SPOTLIGHT MEXICO COUNTRY OF HONOUR

From The Editor

We are delighted to present the latest issue of the Pickle AVGC (Animation, Visual Effects, Gaming, and Comics) edition to the delegates at the Annecy Festival and MIFA Market. No other major audiovisual film festival or market is embraced as passionately by content creators, streamers, and broadcasters as Annecy and MIFA. Undoubtedly, it is the biggest animation film festival and market in the world.

For the first time in recent years, there is significant participation from India, with over 100 delegates representing 50 Indian animation and VFX studios attending the Annecy MIFA Market. The Ministry of Information & Broadcasting has set up the India Stand (F31) at Annecy MIFA, managed by the National Film Development Corporation, with a focus on showcasing India’s creative economy. India’s objective is to promote the “Create in India for the World” campaign, foster international partnerships, promote its animation and VFX capabilities, and create new opportunities for Indian animators, studios, and content creators.

We have conducted an insightful interview with Apurva Chandra, Secretary of the Ministry of Information & Broadcasting, who provides a clear picture of India’s commitment to creating an enabling environment for the AVGC industry to grow by leaps and bounds. The AVGC Task Force has submitted its report, which the government is actively pursuing to promote this sector. India has established audiovisual co-production treaties with 16 countries and announced incentive schemes to encourage collaboration with international filmmakers. India’s animation and VFX capabilities, post-production services, shooting locales, and incentives make it an attractive proposition for global partners seeking growth opportunities. We also have interviews with champions of this sector (who are also AVGC Taskforce members) to spotlight India as a window of opportunity for the world. India has four short films in the competition section at Annecy, and two projects are in MIFA Pitches. n vidyasagar pickle media nat@pickle.co.in, www.pickle.co.in natvid@gmail.com / pickle@pickle.co.in

Annecy 2023 has achieved a historic milestone, with 15,640 delegates from 103 countries set to attend. Hollywood studios such as Disney, DreamWorks, and Pixar, as well as streaming platforms like Netflix, Paramount, and Warner Bros, are present at Annecy. There are over 700 delegates from the USA. Disney, currently celebrating its 100th anniversary throughout the year, will have a special screening of “Fantasia 2000.” Mexico is the spotlight country of honor this year at Annecy.

In India, innovation and digital transformation have opened up new platforms and avenues of growth for the media and entertainment sector. Intellectual Property (IP) is the most important asset for many companies, and Indian animation and virtual production studios are increasingly focusing on this area.

India’s thriving media and entertainment industry offers appealing growth opportunities for both global and domestic businesses, and the government’s initiatives are aimed at maximizing the sector’s potential.

Please email your views and suggestions, and we will gladly address any inquiries you may have about cooperating with Indian media and entertainment companies.

Senior Editor : Vivek Ratnakar

Editorial Coordinators : Maitreyi Vidyasagar, Shruti Sundaranand

Design: Jose J Reegan, D Sharma

Photo Editor : K K Laskar

Admin & Operations : B Rajalakshmj

Email: natvid@gmail.com