FROM THE EDITOR

We are delighted to present the latest issue of Pickle on the occasion of Berlinale and European Film Market 2023. This is the 15th edition of Pickle at the Berlinale and EFM.

We are adding FILMS to the Mast of Pickle, starting with this issue, and the idea is to reimagine and reset our focus on the various media verticals such as GAMES, EMERGING TECH, STREAMING, LOCALES, AVGC, INNOVAION, SKILLING in the forthcoming editions, capturing the rapidly evolving new world of media influenced by AI and a new business modules.

Berlinale continues its discovery spree of selecting films from India, like in previous years. This year’s Berlinale selections include films by more than a half-dozen innovative Indian filmmakers. The Berlinale selections from India include Chhatrapal Ninawane’s Ambush (Marathi, Panorama), Sreemoyee Singh’s Happy Alleys (Persian, Panorama), Priya Sen’s No Stranger At All (Forum Expanded), and Ashish Benede’s Aatmapamphlet (Generation 14-plus). Brown by Abhinay Ramesh Deo and Roar by Excel Entertainment will be part of the Berlinale Series Market.

Our heartiest congratulations and best wishes to Meenakshi Shedde, South Asia film delegate, Berlin International Film Festival who is celebrating 25 years of working with Berlinale, pre-selecting their India and South Asian films since 1998. Her ability to adapt in this space and discover talent from across India is a great accomplishment.

In this issue, we have captured the success of SS Rajamouli’s film RRR which has opened a new path in transforming the reach of Indian cinema acorss the world, especially the North American market and Japan. Now, all eyes are set on whether or not Nattu Nattu song from RRR would win Oscar for Original Song on March 12. RRR has won the Best Original Song Award at the Golden Globes. SS Rajamouli is the new Raj Kapoor of India, who like Raj Kapoor single handely succeeded in taking Indian cinema, its song and dance global. Music composer MM Keeravani, choreographer Prem Rakshith, singers Kala Bhairava and Rahul Sipligunj and lyricist Chandrbose along with lead actor Ram Charan and Junior NTR, director SS Rajamouli through the song Nattu Nattu will be etched in our mind for years and years to come. India has a huge room for growth for domestic media and entertainment companies as well as foreign media and film companies looking to tap the Indian market. Audio visual services are recognised as a champion sector by the Government of India. The policies are geared towards realising the full potential of the M&E sector – providing an enabling environment and lowering market barriers to propel growth. The government has made India available for filming as part of these efforts, and a decision has been made to place the Film Facilitation Office’s operations under ‘Invest India’ in order to increase foreign investment in India through well-coordinated efforts. Feel free to email your thoughts and suggestions. We will be most happy to answer your questions and we are just a few clicks away to set up meetings (www.pickle.co.in) for collaborating with Indian media and entertainment companies. n vidyasagar pickle media nat@pickle.co.in www.pickle.co.in

Senior Editor : Vivek Ratnakar

Editorial Coordinators : Maitreyi Vidyasagar, Shruti Sundaranand, Bala, Ram

Design: Jose J Reegan, James, D Sharma

Photo Editor : K K Laskar

IT & Operations : B Rajalakshmi

Email: natvid@gmail.com tracking the filmed entertainment business in India.

The Berlinale is Europe’s largest film festival and the city of Berlin’s most important event. The 73rd Berlinale will highlight the struggle for independence in Ukraine and Iran