marketing tools like websites for specific audiences.
5. DEMAND FOR AUTHENTIC, TRANSPARENT MARKETING Customers will expect more information about product or service quality. As such, companies will have to be more authentic, transparent and will be expected to prioritize customer needs.