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Invitation for IFFI 2023:

Indian representatives extended invitations to delegates to attend the forthcoming 54th edition of the International Film Festival of India (IFFI) in 2023. This aimed to further enhance India’s position as a global hub for film festivals and provide a platform for networking and showcasing Indian cinema.

Country Pavilions at IFFI 2023 and Film Bazaar:

India invited countries to set up pavilions at IFFI 2023 and Film Bazaar, reinforcing the event’s international stature and creating opportunities for cultural exchange, business collaborations, and distribution partnerships.

Delegation Members from the North East:

For the first time this year, India had sent an official delegation of talented filmmakers from the North Eastern states of India to the Cannes Film Festival. The idea was to bring to Cannes the depth and diversity of India’s rich cinematic culture while the country recognizes and promotes regional diversity in filmmaking back home. The National Film Archive of India had digitalised the negatives of ‘Ishanou,’ the Manipuri Language film that was selected in the Cannes Classic Section this year.

Prithul Kumar Joint Secretary Films, Ministry of Information & Broadcasting and MD, NFDC

Indian Pavilion at Cannes 2023 is to facilitate cinematic partnerships and act as a bridge between cinematic cultures of the world. This years’ theme at the India pavilion is to showcase India’s creative economy to the global community

Delegates from the North East states of India actively promoted their unique locales as filming destinations and explored potential co-production opportunities. This aimed to highlight the diverse landscapes and cultural richness of the North East region and attract filmmakers to explore its untapped potential.

India Positioned itself both in Village International and inside the Cannes Film Market:

India strategically positioned itself in key areas within the Cannes ecosystem, including the Village International and inside the market. This ensured maximum visibility and engagement with industry professionals, distributors, and potential partners.

Engaging with Buyers and the Syndication of Content:

Indian content creators who had finished projects or ready content actively engaged with buyers and explored avenues for syndication. This aimed to secure distribution deals and partnerships to bring Indian content to a global audience.

Engagement with Overseas Delegates in Conferences:

Indian delegates actively participated in conferences, discussions and networking, engaging with international delegates at the India Pavilion (Village International). This fostered knowledge sharing, explored emerging trends in the film industry, and created opportunities for collaboration on a global scale.

THIS YEAR, INDIA STRATEGICALLY HIGHLIGHTED ITS CREATIVE ECONOMY AS THE CENTRAL THEME AT THE CANNES FILM FESTIVAL AND MARKET. THIS EMPHASIZED INDIA’S GROWING PRESENCE IN THE GLOBAL FILM INDUSTRY AND ITS EFFORTS TO LEVERAGE ITS CREATIVE TALENT AND ECONOMIC GROWTH TO ENHANCE ITS SOFT POWER GLOBALLY