Facilitating Film Shooting

 A simple process for grant of permissions through a single-window mechanism to the production houses for film making in Jammu and Kashmir has been set upto incentivize and boost domestic and international film production in Jammu and Kashmir.

 Film makers can apply online through the J&K Single Window portal jkfilm.jk.gov.in. All the necessary documents and relevant details required can be uploaded on the portal such as location information, script etc.

 For permission of locations and script screening two separate appraisal committees have been constituted: Location Permission Committee and Script Screening Committee.

 The appraisal committees facilitate coordination with UT/Union Government bodies such as Airport Authority of India, Archaeological Survey of India, etc with regard to their jurisdiction. The final permission accorded contains the details of Nodal Administrative Officer and Nodal Security Officer.

 The Nodal Administrative Officer is responsible for facilitating the shooting from administrative point of view, while Nodal Security Officer from the Police Department facilitates the film shooting in matters related to security and police.

 Appropriate security and safety arrangements are made available free of cost to enable the filmmakers to complete shooting. Permission to shoot includes police clearance and is granted within one month of receiving application from the applicant.

plan a recce? Is it a safe place to film?

Yes. Their script will include a location breakdown, and after reading the synopsis and their requirements, I will be able to pinpoint and specify exactly where they can film.

Is Kashmir a safe area to film?

Yes, it is completely safe. I went there on a recce as a lady for the first time and kept returning. Not only does the Indian army do an excellent job of securing its borders, but the people of Kashmir take hospitality extremely seriously and look after tourists properly because it is their livelihood.

What role and contribution will you make as a line producer in making the film shoot in Kashmir?

Organising sites and obtaining the necessary approvals.

What kind of incentives does Kashmir provide?

25% of total money spent or INR 10 million, whichever is less.

What kinds of scripts do you think might work well in Kashmir?

Music videos, action shows, and romance, of course. It’s all about love in Kashmir. Which according you are the top 10 shooting locales in Kashmir? Srinagar, Doodhpatri, Sonmarg, Gulmarg, Chatpal, Aharbal, Gurez Valley, BangusValley ,Drung, Botapathri, and Tangmarg

Give some examples of the work that you have done in Kashmir?

I have done a couple of local music videos and a shoot for a series for a prime entertainment channel. Also a feature film work in progress.

Tell us about your distribution services offered by your company

A Su Re Production based out of Mumbai are a distribution company for all your major Bollywood films (now branching into South Indian blockbusters). The partner company based out of Rotterdam is called Lax Cinema .

We distribute our films all over Mainland Europe and our absolute recent releases are: Kerala Story, Fawad Khan’s film MoneyBack Guarantee, Salman Khan’s Kisi KaBhai Kisi KaJaan, Norway vsChatterjee, etc.

A SuRe Production also buys and sells non-theatrical rights for major satellite and OTT platforms as well.